Sunbeam and Breville competing to catch the MICE crowd
The Melbourne International Coffee Expo, being held this week, will see a highly charged, caffeinated battle of the brands as Sunbeam and Breville compete for the attention of coffee snobs, coffee lovers and coffee casuals.
Tue 21/05/2013 12:00:00 / Read More »Sunbeam turning beds into the Bahamas in radio spot
Sunbeam is electrifying the airwaves this week to promote its Sleep Perfect heated blanket range, buying media across the leading FM channels in Sydney, Melbourne and Adelaide.
Tue 21/05/2013 12:00:00 / Read More »Weathering winter sales: Sunbeam talks seasonal appliances
With the start of winter just over two weeks away, retailers are starting to think about heating. Although seasonal can be a difficult category to sell, Sunbeam says there are ways to boost sales, no matter what the weather is doing.
Tue 14/05/2013 12:00:00 / Read More »JB Home offering a competitive though narrow offer to appliance consumers
JB Hi-Fi's self-branded foray into retail home appliances is a very competitive, warehouse-style proposition that retains the style of JB Hi-Fi's popular consumer electronics store, says an expert in retail analysis.
Tue 14/05/2013 12:00:00 / Read More »Sunbeam, F&P and Breville dominate Good Design announcement
A total of 29 appliances will compete to be named the Best in Category at the Awards ceremony in Sydney later this month, while 16 consumer electronics product, mostly from emerging brands, have also been recognised.
Tue 07/05/2013 12:00:00 / Read More »Ultimate guide to small appliances for Mother's Day 2013
Changes in colour tones, a move away from slow cooking and the emergence of the food chopper are all trends to be observed this Mother's Day as small appliances enjoy their moment in the sun.
Mon 06/05/2013 12:00:00 / Read More »Our Top Appliance and Electronics Gifts for Mother's Day 2013
Mother's Day is less than one week away! Here are our picks for the best gift ideas for the hapless husband or time-poor offspring. We've got every base covered, from cheap-but-good to optimistically expensive.
Mon 06/05/2013 12:00:00 / Read More »The MICE is right for Sunbeam's latest sponsorship venture
Sunbeam has announced its sponsorship of the 2013 Melbourne International Coffee Expo (MICE2013), being held at the Melbourne Showgrounds on 23-to-26 May 2013.
Thu 02/05/2013 12:00:00 / Read More »Mother's Day Battle Grounds: Small benchtop cooking appliances
With Mother's Day popping up on the calendar as winter starts to settle in, it's a great time of year for retailers to push benchtop cooking appliances. Here's Current.com.au's pick of the bunch...
Tue 30/04/2013 12:00:00 / Read More »Mother's Day Battlegrounds: Food Processors
A staple of the Mother's Day gift-giving season, the food processor is essential for any household gourmet looking to create succulent and nutritious meals. Here are four of the best available this Mother's Day.
Thu 18/04/2013 12:00:00 / Read More »Know your steam systems: how to trade up on value and features
As more manufacturers release steam systems, there is a great opportunity for retailers to up-sell. But as with any new technology, knowing the difference between different feature sets and products is key to generating sales.
Mon 15/04/2013 12:00:00 / Read More »Woolworths finally discusses its Big W product recall problem
Big W has the worst product recall record of any supplier in any industry in Australia. Eight Abode small appliances have been recalled since May 2011. In every case the defect could lead to a user suffering physical harm.
Mon 08/04/2013 12:00:00 / Read More »UPDATED: All the 2013 Mother's Day promotions in one place
Retailers are busy gearing up for the second Christmas of the year, Mother's Day. With so many products vying for attention, suppliers are offering plenty of promotions to help retailers close the sale. Here's our wrap-up of the big deals...
Wed 03/04/2013 12:00:00 / Read More »Leading Appliances launches website, reveals 'Preferred Suppliers'
Leading Appliances today launched its new website, one day after it began trading officially. Leading Appliances is home to around 60 former Retravision members, primarily located in regional areas in Australia's eastern states.
Tue 02/04/2013 12:00:00 / Read More »Small appliances sell through tips with Breville, Sunbeam and Tefal
Autumn is small appliance season in Australia as consumers rush to stock their cupboard with the best machines for making great food during the winter months. We asked three suppliers for tips on how to best sell these units.
Thu 14/03/2013 12:00:00 / Read More »Mother's Day Battlegrounds: Kettle and Toaster Breakfast Packs
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In the lead-up to Mother's Day, we'll be looking at some of the major product categories and highlighting some of the better products for consumers to choose for their Mums. Our focus today is matching breakfast packs.
Mon 11/03/2013 12:00:00 / Read More »Sunbeam recalls overheating StickMaster cordless blender
Sunbeam has recalled a cordless stick blender sold through various electrical retailers between May 2011 and March 2013. The StickMaster Cordless Stick Blender (SM8700) has a Lithium-ion battery that may overheat, posing a fire hazard.
