PlayStation 4 unveiling is just for the squares
UnderCurrent has seen some vague and ridiculous product teaser videos in its time, but this new trailer for the PlayStation 4 certainly takes the cake.
Tue 21/05/2013 12:00:00 / Read More »Inside story on Narta's bid to set minimum advertising prices
Eight months after applying for authorisation to set minimum advertising prices on selected Beko appliances, the ACCC rejected The Narta Group's proposal. Here is the story of how that decision was made.
Mon 13/05/2013 12:00:00 / Read More »Philips TVs back on sale from an unlikely source: Kogan
Philips TVs are back on sale in Australia; and from an unlikely source - the Kogan online store. This is the first time a third party TV brand has been sold by the rogue online retailer.
Tue 30/04/2013 12:00:00 / Read More »Twitter launches #music service with Rdio and Spotify; others frozen out?
Twitter this morning launched its foray into online music streaming, appropriately called '#music', choosing to partner with leading players Rdio and Spotify instead of competing with the madding crowd in this congested marketplace.
Fri 19/04/2013 12:00:00 / Read More »Sony: Kiosks are for consumer experience not for price competition
After opening its newest kiosk in Sydney last Saturday, Sony has spoken to Current about its strategy, saying kiosks offer consumers a chance to get "hands on" with products, but that the brand is not trying to compete with retailers on price.
Tue 16/04/2013 12:00:00 / Read More »First new Sony kiosk opens tomorrow with a focus on PCs, imaging and NFC
Sony is set to open its first in-mall kiosk in Sydney tomorrow after shuttering its New South Wales Sony Centres, giving consumers and electrical retailers an idea of what its direct-to-consumer presence will look like heading into the future.
Fri 12/04/2013 12:00:00 / Read More »Space & Walkmans & Bowie & Sony
Following on from UnderCurrent's recent hat doff to Samsung, another has spotted another TVC that originally bypassed its (apparently decreasing) eagle eye...
Mon 08/04/2013 12:00:00 / Read More »Sony's new kiosk still a work in progress: First look at the new format
Sony is set to open its first new-format kiosk in Parramatta by tomorrow, despite reports that the site was scheduled to open on Monday. Current.com.au takes a look at the work in progress.
Fri 05/04/2013 12:00:00 / Read More »Appliance Retailer magazine hits shelves with all the big industry news
The April edition of Appliance Retailer magazine is set to hit retailers this week, bringing with it plenty of insights on the electrical retailing industry, the newest products due in stores and the major trends in appliances.
Thu 04/04/2013 12:00:00 / Read More »Tech Toys in Music Videos: the Brilliant and the Bemusing
Apple, Sony, Nintendo, HTC: all brands that have infilitrated music videos over the years. Here we present some of our favourite examples from down the years...
Wed 03/04/2013 12:00:00 / Read More »Expensive and underperforming: Teething problems hamper TV & PC Recycling Scheme
The National Television and Computer Recycling Scheme has been running for under a year, but in that time there have been accusations of missed quotas, expensive pricing and logistical failings. This special feature looks at the real story.
Wed 27/03/2013 12:00:00 / Read More »Retravision Northern's negotiation failure with insurers fast-tracked demise
The failures of Retravision Northern and Western to negotiate a slow transition from central accounting to direct accounting hastened the demise of individual members, internal company documents show.
Fri 15/03/2013 12:00:00 / Read More »Confidence and clean air needed to optimise LG Optimus G uptake
LG Australia's biggest move in mobile phones since importing Mr Big in 2008 began yesterday when its new flagship handset, the Optimus G, went on sale exclusively through Telstra.
Wed 13/03/2013 12:00:00 / Read More »Sony to launch 50 new accessories to sell NFC connectivity story
.JPG)
With the arrival of the NFC-enabled Xperia Z smartphone, Sony is gearing up to sell a big "connectivity" story this year, with roughly 50 accessories set to hit the market, all equipped with Near Field Communication technology.
Tue 05/03/2013 12:00:00 / Read More »Canon and Panasonic top Canstar camera ratings, despite smartphone dominance
Consumer ratings group Canstar Blue has ranked Australia's preferred compact and DSLR camera brands, with Canon and Panasonic coming out on top. But there is a growing trend towards opting for a smartphone instead.
Mon 25/02/2013 12:00:00 / Read More »Inside the PlayStation 4 launch: Image Gallery
Sony Computer Entertainment took to the stage in New York this morning for the launch of the eagerly-anticipated PlayStation 4. Here is Current.com.au's wrap up of the best images from the event.
