E&S Trading signs up for a third year with The Block
Victorian retailer E&S Trading has announced it has signed on for a third season as the offical kitchen and laundry sponsors of home renovation show The Block. Let the puns begin...
Fri 25/01/2013 02:22:09 / Read More »Kambrook Talent Time - the greatest TVCs ever?
UnderCurrent understands that venerable small appliance brand Kambrook will be back on television this year with new TVCs. The last time Kambrook made a big splash on the small screen, the results were magnificent.
Thu 24/01/2013 02:40:46 / Read More »Listen to the Coldest 100 on Yamaha Australia Day headphones
UnderCurrent knows that the music is very important to the hip young things on Australia Day. So well played to Yamaha for tapping into this market with its new Australia Day themed limited release headphones.
Wed 23/01/2013 10:38:44 / Read More »UnderCurrent's lighter side of CES: Suitcase & Transparent TVs, Nokia and more
Crazy TVs, a fallen giant, creative business models and a great brand name all shine in UnderCurrent's lighthearted wrap of Day 2 at the 2013 International CES.
Thu 10/01/2013 02:00:46 / Read More »UnderCurrent's lighter side of CES: Sony, Samsung, Marley and more
UnderCurrent thoroughly enjoyed its first day of the 2013 International CES! There was plenty of fodder for its lighthearted and at times cynical look at the electronics industry.
Wed 09/01/2013 01:48:59 / Read More »Best Buy electronics vending machine the future of retail?
A Best Buy electronics vending machine caught UnderCurrent's eye while in Las Vegas for CES. Pretty much any gadget that can fit into a vending machine slot is for sale.
Tue 08/01/2013 05:07:49 / Read More »How to wear the 25 Best Headphone Brands of 2012 all at one time
Some might say it's difficult to listen to all 25 pairs of headphones at once but UnderCurrent, with the help of a very talented designer, has managed to mock up what this might look like.
Fri 04/01/2013 03:59:01 / Read More »Top 10 Biggest UnderCurrent 'Stories' of 2012
UnderCurrent had a stellar year shining a mocking light on the lighter side of industry - or so it claims. UnderCurrent is dedicated to showcasing the best and worst of the industry, from fantastic viral videos to appalling marketingspeak.
Wed 19/12/2012 11:35:13 / Read More »The perfect Christmas lunch in 10 festive appliances
If there is one thing UnderCurrent loves more than Christmas (and associated carols) it's appliances. And top 10 lists. And food. And cooking. Conveniently, we have all these things in the one place. All your Christmases have come at once!
Mon 17/12/2012 02:55:16 / Read More »McAfee PR activity ramped up to mirror John McAfee's Central American adventure
Since John McAfee's rambunctious exploits began hitting headlines last month, UnderCurrent has noticed that Proper Journalist has been bombarded by PR "outreaches", often coinciding with new developments in the case.
Thu 13/12/2012 03:06:33 / Read More »
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