Tue 05/03/2013 12:00:00 / Read More »Big W's shame continues: two 'shocking' Abode toasters recalled
Big W has this morning enacted another recall on products in its Abode range - its seventh in two years - this time on two toaster models sold nationally through its stores.
Thu 21/02/2013 12:00:00 / Read More »The Sleeping Giant: IKEA appliances and electrical retail competition
With 7 stores in Australia, IKEA may not seem like a threat to traditional electrical retailers. But its comprehensive appliance range, no frills approach and complete store offering could be set to bring more consumers over to the Swedish way.
Mon 18/02/2013 12:00:00 / Read More »Sunbeam launches first Sous Vide machine, has subtle dig at Breville
Sunbeam has launched the second domestic sous vide machine into the Australian market. Sunbeam calls the Duos Sous Vide the first to be "designed for the domestic market".
Fri 01/02/2013 12:00:00 / Read More »Vale Keith Hensel, Breville and former Sunbeam product designer
The Breville Group and the global design community is mourning the loss of visionary product designer Keith Hensel. Widely respected as the best in his field, Hensel's work was admired throughout Australia and the world.
Wed 23/01/2013 12:00:00 / Read More »Sunbeam to face cost-cutting measures after disappointing results
Following today's release disappointing half-yearly results release for Sunbeam, parent company GUD Holdings has announced a series of cost-cutting measures and strategic initiatives to help return the brand to market dominance.
Tue 22/01/2013 12:00:00 / Read More »GUD results point to struggling Sunbeam business as revenues slide
GUD Holdings has released its half-yearly results today, posting disappointing figures for Sunbeam as revenues in its wider Consumer Products division fell by 15 per cent and earnings collapsed by almost 40 per cent.
Tue 22/01/2013 12:00:00 / Read More »Head of Sunbeam parent company GUD Holdings announces retirement
The managing director of GUD Holdings, owner of the Sunbeam small appliances brand, has announced plans to retire in July after 14 years at the company.
Fri 11/01/2013 12:00:00 / Read More »Merry Christmas from Current.com.au, see you in 2013!
Merry Christmas from the team at Current.com.au! Today is our last day of regular service before taking a break for the holiday season. We will be back with full coverage of the 2013 International CES from Las Vegas on Monday 7 January 2013.
Thu 20/12/2012 12:00:00 / Read More »The perfect Christmas lunch in 10 festive appliances
If there is one thing UnderCurrent loves more than Christmas (and associated carols) it's appliances. And top 10 lists. And food. And cooking. Conveniently, we have all these things in the one place. All your Christmases have come at once!
Mon 17/12/2012 12:00:00 / Read More »Sunbeam unveils new appliances and new categories for Mother's Day 2013
Before Sunbeam has even unwrapped its Christmas presents, the staff is already putting together a bumper 2013 Mother's Day range of new products for the second biggest sales event of the year.
Thu 13/12/2012 12:00:00 / Read More »Sunbeam's brilliant new kitchen showroom should wow guests
Sunbeam has recently refitted its head office in Sydney with a new kitchen-cum-showroom to entertain its dealer partners. Sunbeam's products look fanstastic in this setting, and are complemented by a range of Electrolux major appliances.
Wed 12/12/2012 12:00:00 / Read More »All the electronics Christmas promotions sorted by brand
Check out what promotions are being run this Christmas to lure consumers into stores and part with their cash. This page sorts all the promotions by brand - there's Sony, Panasonic, LG, Samsung, Breville, Kambrook, Sunbeam and heaps more!
Mon 03/12/2012 12:00:00 / Read More »Vintage Sunbeam: From 1930s mixers to the Sunbeam Advisory Bureau
When you've been selling appliances for over 100 years, you develop a great back catalogue of advertisements and products. UnderCurrent looks back at all things Sunbeam and finds out just who you turn to when your mixing goes bad.
Fri 30/11/2012 12:00:00 / Read More »Still being updated! All the electronics Christmas promotions in one place
Christmas promotions from Uniden, Haier, Toshiba, De'Longhi, Philips, Nespresso, Breville, Kambrook, Sunbeam, Panasonic, Kenwood, Sharp, LG, Sony, Navman and many more - more than 20 promotions currently listed.
Fri 02/11/2012 12:00:00 / Read More »Eight days and eight years of TCL at the Melbourne Cup Carnival
The eight-day extravaganza that is the Melbourne Cup Carnival launches into racing tomorrow at Flemington with Derby Day - TCL will once again be there as it has since 2005.
Fri 02/11/2012 12:00:00 / Read More »Sunbeam prepares for racing season with steam generator launch
Sunbeam has used the arrival of spring racing season to launch its new range of steam generators, with a series of fashion-focused product demonstrations and a cashback opportunity to drive retail sales.
