There has been a huge need for Australian suppliers to get as many 3D TV’s out as they can but unfortunately
in doing so it has led to the top dealers in the industry making key mistakes. Top dealers have been in a mad
rush to get as many TV’s out as they can, but they have done it without the salespeople knowing all the ins and
outs that comes with selling 3D TV’s. For example, customers need glasses to watch content on their 3D TV as
well as specific content that is only available in the 3D market so if retailers do not have the things then need
in order to make proper sales and hit sales targets then having the 3D tv’s sitting there in store collecting dust
is not good for anyone.
According to reports they level of excitement at the 3D TV’s being made available severely dwarfed the
supplier’s ability to deliver everything customers would need when they purchase a 3D TV. Such as the specific
hardware needed which was a huge problem that was made even worse because of the lack of quality content
that was available to suppliers and customers alike. The competitive nature of the industry simply made the
leading suppliers rush out the TV’s far to frequently and there was mass confusion about what the 3D TV’s had
In the ideal scenario, the top suppliers would of released the new range of 3D TV’s slowly and efficiently and
then in turn, all the specific content needed for the TV’s would of already been made available before some 3D
TV’s even hit the market for sale which would make it easier to sell them to customers.
All the TV companies and the leading retailers should have been ready in a professional manner for the release
of the 3D TV and the proper guidelines should have been already in place so that they could release the 3D
TV’s and content together to make life easier for both the salespeople and suppliers alike but this time that
was not the case.
The major TV brands that include the likes of Sony and other well-known companies like Samsung have
recently finished off their training with the CEA, regarding the 4k resolution and other HDR compatible TV’s
which will allow their salespeople to fully understand all that come with purchasing a 3D TV.
All in all, there is some positive news for some retailers with the prices of some TV’s having dropped
dramatically early on, have now started to ease. However due to that some of the largest suppliers in the
world posted huge money losses because of it with Sony and to a lesser extent Panasonic who both suffered
substantial losses due to the frantic nature at which they rushed out 3D TV’s far too quickly and they paid the
price for it.