See Better Homes than yours, thanks to The Good Guys
If you've been wondering how to make a herb garden, how to cook an "egg and bacon celebration", or you just want to see some shiny new appliances, Better Homes and Gardens Live is coming to Melbourne, and UnderCurrent is excited.
Mon 29/04/2013 12:00:00 / Read More »Leading Appliances launches website, reveals 'Preferred Suppliers'
Leading Appliances today launched its new website, one day after it began trading officially. Leading Appliances is home to around 60 former Retravision members, primarily located in regional areas in Australia's eastern states.
Tue 02/04/2013 12:00:00 / Read More »Retravision Northern's negotiation failure with insurers fast-tracked demise
The failures of Retravision Northern and Western to negotiate a slow transition from central accounting to direct accounting hastened the demise of individual members, internal company documents show.
Fri 15/03/2013 12:00:00 / Read More »The Sleeping Giant: IKEA appliances and electrical retail competition
With 7 stores in Australia, IKEA may not seem like a threat to traditional electrical retailers. But its comprehensive appliance range, no frills approach and complete store offering could be set to bring more consumers over to the Swedish way.
Mon 18/02/2013 12:00:00 / Read More »Whirlpool launching Mini Butler range for small kitchens and DINKS
Following the successful 2012 launch of the Butler refrigerator range, Whirlpool has announced the arrival of the compact Mini Butler follow-up line for small apartments and Double Income No Kids customers.
Tue 29/01/2013 12:00:00 / Read More »Whirlpool restructures to reflect new dual focus
After announcing plans to expand its cooking appliance offering last year, Whirlpool has restructured its Australian business to reflect the new focus on both whitegoods and cooking.
Wed 23/01/2013 12:00:00 / Read More »Whirlpool demonstrates cooking commitment with appointment
In line with plans to expand its presence in the cooking category, Whirlpool Australia has announced the appointment of a new product manager to head up its cooking division.
Wed 14/11/2012 12:00:00 / Read More »Whirlpool expands cooking range with foray into induction
Whirlpool is expanding its line-up of cooking appliances in an attempt to pitch to more of a "home renovator" market. Part of the new range, which includes products sourced from Whirlpool Europe, are two new induction hobs.
Tue 13/11/2012 12:00:00 / Read More »Whirlpool unveils Butler range to 'put the fun back in refrigerators'
UPDATED: Whirlpool showed off its new range of Butler refrigerators to retailers in Sydney last night, spruiking a selection of features designed to make entertaining easier and more fun for consumers.
Thu 02/08/2012 12:00:00 / Read More »Whirlpool MD departs resulting in four internal promotions
Whirpool Australia has announced a new managing director: Sanjay Prasad. A 10-year veteran of Whirlpool, Prasad was formerly the general manager of sales. There are three more promotions as a result of this departure.
Tue 05/06/2012 12:00:00 / Read More »Insurance drain forces Retravision to move to individual store accounting
In a major change to its business model, Retravision WA and Retravision Northern will soon move from central billing to individual store accounts. This comes after serious restrictions were placed on the groups by insurance companies.
Wed 30/05/2012 12:00:00 / Read More »Canstar surveys dishwasher brands and curious consumer behaviour
Canstar Blue has released the results of its latest consumer satisfaction survey, polling Australians on their preferred brand of dishwasher and the kinds of curious items consumers wash in their appliance.
Wed 30/05/2012 12:00:00 / Read More »Sony and Whirlpool reopen supply lines in positive move for Retravision
Sony and Whirlpool have joined Samsung in reopening supply with Retravision WA and Retravision Northern after suspending the pair in the wake of Retravision Southern's voluntary administration, internal documents reveal.
Fri 25/05/2012 12:00:00 / Read More »Miele and Breville in front as appliances and electronics dominate Design Awards
The appliance and consumer electronics industry is once again well-represented in the list of finalists for the Australian International Design Awards. In the Consumer category, Miele and Breville each scored three nominations.