Wed 31/10/2012 12:00:00 / Read More »Breville joins Sunbeam in highlighting negative impact of trade brands
Breville CEO Jack Lord has joined Sunbeam in speaking out about the negative effect trade brands are having on the small appliances category, saying the company's profit results were "impacted" by their presence in stores.
Fri 12/10/2012 12:00:00 / Read More »Sunbeam roadshow brings harbourside views to a compact footprint
Sunbeam treated retailers to a novel display in Sydney last night, packing a bright red shipping container full of Christmas appliances near Sydney Harbour. The unique showcase is set to tour nationally to show off the brand.
Thu 04/10/2012 12:00:00 / Read More »Smalls face challenges from house brands and mass merchants: Sunbeam
Sunbeam has spoken out about its weak yearly results today, saying that even though small appliances aren't facing hefty price erosion like flat panel TVs, there are plenty of big issues challenging the category.
Fri 28/09/2012 12:00:00 / Read More »Recalled Sunbeam electric blankets just a precaution, no injuries reported: CEO
Sunbeam has today issued a recall notice on two electric blanket ranges sold as trade brands through Retravision and Myer stores. The brand names are Sunbeam Regency (Retravision) and Heritage by Sunbeam (Myer).
Thu 23/08/2012 12:00:00 / Read More »Jack Lord confirmed as permanent Breville Group CEO
287 days after becoming the "acting CEO" of the publicly listed Breville Group, marketer of Breville, Kambrook and Philips electrical products, Jack Lord has today been confirmed as the full time, permanent CEO.
Thu 23/08/2012 12:00:00 / Read More »Sunbeam counting on major product launches to stimulate profit growth
Sunbeam is planning on releasing eye-catching new products in its bid to stimulate spending and improve profits, according to documents lodged by its parent company, GUD Holdings, to the Australian Securities Exchange today.
Fri 27/07/2012 12:00:00 / Read More »Big names in appliances counted as Australia's most trusted brands
Sony, Westinghouse, Breville and Dyson have been voted as some of Australia's most trusted brands, according to the Reader's Digest 2012 Trusted Brands rankings, while Bunnings has been deemed an Australian icon.
Thu 26/07/2012 12:00:00 / Read More »Miele and Breville in front as appliances and electronics dominate Design Awards
The appliance and consumer electronics industry is once again well-represented in the list of finalists for the Australian International Design Awards. In the Consumer category, Miele and Breville each scored three nominations.
Fri 25/05/2012 12:00:00 / Read More »Sunbeam back for another season of MasterChef Australia
Sunbeam has announced that it has returned as a major sponsor of MasterChef Australia. The first three seasons of MasterChef have been phenomenally successful, with the show regarded as the most successful TV series of the 2010s.
Mon 30/04/2012 12:00:00 / Read More »Nespresso tops satisfaction survey, questions raised over validity
Nespresso has pipped its local machine partner De'Longhi to take top spot in Canstar Blue's survey of coffee machine satisfaction. The sample of this survey was so small, however, that its validity is in question.
Thu 26/04/2012 12:00:00 / Read More »UPDATED: A journey through time-saving appliances
Undercurrent loves a bit of nostalgia, especially when said nostalgia is related to appliances. Come with us to a time before iPods, before ionic hairdryers and before the modern conveniences we take for granted.
Mon 23/04/2012 12:00:00 / Read More »All the Mother's Day promotions all in one place
Mother's Day is just around the corner and, like most years, the appliance brands are competing for the maternal dollar with a number of very alluring promotions. Here are all the 2012 Mother's Day consumer promotions in one place.
Tue 17/04/2012 12:00:00 / Read More »Sunbeam issues statement regarding negative electric blankets coverage
Sunbeam Australia today asked Current.com.au to publish the following statement in response to a negative story that appeared this week concerning its electric blanket range.
Fri 13/04/2012 12:00:00 / Read More »Sunbeam's Mother's Day promos lure foodies and coffee lovers
Sunbeam is enticing Mums with two targeted promotions for Mother's Day this year, with a trip to a coffee plantation in Byron Bay and dinner with Kylie Kwong both up for grabs.
Mon 26/03/2012 12:00:00 / Read More »View from the top: Sunbeam small appliances are a sales winner
Sunbeam found success in small appliances last year, with the brand ranking number one in 14 of the categories in which it operates, both in sales value and volume.
Mon 05/03/2012 12:00:00 / Read More »'Be the barista' with Nespresso's first new models of 2012: Maestria range
Nespresso, the world leader in closed capsule or 'pod' coffee, has unveiled its newest machines for the Australian market, the Maestria and Gran Maestria. Both machines mix Nespresso capsules with elements of manual coffee making.
