Uniden Baby Monitor gets the thumbs up from new Dad
Baby monitors have been around for decades, originally with only audio options, and now the segment has become a lot more interesting since video technology was added and new players, such as Sony and Uniden, entered the market
Tue 07/05/2013 12:00:00 / Read More »Our Top Appliance and Electronics Gifts for Mother's Day 2013
Mother's Day is less than one week away! Here are our picks for the best gift ideas for the hapless husband or time-poor offspring. We've got every base covered, from cheap-but-good to optimistically expensive.
Mon 06/05/2013 12:00:00 / Read More »Sony: Kiosks are for consumer experience not for price competition
After opening its newest kiosk in Sydney last Saturday, Sony has spoken to Current about its strategy, saying kiosks offer consumers a chance to get "hands on" with products, but that the brand is not trying to compete with retailers on price.
Tue 16/04/2013 12:00:00 / Read More »First new Sony kiosk opens tomorrow with a focus on PCs, imaging and NFC
Sony is set to open its first in-mall kiosk in Sydney tomorrow after shuttering its New South Wales Sony Centres, giving consumers and electrical retailers an idea of what its direct-to-consumer presence will look like heading into the future.
Fri 12/04/2013 12:00:00 / Read More »Sony's new kiosk still a work in progress: First look at the new format
Sony is set to open its first new-format kiosk in Parramatta by tomorrow, despite reports that the site was scheduled to open on Monday. Current.com.au takes a look at the work in progress.
Fri 05/04/2013 12:00:00 / Read More »Suppliers want connected retailers to demonstrate Smart TV
Within the next few months, the number of Smart TVs on the market is going to explode. In this special feature, we look at whether retailers are ready to demonstrate and how those unprepared can get connected.
Mon 11/03/2013 12:00:00 / Read More »Sony to launch 50 new accessories to sell NFC connectivity story
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With the arrival of the NFC-enabled Xperia Z smartphone, Sony is gearing up to sell a big "connectivity" story this year, with roughly 50 accessories set to hit the market, all equipped with Near Field Communication technology.
Tue 05/03/2013 12:00:00 / Read More »Inside the PlayStation 4 launch: Image Gallery
Sony Computer Entertainment took to the stage in New York this morning for the launch of the eagerly-anticipated PlayStation 4. Here is Current.com.au's wrap up of the best images from the event.
Thu 21/02/2013 12:00:00 / Read More »Inside Sony's Bondi Junction kiosk: a blueprint for direct selling?
With Sony announcing plans to replace its dedicated Sony Centres in NSW with smaller in-mall kiosks, Current.com.au took a look at one kiosk that has been open for some time under joint Sony and Harvey Norman branding.
Mon 18/02/2013 12:00:00 / Read More »Sony Centres prepare for store closures with liquidation sale
Sony Centres have begun advertising a liquidation sale at its World Square Sony Centre in the Sydney CBD, promising that "all stock must go" before Sony's two remaining Sydney stores are shut in early March.
Tue 12/02/2013 12:00:00 / Read More »First new Sony kiosk tipped to launch in Parramatta, sales agency engaged
Sony Australia has engaged Creative Activations to train and staff its new kiosks, which will roll-out as replacements for the two Sony Centres it is planning to close.
Thu 07/02/2013 12:00:00 / Read More »Sony Centres to be replaced by kiosks in NSW
Sony Australia has confirmed it will replace its two remaining Sony Centres in New South Wales with smaller kiosks in key shopping precincts. The two remaining Sydney stores will close on Sunday 3 March 2013.
Thu 07/02/2013 12:00:00 / Read More »Sony diversifies into a new category with Baby Monitor
Sony is set to diversify its product portfolio and challenge the likes of Uniden and Philips with the launch of a new video digital baby monitor, the first of its kind for the Japanese AV brand.
Tue 29/01/2013 12:00:00 / Read More »Sharp finally releases its long-awaited 90-inch TV: it's $21,000!
After months of tempting Australia with the impending launch of its 'spectacularge' 90-inch TV, the Sharp Corporation of Australia today released its televisual behemoth onto the market.