Fri 25/05/2012 12:00:00 / Read More »Retravision WA and Northern placed 'on hold' by major suppliers
The repercussions from Retravision Southern's voluntary administration are now being felt across the 'business as usual' WA and Northern groups, with several major suppliers placing the two groups on hold.
Wed 23/05/2012 12:00:00 / Read More »Electrolux, Samsung and F&P top Canstar Blue washing machine ratings
Canstar Blue has released results from its latest washing machine satisfaction survey, with Electrolux taking out top rank in the Front Loader category, and Samsung and Fisher & Paykel sharing honours in the Top Loader category.
Fri 04/05/2012 12:00:00 / Read More »All the Mother's Day promotions all in one place
Mother's Day is just around the corner and, like most years, the appliance brands are competing for the maternal dollar with a number of very alluring promotions. Here are all the 2012 Mother's Day consumer promotions in one place.
Tue 17/04/2012 12:00:00 / Read More »Apple, Whirlpool and Costco worth a Fortune as admired companies
Fortune magazine has released its list of the World's Most Admired Companies, with a number of well-known electronics and appliance brands taking out honours, as well as some retailers who call Australia home.
Wed 14/03/2012 12:00:00 / Read More »If looks could chill: 1 in 4 consumers go fridge appearance over features
23% of consumers choose aesthetics over features when choosing a refrigerator, according to new data from Canstar Blue. The survey also found that Kelvinator was the favourite brand, with the highest consumer satisfaction.
Mon 05/12/2011 12:00:00 / Read More »Whirlpool: 5 families, 6 countries, 9 brands and 100 years
It all began in 1911. And 1893. And 1919. And 1943. And 1945. And 1987. And 1994. Whirlpool's 100 year history takes in five families, nine brands and six countries.
Fri 18/11/2011 12:00:00 / Read More »Whirlpool launches $100,000 promotion for 100th birthday
Whirlpool has launched a consumer promotion to celebrate its 100th birthday. From now through to 8 February 2012, Whirlpool is giving away more than $100,000 in prizes, including a new car.
Wed 09/11/2011 12:00:00 / Read More »Whirlpool to sponsor Melbourne Heart Football Club
Whitegoods manufacturer Whirlpool is going from grass stains to grassroots, announcing a sponsorship deal with Victoria's Melbourne Heart soccer team.
Wed 05/10/2011 12:00:00 / Read More »After 30 years, Whirlpool tops up its top loader washers
American appliance brand Whirlpool has released two new top loading washing machines. Amazingly, this is the first refresh of Whirlpool's top loader range in over 30 years.
Wed 14/09/2011 12:00:00 / Read More »Bosch talks up Masters appliance offering
One of Masters' launch appliance brands is Bosch. We asked the German supplier why it has chosen to go partner with Woolworths' ambition hardware retail venture. Also, we list all the appliance brands currently being sold in the new store.
Wed 07/09/2011 12:00:00 / Read More »Breville gets cooking with new appointments
Breville is set to build its team of "food thinkers", with the announcement today of three new appointments to its marketing and cooking divisions.
Mon 20/06/2011 12:00:00 / Read More »Whirlpool celebrates a decade as world's leading appliance brand
Whirlpool is claiming the mantle of the world's leading manufacturer of major appliances for the tenth straight year after a Euromonitor International report declared the company had 10.5 per cent retail volume share.
Fri 13/05/2011 12:00:00 / Read More »Whirlpool expands dishwasher range
Three new dishwashers with varying price points have been designed to join the Whirlpool line up of kitchen appliances and offer more choice to consumers looking for a fully integrated kitchen package.
Tue 22/03/2011 12:00:00 / Read More »Whirlpool celebrates 100 years
The company's first 'electric motor-driven wringer washer' was released in the United States in 1911, only a handful of years after the device was patented by the Ford Motor Company. Whirlpool has been in Australia since 1958.
Thu 10/03/2011 12:00:00 / Read More »Whirlpool announces new small footprint fridges
Whirlpool is catering to the increasing trend towards apartment living with its new range of space conscious refrigerators, which will join the existing 200-litre to 299-litre range introduced this summer.