Mon 05/03/2012 12:00:00 / Read More »Breville focused on future innovation following Sunbeam owner's exit
Competition and innovation have been and will continue to be the winner from Sunbeam owner GUD Holding's investment in, and divestment from, the Breville Group Limited, according to acting CEO Jack Lord.
Wed 29/02/2012 12:00:00 / Read More »Everything's coming up Sunbeam: FoodSaver, Emjoi & new appointment
Sunbeam's FoodSaver has been awarded best Small Appliance Product of the Year, its Emjoi sub-brand has topped the epilation category, and the company has a new addition to its personal care team.
Mon 06/02/2012 12:00:00 / Read More »Half yearly results cast a cloud over Sunbeam
GUD Holdings, the parent company of Sunbeam, has announced its half yearly results today, with the company's consumer division posting a 8% drop in sales revenue thanks in part to reduced prices.
Tue 24/01/2012 12:00:00 / Read More »Sunbeam targets passionate cooks with My Kitchen Rules partnership
Sunbeam has announced that it will be hitting TV screens once more as the exclusive small appliances supplier for the reality cooking show 'My Kitchen Rules'.
Tue 24/01/2012 12:00:00 / Read More »Former Sunbeam CEO Jack Lord appointed interim Breville CEO
Jack Lord, who worked at Sunbeam for a decade, has today been revealed as the new acting CEO of Breville Group Limited. Lord has most recently been the head of marketing and product development at Breville.
Wed 09/11/2011 12:00:00 / Read More »Sunbeam owner says retailers unwilling to accept price increases
Ian Campbell, the managing director of GUD Holdings, owner of Sunbeam, has today spoken about the unwillingness of retailers to raise prices and of the pressure imposed upon the supplier by its overseas manufacturers.
Thu 20/10/2011 12:00:00 / Read More »Sunbeam competition to put fans in amongst the MasterChef action
A new consumer promotion from Sunbeam is offering die-hard MasterChef fans a chance to get up close and personal on the set of the show, plus free MasterChef Magazine subscriptions with selected products.
Mon 17/10/2011 12:00:00 / Read More »Breville CEO resigns, joins hunt for his own successor
Breville Group CEO Stephen Audsley has today announced his resignation, citing family reasons. Audsley will stay on with the publicly listed company and assist in recruiting his replacement.
Tue 27/09/2011 12:00:00 / Read More »Kambrook continues Moccona offer, Sunbeam spruiking Junior MasterChef
Kambrook is extending its Mini Urn and Moccona promotion while Sunbeam is enjoying another year in the sun with Junior MasterChef.
Tue 27/09/2011 12:00:00 / Read More »Sunbeam breaks new coffee ground with fully automatic machine
Sunbeam is undertaking a major change in its coffee machine strategy this Christmas, releasing its first fully automatic espresso machine.
Sun 04/09/2011 12:00:00 / Read More »Sunbeam launches new flagship planetary Mixmaster
Sunbeam is set to launch its new flagship mixer, the Cafe Series Planetary Mixmaster. Due in September, this mixer was designed in-house in Australia.
Tue 30/08/2011 12:00:00 / Read More »Sunbeam happy despite MasterChef Finale ratings slide
Despite this year's MasterChef Australia finale drawing 1 million views less than last year's, Sunbeam has voiced its unbridled satisfaction with its keyline partnership.
Mon 08/08/2011 12:00:00 / Read More »Dark clouds and silver lining - Sunbeam's 2011 FY results
GUD Holdings Limited, parent company and distributor of Sunbeam appliances, has released its yearly results today, announcing a 6% drop in consumer sales but a 15% increase in earnings before interest and tax.
Thu 28/07/2011 12:00:00 / Read More »F&P, Dyson, Nokia and Sony most trusted brands by category
Fisher & Paykel, Dyson, Nokia and Sony are the most trusted brands in their categories, according to research conducted by McCrindle Research set to be published by Reader's Digest.
Wed 20/07/2011 12:00:00 / Read More »I'm cookin' here! Sunbeam & Masterchef hit the Big Apple
Forget hotdogs at Rockefeller and pretzels in the park, MasterChef contestants were cooking up some decidedly fancy fare in New York last week with the help of their Sunbeam appliances.
Tue 19/07/2011 12:00:00 / Read More »Breville gets cooking with new appointments
Breville is set to build its team of "food thinkers", with the announcement today of three new appointments to its marketing and cooking divisions.
Mon 20/06/2011 12:00:00 / Read More »Sunbeam glowing after MasterChef and Good Food & Wine Show
Sunbeam is relishing its exposure on MasterChef, after Monday night's episode attracted 1.9 million viewers. This follows a successful stint at Melbourne's Good Food & Wine Show.
Thu 16/06/2011 12:00:00 / Read More »Design Awards reveals hostess and arts patron
The 2011 Australian International Design Awards have revealed that comedian Julia Morris will host this year's ceremony, which will be attended by guest of honour, Victorian Premier and Arts Minister Ted Baillieu.
