Current

Current http://www.current.com.au/ en-us http://blogs.law.harvard.edu/tech/rss info@current.com.au (The Editor) LG promotions to entice consumers and boost winter sales http://www.current.com.au/2013/05/15/article/LG-promotions-to-entice-consumers-and-boost-winter-sales/NWAWKBHHWS.html http://www.current.com.au/2013/05/15/article/LG-promotions-to-entice-consumers-and-boost-winter-sales/NWAWKBHHWS.html Current.com.au Correspondent By Claire Reilly LG has launched a number of promotions for the winter retail period, with cashback and bonus offers being rolled out to boost sales across three categories. <a href="http://www.current.com.au/subscribe/index.php" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; vertical-align: baseline; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a href="http://twitter.com/#!/Current_AR" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Follow Current.com.au on Twitter</a> In the seasonal space, LG is hoping to promote its air conditioning range to winter purchasers by offering an LG Eftpos Cash Card up to the value of $200 with selected models. There are cash cards valued at $100, $150 and $200 available with the purchase of eligible split system air conditioners, while selected ducted system air conditioners will also be matched with a $200 cash card. The promotion runs from 1 May to 31 August 2013, with proof of purchase required by 16 September 2013. Full details are available on the <a href="http://www.lg.com/au/promotions/aircon-promo/index.jsp" target="_blank">LG air conditioner promotion website</a>. In whitegoods, LG is offering a Eftpos Cash Cards valued at $50, $75, $100 and $150 with the purchase of selected Smartwasher washing machines from 24 April to 23 June 2013. Proof of purchase must be received by 8 July 2013. Full details can be found on the <a href="http://www.lg.com/au/promotions/smartwasher2013/index.jsp" target="_blank">LG Smartwasher promotion website</a>. Finally, customers who purchase an LG Solardom Lightwave Convection Oven or standard Microwave Oven between 24 April and 23 June 2013 will receive a free 12-month magazine subscription (valued at up to RRP $90). Full details are available on the <a href="http://www.lg.com/au/promotions/MothersDay2013/index.jsp" target="_blank">LG microwave promotion website</a>. Air conditioner promotion Split System Air Conditioners with $100 Eftpos cash card: E09AWN-11, E12AWN-11, R09AWN-11, R12AWN-11, I09AWN-11, I12AWN-11, K09AWN-11, K12AWN-11. Split System Air Conditioners with $150 Eftpos cash card: E18AWN-11, E22AWN-11, R18AWN-11, R22AWN-11, I18AWN-11. Split System Air Conditioners with $200 Eftpos cash card: E24AWN-11, E28AWN-11, R24AWN-11, R28AWN-11, I24AWN-11, I28AWN-11. Ducted System Air Conditioners with $200 Etfpos cash card: B24AWY-GMH, B30AWY-7G4, B36AWY-7G4, B42AWY-7G4, B55AWY-7G4, B70AWY-9L4, B30AWY-763, B36AWY-763, B42AWY-763, B48AWY-763, B55AWY-763. Smartwasher promotion $50 Eftpos cash card: WD12021D6, WD14022D6, WD14023D6, WD14024D6, WD1402CRD6. $75 Eftpos cash card: WD14130D6, WD14135D6; $100 cash card: WD14070D6, WD14130FD6, WD14130RD6, WT-R10806. $150 Eftpos cash card: WD14070SD6, WT-R10856. Microwave promotion Eligible microwaves: MS3840SR, MS3840SRSK, MS3846VRL, MS3842XRL, MS3882XRSK, MS3042G, MS3042X. Eligible Solardom Lightwave Convection ovens: MC8289UR, MP-9483SLA, MA3281U, MP-9485SA, MA3281GW, MP-9289VSD, MA3281T. Wed, 15 May 2013 11:53:52 +1000 Russell Hobbs offers a British escape and daily May giveaways http://www.current.com.au/2013/05/10/article/Russell-Hobbs-offers-a-British-escape-and-daily-May-giveaways/IFRKTOADLR.html http://www.current.com.au/2013/05/10/article/Russell-Hobbs-offers-a-British-escape-and-daily-May-giveaways/IFRKTOADLR.html Current.com.au Correspondent By Claire Reilly In time for the biggest day of the year for small appliances, Mother’s Day, Russell Hobbs is running a series of daily offers to promote its small appliance range and to drum up interest in its new website and social media presence.