Wed 16/02/2011 12:00:00 / Read More »Whirlpool launches the "super washer"
The biggie sized Dreamspace has been touted by Whirlpool as one of the largest front loaders in the Australian market, and eco friendly.
Thu 27/01/2011 12:00:00 / Read More »'Revolutionary' scratch-proof coating for new Whirlpool cooktops
Whirlpool has today announced a new technology called iXelium, a special coating for stainless steel cooktops that it claims prevents scratching, staining and discolouring.
Thu 04/11/2010 12:00:00 / Read More »Neck in neck for a cold one
Whirlpool has announced it will release four new side by side refrigerators with European aesthetics just in time for Australians who are starting wonder how to best keep their beer cold and within easy reach in the approaching summer months.
Thu 23/09/2010 12:00:00 / Read More »Fisher and Paykel unveils new compressor, hailed a "leap forward"
Fisher and Paykel and Whirlpool have united to produce a revolutionary refrigeration system that will potentially save consumers up to 30 per cent on refrigeration power use, according to a statement released on the Australian Securities Exchange t
Wed 15/09/2010 12:00:00 / Read More »Comedy wins award for appliance maker
A well known whitegoods brand has won a Bronze Effie Award, honouring a significant achievement in advertising and marketing effectiveness.
Wed 01/09/2010 12:00:00 / Read More »Whirlpool refrigeration appoints senior brand manager
A new brand manager heads up Whirlpool's refrigeration department.
Thu 29/07/2010 12:00:00 / Read More »Whirlpool whips up another Omo promo
Its promotion after promotion for whitegoods giant Whirlpool, with its announcement this morning of another cross promotion with laundry detergent brand Omo.
Tue 20/07/2010 12:00:00 / Read More »Industry veteran appointed new Swann VP
Swann Communications recently announced the appointment of industry veteran Michael Van Raay as its new vice president. Van Raay has over 20 years experience in the consumer electronics game, including stints with Pioneer and Whirlpool.
Mon 05/07/2010 12:00:00 / Read More »Whirlpool offering a chance at big money with new promotion
Whirlpool is giving consumers the chance to win $1 million with its latest whitegoods promotion.
Thu 10/06/2010 12:00:00 / Read More »Whirlpool still there for NZ customers even if its products aren't
Whirlpool has pledged to maintain support for its New Zealand customers even though the company is no longer selling its products in their country.
Mon 31/05/2010 12:00:00 / Read More »Whirlpool goes Mexican with new promotion
Whirlpool's latest consumer promotion has placed the company right in the middle of the cooking craze sweeping through the country, but has added a Mexican flavour.
Wed 26/05/2010 12:00:00 / Read More »Whitegoods promotions are the new black for Whirlpool and Asko
Whitegoods suppliers are gearing up for the new season with major consumer promotions.
Wed 19/05/2010 12:00:00 / Read More »Reduce your cooking time with Whirlpool
Whirpool has just announced that in January 2010 it will be releasing a new range of ovens in Australia. The line-up is said to dramatically reduce cooking time and revolutionise mealtime preparation.
Wed 16/12/2009 12:00:00 / Read More »Whirlpool goes back-to-back with cashback
Whirlpool has this morning announced a cashback promotion to support its range of front load washing machines. This promotion comes after the success of Whirlpool's earlier OMO offer.
Mon 16/11/2009 12:00:00 / Read More »Guess which whitegoods brand has a MasterChef link
Whirlpool Australia recently restructured its marketing team and now welcomes Alex Miles to its Food Preparation category of ovens, cooktops, rangehoods and microwaves. Miles also has a connection to the MasterChef TV show.
Thu 22/10/2009 12:00:00 / Read More »Massive restructuring at Whirlpool
Whirlpool Australia has just announced a huge restructuring process in its marketing team and retail and trade divisions, which involves a recruitment drive and reorganisation of responsibility.
Thu 18/06/2009 12:00:00 / Read More »