Mon 21/01/2013 12:00:00 / Read More »Sony debuts 'Triluminous Display' TV technology, and 'DogCam'
Among all the new 4K, OLED, Smart TV and NFC features Sony has announced for its 2013 Bravia TV range is an intriguing new colour spectrum technology called 'Triluminous Display'.
Fri 11/01/2013 12:00:00 / Read More »Pregame: Sony picks 10 top trends ahead of CES press conference
Ahead of its afternoon press conference at CES, Sony Australia has identified 10 trends to watch out for at the 2013 conference. Will Sony's products live up to its own predictions?
Mon 07/01/2013 12:00:00 / Read More »Hisense hits out at rival Smart TV suppliers, tells retailers to upsell
On the eve of the consumer electronics biggest trade fare, Hisense Australia has hit out at rival TV brands for using proprietary operating systems for their Smart TVs, rather than open source platforms.
Sat 05/01/2013 12:00:00 / Read More »Sony Australia to 'vigorously defend' claims of deception by service centre
Sony Australia has issued a brief statement in response to our story revealing it was being sued in Federal Court by one of its authorised service centres, Digital Domain SA.
Fri 30/11/2012 12:00:00 / Read More »UPDATED: Harvey Norman totally rejects LG's event cancellation story
Harvey Norman and LG Electronics have very different versions of events regarding an event that may or may not have been planned to celebrate the sale of the first LG Ultra HD TV in Australia.
Fri 30/11/2012 12:00:00 / Read More »Sony Australia sued by one of its service companies for deceptive conduct
Sony Australia is currently being sued in the Federal Court of Australia (NSW) by one of its authorised customer service centres, Digital Domain SA, for "mislead or deceptive conduct".
Thu 29/11/2012 12:00:00 / Read More »Sony launches summer promotion as retailers prepare for big Christmas
With one third of retailers planning to start sales before Christmas this year, it looks to be a busy time for consumers and retailers alike. Amidst this activity, Sony has launched a campaign to help bring even more consumers into stores.
Mon 19/11/2012 12:00:00 / Read More »Sony explains $25,000 price for 84-inch Ultra HD TV, closed distribution and 4K
Sony Australia today downplayed its first-to-market status in Ultra HD TVs, claiming it is more important to have the right product rather than being first on the shelves. Sony also discussed its distribution and why it is sticking with "4K".
Mon 05/11/2012 12:00:00 / Read More »Sony's 4K TV costs a cool $25K, only available at Sony Centres
Sony has announced local pricing and availability for its new ultra high definition 4K TV. The panel will cost $24,999 ($9,000 more than LG's Ultra HD TV) and will only be available at Sony Centres in 5 cities.
Mon 05/11/2012 12:00:00 / Read More »Sony Foundation pulls out star talent to fundraise for youth cancer
IMAGE GALLERY: The Sony Foundation held its annual Wharf4Ward fundraiser at Woolloomooloo Wharf in Sydney yesterday, with the charitable foundation raising more than half a million dollars for youth cancer research and support.
Fri 26/10/2012 12:00:00 / Read More »DHL opens first Drop Zone for e-waste recycling
DHL Supply Chain, one of the official partners of the National Television and Computer Recycling Scheme, is set to open its first drop off site in Sydney's Northern Beaches this week.
Mon 15/10/2012 12:00:00 / Read More »Sony Wharf4Ward set to liven up Sydney for cancer research
Now in its fourth year, Sony's annual Wharf4Ward event is around the corner, and is set to bring together the biggest names in entertainment and business, all for a good cause - raising money for young people living with cancer.
Mon 08/10/2012 12:00:00 / Read More »Sony betting the house on Windows 8 in lead-up to Christmas
Sony Australia is placing a lot of faith in its upcoming products featuring the new Windows 8 operating system from Microsoft.