Thu 21/02/2013 12:00:00 / Read More »Hide and seek: Sony PlayStation 4 offers more "play" but scant details
Sony Computer Entertainment unveiled the "future of play" at the launch of the PlayStation 4 this morning. But while the brand revealed a new name, a new controller and some new games, the actual console box was notably absent.
Thu 21/02/2013 12:00:00 / Read More »Sony brings Xperia Z to Australia to do more than "tick the boxes"
Sony has promised to do more than "tick the boxes" with the launch of its flagship Xperia Z smartphone, bringing tough features and a focus on connectivity to the biggest category in consumer electronics.
Thu 21/02/2013 12:00:00 / Read More »Inside Sony's Bondi Junction kiosk: a blueprint for direct selling?
With Sony announcing plans to replace its dedicated Sony Centres in NSW with smaller in-mall kiosks, Current.com.au took a look at one kiosk that has been open for some time under joint Sony and Harvey Norman branding.
Mon 18/02/2013 12:00:00 / Read More »Winners and Losers: Which categories are the biggest at JB Hi-Fi?
Following the release of JB Hi-Fi's half-yearly results, CEO Terry Smart spoke about what's working for the business. So which products and categories are flying, and which are flailing? We break it down in Smart's own words.
Mon 11/02/2013 12:00:00 / Read More »Red vs Blue vs New: Will new PlayStation 3 colours be redundant?
Sony has announced it will relaunch the PlayStation 3 500GB model in new blue and red shades. But with the launch set to occur just one day after a mysterious global announcement from PlayStation, these models may soon be redundant.
Wed 06/02/2013 12:00:00 / Read More »Sony excites gamers with PlayStation 4 teaser
The rumour mill is in overdrive about upcoming console releases from the major names in gaming, but Sony is one of the few brands to actually put forward a concrete date...even if it's just a teaser.
Mon 04/02/2013 12:00:00 / Read More »Sony diversifies into a new category with Baby Monitor
Sony is set to diversify its product portfolio and challenge the likes of Uniden and Philips with the launch of a new video digital baby monitor, the first of its kind for the Japanese AV brand.
Tue 29/01/2013 12:00:00 / Read More »Sharp finally releases its long-awaited 90-inch TV: it's $21,000!
After months of tempting Australia with the impending launch of its 'spectacularge' 90-inch TV, the Sharp Corporation of Australia today released its televisual behemoth onto the market.
Mon 21/01/2013 12:00:00 / Read More »Sony debuts 'Triluminous Display' TV technology, and 'DogCam'
Among all the new 4K, OLED, Smart TV and NFC features Sony has announced for its 2013 Bravia TV range is an intriguing new colour spectrum technology called 'Triluminous Display'.
Fri 11/01/2013 12:00:00 / Read More »UnderCurrent's lighter side of CES: Suitcase & Transparent TVs, Nokia and more
Crazy TVs, a fallen giant, creative business models and a great brand name all shine in UnderCurrent's lighthearted wrap of Day 2 at the 2013 International CES.
Thu 10/01/2013 12:00:00 / Read More »UnderCurrent's lighter side of CES: Sony, Samsung, Marley and more
UnderCurrent thoroughly enjoyed its first day of the 2013 International CES! There was plenty of fodder for its lighthearted and at times cynical look at the electronics industry.
Wed 09/01/2013 12:00:00 / Read More »Poor images of Sony's most exciting new product releases
Sony unveiled a range of interesting new products at its stand at the 2013 International CES. Check out some of these images of varying quality of the products Sony thinks will return it to the top of the tree.
Wed 09/01/2013 12:00:00 / Read More »Sony survives hitch to unveil first 4K OLED, Xperia Z superphone and more
One of the most anticipated press conferences on any CES calendar, Sony's presentation at its stand at the Las Vegas Convention Centre fulfilled expectations of new products though not without an amusing hitch and some "very cool" language.
Wed 09/01/2013 12:00:00 / Read More »Big brands spend big to brand every inch of Las Vegas Convention Centre
The walls around the Las Vegas Convention Centre (LVCC), home of the 2013 International CES, have made for great media for the major tech brands to promote their new wares to the trade.
Tue 08/01/2013 12:00:00 / Read More »Best Buy electronics vending machine the future of retail?
A Best Buy electronics vending machine caught UnderCurrent's eye while in Las Vegas for CES. Pretty much any gadget that can fit into a vending machine slot is for sale.
Tue 08/01/2013 12:00:00 / Read More »Pregame: Sony picks 10 top trends ahead of CES press conference
Ahead of its afternoon press conference at CES, Sony Australia has identified 10 trends to watch out for at the 2013 conference. Will Sony's products live up to its own predictions?
