Toshiba: "Confusion with Windows 8" slowed adoption of touch technology
The managing director of Toshiba has blamed "confusion" over Windows 8 for a slow uptake of touch-enabled Windows devices, adding that heavy discounting of older products didn't help the new technology's cause.
Thu 09/05/2013 12:00:00 / Read More »Toshiba shines light on premium Ultrabook space with Kira range
Toshiba is citing a plateau in notebook sales as one of the key reasons it is pushing into the premium computing space with the new Kira range of Ultrabooks - products that the brand says will offer a "new level in luxury computing".
Wed 08/05/2013 12:00:00 / Read More »LG talks imminent move into new categories, appliances and celebrities
Shortly after unveiling Australia's first Curved OLED TV, LG's marketing general manager Lambro Skropidis provided some insights into what we'll be seeing from the Korean powerhouse over the coming weeks and months.
Wed 01/05/2013 12:00:00 / Read More »Acer Brand Experience stand single webpage image gallery
Current.com.au today visited Acer's first Brand Experience stand at Westfield Bondi Junction. Here is a single webpage image gallery of our visit.
Fri 14/12/2012 12:00:00 / Read More »Toshiba's pop-up experience centre gets a gold-medal winning touch
Toshiba is taking to Sydney's Martin Place this week with a pop-up experience centre targeted at spruiking the brand to consumers and to promote its successful partnership with gold medal-winning Olympic cyclist Anna Meares.
Tue 25/09/2012 12:00:00 / Read More »GfK trends: Ultrathin PCs and the ubiquitous smartphone
Two of the biggest value and growth categories in consumer electronics - IT and telecommunications - have also seen the biggest changes in the past year, with interesting trends emerging, according to GfK's Temax report.
Wed 22/08/2012 12:00:00 / Read More »Samsung offers $100 MasterCard with PC and Slate purchases
Samsung has launched a gift-with-purchase promotion for products in its Series 7 Slate PC and Series 5 Ultrabook ranges. Consumers who purchase one of the selected models will receive a Citibank MasterCard charged with $100.
Mon 06/08/2012 12:00:00 / Read More »How to sell Ivy Bridge Ultrabooks: Intel's new strategy for new technology
With any new technology comes the question of how to sell its benefits to users. Following the launch of Intel's new processor set, Current looks at how Intel is marketing its technology and the benefits of the Ultrabook category.
Wed 06/06/2012 12:00:00 / Read More »Intel backs Ultrabook innovation to prevent PC margin doom similar to TVs
Constant innovation in the notebook PC category will prevent price erosion and value decline, ensuring this segment does not replicate the catastrophe that has beset flat panel TVs over the last decade, according to Intel's local GM.
Wed 06/06/2012 12:00:00 / Read More »Acer director talks high sales, soft markets, smartphones and the future
Acer this week announced it secured the #1 market share position in the Portable PC market for the fourth quarter of 2011. In this interview, we talk about the PC market, Acer's tablet and smartphone businesses, and what the future holds.
Thu 29/03/2012 12:00:00 / Read More »Intel goes for a knock out with global Ultrabook challenge
Intel has taken a novel approach to promoting its new Ultrabook range, travelling all around the world to create a series of challenges for consumers to win computers. Today's challenge? A little lesson on Muay Thai fighting...
Fri 16/03/2012 12:00:00 / Read More »Ultrabooks, Dick Smith and JB Now - Five Minutes with JB Hi-Fi CEO
Back in the office after his Christmas break, JB Hi-Fi CEO Terry Smart has answered some quickfire questions on CES, JB's share price, the year ahead and persistent rumours linking the company with mergers and acquisitions.
Wed 25/01/2012 12:00:00 / Read More »CES predictions: The hottest products to hit retail stores in 2012
Following on from the Consumer Electronics Show in Las Vegas this month, one industry heavyweight predicts the biggest products for 2012 - with plenty for retailers to look forward to.
Mon 23/01/2012 12:00:00 / Read More »Dell unveils new XPS 13 Ultrabook, but no Ivy Bridge just yet
Dell will be launching its new XPS 13 Ultrabook into the Australian market in March 2012, with the local pricing to be around the same as its US $999 starting point.
Wed 11/01/2012 12:00:00 / Read More »Dreaming of a tablet Christmas: Harvey Norman offers hot product predictions
Despite the doom and gloom in the marketplace, there is still plenty to look forward to this Christmas, according to Harvey Norman. Here are a few predictions for their yuletide bestsellers...
Tue 13/12/2011 12:00:00 / Read More »Acer promotes Aspire S3 Ultrabooks with ultra-virtual sales assistant
Acer has launched a shopping mall tour to promote its Aspire S3 Ultrabook range, giving shoppers the opportunity to get up close to the computers and to interact with a virtual sales person named Alicia Aspire.
Tue 06/12/2011 12:00:00 / Read More »WD targeting Ultrabook and MacBook Air users with Passport hard drives
With the new Ultrabook phase of notebook computers comes a new problem: storage. Although the Ultrabooks released thus far all have impressive performance specifications, the one feature that has diminished is memory size.
Thu 17/11/2011 12:00:00 / Read More »Everything Zen at Asus launch? I don't think so
When it comes to launching new technology products, an unseemly trend is emerging. It's time to let the new gadgets and gizmos speak for themselves.
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