iLuv a dogged brand endorsement (and so does UnderCurrent)
Ludacris, Justin Bieber, AC/DC, Quincy Jones, Usain Bolt, Cesc Fabregas and Snoopy Dogg can all move aside - there's a new dog in town.
Wed 19/09/2012 01:21:17 / Read More »Sensationally expensive Marantz dock a triumph of audio and adjectives
What has both luxury (marketing) materials and a tremendously impressive RRP? The answer is the latest Marantz iPhone dock.
Mon 17/09/2012 02:30:15 / Read More »Service is selling...and this is killing...
UnderCurrent is a big believer in customer service - it's the one thing a bricks and mortar store can always do better than any online site. It does, however, think this American retailer has gone a little too far...
Fri 14/09/2012 12:24:15 / Read More »Apple iPhone 5: First at being Second
UnderCurrent is a touch concerned that all these amazing, brilliant, wonderful, revolutionary and resolutionary features on the iPhone 5 may not be that incredible after all...
Thu 13/09/2012 09:40:20 / Read More »Bosch Germany puts its fridges through a real test of toughness
Das UnderCurrent was very appreciative of the translation services provided at IFA in Berlin last week, but perhaps the switch from German to English confused a few attendees at the trade show.
Wed 12/09/2012 08:44:38 / Read More »This $11,000 "catalogue special" looks Sharp
UnderCurrent was more than happy to make fun of Sharp's creative use of the English language to promote its new enormous TVs so it's only fair that it chips in with a hearty compliment.
Tue 11/09/2012 12:52:33 / Read More »Harvey Norman's OLED Xmas wish: no more marketing fluff
Not only is UnderCurrent excitedly looking forward to checking out OLED TVs in Harvey Norman this November-ish, it's also looking forward to see if any of the suppliers follow Harveys' sage marketing advice.
Fri 07/09/2012 12:46:53 / Read More »Pioneer pioneering new meta heights with song about listening to music
UnderCurrent loves a good company song! And this one by Pioneer to promote its new speaker range is just as impressive as the, erm, speakers that the song is about...
Thu 06/09/2012 11:53:53 / Read More »iPhone 5 to start at $799, claims UnderCurrent (with help from Sportsbet)
Although UnderCurrent is upset not to be iNvited to the official launch event of the next iPhone, presumably called the iPhone 5, it is happy to report, perhaps exclusively, how much it will cost.
Wed 05/09/2012 03:49:43 / Read More »Comparing Dyson to the American Sharks...
UnderCurrent understands that floorcare is currently gripped in a battle between bagged and bagless but, until today, it did not realise there was a second war raging, between a well-mannered English engineer and a screaming American.
Mon 03/09/2012 01:47:30 / Read More »
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