Twitter launches #music service with Rdio and Spotify; others frozen out?
Twitter this morning launched its foray into online music streaming, appropriately called '#music', choosing to partner with leading players Rdio and Spotify instead of competing with the madding crowd in this congested marketplace.
Fri 19/04/2013 12:00:00 / Read More »Hisense launches new website, appeals to prospective retailers
As part of its broader strategy to appeal to more consumers and move up the market ladder towards the higher end, Hisense Australia has unveiled a new website aimed at communicating the features of its TV and refrigerator ranges.
Wed 10/04/2013 12:00:00 / Read More »OP/ED: Keep social media at head office and away from individual stores
Retailers such as Harvey Norman and JB Hi-Fi are running unified social media strategies out of their head offices. Other retail groups, however, have chosen to recentralise social media. The former is better, according to this guest post.
Tue 09/04/2013 12:00:00 / Read More »Leading Appliances' slow move online is a risky business
As Australia enjoyed a public holiday yesterday, Leading Appliances became an "official entity". But with a slow website launch and no official social media presence, the brand may have cause more reputational damage than it realises.
Tue 02/04/2013 12:00:00 / Read More »Leaders and Followers: the best and worst of retailers using Twitter
Twitter has grown from being an upstart microblogging site to one of the most popular social media in the world. Here is our look at how the major retailers, such Harvey Norman, JB Hi-Fi, Dick Smith and The Good Guys are performing on Twitter.
Mon 04/03/2013 12:00:00 / Read More »Listen to the Coldest 100 on Yamaha Australia Day headphones
UnderCurrent knows that the music is very important to the hip young things on Australia Day. So well played to Yamaha for tapping into this market with its new Australia Day themed limited release headphones.
Wed 23/01/2013 12:00:00 / Read More »The Good Guys mocks Click Frenzy rivals, promotes own 'Cyber $ale'
Instead of participating in the failed Click Frenzy, The Good Guys hosted its own cashback promotion on its website, which managed to survive the frenzy.
Tue 20/11/2012 12:00:00 / Read More »E&S Trading dominating the hipster space with its Instagram heroics
UnderCurrent is mightily impressed by the hipsters at E&S Trading! Not content to undertake fashionable social media projects like Facebook or Twitter, E&S has been Pinteresting and Instagramming.
Tue 06/11/2012 12:00:00 / Read More »Millionaires square off: Gerry Harvey vs Alan Jones
Gerry Harvey is more used to going into bat for his friends in the Millionaires Club but this week he pulled Harvey Norman's ads from Jones's show following the broadcaster's remarks about the late John Gillard.
Fri 05/10/2012 12:00:00 / Read More »A catalogue so good it's still Winning
The Winning Group clearly knows how to communicate with the kids through the internet, so UnderCurrent suspects is will be aghast when it sees this artifact of a bygone era on its new acquisition's website.
Tue 28/08/2012 12:00:00 / Read More »For Fisher & Paykel, a Product Recall is good PR
UnderCurrent was amused to read an exchange on Twitter between a journalist and an affected Fisher & Paykel consumer
Wed 11/07/2012 12:00:00 / Read More »#Nikon #knows #social #media
UnderCurrent is impressed to see Nikon has got the hang of this social media thingy. The Japanese camera specialist has launched a new self-help social media program called #NikonInFocus.
Tue 29/05/2012 12:00:00 / Read More »Trend Micro to bundle DirectPass password manager with retail security products
Trend Micro has announced it will be bundling its new DirectPass password management product in with retail sales of its Titanium Internet Security and Maximum Security products, starting from May 2012.
Thu 05/04/2012 12:00:00 / Read More »Huge fire breaks out at Harvey Norman Penrith, with images
LIVE UPDATES: Reports are emerging that a Harvey Norman store in Penrith has caught fire. We have an image of the scene. Reports the building could collapse. We've spoken to Harvey Norman.