Œ Throughout May, the brand is running daily prize draws with products from its breakfast, food prep and garment care ranges up for grabs, with prizes valued at up to RRP $120. Consumers also have a chance to win a larger prize by signing up for updates via the site’s online newsletter. <a href="http://www.current.com.au/subscribe/index.php" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; vertical-align: baseline; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a href="http://twitter.com/#!/Current_AR" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Follow Current.com.au on Twitter</a> For the second year in a row, Russell Hobbs is also spruiking a major prize draw timed to coincide with Mother’s Day, offering a trip for two to London with the purchase of any Russell Hobbs product. The promotion began on 1 April and runs through until 30 June 2013, with proof of purchase entries required by last mail on 5 July (or at 11.59pm AEST for SMS entries). The prize includes return airfares to London, a high tea experience and 7 nights’ accommodation at The Ritz, with $5,000 spending money (transfers and insurance included). Full details on the <a href="http://au.russellhobbs.com/articles/trip-to-london" target="_blank">London holiday prize</a> and the <a href="http://au.russellhobbs.com/articles/may-promotion/" target="_blank">daily small appliance prize giveaways</a> can be found on the new Russell Hobbs website. Fri, 10 May 2013 11:07:38 +1000 Bosch invites consumers to upgrade from rival brands http://www.current.com.au/2013/05/10/article/Bosch-invites-consumers-to-upgrade-from-rival-brands/KDEVZDTLDL.html http://www.current.com.au/2013/05/10/article/Bosch-invites-consumers-to-upgrade-from-rival-brands/KDEVZDTLDL.html Current.com.au Correspondent By Claire Reilly Bosch is running a series of promotions encouraging consumers to “Upgrade to Bosch”, withŒfinancial bonuses available across its range of laundry and kitchen appliances, including washing machines, dishwashers and ovens. In the dishwashing category, Bosch is offering a 90 day money back guarantee on all dishwashers in its range, as well as 6 months worth of Finish dishwashing detergent as a bonus on the purchase of new models. This promotion runs from 1 May to 30 June 2013. <a data-bitly-type="bitly_hover_card" href="http://www.current.com.au/subscribe/index.php" style="border-top-width: 0px; padding-right: 0px; padding-left: 0px; border-left-width: 0px; border-bottom-width: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 13px/13px arial, helvetica, sans-serif; vertical-align: baseline; text-transform: none; color: rgb(127,196,35); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: transparent; text-align: center; border-right-width: 0px; text-decoration: underline; widows: 2; outline-style: none; outline-color: invert; outline-width: 0px; orphans: 2; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a data-bitly-type="bitly_hover_card" href="http://twitter.com/#!/Current_AR" style="border-top-width: 0px; padding-right: 0px; padding-left: 0px; border-left-width: 0px; border-bottom-width: 0px; padding-bottom: 0px; margin: 0px; word-spacing: 0px; font: 13px/17px arial, helvetica, sans-serif; text-transform: none; color: rgb(127,196,35); text-indent: 0px; padding-top: 0px; white-space: normal; letter-spacing: normal; background-color: transparent; text-align: center; border-right-width: 0px; text-decoration: underline; widows: 2; outline-style: none; outline-color: invert; outline-width: 0px; orphans: 2; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" target="_blank">Follow Current.com.au on Twitter</a> The brand is also offering cashback in the form of electronic funds transfer (via redemption) with a bonus $75 to $400 available on purchases, depending on the model bought. These promotions are valid on purchases from 1 May to 31 July 2013 (unless otherwise stated below): -WTE84101AU Condenser Dryer – Bonus $75 -WVH28440AU Washer Dryer – Bonus $100 -WTW84360AU HeatPump Condenser Dryer – Bonus $150 -WTY88700AU HeatPump Condenser Dryer – Bonus $200 -WTY88700AU HeatPump Condenser Dryer and WAY32540AU Washing Machine (in one transaction) – Bonus $400 -WTW84360AU HeatPump Condenser Dryer and WAY32540AU Washing Machine (in one transaction) – Bonus $250 -WTE84101AU Condenser Dryer and WAY32540AU Washing Machine (in one transaction) – Bonus $175 -HBA63B250A 60-centimetre Pyrolytic Oven – Bonus $75 (valid 1 May to 30 June 2013) Full terms and conditions can be found on the <a href="http://www.bosch-home.com.au/about-bosch/promotions.html" target="_blank">Bosch Australia promotions website</a>. Fri, 10 May 2013 10:06:40 +1000 The Good Guys gets comfortable for Mother's Day http://www.current.com.au/2013/05/09/article/The-Good-Guys-gets-comfortable-for-Mothers-Day/GISMBETRTA.html http://www.current.com.au/2013/05/09/article/The-Good-Guys-gets-comfortable-for-Mothers-Day/GISMBETRTA.html Current.com.au Correspondent The Good Guys While there are plenty of suppliers offering promotions to boost sales of products in the lead up to Mother’s Day, The Good Guys is also feeling the familial love with a new promotion targeted at Mums. With the sale of selected small appliances, microwaves and floorcare products, The Good Guys is offering Mums a free Canningvale bathrobe, valued at RRP $129. Consumers must purchase an eligible product in one transaction, paid in full, before 13 May (the promotion began on 30 April) and then claim their robe online. <a data-bitly-type="bitly_hover_card" href="http://www.current.com.au/subscribe/index.php" style="border-bottom: 0px; text-align: center; border-left: 0px; padding-bottom: 0px; widows: 2; text-transform: none; background-color: transparent; text-indent: 0px; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; font: 13px/13px arial, helvetica, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(127,196,35); vertical-align: baseline; border-top: 0px; border-right: 0px; word-spacing: 0px; text-decoration: underline; padding-top: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a data-bitly-type="bitly_hover_card" href="http://twitter.com/#!/Current_AR" style="border-bottom: 0px; text-align: center; border-left: 0px; padding-bottom: 0px; widows: 2; text-transform: none; background-color: transparent; text-indent: 0px; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; font: 13px/17px arial, helvetica, sans-serif; white-space: normal; orphans: 2; letter-spacing: normal; color: rgb(127,196,35); border-top: 0px; border-right: 0px; word-spacing: 0px; text-decoration: underline; padding-top: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" target="_blank">Follow Current.com.au on Twitter</a> A number of suitably Mother’s Day-focused products are included in the promotion, including Breville’s Barista Express Espresso Machine (BES870) and the Dyson DC39 Animal Vacuum, as well as personal care and benchtop cooking appliances. The full list of eligible products and terms and conditions can be found on <a href="http://www.thegoodguys.com.au/buyonline/ContentDisplayView?emsName=Promo_09&cm_sp=Homepage-_-Banner-_-BonusBathrobeforMum" target="_blank">The Good Guys’ promotion page</a>. Thu, 09 May 2013 14:15:00 +1000 Acer offers incentive for clumsy tablet and notebook customers http://www.current.com.au/2013/05/08/article/Acer-offers-incentive-for-clumsy-tablet-and-notebook-customers/ZWMSBIJGHL.html http://www.current.com.au/2013/05/08/article/Acer-offers-incentive-for-clumsy-tablet-and-notebook-customers/ZWMSBIJGHL.html Current.com.au Correspondent By Claire Reilly Acer has launched a new initiative to boost retail sales and provide a point of difference in electrical stores, announcing that it will offer a free year of accidental damage insurance on all purchases from its notebook and tablet line-up. The Accidental Damage Cover provides insurance for electrical surges, liquid spills and accidental knocks and drops which may cause damage to hardware. The offer is available from today (8 May 2013) and runs until 31 August 2013, with consumers required to register online for the cover within 14 days of their product purchase. In addition to the year-long insurance, consumers are able to purchase additional insurance for up to three years. The offer is available on any Acer tablet or notebook products purchased in retail across Australia. Speaking about the promotion