Industry rivals provide rare insight into Apple PR strategy
In this special feature, we look at how Apple and its Australian subsidiary run their public relations operations. Apple is unique in how it communicates, with its strategy working well for years, but new challenges means this may change.
Thu 01/11/2012 12:00:00 / Read More »Apple's first dividend in 17 years, great products in pipeline, 3m iPads sold
UPDATED: Apple has overnight announced it will begin repaying dividends and initiate a share repurchase program. Plus, new products coming, US tax laws affecting business and our prediction of more Apple Retail Stores.
Tue 20/03/2012 12:00:00 / Read More »iPad sales overtake iPods as Apple profit soars, new retail stores planned
Despite the initial pessimism brought about by the death of Steve Jobs and the release of the iPhone 4S instead of an iPhone 5, Apple has reported significant revenue and profit increases for the first quarter of its fiscal 2012.
Wed 25/01/2012 12:00:00 / Read More »Apple co-founder Steve Jobs dead at 56
Apple has released an official statement announcing the death of Steve Jobs and lauding the co-founder as a "visionary and creative genius".
Thu 06/10/2011 12:00:00 / Read More »Nervous Cook underwhelms without iPhone 5 but impresses with 4S
After a week of feverish anticipation, Apple CEO Tim Cook today unveiled not the iPhone 5 but the iPhone 4S. The new handset is quite good, but criticism abounds as people feel let down by the lack of an altogether new handset.
Wed 05/10/2011 12:00:00 / Read More »
