Sony launches world’s first 200Hz LCD TV into Australian stores

Sony is introducing the highly anticipated world’s first 200Hz LCD TV to Australia. The BRAVIA Z4500 LCD TV series, which will be available in 40”, 46” and 52” screen sizes, incorporates groundbreaking technology – Motionflow 200Hz – for the fastest frame rate available on an LCD TV.Moving pictures on TVs are created by showing a sequence of still images (or frames) in quick succession. Motionflow 200Hz technology creates three additional unique frames for every original frame, increasing the typical frame rate from 50 to 200 per second. The result is the smoothest and clearest motion reproduction ever to be achieved by an LCD TV.

Whether allowing you to see the fine detail of a panning shot or viewing the ultimate in smooth motion clarity for sports, Motionflow 200Hz sets new standards in image quality and enjoyment. Watching any fast-moving action, particularly sport, is super-smooth and more life-like than ever before thanks to this world first technology from Sony. BRAVIA LCD TVs continue to introduce unique picture quality improvements to deliver home entertainment like.no.other.