was Neil Roberts, Acer technical services director. “We want to show our customers that when they purchase an Acer product, they can rely on us to protect their investment,” said Roberts. “By providing Accidental Damage insurance, we are not only standing behind our products but we are standing behind our customers as well.” Full details as well as terms and conditions can be found at the <a href="http://www.acer.com.au/acercareplus" target="_blank">Acer Care website</a>. Wed, 08 May 2013 14:52:49 +1000 Fisher & Paykel dryer promotion targets movie buffs http://www.current.com.au/2013/05/01/article/Fisher--Paykel-dryer-promotion-targets-movie-buffs/AQUHCZYJGZ.html http://www.current.com.au/2013/05/01/article/Fisher--Paykel-dryer-promotion-targets-movie-buffs/AQUHCZYJGZ.html Current.com.au Correspondent By Claire Reilly As Australians gear up for the winter months and prepare to get more use out of their clothes dryers rather than hanging washing on the line, Fisher & Paykel has announced a consumer promotion on its dryer line-up. Consumers who purchase any dryer from the Fisher & Paykel line-up will be eligible to claim two bonus Hoyts e-CineVouchers which can be redeemed through Hoyts’ website for online movie ticket purchases. <a data-bitly-type="bitly_hover_card" href="http://www.current.com.au/subscribe/index.php" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; vertical-align: baseline; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a data-bitly-type="bitly_hover_card" href="http://twitter.com/#!/Current_AR" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Follow Current.com.au on Twitter</a> Purchases must be made between 1 May and 30 June 2013, with online redemption (through Fisher & Paykel’s website) to be completed by 15 July 2013, including proof of purchase. The promotion is valid across Fisher & Paykel’s entire range of dryers, which includes three conventional Dryers (DE50F56E; DE50F56A; DE40F56A) a Condenser Dryer (DE60F60NW1) and a Vented Dryer (DE60F60EW1). Full terms and conditions, along with the online claim form, can be found on <a href="http://promotions.fisherpaykel.com/au/promotions/dryer-hoyts-movie/claim-now/?CFID=48459946&CFTOKEN=25229495" target="_blank">Fisher & Paykel’s website</a>. <img alt="" src="/image/F&P_AeroSense 5kg Dryer.bmp" /> Fisher & Paykel's AeroSense 5.0kg Clothes Dryer (DE50F56E) is included in the new promotion. Wed, 01 May 2013 10:05:31 +1000 Winning Appliances plays Jean Genie with Smeg promotion http://www.current.com.au/2013/04/16/article/Winning-Appliances-plays-Jean-Genie-with-Smeg-promotion/UZJHIOGZRB.html http://www.current.com.au/2013/04/16/article/Winning-Appliances-plays-Jean-Genie-with-Smeg-promotion/UZJHIOGZRB.html Current.com.au Correspondent By Claire Reilly Winning Appliances can count itself as one of the top 500 retailers in the world if its new consumer promotion is anything to go by, with the retailer offering consumers the chance to win a limited edition Denim FAB refrigerator from Smeg by shopping in-stores this weekend. The competition offers consumers the chance to win Smeg’s distinctive denim-covered FAB28 refrigerator, first shown off at the <a href="http://www.current.com.au/2012/04/17/article/Smegs-denim-refrigerator-where-appliances-and-clothing-meet/DRWODMKEDU.html" target="_blank">EuroCucina cooking appliance trade show</a> in Milan last year. The refrigerator is just one of 500 that were released worldwide, and was awarded as <a href="http://www.current.com.au/2012/11/22/article/Editors-Picks-The-2012-Appliance-of-the-Year/YNNBXYYPIG.html" target="_blank">Editor’s Pick for Appliance of the Year</a> in Appliance Retailer magazine, Current.com.au’s sister publication. <a href="http://www.current.com.au/subscribe/index.php" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; vertical-align: baseline; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a href="http://twitter.com/#!