Fri 05/10/2012 12:00:00 / Read More »Harvey Norman to get first crack at selling Sony's Google TV box
Sony's Google TV box will soon be available as a standalone purchase from Harvey Norman stores nationwide. Officially called Internet Player with Google TV, Sony originally released this product as a gift-with-purchase.
Mon 24/09/2012 12:00:00 / Read More »Sony unveils new 4K TV, Xperia S Tablet, Wi-Fi DLSR camera (and more)
Sony Australia today hosted a webinar to unveil a range of new products due to Australian retail sometime in the uncertain future. Here is an overview of what's coming in the closing months of 2012.
Thu 30/08/2012 12:00:00 / Read More »Quietly recycling Kogan the ultimate ironicist?
UnderCurrent wonders how the most publicity hungry importer of TVs could be so shy to discuss the one genuinely newsworthy thing he's done in a long time.
Wed 22/08/2012 12:00:00 / Read More »Former GM of Sony joins De'Longhi as Nespresso business manager
De'Longhi Australia and Nespresso have this morning confirmed the appointment of David Hargreaves to the new Nespresso business manager position. Hargreaves was formerly the GM of sales at Sony Australia for 26 years.
Tue 14/08/2012 12:00:00 / Read More »Sony announces Home Entertainment appointments, extends Google TV offer
Sony has announced two new appointments to the management team responsible for its Bravia TV range, as well as extending a promotion offering Google TV with select Bravia products.
Mon 13/08/2012 12:00:00 / Read More »Ex Nikon and Sony sales pro rejoins rejoins Canon after hiatus
Canon has announced the appointment of Andrew Ward to the position of national business manager - retail. Ward previously worked for Canon, and rejoins the company after a "four year hiatus" at two rival digital imaging companies.
Thu 09/08/2012 12:00:00 / Read More »Bumper July issue of Appliance Retailer packed with insights and exclusives
The July 2012 issue of Appliance Retailer magazine is now available - and it's packed with great features and stories.
Wed 04/07/2012 12:00:00 / Read More »LG signs on with DHL for TV recycling, plus updated scorecard
DHL Supply Chain has today announced its third major partner under the National Television and Computer Recycling Scheme, with LG Electronics joining Sony Australia and Samsung Electronics Australia.
Mon 02/07/2012 12:00:00 / Read More »Samsung signs on with DHL for recycling, plus updated scorecard
DHL has signed up its second manufacturing partner, Samsung Electronics Australia, for recycling services under the National Television and Computer Recycling Scheme. Samsung joins Sony Australia in the DHL recycling stable.
Tue 26/06/2012 12:00:00 / Read More »Sony finally launches Google TV as free bonus with Olympic TV sales
Sony Australia lit its metaphorical Olympic Flame today, announcing a special gift with purchase for its high-end Bravia TVs: the long-awaited Google TV.
Mon 25/06/2012 12:00:00 / Read More »Namedropping Sony taps Richard Roxburgh for new TVC
UnderCurrent is a noted namedropper, so it definitely appreciates Sony's use of Moulin Rouge! star Richard Roxburgh in its latest TVC.
Mon 18/06/2012 12:00:00 / Read More »Bad photos of Google TV on a Sony Smart TV
Sony Australia this week demonstrated a beta-esque version of Google TV on its new HX850 TV. Here are some admittedly poor photos of what it will look like when it goes live.
Thu 07/06/2012 12:00:00 / Read More »Retravision WA and Northern placed 'on hold' by major suppliers
The repercussions from Retravision Southern's voluntary administration are now being felt across the 'business as usual' WA and Northern groups, with several major suppliers placing the two groups on hold.
Wed 23/05/2012 12:00:00 / Read More »Sony releases new NEX and Alpha series camera: great for narcissists
Sony Australia is catering to the self-centred with its latest camera release, the NEX-F3, which includes a 180-degree tilt LCD screen for self portraits, and has also unveiled the a37 from its Alpha DSLR range.
Thu 17/05/2012 12:00:00 / Read More »Sony gives bad photos a second chance with Cyber-shot promo
Sony is offering consumers the opportunity to re-shoot a favourite photograph - anywhere in the world - as part of a "No More Bad Photos" campaign to promote the new Cyber-shot digital camera.
