Sony: Kiosks are for consumer experience not for price competition
After opening its newest kiosk in Sydney last Saturday, Sony has spoken to Current about its strategy, saying kiosks offer consumers a chance to get "hands on" with products, but that the brand is not trying to compete with retailers on price.
Tue 16/04/2013 12:00:00 / Read More »First new Sony kiosk opens tomorrow with a focus on PCs, imaging and NFC
Sony is set to open its first in-mall kiosk in Sydney tomorrow after shuttering its New South Wales Sony Centres, giving consumers and electrical retailers an idea of what its direct-to-consumer presence will look like heading into the future.
Fri 12/04/2013 12:00:00 / Read More »Sony's new kiosk still a work in progress: First look at the new format
Sony is set to open its first new-format kiosk in Parramatta by tomorrow, despite reports that the site was scheduled to open on Monday. Current.com.au takes a look at the work in progress.
Fri 05/04/2013 12:00:00 / Read More »Inside Sony's Bondi Junction kiosk: a blueprint for direct selling?
With Sony announcing plans to replace its dedicated Sony Centres in NSW with smaller in-mall kiosks, Current.com.au took a look at one kiosk that has been open for some time under joint Sony and Harvey Norman branding.
Mon 18/02/2013 12:00:00 / Read More »Sony Centres prepare for store closures with liquidation sale
Sony Centres have begun advertising a liquidation sale at its World Square Sony Centre in the Sydney CBD, promising that "all stock must go" before Sony's two remaining Sydney stores are shut in early March.
Tue 12/02/2013 12:00:00 / Read More »Sony Centres to be replaced by kiosks in NSW
Sony Australia has confirmed it will replace its two remaining Sony Centres in New South Wales with smaller kiosks in key shopping precincts. The two remaining Sydney stores will close on Sunday 3 March 2013.
Thu 07/02/2013 12:00:00 / Read More »New managing director announced for VideoPro
Ian Wright has replaced Shane Leaney as the managing director of Brisbane based technology retailer VideoPro. Wright has worked at VideoPro for 27 years.
Wed 23/01/2013 12:00:00 / Read More »Acer opens its first 'Brand Experience' stands, promises not to sell direct
Acer this morning opened two Brand Experience stands at Westfield Bondi Junction and Castle Towers. The PC and tablet supplier says these stands are about engaging with, but not selling to, consumers.
Fri 14/12/2012 12:00:00 / Read More »Sony explains $25,000 price for 84-inch Ultra HD TV, closed distribution and 4K
Sony Australia today downplayed its first-to-market status in Ultra HD TVs, claiming it is more important to have the right product rather than being first on the shelves. Sony also discussed its distribution and why it is sticking with "4K".
Mon 05/11/2012 12:00:00 / Read More »Samsung opening first direct to consumer store in heart of Sydney
Samsung Electronics Australia will open its first local "Experience Store" later this month, marking the first retail direct-to-market venture by the local subsidiary. Predictably, the store is located close to the Apple store.
Thu 16/08/2012 12:00:00 / Read More »Sony sets up 3D libraries to convert consumers
Sony has devised a novel concept to encourage the take-up of 3D technology, creating libraries in Sony stores across Australia where consumers can borrow 3D movies, games and cameras for free.
Mon 13/02/2012 12:00:00 / Read More »Samsung adds new dimensions to latest 3D campaign
Samsung has launched a multi-million dollar advertising campaign to support its first-to-market 3D TV range.
Tue 27/04/2010 12:00:00 / Read More »JB Hi-Fi buys out Betta store, taking on Sony Centre
The BSR Group has lost another store from its cache, with JB Hi-Fi this afternoon confirming it has purchased the Betta Electrical store at World Square in Sydney's CBD. It's going to be a packed precinct, with Sony and Bing Lee next door.
Wed 02/09/2009 12:00:00 / Read More »1-10 11-13
