Sony to launch 50 new accessories to sell NFC connectivity story
With the arrival of the NFC-enabled Xperia Z smartphone, Sony is gearing up to sell a big "connectivity" story this year, with roughly 50 accessories set to hit the market, all equipped with Near Field Communication technology.
Tue 05/03/2013 12:00:00 / Read More »Sony brings Xperia Z to Australia to do more than "tick the boxes"
Sony has promised to do more than "tick the boxes" with the launch of its flagship Xperia Z smartphone, bringing tough features and a focus on connectivity to the biggest category in consumer electronics.
Thu 21/02/2013 12:00:00 / Read More »Poor images of Sony's most exciting new product releases
Sony unveiled a range of interesting new products at its stand at the 2013 International CES. Check out some of these images of varying quality of the products Sony thinks will return it to the top of the tree.
Wed 09/01/2013 12:00:00 / Read More »Sony survives hitch to unveil first 4K OLED, Xperia Z superphone and more
One of the most anticipated press conferences on any CES calendar, Sony's presentation at its stand at the Las Vegas Convention Centre fulfilled expectations of new products though not without an amusing hitch and some "very cool" language.
Wed 09/01/2013 12:00:00 / Read More »Top 10 Biggest UnderCurrent 'Stories' of 2012
UnderCurrent had a stellar year shining a mocking light on the lighter side of industry - or so it claims. UnderCurrent is dedicated to showcasing the best and worst of the industry, from fantastic viral videos to appalling marketingspeak.
Wed 19/12/2012 12:00:00 / Read More »Namedropping Sony taps Richard Roxburgh for new TVC
UnderCurrent is a noted namedropper, so it definitely appreciates Sony's use of Moulin Rouge! star Richard Roxburgh in its latest TVC.
Mon 18/06/2012 12:00:00 / Read More »Sony Xperia P being released imminently, though no carriers confirmed
Sony Australia plans on launching the new Xperia P smartphone in mid-June, though no carrier information is currently available.
Tue 05/06/2012 12:00:00 / Read More »