Fri 24/02/2012 12:00:00 / Read More »From music pirate to Rdio star, with Telcos, Twitter and Target in between
After working at Kazaa, Skype, ICQ and AOL, online product maestro Carter Adamson is now the COO of music streamers Rdio. In a broad interview, he discussed music piracy, partnering with telcos, his local rivals and a retail strategy.
Tue 07/02/2012 12:00:00 / Read More »Forget 4G, Optus is launching a new online community
While Telstra prepares to launch Australia's first 4G smartphone on Monday, Optus had its own launch today - a new online forum for consumers to share experiences.
Fri 20/01/2012 12:00:00 / Read More »Rdio responds to criticism over social media claim
Music streaming service Rdio has responded to Current.com.au's accusation yesterday of making false claims that it was "Australia's first truly social streaming music service".
Fri 20/01/2012 12:00:00 / Read More »Who is Harvey O'Norman? We have the answer
Gerry Harvey is in the press and trending on Twitter today after some amusing comments he made at Harvey Norman's AGM yesterday. We all know who Harvey Norman is - but do the Irish?
Wed 30/11/2011 12:00:00 / Read More »UPDATE: The Good Guys and Vodafone pull ads after Kyle Sandilands radio rant
The Good Guys last night pulled their sponsorship of the Kyle and Jackie O Show on Sydney's 2DayFM after host Kyle Sandilands yesterday attacked a News Limited journalist during his high-rating breakfast program.
Thu 24/11/2011 12:00:00 / Read More »Morphy Richards signs Ali Day as its new ironing spokes-hunk
Morphy Richards has signed up surf life saving ironman Ali Day. The Kiama lad will help Morphy Richards promote its new ironing and ironing board ranges from now through 2012.
Wed 26/10/2011 12:00:00 / Read More »Rugby rivalry spills over into Vodafone dominion battle
The Rugby World Cup rivalry between the Wallabies and the All Blacks has divided Vodafone, with the Australian and New Zealand offices of the global telco giant providing some amusing banter on Twitter yesterday.
Mon 10/10/2011 12:00:00 / Read More »Important AFL & NRL Grand Final, daylight savings and Labour Day news
A lot is happening in Australia this weekend, with two grand finals, the implementation of daylight savings and a public holiday for some states on Monday. All the info (including Twitter hashtags) is here...
Fri 30/09/2011 12:00:00 / Read More »With sales down, David Jones focusing on multichannel and social media
David Jones Limited has today announced a sombre result for the 2011 Financial Year, with total sales and profit after tax both declining compared to the previous year. Multichannel sales and new marketing streams are 'strategic highlights'.
Wed 21/09/2011 12:00:00 / Read More »Aussie businesses know they need to embrace new tech, but many unwilling
Although 86 per cent of businesspeople agree that technological change is important, only 39 per cent of those same businesspeople embrace change. We look at how this mindset is playing out in the retail electronics industry.
Tue 20/09/2011 12:00:00 / Read More »Facebook Blanco page ready for foodies and Twits
Blanco has taken up the social media baton so ably carried by Hagemeyer brand-mate JVC, launching new Facebook and Twitter streams.
Tue 06/09/2011 12:00:00 / Read More »From Facebook to face-to-face: social media converts sales
Just under one quarter of consumers have purchased a product after reading about it on a social media network, according to research published today by RightNow, a specialist customer experience company.
Wed 27/07/2011 12:00:00 / Read More »UnderCurrent: Shane Warne joins VodaFail chorus
Australia's all time greatest bowler threw a googly down at his telco today, calling on Vodafone to lift its game or lose his custom.
Thu 31/03/2011 12:00:00 / Read More »Intel and friends to launch 2011 PC generation tomorrow
Intel will tomorrow be conducting the launch of its 2nd Generation Intel Core processor family. Also there will be Sony, Samsung, HP, Dell, Acer, Asus and more.
Mon 17/01/2011 12:00:00 / Read More »The 12 Gadgets of Christmas - Panasonic 3D TV
In our fourth instalment of our 12 Gadgets of Chrismtas series, we look at the top-of-the-line Panasonic Viera 3D TV, which is a 65-inch plasma model.