Mon 07/05/2012 12:00:00 / Read More »DHL to start TV and PC recycling in Canberra from 15 May 2012
DHL Supply Chain Australia is the first of the three approved E-Waste recyclers to announce a start-date and location for the collection of obsolete TVs and PC hardware, with Canberra the first Australian city to be serviced.
Mon 30/04/2012 12:00:00 / Read More »Sony appoints new social media manager to lead band of brand fans
Sony has appointed Jamie Wong to its new Community Manager role, responsible for expanding the company's social media presence and leading the brand's dedicated fan group - Sony X. Fancy becoming a Sony fan? Applications are open...
Fri 27/04/2012 12:00:00 / Read More »Bravia bravado: Sony's new HX850 TV is 'the one to beat in 2012'
Sony Australia has announced the arrival of the newest model in its Bravia TV line-up, with MD Carl Rose bullishly declaring that it is the "TV to beat" this year.
Thu 26/04/2012 12:00:00 / Read More »Outlook not so good: Sony profit slump to be greater than expected
Just one day after Samsung announced a doubling of expected profits, Sony has revised its financial estimates for the past year, projecting a net income loss of AUD $6.27 billion.
Wed 11/04/2012 12:00:00 / Read More »Sony & DHL partner for TV recycling scheme
Sony Australia has partnered with DHL as the logistics company's first partner for the National Television and Computer Recycling Scheme. Together, the companies aim to reach a national recycling target of 80% by 2021.
Mon 02/04/2012 12:00:00 / Read More »In defence of 'price gouging'
COMMENT: Consumers are wrong to accuse suppliers of price gouging while Government MPs should stop adding to retailers' woes and start acting to help them through the economic downturn.
Fri 23/03/2012 12:00:00 / Read More »Crossmark using iPads to promote Universal Sony products
Universal Sony Pictures Home Entertainment Australia has appointed Crossmark to manage the merchandising of its film and TV content on DVD and Blu-ray in retail stores. This will be done, in part, on iPads.
Mon 12/03/2012 12:00:00 / Read More »Sony Australia GM: retailers are trading down consumers
Sony Australia's new general manager of marketing has revealed that research for the iconic Japanese electronics company shows that retailers are trading down consumers when closing sales.
Fri 02/03/2012 12:00:00 / Read More »Game on! Sony finally brings PS Vita to Australia
While Sony announced Australian pricing for the PS Vita some months ago, the device is finally set to launch in Australia tonight. Ahead of the official launch, Current takes a look at some of the key features.
Tue 21/02/2012 12:00:00 / Read More »Sony brings CES launches to Australia
Sony hit Sydney yesterday to launch its latest line-up of consumer electronics revealed at CES in Las Vegas, boasting "a completely unique user experience"...albeit one that has been months in the making.
Thu 09/02/2012 12:00:00 / Read More »Sony Australia GM of sales to depart after 26 years of service
Sony Australia has confirmed that David Hargreaves, a 26-year veteran of the company, has resigned. Hargreaves' final day will be 2 March 2012. As a result of this departure, the sales team structure will be reviewed.
Mon 06/02/2012 12:00:00 / Read More »Rdio music streaming launches with expensive price tag, false claims
American music streaming company Rdio has today launched in Australia, with music fans able to stream unlimited tracks from the major record labels on their computer, smartphone or tablet device.
Thu 19/01/2012 12:00:00 / Read More »Sony Australia to outsource after sales service from April 2012
Sony Australia has confirmed that from April this year, its electronics division will outsource its service and support business to InfoTeam Oceania, a Sydney-based after sales service and logistics agency.
Tue 17/01/2012 12:00:00 / Read More »Sony launches TV removal and recycling program through Sony Centres
Sony Australia has started offering a free removal and recycling program for old TVs, provided consumers buy their new TV from a Sony Centre retail outlet.
