Ultimate guide to small appliances for Mother's Day 2013
Changes in colour tones, a move away from slow cooking and the emergence of the food chopper are all trends to be observed this Mother's Day as small appliances enjoy their moment in the sun.
Mon 06/05/2013 12:00:00 / Read More »Our Top Appliance and Electronics Gifts for Mother's Day 2013
Mother's Day is less than one week away! Here are our picks for the best gift ideas for the hapless husband or time-poor offspring. We've got every base covered, from cheap-but-good to optimistically expensive.
Mon 06/05/2013 12:00:00 / Read More »Mother's Day Battle Grounds: Small benchtop cooking appliances
With Mother's Day popping up on the calendar as winter starts to settle in, it's a great time of year for retailers to push benchtop cooking appliances. Here's Current.com.au's pick of the bunch...
Tue 30/04/2013 12:00:00 / Read More »Small appliances sell through tips with Breville, Sunbeam and Tefal
Autumn is small appliance season in Australia as consumers rush to stock their cupboard with the best machines for making great food during the winter months. We asked three suppliers for tips on how to best sell these units.
Thu 14/03/2013 12:00:00 / Read More »Mother's Day Battlegrounds: Food Choppers & Salad Makers
In the lead-up to Mother's Day, we'll be looking at some of the major product categories and highlighting some of the better products for consumers to choose for their Mums. Today, we look at the choppy world of food prep.
Fri 01/03/2013 12:00:00 / Read More »Oprah sings loud for the fryer that doesn't make you fat
It's well known that TV Queen, Armstrong inquisitor and Academy Award nominee Oprah Winfrey is a big fan of small appliances but until last week, who knew that she had an actual favourite?
Tue 19/02/2013 12:00:00 / Read More »Tefal launches Guillaume Brahimi Heritage Cookware range exclusively with Myer
It was like Bastille Day in November at the Sydney Opera House when French company Groupe SEB unveiled the new Heritage Cookware range from its French brand Tefal at French restaurant Guillaume.
Wed 07/11/2012 12:00:00 / Read More »French chef Guillaume Brahimi signs first brand endorsement with Tefal
French-Australian chef Guillaume Brahimi has joined Jamie Oliver in promoting Tefal cookware products after brand owner Groupe SEB signed a partnership with the restaurateur.
Thu 01/11/2012 12:00:00 / Read More »Full list of winners from the 2012 Australian International Design Awards
The Deepsea Challenger Submarine used by James Cameron to plumb the depths of the Mariana Trench won the top award, while there were also nods for Breville, Philips, Samsung, Tefal and Miele.
Fri 20/07/2012 12:00:00 / Read More »Design Language: The Fall and Rise of the Australian International Design Awards
In this special feature, we look at the history of Australian International Design Awards. From the height of fashion in the 1960s to its 1990s malaise, the Design Awards have had a rocky existence.
Thu 19/07/2012 12:00:00 / Read More »Miele and Breville in front as appliances and electronics dominate Design Awards
The appliance and consumer electronics industry is once again well-represented in the list of finalists for the Australian International Design Awards. In the Consumer category, Miele and Breville each scored three nominations.
Fri 25/05/2012 12:00:00 / Read More »Groupe SEB appoints new marketing director
Groupe SEB, the distributor of the Tefal, Krups and Rowenta appliance brands, has appointed a new marketing director.
Tue 31/01/2012 12:00:00 / Read More »Tefal ActiFry competition cashes in on chips
Tefal has launched a competition that asks consumers, "Are you the hottest chip?" By dressing up their own cartoon chip with clothes and accessories, Facebook users can win Tefal appliances.
Mon 21/11/2011 12:00:00 / Read More »De Dietrich celebrating Bastille Day with new induction cooktop range
Tomorrow is Bastille Day, the French national day, and in a perfectly-timed celebration, Gallic brand De Dietrich has launched its new induction cooktop.