Mon 07/01/2013 12:00:00 / Read More »Sony, Apple and Panasonic all make history at the Smithsonian
Technology products are not plentiful at the Smithsonian American History Museum, with only a handful of electronic devices selected as important pieces in the history of the United States.
Sun 06/01/2013 12:00:00 / Read More »Top 10 Biggest UnderCurrent 'Stories' of 2012
UnderCurrent had a stellar year shining a mocking light on the lighter side of industry - or so it claims. UnderCurrent is dedicated to showcasing the best and worst of the industry, from fantastic viral videos to appalling marketingspeak.
Wed 19/12/2012 12:00:00 / Read More »Mouthing Off - The 2012 Quotes of the Year
Dyson, Apple, Sony, Kenwood, Retravision and Betta all provided fodder for copy writers in 2012 with some interesting, insightful and, at times, incendiary comments.
Wed 19/12/2012 12:00:00 / Read More »Top 10 Biggest Digital Stories of 2012
The most popular digital stories on Current.com.au in 2012 were a real mixed bag. We've got all the regulars competing for the top spot and a couple of surprise packets filling out the bottom half of the Top 10.
Tue 18/12/2012 12:00:00 / Read More »25 Best Headphone Brands Of 2012
To celebrate the incredible surfeit of styles, endorsements and colours available to audiophiles, fashionophiles and wellheeledophiles, UnderCurrent today presents a special look at its 25 favourite headphone brands.
Tue 04/12/2012 12:00:00 / Read More »All the electronics Christmas promotions sorted by brand
Check out what promotions are being run this Christmas to lure consumers into stores and part with their cash. This page sorts all the promotions by brand - there's Sony, Panasonic, LG, Samsung, Breville, Kambrook, Sunbeam and heaps more!
Mon 03/12/2012 12:00:00 / Read More »Wunderbar! One Winning Appliances Salesman's German Adventure
Over the winter months, Siemens Home Appliances ran an incentive program for stores that supported its Siemens products. The prize was a trip to Germany to visit IFA in Berlin and various factories manufacturing Siemens and Bosch products.
Wed 28/11/2012 12:00:00 / Read More »The seafood company manufacturing electronics house brands for local retailers
When it comes to deciding what TVs, tablets and smartphones to range in your store or buy for your home, there are two clear choices: name brands and house brands. Take a look at the "fishy" company manufacturing the house brands.
Wed 28/11/2012 12:00:00 / Read More »'Samsung and Sony have Apple envy', claims leading photography retailer
That's just one of interesting insights from the Melbourne photography retailer kicking goals with high service levels, a great range and minimal discounting.
Thu 22/11/2012 12:00:00 / Read More »Sony launches summer promotion as retailers prepare for big Christmas
With one third of retailers planning to start sales before Christmas this year, it looks to be a busy time for consumers and retailers alike. Amidst this activity, Sony has launched a campaign to help bring even more consumers into stores.
Mon 19/11/2012 12:00:00 / Read More »Sony knows hipsters...and the cameras they use
Are you a try-hard nature blogger or a clueless hipster? Then Sony is keen to give you a ribbing for having "no idea" about good camera gear. (Let's just hope you don't own a Sony DSLR...that would be awkward).
Wed 14/11/2012 12:00:00 / Read More »Panasonic positioning GH3 to take share from DSLR, not rival mirrorless compacts
Soon to be the flagship model in the Lumix range, Panasonic will be forging a new path with its positioning for the GH3, which is being touted as a competitor to fully-fledged DSLRs from Canon and Nikon.
Fri 09/11/2012 12:00:00 / Read More »Sony explains $25,000 price for 84-inch Ultra HD TV, closed distribution and 4K
Sony Australia today downplayed its first-to-market status in Ultra HD TVs, claiming it is more important to have the right product rather than being first on the shelves. Sony also discussed its distribution and why it is sticking with "4K".
Mon 05/11/2012 12:00:00 / Read More »Sony's 4K TV costs a cool $25K, only available at Sony Centres
Sony has announced local pricing and availability for its new ultra high definition 4K TV. The panel will cost $24,999 ($9,000 more than LG's Ultra HD TV) and will only be available at Sony Centres in 5 cities.
Mon 05/11/2012 12:00:00 / Read More »Sony Foundation pulls out star talent to fundraise for youth cancer
IMAGE GALLERY: The Sony Foundation held its annual Wharf4Ward fundraiser at Woolloomooloo Wharf in Sydney yesterday, with the charitable foundation raising more than half a million dollars for youth cancer research and support.