Fri 11/11/2011 12:00:00 / Read More »Sony appoints new GM of consumer marketing
Sony Australia has welcomed an executive from Sony Europe to head up its marketing division, after former GM of consumer marketing, Toby Barbour, departed in May.
Fri 04/11/2011 12:00:00 / Read More »Quickflix movie streaming comes to PlayStation 3
Sony's PlayStation 3 will begin streaming the subscription movie service Quickflix by the end of 2012. Users will be able to stream an unlimited number of movies from a catalogue of more than 50,000 titles.
Fri 21/10/2011 12:00:00 / Read More »Sony releases portable USB charger for smartphones
Sony Australia has this morning released a portable USB charger for use with smartphones, digital media players, cameras and other compatible devices.
Fri 14/10/2011 12:00:00 / Read More »Sony network security breach hits 93,000 accounts worldwide
Sony has announced that three of its worldwide networks (including the PlayStation Network) have been affected by "an unauthorised attempt to verify user accounts". 93,000 accounts around the world have been locked as a result.
Thu 13/10/2011 12:00:00 / Read More »UPDATED: Sony Australia recalls three 'smoky' Bravia LCD TVs
UPDATED: Sony Australia has recalled three Bravia LCD TVs due to the risk that they could "ignite internally", leading to smoke emitting from the panel during use.
Thu 13/10/2011 12:00:00 / Read More »Samsung has the happiest consumers, Hisense the best warranty
UPDATED: Samsung TV customers are the most satisfied, with all the major brands also scoring highly in Canstar Blue's customer satisfaction survey results, released this week.
Tue 13/09/2011 12:00:00 / Read More »Stylus back in style with Sony's touchscreen e-reader with Wi-Fi
The good old fashioned stylus is experiencing a renaissance, with Sony joining Samsung in launching new devices with electronic pen control. Sony's is a new touchscreen e-reader with Wi-Fi connectivity.
Fri 02/09/2011 12:00:00 / Read More »Sony survives "terrible" year to finally launch its Android tablet
Sony today launched its first Tablet device into the Australian market, with Australian MD Carl Rose saying it's been a terrible year but things are about to change.
Thu 01/09/2011 12:00:00 / Read More »JB Hi-Fi to take on Sony with new music streaming service
JB Hi-Fi is set to go head-to-head with key suppliers, including Sony, by launching its own music streaming service, according to CEO Terry Smart.
Mon 08/08/2011 12:00:00 / Read More »Sony Bloggie camera crosses the ice to raise money for youth cancer
Sony Australia has today launched a new initiative in association with the You Can cancer charity to support an epic expedition to the South Pole.
Tue 02/08/2011 12:00:00 / Read More »News Wrap: Sony hosting Wiggles TV, X Games in 3D, Logitech mouse
The Wiggles now have their own TV channel, available on certain Sony devices; the X Games are coming in 3D on certain devices and Logitech's new mouse is more precise than certain devices.
Tue 26/07/2011 12:00:00 / Read More »Hit me with your best Cyber-shot: Sony launches new compact camera
Sony Australia has today announced the launch of the new Cyber-shot WX30 fixed-lens camera which boasts an array of 'firsts', including a 7.5-centimetre touch screen and real-time Picture Effects.
Mon 25/07/2011 12:00:00 / Read More »Sony 3D projector expands "the wonders of home cinema"
Sony has today announced the arrival of a new 3D Home Theatre Projector which expands the company's offering in the 3D entertainment market.
Wed 13/07/2011 12:00:00 / Read More »Alright stop. Wiggle Time! Sony launches VOD & new winter products
July has been busy for Sony, with the launch of Wiggle Time! internet TV, Video on Demand powered by Qriocity, and a host of new products for staying entertained in the winter months.
Fri 08/07/2011 12:00:00 / Read More »Get 45 hours of Qriocity per gigabyte on your Android smartphone
Sony's Qriocity music service, which is now available on Android smartphones, will use 22MB of data per hour over a 3G network.