Tue 14/12/2010 12:00:00 / Read More »Harvey Norman franchisees have a face, but only this man has a voice
The social medial magnate at Harvey Norman accepts that franchisees are going to be on Facebook and Twitter, but only he has the authority to engage consumers.
Tue 07/12/2010 12:00:00 / Read More »Dick Smith launches unique, intriguing 'Click to Collect' concept
First announced on Twitter this morning, Dick Smith has introduced a new way for consumers to purchase products using the internet.
Tue 07/12/2010 12:00:00 / Read More »Harvey Norman's Tweeter talks comps, complaints and customers
Harvey Norman might not be known for online sales prowess, but its online social media platform is significant. Today we speak to the man managing this strategy. On the agenda: competitions, whinging consumers and 'Hardly Normal'.
Mon 06/12/2010 12:00:00 / Read More »Gerry Harvey calls for more taxes, but suppliers and consumers disagree
Harvey Norman chairman Gerry Harvey's call for taxation on overseas purchases has not received total support, with others in the industry calling for a different approach.
Wed 24/11/2010 12:00:00 / Read More »Panasonic MD faces the Twitterati
It's takes a brave man to face the world of Twitter head on, but that's what local Pana MD Steve Rust did today, answering questions about 3D TV.
Tue 23/11/2010 12:00:00 / Read More »Sony and Panasonic vie for affection on social media battlegrounds
There's a new front developing in the ongoing war between grand old stagers Sony and Panasonic: social media. Both suppliers have aggressive strategies in this new space, and both are taking ground off rivals.
Fri 19/11/2010 12:00:00 / Read More »Panasonic IPTV to get Plus7 catch up TV soonish
Panasonic will soon be offering the Plus7 catch up TV service from Yahoo!7 on its Viera Cast IPTV platform. This will bring it into line with LG and Sony, which already offer Plus7.
Thu 18/11/2010 12:00:00 / Read More »Retailers need to be more social
As the online space gains more traction in the industry, retailers should increase their presence in social media networks, according to Lasoo.com.au chief executive, Paul Marshall.
Thu 22/04/2010 12:00:00 / Read More »Consumers increase social media interaction with companies
According to Nielson, Australians are using social media sites more than ever. An encouraging statistic for retailers and suppliers is that a growing number of consumers are now interacting with companies and brands via this medium.
Thu 25/03/2010 12:00:00 / Read More »Samsung launches B3310 mobile
Samsung has just released the B3310 mobile handset, which is oriented towards younger consumers who are obsessed with SMS and social networking.
Thu 24/12/2009 12:00:00 / Read More »Download movies directly to your Xbox 360
At a media launch in Sydney yesterday, Microsoft announced the imminent release of its new Movies on Demand service. Andrew Jenkins, product manager for Xbox Live discussed how it will deliver movies directly to your TV in a way never been done before.
Thu 12/11/2009 12:00:00 / Read More »Are you harnessing the popularity of social networking?
According to a recent study, more than 70 per cent of internet users in Australia visited a social networking site in June. This poses a real opportunity for retailers and suppliers who are trying to push their business and the services they offer.
Fri 21/08/2009 12:00:00 / Read More »Are people abusing Twitter?
Twitter has become one of most popular ways to get your message out to the world and many businesses, retailers and media organisations are getting behind the service. But does that fact that you can now buy friends defeat the services purpose?
Tue 07/07/2009 12:00:00 / Read More »Panasonic embraces social media with Wii promotion
On Friday Panasonic Australia announced a promotion where it was giving away free Nintendo Wii's to customers who buy selected Panasonic VIERA plasma TVs, in addition to this consumers can now win a free Wii just by using Twitter.
Tue 30/06/2009 12:00:00 / Read More »Loving and hating the BlackBerry Torch
The BlackBerry Torch has been my primary mobile phone for three months now and in this time I have developed a strange love/hate relationship with it. Here are the eight factor polarising my emotions.
Thu 01/01/1970 12:00:00 / Read More »