Fri 10/06/2011 12:00:00 / Read More »Grand designs continue at Breville with two new recruits
Breville has today announced an expansion to its design team with the appointment of new two senior designers, offering 20 years of experience between them.
Mon 06/06/2011 12:00:00 / Read More »Good Food & Wine circus rolls up from tomorrow
The Good Food & Wine Show kicks off in Melbourne tomorrow, with a variety of appliance brands showcasing new products to the trade, the media and consumers.
Thu 02/06/2011 12:00:00 / Read More »Mother's Day just two sleeps away
There's only one more full shopping day left before Mother's Day, with suppliers and retailers both looking for a surge at the till tomorrow.
Fri 06/05/2011 12:00:00 / Read More »Sunbeam wows retailers with MasterChef commitment and finger food
The launch of Sunbeam's 2011 MasterChef partnership was an affair to remember, with guests and retailers finding out about Sunbeam's upcoming marketing activity and learning some tricks from a former champ.
Fri 29/04/2011 12:00:00 / Read More »Sunbeam's day in the MasterChef sun starts tonight
Sunbeam's biggest marketing initiative for 2011 begins tonight, with the official partnership launch of the third season of MasterChef Australia.
Thu 28/04/2011 12:00:00 / Read More »Multiple appliance brands in contention for 2011 AIDA accolades
An abundance of suppliers across smalls, whitegoods, browngoods, digital and floorcare products are in the running for the Australian International Design Awards. From Bush to Breville, Kenwood to Samsung and Dyson to Smeg...
Wed 27/04/2011 12:00:00 / Read More »First look at the new Novo smalls brand
Following on from the news that Sunbeam's owner, GUD Holdings, was launching a new small appliance brand, we can today present the first glimpse at Novo's marketing.
Tue 12/04/2011 12:00:00 / Read More »Sunbeam looks forward to MasterChef Season 3, extends off-air involvement
Nestled alongside blue chip advertisers Qantas, Mitsubishi Motors, Coles, Telstra and Fonterra, Sunbeam has reportedly signed an extra deal with FreemantleMedia for off-air associations with MasterChef 3, set to hit screens 1 May 2011.
Tue 05/04/2011 12:00:00 / Read More »Nespresso, De'Longhi, Sunbeam, Breville, Saeco, and Krups put to the test
Some surprising results have been revealed in a consumer satisfaction survey which measured which coffee machine is most reliable, easy to use, has the best price and ultimately makes good coffee.
Thu 31/03/2011 12:00:00 / Read More »Sunbeam loses 17-year sales veteran, replaced by longtime Electrolux GM
Sunbeam veteran Paul Cross has left the small appliance giants after 17 years in the sales team.
Tue 29/03/2011 12:00:00 / Read More »Sunbeam responds to A Current Affair irons report: new models are better
Sunbeam has moved quickly to assure its retail partners that all Verve irons currently being supplied feature a design adjustment based on consumer feedback.
Fri 18/03/2011 12:00:00 / Read More »Breville appoints new food prep specialist
Breville's latest employee will be charged with the brand's new product development programme working across product input, testing, online content and marketing.
Tue 08/03/2011 12:00:00 / Read More »My Kitchen Rules yet to confirm small appliance sponsor
Network 7 has commissioned the third season of My Kitchen Rules but has not announced the cooking show's small appliance sponsor. Will Breville outbid Sunbeam in round three?
Mon 07/03/2011 12:00:00 / Read More »Fisher & Paykel's brand presence and performance put to the test
Our own Spanish-born journalist has been at the Seafood Cooking School cooking up paella on Fisher & Paykel's cooking appliances. She puts the products, and F&P's sponsorship of this School to the test.
Wed 02/03/2011 12:00:00 / Read More »Sunbeam still grinding away in #1 coffee position
For the fourth year in a row, Sunbeam has taken out the #1 value sales position for its leading manual espresso machine and coffee grinder.
Tue 01/03/2011 12:00:00 / Read More »Sunbeam releases half year results, pragmatic outlook for next half
GUD Holdings, Sunbeam's parent company, has today released its first half year results, stating that it does not expect margins to be as upbeat in the second half.
Thu 27/01/2011 12:00:00 / Read More »Sunbeam's $60,000 prize pool promotion
Sunbeam is making it hard to keep up with the Jones' of promotions with its new $10,000 Super Shopping Spree offer in association with Dupont.
Tue 11/01/2011 12:00:00 / Read More »The 12 Gadgets of Christmas - Sunbeam Cool Creations
In a novel addition to our novel review series, we look at Sunbeam's novelty appliance range, which is grouped under the Cool Creations sub-brand.