Fri 17/06/2011 12:00:00 / Read More »Sony recruits Dell marketer, hits out at 'confusing' discounting
The man chosen as Sony's new apex marketer has wasted no time criticising the pervasive discounting in consumer electronics. He says it's confusing and leads to poor customers experiences.
Mon 23/05/2011 12:00:00 / Read More »What to do if you still can't get on to the PlayStation Network
Sony Australia has provided some tips for users still unable to access the PlayStation Network. The Network was restored last Sunday after a 26-day outage caused by a security breach.
Wed 18/05/2011 12:00:00 / Read More »Sony blitzkrieging media with new Bravia campaign
Sony will tomorrow kick off its self described "media blitz" to promote the latest range of Bravia TVs. Unlike its rivals, such as Panasonic yesterday, which have talked up IPTV, Sony is focusing on the basic function of the TV: picture quality.
Thu 12/05/2011 12:00:00 / Read More »Swan's STB solution supported by Sony, labelled waste of money by Kogan
The free set top box for seniors plan has been lambasted by Ruslan Kogan, who says it's costing far too much money. Supporting Australians' right to HD pictures is Sony, who has called on the whole industry to do more.
Tue 10/05/2011 12:00:00 / Read More »News Wrap: Sony's GM hunt, AVG's new GM, wins for Sharp and Bosch
Toby Barbour has left Sony Australia, AVG has appointed a new GM with an interesting CV, Sharp has won some awards with amusing names and find out which category Bosch dominates.
Mon 09/05/2011 12:00:00 / Read More »Sony announces compensation and commits to restoring online services
Almost two weeks after shutting down the PlayStation Network due to a major security breach, Sony has announced it will be restoring its online services in region by region stages worldwide.
Mon 02/05/2011 12:00:00 / Read More »Sony investigating options to compensate gamers paying but not playing
Sony is currently investigating what remuneration options are available for PlayStation Network users currently disabled from its network due to the serious security breach which occurred in early April.
Wed 27/04/2011 12:00:00 / Read More »Sony responds to PlayStation Network hack, preaches vigilance
In a statement addressing the hacking of its PlayStation Network, Sony says it is actively investigating the security breach and warning users to be wary of scammers impersonating the company.
Wed 27/04/2011 12:00:00 / Read More »Sony comments on Government's new Product Stewardship Bill
The Bill, introduced by the Gillard Government today, aims to recover valuable resources, environmental hazards plus recyclable materials from used products, and will be in part funded by importers and manufacturers of TVs and computers.
Wed 23/03/2011 12:00:00 / Read More »Samsung to expand its high-end camera range, engaging more photo specialists
Samsung will realign its digital imaging focus in 2011, with the brand moving from domination of the low end of the category up to competing in the premium end, alongside key rivals Sony and Canon.
Mon 21/03/2011 12:00:00 / Read More »Industry and Sony happy with digital radio growth, more work to do
Digital radio sales and listening is on the rise, with Commercial Radio Australia and Sony both overflowing with happiness improvements in sales and listeners.
Mon 21/03/2011 12:00:00 / Read More »Sony Australia confirms local staff restructure
Sony Australia has today confirmed that 10 staff members were let go earlier this month. This news comes just weeks after rival Panasonic also announced staff changes.
Thu 17/03/2011 12:00:00 / Read More »Sony, Nikon and Panasonic discuss earthquake's effect on tech supply
The extent of damage and closures to Japanese consumer electronics' facilities in the wake of last week's natural disasters is varied with Sharp revealing the least amount of difficulties so far and Nikon and Sony reporting widespread issues.
Wed 16/03/2011 12:00:00 / Read More »Laser expands retail team with new appointment
The IT and consumer electronics accessories company has announced a new retail business manager with over 20 years of experience including several positions at Sony.
Wed 16/03/2011 12:00:00 / Read More »Sony previews its first 3D Vaio notebook
Sony Australia is set to launch its first 3D entertainment and gaming Vaio notebook within the first half of 2011. We have some details about its capabilities and a rough guide to the RRP.
Thu 20/01/2011 12:00:00 / Read More »3D golf just the start of shift to normalisation of technology
Commonplace 3D, built around increased content and user generated content, will be a strong theme of 2011, according to Sony Australia.
