The best Mother's Day Personal Care gift ideas
Mother's Day presents a great opportunity to ramp up sales in the personal care category while also making sure there are plenty of satisfied gift recipients come 12 May 2013. Here are six of the best new personal care appliances.
Tue 30/04/2013 10:49:26 / Read More »Philips unveils new wet shavers and a new strategy to sell them
Philips will be embarking on a TV marketing campaign to promote its new range of wet and dry electric shavers targeted at first time buyers.
Fri 22/02/2013 10:03:54 / Read More »VS For Men puts the 'grrrr' in grooming with new brand campaign
As more men spend time and money on male grooming, VS For Men has built a new brand image around the idea of taming the male beast. According to VS Sasson's owner Conair, the new branding brings a fresh look to the category.
Wed 03/10/2012 02:36:48 / Read More »PlasmaCluster profits retailers, with a little help from Sharp friends
Sharp's range of PlasmaCluster ion generators has been a quiet achiever for the Japanese company, with strong sales on the back of a demonstration program.
Fri 03/08/2012 11:29:56 / Read More »Philips calls in the dental experts to promote new Sonicare AirFloss
At the launch of Philips' new Sonicare AirFloss product this morning there was plenty of talk about plaque and biofilm, but dental experts were also on hand to talk up the benefits of using the right personal care appliances.
Thu 17/05/2012 02:55:48 / Read More »Driven merchandising helps Philips achieve supersonic sales
Dental care was the quiet achiever of the personal care category in 2011, and Philips was one of the big players in the category. Thanks to a new marketing drive, the company saw an uplift in sales of its Sonicare electric toothbrush range.
Fri 17/02/2012 09:29:01 / Read More »Remington releases Keratin Therapy range to protect and style
Just in time for Mother's Day, Remington has added 3 new products to its personal care range, with unique features targeted at style-conscious women.
Mon 30/01/2012 11:21:14 / Read More »Philips promoting Sonicare e-toothbrushes with new TVC
Philips has launched a new television advertising campaign to support the launch of its new Sonicare range of electric toothbrushes. The TVC will run on free to air networks for the four weeks, and double that length on pay TV.
Mon 31/10/2011 01:53:33 / Read More »Men's Shavers still cut it, while Male Trimmers see real growth: GfK
Men's Shavers are still the solid workhorse of the personal care category, bringing in almost $62 million over the past year, but Male Trimmers are the real booming category, with unit sales, value and ASPs all on the rise.
Tue 11/10/2011 11:48:36 / Read More »Express yourself - Philips gets into the groom boom with new TVC
Philips is calling on men to 'express themselves every day' with a new global ad campaign. The TVC features hairfree and strategically hirsute men getting creative (and holding carwash signs), all in the name of personal grooming.
Mon 10/10/2011 01:02:02 / Read More »
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