Remington releases Keratin Therapy range to protect and style
Just in time for Mother's Day, Remington has added 3 new products to its personal care range, with unique features targeted at style-conscious women.
Mon 30/01/2012 11:21:14 / Read More »Philips promoting Sonicare e-toothbrushes with new TVC
Philips has launched a new television advertising campaign to support the launch of its new Sonicare range of electric toothbrushes. The TVC will run on free to air networks for the four weeks, and double that length on pay TV.
Mon 31/10/2011 01:53:33 / Read More »Men's Shavers still cut it, while Male Trimmers see real growth: GfK
Men's Shavers are still the solid workhorse of the personal care category, bringing in almost $62 million over the past year, but Male Trimmers are the real booming category, with unit sales, value and ASPs all on the rise.
Tue 11/10/2011 11:48:36 / Read More »Express yourself - Philips gets into the groom boom with new TVC
Philips is calling on men to 'express themselves every day' with a new global ad campaign. The TVC features hairfree and strategically hirsute men getting creative (and holding carwash signs), all in the name of personal grooming.
Mon 10/10/2011 01:02:02 / Read More »Conair picks up awards for VS for Men and VS Sassoon brands
Conair, the Australian distributor of the VS for Men and VS Sassoon brands, has received two beauty industry awards for its grooming products - one for the ladies and one for the gents.
Tue 12/07/2011 09:43:58 / Read More »Philips launches Lumea hair removal system, exclusive to Shaver Shop
The RRP $1,199 device is the first professional IPL hair removal system for Philips and enters a sparsely populated category. Philips marketing manager for personal care told Current.com.au why it will sell through Shaver Shop exclusively.
Thu 17/03/2011 12:53:26 / Read More »Big move into new category by Black and Stone
Seasonal and outdoor appliance specialists Black and Stone has taken a giant leap into the well-being category. This move pits them against the established campaigners Homedics and FitZone Solutions.
Wed 17/11/2010 03:15:27 / Read More »Philips handles handlebar trends with humour in men's grooming category
Philips has taken on the male grooming category with as much humour as commercial nous, recently updating its online grooming platform to offer men tongue in cheek tricks for the trimming trade.
Wed 15/09/2010 10:31:59 / Read More »Fitzone to introduce new Beurer babycare range (video)
Fitzone Solutions is preparing to introduce a new range of Beurer baby care products to Australian electrical retailers including baby monitors and video baby monitors as well as a new range of scales and beauty products.
Tue 07/09/2010 10:14:25 / Read More »Apple-esque scenes at Remington Pearl launch event
Just like the acolytes that cheer every new Apple product release, the launch of the new Remington personal care range was greeted with cheers and acclaim when introduced last night.
Thu 19/08/2010 09:41:18 / Read More »