Mon 17/01/2011 12:00:00 / Read More »The 12 Gadgets of Christmas - Sony Bloggie Touch
Just three gadgets to go in our series: today we look at the Sony Bloggie Touch, a multimedia camera that was released specifically for the Christmas rush.
Wed 22/12/2010 12:00:00 / Read More »Sony Australia sweats on World Cup hosting announcement
Australia hosting the World Cup in 2022 means more to one supplier than for any other. With the announcement just hours away, we explore Sony's hunger for Australia to host the Cup.
Thu 02/12/2010 12:00:00 / Read More »Sony and Panasonic vie for affection on social media battlegrounds
There's a new front developing in the ongoing war between grand old stagers Sony and Panasonic: social media. Both suppliers have aggressive strategies in this new space, and both are taking ground off rivals.
Fri 19/11/2010 12:00:00 / Read More »Sony announces Christmas promotional campaign
Starting tomorrow, Sony Australia will launch a marketing campaign in the hope of quelling what it has described as a "little bit of nervousness going into Christmas from both retailers and suppliers as [they] face probably the most competitive market see
Thu 21/10/2010 12:00:00 / Read More »TV is not dead - far from it: Sony Australia
COMMENT: In an exclusive opinion piece for Current.com.au today, Sony Australia argues that the TV category is strengthening and that it can overcome the fragmentation of the past.
Fri 27/08/2010 12:00:00 / Read More »Sony releases new iPhone audio accessories range
Sony Australia has today released four new headphones and an iPod dock as part of its personal audio and accessories range. This range has been tailored to especially suit iPhone users, with in-line remote controls offering call functionality.
Tue 13/07/2010 12:00:00 / Read More »Sony backflips on Vaio problems, issues recall notice
One week after telling Current.com.au that there would be no Vaio recall, Sony Australia has today issued a recall notice on three of its Vaio models.
Fri 09/07/2010 12:00:00 / Read More »A new camera for DSLR first-timers
As people continue to get more serious about their digital imaging, Sony Australia has introduced an entry-level DSLR compact camera.
Thu 24/06/2010 12:00:00 / Read More »New promotion to boost PSPgo sales
Sony Australia has announced a new promotion entitling customers who purchase a PSPgo to 10 free game downloads.
Mon 07/06/2010 12:00:00 / Read More »Good news: Sony backflips on 3D release date
Sony Australia last night gave in to pressure from consumers and rival suppliers by announcing that it was fast-tracking its first shipment on 3D TVs. The first shipment will now go on sale this month.
Thu 03/06/2010 12:00:00 / Read More »Sony launches '3D House' in lead-up to World Cup
UPDATED: At a house in residential East Sydney, Sony Australia last night showed off what a 3D house of the future would look like. Televisions, Blu-ray, PS3, cameras and Rogue Traders were all involved.
Thu 03/06/2010 12:00:00 / Read More »Australian 3D sport officially kicks off
Australian audiences last night experienced their first ever 3D sporting event with the Fox Sports broadcast of the Socceroos' victory against New Zealand at the MCG.
Tue 25/05/2010 12:00:00 / Read More »Sony to giveaway 45,000 more PS3s as part of huge World Cup promotion
Buy a Bravia, get a free PS3. Buy a camera, get a free Bravia. Buy a Handycam, get free editing software. Buy a Vaio, get free PS3. Incredible World Cup promotion? It's a Sony...
Tue 04/05/2010 12:00:00 / Read More »Sony brings ABC iView onto its TVs, shows off 3D to consumers
Sony Australia today announced the incorporation of the ABC online platform iView onto its IPTV-enabled products. This includes its latest release Bravia TVs and a new Blu-ray player specifically released to provide additional content to older TV users.
Mon 12/04/2010 12:00:00 / Read More »Sony stops swimming against the SD format stream
In a move that sees it finally fall in line with the rest of the market, Sony Australia has today announced that its entire 2010 range of digital imaging products will be capable of using SD and SDHC memory cards.
