Narta's first Retravision branding campaign focuses on fighting spirit
Retravision will soon launch a branding campaign built around "great stores" run by "great people" that are "as local as you", as explained by West Australian boxing champion Danny Green in a new television commercial.
Tue 07/05/2013 12:00:00 / Read More »Beko beckons Mums with Look Who's Talking homage
There's no better time to launch into an above the line TVC campaign that after some bad press. So UnderCurrent doffs its hat to Beko for releasing three advertisements in support of its retailers.
Fri 03/05/2013 12:00:00 / Read More »Kambrook back on TV after decades long hiatus
Almost three decades since Kambrook last appeared on television in an advertising campaign, the famous Australian brand is back on the box in support of its new One Pot Wonders range.
Mon 29/04/2013 12:00:00 / Read More »Breville to start 'Heston testing' in new TVC campaign starting Sunday
Breville certainly hopes so. Having signed on the much loved Heston Blumenthal to be its global ambassador, Breville is now beginning what will surely be a substantial TVC campaign.
Fri 26/04/2013 12:00:00 / Read More »Space & Walkmans & Bowie & Sony
Following on from UnderCurrent's recent hat doff to Samsung, another has spotted another TVC that originally bypassed its (apparently decreasing) eagle eye...
Mon 08/04/2013 12:00:00 / Read More »Samsung's rarely bearable washing machine...
It's taken UnderCurrent a few months to find this gem from Samsung: a washing machine advertisement that doesn't need any hipster mocking to amuse and entertain
Fri 05/04/2013 12:00:00 / Read More »Cashbacks, gifts and TV ads in Breville's eclectic Mother's Day program
Breville has today announced its Mother's Day promotions program, which incorporates television advertising, cashbacks and gifts with purchase.
Tue 05/03/2013 12:00:00 / Read More »John Lewis Christmas ad puts Australian retailers to shame
Turn on the TV over weeks leading up to Christmas and you'll hear the cheersquad booming 'Go Harvey Go' and the chorusline asking you to 'Come in and see the Good, Good, Good Guys' - compare that to UK retailer John Lewis.
Fri 30/11/2012 12:00:00 / Read More »Exclusive first look at Changhong's whacky new TV ad
Changhong is planning to push its brand name to the front of consumers' minds with a new TV campaign to promote its flat panel TV line-up. Current.com.au gets a first look at the unique ad.
Fri 26/10/2012 12:00:00 / Read More »Big W redefines cheap with its new 'in-house' TV commercials
Big W stores have been creating their own TVCs and posting them online as part of a campaign to promote how cheap the stores are. Judging by this collection, they certainly are cheap.
Mon 30/07/2012 12:00:00 / Read More »Videopro explains its double threat TV advertising drive
Brisbane-based retailer Videopro's new national above the line TVC campaign has been designed to offer a double threat, promoting bricks and mortar sales in its native Queensland and online sales throughout the rest of Australia.
Tue 24/07/2012 12:00:00 / Read More »Things we loved about WOW!
One of the things we loved most about WOW was its innovating marketing, which was not often seen outside its native Queensland.
Wed 29/02/2012 12:00:00 / Read More »Watch Dyson before it disappears
Dyson UK has 'hit back at copycats' with a new television ad currently airing in the United Kingdom. Called 'Dyson's disappearing parts', the TVC sends a message to both potential consumers and to rival floorcare manufacturers.
Tue 17/01/2012 12:00:00 / Read More »Philips promoting Sonicare e-toothbrushes with new TVC
Philips has launched a new television advertising campaign to support the launch of its new Sonicare range of electric toothbrushes. The TVC will run on free to air networks for the four weeks, and double that length on pay TV.
Mon 31/10/2011 12:00:00 / Read More »Philips unconventional ad for shavers is certainly something different
Men's grooming and post-modern surreal art don't normally go hand-in-hand, but Philips just about pulls it off. Watch here and tell us your thoughts.
Mon 17/10/2011 12:00:00 / Read More »Express yourself - Philips gets into the groom boom with new TVC
Philips is calling on men to 'express themselves every day' with a new global ad campaign. The TVC features hairfree and strategically hirsute men getting creative (and holding carwash signs), all in the name of personal grooming.
Mon 10/10/2011 12:00:00 / Read More »Full of "love and joy": F&P advertising campaign brings the human touch
As Australians start to come out of winter hibernation, Fisher & Paykel has created a new advertising campaign to promote its range of cooking and kitchen appliances, focusing on the concept of a "social kitchen".
Mon 26/09/2011 12:00:00 / Read More »Breville celebrates 75 years with TVC focusing on Australian heritage
As part of its 75th anniversary celebrations this year, Breville has launched a new television campaign they called ‘Australian Innovation — Loved by the World' to be screened in major metropolitan markets from 25 November.
Wed 05/12/2007 12:00:00 / Read More »1-10 11-18