/Current_AR" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Follow Current.com.au on Twitter</a> The promotion is open to any private consumer that makes an in-store purchase from Friday 19 April to Monday 22 April 2013. The promotion ties in with a Smeg sale that Winnings is holding at its stores during the same period this weekend, with the retailer offering some products for $800 less than recommended retail price. Full details on the competition can be found on the <a href="http://winningappliancesblog.com.au/sales-and-promotions/win-a-smeg-fab-fridge-in-denim-at-our-smeg-sale/" target="_blank">Winning Appliances website</a>. <img alt="" height="296" src="/image/Smeg Denim Fridge.jpg" width="292" /> Smeg's FAB28 denim fridge. Tue, 16 Apr 2013 12:43:28 +1000 TCL joins with Iron Man 3 for major retail marketing drive http://www.current.com.au/2013/04/11/article/TCL-joins-with-Iron-Man-3-for-major-retail-marketing-drive/TRNPKUBAEF.html http://www.current.com.au/2013/04/11/article/TCL-joins-with-Iron-Man-3-for-major-retail-marketing-drive/TRNPKUBAEF.html Current.com.au Correspondent By Claire Reilly TCL is embarking on an extensive marketing campaign to promote its line-up of flat panel TVs, leveraging a tie-in with Marvel’s Iron Man 3 film to gain exposure for its brand. The Chinese home entertainment and whitegoods brand has sealed a deal that will see its products feature in Iron Man 3, including the brand’s 110-inch, 4K Full HD 3D LCD TV which is used by the eponymous Tony Stark in the film. TCL is also rolling out Iron Man imagery across its point of sale and conducting consumer promotions in Harvey Norman and Betta retail stores to promote the association with the film. In total, the campaign is being billed as TCL’s “biggest single quarter of marketing activity” with a local marketing spend in the region of $1 million. <a data-bitly-type="bitly_hover_card" href="http://www.current.com.au/subscribe/index.php" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; vertical-align: baseline; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Click here to sign up for our FREE daily newsletter</a> <a data-bitly-type="bitly_hover_card" href="http://twitter.com/#!/Current_AR" style="border-bottom: 0px; border-left: 0px; padding-bottom: 0px; background-color: transparent; margin: 0px; outline-style: none; outline-color: invert; padding-left: 0px; outline-width: 0px; padding-right: 0px; color: rgb(127,196,35); font-size: 13px; border-top: 0px; border-right: 0px; text-decoration: underline; padding-top: 0px" target="_blank">Follow Current.com.au on Twitter</a> Speaking about the Iron Man 3 tie-in, general manager of TCL Electronics Australia Sunny Xiang, said this campaign was “especially significant” for the Australian market. “Our local retail partners have been excited by our range and like our vision and commitment to the market,” said Xiang. “A campaign like this adds an important third element, as it also demonstrates to them that we can be exciting marketing partners too, delivering something compelling on the floor that will excite consumers and give them more reasons to consider and purchase a TCL TV. “We have worked closely with some of our retail customers on specific campaigns to coincide with the movie release. As such we are confident that this tie-in to Iron Man 3 will not just increase and improve our brand recognition, but will importantly also deliver increased sell-through.” At a retail level, the brand is running two promotions through Harvey Norman and Betta Stores Retail. Customers who purchase the TCL E5000 Smart 3D TV from Harvey Norman will receive a $75 Harvey Norman gift card, while customers who purchase a E5000 or V7300 Smart 3D TV will receive an Iron Man pack, including a popcorn machine, an extra pair of Active 3D glasses, and a Blu-Ray copy of Iron Man 2. The promotions will be rounded out by a digital campaign — including a treasure hunt for Iron Man suits hidden around the country with clues provided via social media — as well as a TVC that will air from mid-April through until May. <a href="http://imgur.com/lfIvo6V" target="_blank"><img alt="" height="342" src="/image/Harvey Norman City Cross_300.JPG" width="300" /></a> TCL's new point-of-sale on display in Harvey Norman (click image above to see a larger size). Thu, 11 Apr 2013 13:12:21 +1000