Wed 13/07/2011 12:00:00 / Read More »Groupe SEB turns to experience for new national sales director
Industry veteran Geoff Hannaford will be joining Groupe SEB as its new sales director for Australia on 19 July. Hannaford has previously worked at Jaycar, Panasonic and Hitachi.
Thu 30/06/2011 12:00:00 / Read More »Mother's Day just two sleeps away
There's only one more full shopping day left before Mother's Day, with suppliers and retailers both looking for a surge at the till tomorrow.
Fri 06/05/2011 12:00:00 / Read More »Sunbeam responds to A Current Affair irons report: new models are better
Sunbeam has moved quickly to assure its retail partners that all Verve irons currently being supplied feature a design adjustment based on consumer feedback.
Fri 18/03/2011 12:00:00 / Read More »All the small appliance Xmas promos all in one place
It's not just the TV suppliers that get to have all the Christmas cheer - small appliance suppliers are also luring consumers into store with a variety of promotions. We've got Sunbeam, Breville, De'Longhi, Kambrook, Nespresso, Tefal and more.
Mon 22/11/2010 12:00:00 / Read More »Leading appliance brands all ready for Good Food & Wine Show
A range of leading appliance brands are currently setting up their stalls at the Sydney Exhibition and Convention Centre in Darling Harbour, with the Good Food and Wine Show being uncorked this Friday.
Tue 13/07/2010 12:00:00 / Read More »Tefal turns up the pressure with new cooker range
Tefal has launched its new range of pressure cookers, which the company said are both a kitchen time saver and healthier way to cook.
Fri 07/05/2010 12:00:00 / Read More »Excitement builds for MasterChef premiere tonight
A number of leading appliance brands are biting their fingernails right now in nervous anticipation of the season premiere of MasterChef 2.
Mon 19/04/2010 12:00:00 / Read More »New Tefal MasterChef cookware range launched
Groupe SEB this afternoon launched its new range of Tefal MasterChef cookware. This release is timed to coincide with the return of MasterChef to Channel 10 next week.
Thu 15/04/2010 12:00:00 / Read More »Well-known appliance brands dominate design award nominations
Consumer electronics brands have today dominated the nominations for the 2010 Australian International Design Awards. Read on to find out if your brand, or the products you sell, were nominated.
Fri 12/03/2010 12:00:00 / Read More »L'excitation se developpe pour Tefal et festival de film francais
A French headline today to recognise Tefal's support of French Film Festivals. The 2010 edition starts next week, with Tefal using this as an opportunity to promote its French made small domestic appliances.
Fri 26/02/2010 12:00:00 / Read More »Tefal to promote the 65% energy savings of the Quick Cup
With the world focused on energy savings, and many consumers indicating that low energy consumption is a factor when purchasing small appliances, Tefal is promoting its energy credentials in a new campaign.
Tue 01/09/2009 12:00:00 / Read More »Jamie Oliver promotion to inspire sales for Tefal over Father's Day
Due to its strong performance in the fryer category, Groupe SEB has decided to run a promotion over Father's Day, where anyone who buys a Tefal ActiFry will get a special gift from Jamie Oliver.
Fri 07/08/2009 12:00:00 / Read More »Tefal's Actifry launches to number one in GfK rankings
Group SEB Australia has just announced that its Tefal Actifry has become number one in value for the deep fryer category according to GfK. This comes at a time when the entire category has witnessed a growth of 22 per cent.
Wed 15/07/2009 12:00:00 / Read More »An 'eggs-cellent' idea from Tefal - the Toast n Egg
Tefal's latest innovation will make a great addition to kitchens this Mothers Day, as it combines two appliances in the one. With this new appliance you can cook poached, scrambled and boiled eggs within minutes as well as toasting your bread. It will per
Tue 07/04/2009 12:00:00 / Read More »Tefal steaming ahead with 41.7 per cent growth in steam generators
Groupe SEB today announced that while the steam generator category grew 2.2 per cent in value over 2008, according to GfK data, its Tefal brand achieved massive growth in the category of 41.7 per cent in value.
Thu 02/04/2009 12:00:00 / Read More »