Tue 21/12/2010 12:00:00 / Read More »Sunbeam continues to tap the MasterChef alliance
MasterChef is maintaining its brand presence, despite the programme being months off gracing Australian TV screens for its third season, and Sunbeam is enjoying the ride.
Mon 13/12/2010 12:00:00 / Read More »More Christmas promos: GPS, printers, phones and coffee
We have more Christmas promosion today, with offers from leading brands in the printer, sat nav, cordless phone and coffee categories. Plus we add some more offers to Sunbeam's super season.
Wed 24/11/2010 12:00:00 / Read More »The truth about product placement
United States filmmaker David Lynch once said that product placement in films "putrefies the environment", an opinion Fisher & Paykel believes doesn't apply to fridges that feature in reality TV shows.
Tue 23/11/2010 12:00:00 / Read More »All the small appliance Xmas promos all in one place
It's not just the TV suppliers that get to have all the Christmas cheer - small appliance suppliers are also luring consumers into store with a variety of promotions. We've got Sunbeam, Breville, De'Longhi, Kambrook, Nespresso, Tefal and more.
Mon 22/11/2010 12:00:00 / Read More »Damian Court appointed president of Breville USA
Former Sunbeam marketing manager, Damian Court will leave Hoover and return to the small kitchen appliance industry after accepting the job to become president of Breville USA.
Mon 22/11/2010 12:00:00 / Read More »Junior MasterChef a 'masterstroke' for Sunbeam
Sunbeam's great expectations for top network ratings for Junior MasterChef were achieved last night when a peak audience of 2.24 million viewers tuned in for the finale.
Tue 16/11/2010 12:00:00 / Read More »Sunbeam expects Junior MasterChef finale to top network ratings
The Mixmaster, Hand Mixer and Stick Mixer will be the stars of the show for Sunbeam as Isabella and Jack battle it out tonight in the Junior MasterChef finale.
Mon 15/11/2010 12:00:00 / Read More »Sunbeam coffee and cake classes a winner, new Emjoi promotion
Sunbeam is planning its 2011 Good Food and Wine Show strategy after a successful engagement with this year's event in Brisbane, Sydney and Melbourne.
Mon 08/11/2010 12:00:00 / Read More »Apple, Sony and Cuisinart the stars of new David Jones online store
With the sex scandal now behind it, David Jones can concentrate on selling products. And selling online. The upmarket department store launched its e-store this morning.
Thu 04/11/2010 12:00:00 / Read More »Sunbeam Hollywood promotion targets kids
With Junior MasterChef on the go and novelty tipped to sell this Christmas, Sunbeam has announced its Christmas promotional campaign for the Cool Creations range.
Tue 02/11/2010 12:00:00 / Read More »Sunbeam continues to lament failed Breville takeover
Sunbeam parent company, GUD Holdings, has listed the failed takeover bid of its direct competitor, Breville, as a significant and disappointing action for 2010.
Fri 17/09/2010 12:00:00 / Read More »Sunbeam's challenge to price undercutting
The future direction of Sunbeam was described in a notice issued to shareholders in preparation for the October AGM of parent company, GUD Holdings.
Thu 16/09/2010 12:00:00 / Read More »Sunbeam's owner retains its million dollar MD
GUD Holdings, owner of the Sunbeam brand amongst others, has today announced a contract extension for its managing director and chief executive officer, Ian Campbell.
Tue 14/09/2010 12:00:00 / Read More »Sunbeam's parent company set to diversify
Almost a year after Breville's takeover rejection, GUD Holdings Ltd, the parent company of Sunbeam, is a significant step closer to acquiring racking and storage business Dexion, after increasing its stake to 60.3 per cent.
Thu 05/08/2010 12:00:00 / Read More »Sunbeam sets very high above the line standard for Christmas
Coming off the back of the success of the MasterChef sponsorship, Sunbeam is looking to keep up the momentum with a swag of consumer promotions set to swing consumers into stores in the run up to Christmas.
Thu 29/07/2010 12:00:00 / Read More »Sunbeam owners thank MasterChef for huge profit increase
GUD Holdings, the listed owner of Sunbeam and other brands, has thanked its MasterChef Australia sponsorship for a phenomenal jump in profit.
Mon 26/07/2010 12:00:00 / Read More »Leading appliance brands all ready for Good Food & Wine Show
A range of leading appliance brands are currently setting up their stalls at the Sydney Exhibition and Convention Centre in Darling Harbour, with the Good Food and Wine Show being uncorked this Friday.
Tue 13/07/2010 12:00:00 / Read More »Sunbeam thinking of the children with Junior MasterChef
Sunbeam has announced it had extended its MasterChef Australia small appliance sponsorship to include the forthcoming Junior MasterChef programme.
