World renowned film maker James Cameron was happy with how his monster movie Avatar helped
push the idea of a 3D TV transformation in the technology world, however when asked about it he
said that the number of people who had a 3D TV in their home was not as high and that the TV’s
were not as popular as he was thinking that they would be.
Everyone around the world knows who he is and what his movies are. His most recognisable and
most profitable ones were Titanic and then Avatar and he was quoted as saying in an interview that
people mainly use their 3D TV’s to watch sporting events rather than for watching movies or tv
Cameron stated that the 3D revolution is not gaining as much speed as he was thinking it might,
however it is still making giant strides in the industry and a big reason for that is his own company.
The Cameron Pace Group. This company’s most profitable areas are that of sporting events because
having them shot in 3D gives the people a real feel of if they were at the event themselves and
Cameron said that it is what gets his company excited when it comes to 3D TV.
Cameron is attending the 2012 Australian International Design Awards in Sydney and one of his
movies, The Deepsea Challenger Submarine is one of the finalists in where he was seen using the
submarine to go far beneath the surface of the famous Mariana Trench. James said while people
watching 3D TV most likely will never be the norm, it has a great chance that the 3D technology can
be used constantly by people with computers.
He goes on to say that he is still unsure if people will use the 3D technology watching TV as a normal
part of their life until there is a chance that you can watch it without 3D glasses, but thinks that it
might not be too far away because most people watch content on laptops and other devices rather
With other devices like tablets, there is an easy way around fixing the ability to watch 3D without the
glasses. Cameron stats that the next step forward will be with a device similar to the now famous
iPad as it could be the best way to watch 3D content without glasses and in turn there will be a
monster amount of production for the 3D technology.
Cameron still thinks that we are a bit away from that now, but he did point out one of the finalists in
Samsung’s Series 8 LED TV’s. You can watch 3D content without the need for the glasses and then
when you put the glasses on, the content must be on another level. Like if you are watching your
favourite sports team or watching one of your all-time favourite movies. Cameron added that while
the 3D technology is growing at a good rate, it is still not breaking through the top tier barriers at
this stage of development.
James Cameron was asked whether he was pleased that Panasonic was going to film the 2012
Olympics in 3D, his answer was that he was not, simply because they should have been using his
company’s technology instead.
He went on to say that he did in fact do a marketing campaign with Panasonic that was to do with
the 3D enabled TV’s to be transported with Avatar movies. But he said that he did not use Panasonic
cameras to shoot the actual film, he simply used a camcorder from Panasonic to help get the correct
shots he wanted by lining them up with the camcorder.
Cameron ended the interview by saying that the marketing campaign was exaggerated a bit because
people got the feeling that he used Panasonic camera’s during the film, when in reality he said he
only used Sony cameras to film Avatar.