Electrolux launches super premium appliance collection

Electrolux launches super premium appliance collection

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Over the last 5 or so years, the public interest in cooking shows on TV has skyrocketed. Most notably
shows like MasterChef and to a lesser extent My Kitchen Rules and this has had a great impact on
what people want to cook in their kitchen at home. Appliance brands have seen this spike and have
delivered customers a wide range of high-quality home appliances to people can try their hand at
creating the best dishes that they see on these TV shows.

Multiple appliance brands have rolled out their own unique styles of professional grade appliances
to help serve people who have a great interest in having the highest quality products. From the
Semi-Pro dishwasher from the company Smeg, to the best cooking equipment that comes with the
Generation H 6000 from Miele, all companies are doing their best to compete with other retail
brands.

However, if we are talking about the best of the best, then the two previously mentioned companies
do not compare to the juggernaut that is Electrolux, which showcased their power in 2013 at the IFA
conference in Germany. During the conference they released their latest work of art, a sub-brand
called Grand Cuisine.
Now it is a little bit of the heftier side money wise, but for what you get, it could be money well
spent. It is a full kitchen experience with 10 appliances suited for your kitchen and it was made
possible thanks to the input of both Alain Ducasse and Tom Aikens. The Grand Cuisine is aimed at
people who want to cook like the absolute best of the best in the comfort of their own kitchen.
When the idea first came about, both Ducasse and Aikens wanted to put together all of the things
that make the best restaurants the best, so that people could transform their normal kitchen into a
high quality kitchen like the best chefs have at their disposal.
Grand Cuisine senior VP Carina Malmgren Heander stated at the Berlin conference that technology
has had a big say in the way that restaurants run and how they prepare and serve their food to their
customers. Up until now that has basically meant that the best cooking surroundings for chefs and
sous chefs were only found in professional restaurants and not in homes.

Heander goes on to state that the Grand Cuisine is quite clearly a kitchen only available to people
who can afford it due to its huge price tag, the huge increase of people cooking in their own homes

can mean that people are now more than ever, open to the idea of investing money into their
kitchen so that they can cook and prepare meals with the latest and up to date equipment that is
made available to them.

Carina goes on to say that the genuine interest and the willingness people now have for cooking and
their food is great when it comes to how they cook and prepare meals, to the techniques used and
even the ingredients they use, it is now fast becoming more than just a hobby for people.
However, the best practises and methods have only been made available to people who work
professionally in a kitchen and due to the level of technology being unavailable to people, this has
meant that people who absolutely love their food, could not re create their favourite dishes like the
pros.

We will now go through the appliances that you get with the Grand Cuisine product. First there a
Stand Mixer and a Bespoke Aeration System, then you have the Combination Oven, a Blast Chiller, a
Vacuum Sealer, A Sear and Gas Hob, Induction Zone, and a Surround Induction Zone. The last
appliance that makes up the ten is the Range Cooker from Molteni.

Sarah Azzi

Sarah Azzi

Sarah Azzi is a mum from Sydney who loves testing the latest goods around the house. She is avid fan of Netflix. Sarah aims to provide the best information for visitors on Current.com.au to find a good deal.
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