Tue 06/07/2010 12:00:00 / Read More »Sunbeam subscribes to MasterChef success
Sunbeam is the latest kitchen supplier to take advantage of Australia's love affair with all things cooking by offering consumers a free subscription to the MasterChef magazine when they purchase selected Sunbeam products used on the show.
Wed 23/06/2010 12:00:00 / Read More »Sunbeam schooling consumers at Melbourne food show
Sunbeam is using the Melbourne Good Food and Wine show to promote its manual coffee machine philosophy, in addition to showcasing its foodsaver products and small appliance range, according to CEO David Jackson.
Fri 04/06/2010 12:00:00 / Read More »Excitement builds for MasterChef premiere tonight
A number of leading appliance brands are biting their fingernails right now in nervous anticipation of the season premiere of MasterChef 2.
Mon 19/04/2010 12:00:00 / Read More »Sunbeam unveils TVC campaign for the new MasterChef
Sunbeam is set to launch a major new marketing campaign with a 60 second TVC due to air during the first episode of MasterChef series 2 on Monday 19 April 2010.
Fri 16/04/2010 12:00:00 / Read More »Sunbeam celebrates MasterChef alliance
Sunbeam has officially kicked off its new partnership with MasterChef this afternoon, with a launch event held at the MasterChef Kitchen in Sydney. The new alliance will see Sunbeam products feature heavily throughout the series.
Tue 23/03/2010 12:00:00 / Read More »Sunbeam steams up the ironing category
Last night Sunbeam held an exclusive party in Bondi to celebrate the launch of its latest iron range, Verve. A new partnership with fashion designer Camilla Franks was also announced to highlight the link between ironing and fashion.
Wed 10/03/2010 12:00:00 / Read More »Steamy contest expected as Kambrook claims #1 spot
The Mother's Day battle is now officially on, with Kambrook celebrating a market share boost in its ironing range. No doubt its key competitors will all be watching closely as the big day nears.
Thu 25/02/2010 12:00:00 / Read More »Sunbeam joins forces with MasterChef
Sunbeam Australia announced yesterday that it has formed a strategic partnership with MasterChef, where it will have its range of appliances used throughout the second series of the hit TV show.
Wed 24/02/2010 12:00:00 / Read More »Record $24.8 million net profit for GUD
Sunbeam's parent company GUD Holdings Limited has just announced its half year sales results for the year ending 31 December 2009. The company has witnessed a 46 per cent increase in Net Profit After Tax to a record $24.8 million.
Thu 28/01/2010 12:00:00 / Read More »Back to school for Sunbeam coffee
Sunbeam has partnered with Toga Hospitality to provide venues for its Coffee Schools. These schools are available for Sunbeam customers and for retailers looking to gain a greater understanding of how to use manual coffee machines.
Wed 27/01/2010 12:00:00 / Read More »Sunbeam and Breville merger could have delivered 60% market share
An industry analyst who has previously worked in the small appliance category says the ACCC has made the right decision today by denying the merger between Sunbeam and Breville as the company would have owned 60% of most small appliance categories.
Wed 16/12/2009 12:00:00 / Read More »Betta reports strong small appliance sales
Betta Electrical has reported that sales of small appliances and novelty gifts over the Christmas period has exceeded expectations with items such as toasters, grills and kettles proving the most popular.
Wed 16/12/2009 12:00:00 / Read More »A New standard of Kitchen Elegance
Just in time for the Mother's Day retail rush, Sunbeam's Designer Series Glass Kettle, is now available.
Mon 14/12/2009 12:00:00 / Read More »GUD extends offer period for Breville takeover
According to the release issued to the Australian Securities Exchange, GUD Holdings Limited has extended the offer period for its takeover bid for Breville Group Limited to 30 December 2009.
Tue 01/12/2009 12:00:00 / Read More »Sunbeam joins the Christmas promotion parade
Sunbeam has thrown its angel to the top of the Christmas promotions tree, announcing details of its Yuletide marketing campaign. It's offering cashbacks, gifts with purchase and a major consumer prize all supported by a TVC campaign.
Mon 23/11/2009 12:00:00 / Read More »Update on GUD takeover bid for Breville
According to Breville chairman John Schmoll, it's not surprising that there is interest in acquiring the company, but emphasised that they are still considering the offer presented by GUD Holdings.
Tue 10/11/2009 12:00:00 / Read More »Sunbeam takes the grind out of Christmas
Sunbeam is giving coffee lovers an authentic coffee experience at home, with a free Sunbeam Cafe Series Coffee Grinder EM0480 on offer with every Cafe Series Espresso Machine EM6910. That's a saving of $219.
Wed 21/10/2009 12:00:00 / Read More »Breville urges shareholders to not take action yet
It was revealed earlier in the day that GUD Holdings, the parent company of Sunbeam, has officially announced its intentions to take over Breville Group Limited. But Breville has just warned its shareholders to not take any action yet.