Fri 09/04/2010 12:00:00 / Read More »Which is better for 3D: LCD or plasma? Sony and Pana debate
The two companies that have shown off their 3D wares locally, Sony and Panasonic, are now locked in a debate as to whether LCD or Plasma is the best technology. We have both sides of the story.
Fri 26/02/2010 12:00:00 / Read More »Sony content to be king with IPTV, and 3D pricing all but revealed
In a remarkable switcheroo, Sony made IPTV the centrepiece of its 2010 Bravia range, with 21 of its 26 new TVs ready for action with some good content partners. But 3D is still a drawcard, and it's coming in July.
Tue 23/02/2010 12:00:00 / Read More »Panasonic starts new format war: 'plasma 3D is the best'
Panasonic Australia will today preview a prototype of its new 3D television. Before this exhibition, however, the Japanese supplier has thrown a TV-shaped Molotov cocktail at its rivals, claiming plasma is the best panel format for watching 3D broadcasts.
Fri 19/02/2010 12:00:00 / Read More »Sony reaffirms commitment to OLED as XEL-1 is withdrawn in Japan
Sony will continue to market the only commercial OLED TV in the Australian market despite the product being withdrawn from its native Japan. Even with the emergence of 3D taking headlines, the company is committed to OLED technology.
Wed 17/02/2010 12:00:00 / Read More »Sony's new unified brand message
Sony has officially launched its make.believe campaign in Australia, which creates a unified brand message across all Sony divisions including electronics, movies, music and gaming.
Mon 15/02/2010 12:00:00 / Read More »New Bravias next month as Sony prepares for the World Cup
Sony Australia's chief strategist says there'll be a new range of Bravias next month. He also told Current.com.au that the 3D TVs on show to retailers later this month is just one new technology, with more expected in the build up to the 2010 World Cup.
Fri 12/02/2010 12:00:00 / Read More »Sony expected to launch its Australian 3D range later this month
Sony Australia will be launching its 2010 Bravia range at a press conference and dealer event in Sydney on 23 February 2010. 3D TV is expected to play a key role in this announcement.
Thu 04/02/2010 12:00:00 / Read More »Sony bloggie has ups and downsides
Sony Australia this morning announced details for the impending release of the new bloggie mobile HD video camera. This device is the latest in a wave of affordable portable cameras.
Tue 02/02/2010 12:00:00 / Read More »Local details released for Sony's bloggie (video)
Sony Australia has announced the local release details and pricing for its new bloggie mobile high definition snap camera, which was just unveiled at CES in Las Vegas.
Wed 13/01/2010 12:00:00 / Read More »Sony braces for big weekend of Bravia TV sales
It was only last week that Sony announced an extra 10,000 PS3s would be added to its Bravia promotion. That supply is starting to run low and with up to 10 days left the company is confident this weekend will be big for sales.
Fri 20/11/2009 12:00:00 / Read More »Now is the best time to buy a TV says Sony
Christmas is fast approaching and many suppliers are taking advantage of this with a variety of promotions. In regards to flat panel TVs in particular, Sony Australia thinks there has never been a better time to grab a new display.
Fri 13/11/2009 12:00:00 / Read More »Sony outlines the role of the retailer in recycling scheme
Retailers will have a role to play in the new TV recycling scheme, according to Sony Australia. The Japanese supplier is supportive of the model, which doesn't allow freeriders and is compulsory for all suppliers.
Mon 09/11/2009 12:00:00 / Read More »Three new Alpha DSLRs from Sony
Sony Australia has just announced a new collection of Alpha DSLR cameras that will be hitting stores very soon. The range includes the flagship a850, as well as the a550 and a500.
Thu 03/09/2009 12:00:00 / Read More »Sony goes thin and glassy with new Bravia ranges
Sony had unveiled its new range of Bravia televisions in Japan, with the current range replaced by the new glass-fronted, slimmer models first seen at CES.
Fri 22/02/2008 12:00:00 / Read More »