Fri 09/10/2009 12:00:00 / Read More »Sunbeams tempts consumers to upgrade their iron
Sunbeam has just announced a new cash back promotion on its range of irons. The promotion will now also support an EFT option, to dramatically reduce the waiting period for consumers to receive their cash.
Fri 02/10/2009 12:00:00 / Read More »A BBQ to go - Sunbeam's Innovo Thermo-Twin Portable Gas BBQ
Designed by the company's own award-winning Australian design team in Sydney, the Sunbeam GB2100 Innovo Thermo-Twin portable gas BBQ is ideal for small living areas or for taking on road trips.
Mon 21/09/2009 12:00:00 / Read More »Sunbeam owner blames bad year on economy, but future is bright
Sunbeam's parent company, GUD Holdings, has told shareholders that the desultory nature of the economy over the last 12 months is the reason for a slowing of sales and a slight reduction in profit after tax.
Fri 18/09/2009 12:00:00 / Read More »Sunbeam announces its annual sales shield winners
Sunbeam has acknowledged its sales managers for their exceptional performance at the company's recent annual sales conference.
Mon 31/08/2009 12:00:00 / Read More »Miele offers a bonus HEPA filter promotion
Miele Australia is offering customers a bonus Miele Active HEPA filter, by redemption, when purchasing select models in Miele's S5 range of vacuum cleaners.
Tue 11/08/2009 12:00:00 / Read More »Strong full year results for Sunbeam owners
GUD Holdings Limited has today released its financial results for the year ending 30 June 2009. The company demonstrated an underlying net profit of $37.4 million over the period.
Tue 28/07/2009 12:00:00 / Read More »China's irrelevant and there's no price erosion in smalls: Sunbeam CEO
Contrary to popular belief, and in direct opposition to former employee David Gilmore, Sunbeam CEO David Jackson has gone on record saying there's no price erosion in the small appliance category.
Tue 02/06/2009 12:00:00 / Read More »Sunbeam group buys almost 20% of Breville
Sunbeam's parent company, GUD Holdings, has this morning announced the acquisition of almost 20 per cent of its biggest rival in the small appliance category, Breville.
Fri 29/05/2009 12:00:00 / Read More »Sunbeam revamping personal care category with new appointment
Sunbeam has announced the appointment of Nicole Cowley to the role of product manager personal care, replacing Ann-Marie Wier, who made the move to Woodland Home Products and Beefeater BBQs last month.
Mon 20/04/2009 12:00:00 / Read More »Gold medal for man who shot Sunbeam
The man who shot Sunbeam (in a TV commerical) has won Gold at a recent awards ceremony.
Wed 12/11/2008 12:00:00 / Read More »Sunbeam owners love it offshore, just not in China
At the AGM of Sunbeam's owners today, the chairman applauded the group's efforts in moving production offshore. The MD, however, wants to find a new home, labelling China too risky.
Thu 23/10/2008 12:00:00 / Read More »Sunbeam announces Christmas appliances retailer support
Sunbeam has announced a Christmas promotion to support its range of novelty appliances. One family has the chance to win a trip to Hong Kong Disneyland to truly understand the meaning of the word ‘novelty'.
Tue 14/10/2008 12:00:00 / Read More »Whirlpool raises prices, more brands set to follow
Whirlpool Australia today announced that it will be raising its trade prices as a result of global economic conditions. In announcing this decision, Whirlpool called the move "inevitable".
Mon 13/10/2008 12:00:00 / Read More »Harvey Norman: Rate cut good for retailers, prices set to rise
Harvey Norman executive director David Ackery has told Current.com.au that prices in-store will inevitably rise. Ackery also said that today's interest rate cut was a “shock”, but positive news for retailers.
Tue 07/10/2008 12:00:00 / Read More »Falling dollar sparks price increases in small appliances
With news that the Australian dollar fell to a four year low of $0.69 against the US currency, and speculation it could go as low as $0.65, comes questions about the price of imported electrical goods as Christmas approaches.
Tue 07/10/2008 12:00:00 / Read More »Philips heads back into the kitchen
Philips has released details of two new ranges of kitchen and home appliance products, targeted at the 800 Class range from Breville and the Cafe series from Sunbeam.
Thu 26/06/2008 12:00:00 / Read More »ERA Small Appliances finalists announced
The five Small Kitchen Appliances finalists for the 2008 Electrical Retailing Awards have been announced today with last year's winner, Sunbeam, again in the running.
Thu 06/03/2008 12:00:00 / Read More »Nilfisk's new Victorian account manager has 25 years industry experience
Nilfisk-Advance's newly appointed Victorian consumer account manager, Jon Patterson, is experienced in appliances following 13 years as the owner and manager of Retravision Coburg and 12 years as the Sunbeam Victorian state sales manager.
Tue 20/11/2007 12:00:00 / Read More »