Fri 26/10/2012 12:00:00 / Read More »What's in a name? 4K vs Ultra HD television
As a new wave of ultra high-definition flat panel TVs hit retail stores, a leading consumer electronics industry body has said that the technology must be correctly labelled in order to convey the full benefits to consumers.
Tue 23/10/2012 12:00:00 / Read More »DHL, Sony and local government turn out in support for e-cycling
DHL Supply Chain opened its first e-cycling centre for the Sydney region yesterday and representatives from Sony, local council and the federal government were there to show their support for the national recycling scheme.
Fri 19/10/2012 12:00:00 / Read More »Beyond the mother glass: TV technology at TCL Part 1
In part one of this special feature, Current.com.au speaks exclusively to the global head of sales for TCL about the big players in TV manufacturing and how the brand is innovating to bring customers what they want.
Mon 15/10/2012 12:00:00 / Read More »DHL opens first Drop Zone for e-waste recycling
DHL Supply Chain, one of the official partners of the National Television and Computer Recycling Scheme, is set to open its first drop off site in Sydney's Northern Beaches this week.
Mon 15/10/2012 12:00:00 / Read More »Sony Wharf4Ward set to liven up Sydney for cancer research
Now in its fourth year, Sony's annual Wharf4Ward event is around the corner, and is set to bring together the biggest names in entertainment and business, all for a good cause - raising money for young people living with cancer.
Mon 08/10/2012 12:00:00 / Read More »Harvey Norman to get first crack at selling Sony's Google TV box
Sony's Google TV box will soon be available as a standalone purchase from Harvey Norman stores nationwide. Officially called Internet Player with Google TV, Sony originally released this product as a gift-with-purchase.
Mon 24/09/2012 12:00:00 / Read More »3D is a fad but Toshiba is a winner: Canstar TV ratings
New research from Canstar Blue has found that two thirds of consumers think 3D TV is a fad, while almost half of Australian consumers have 3 or more TVs in their house. In terms of brand rankings, there were also a few surprises...
Tue 18/09/2012 12:00:00 / Read More »Sony unveils new 4K TV, Xperia S Tablet, Wi-Fi DLSR camera (and more)
Sony Australia today hosted a webinar to unveil a range of new products due to Australian retail sometime in the uncertain future. Here is an overview of what's coming in the closing months of 2012.
Thu 30/08/2012 12:00:00 / Read More »Countdown to IFA: Stay tuned for exclusive news as it happens
The official launch of the IFA trade show in Berlin is just days away, and suppliers, buyers and industry leaders have begun converging on the city in preparation for the show. We'll be there on the ground with all the news as it happens.
Mon 27/08/2012 12:00:00 / Read More »Don't let your product recall become a total disaster for your company
In light of several high profile product recalls over the last few weeks, we look at tips for both retailers and suppliers on how to ensure a product recall doesn't escalate into a devastating crisis.
Wed 15/08/2012 12:00:00 / Read More »Former GM of Sony joins De'Longhi as Nespresso business manager
De'Longhi Australia and Nespresso have this morning confirmed the appointment of David Hargreaves to the new Nespresso business manager position. Hargreaves was formerly the GM of sales at Sony Australia for 26 years.
Tue 14/08/2012 12:00:00 / Read More »Sony announces Home Entertainment appointments, extends Google TV offer
Sony has announced two new appointments to the management team responsible for its Bravia TV range, as well as extending a promotion offering Google TV with select Bravia products.
Mon 13/08/2012 12:00:00 / Read More »Ex Nikon and Sony sales pro rejoins rejoins Canon after hiatus
Canon has announced the appointment of Andrew Ward to the position of national business manager - retail. Ward previously worked for Canon, and rejoins the company after a "four year hiatus" at two rival digital imaging companies.
Thu 09/08/2012 12:00:00 / Read More »Wi-Fi Ready? TV Set? No! Five big TV brands agree to ACCC action
Sony, Panasonic, LG, Samsung and Sharp have all agreed to clarify the promotional material for their smart or IPTVs and connected Blu-ray players after complaints to the ACCC over the term 'Wi-Fi ready' being potentially misleading.
Fri 03/08/2012 12:00:00 / Read More »Big names in appliances counted as Australia's most trusted brands
Sony, Westinghouse, Breville and Dyson have been voted as some of Australia's most trusted brands, according to the Reader's Digest 2012 Trusted Brands rankings, while Bunnings has been deemed an Australian icon.
Thu 26/07/2012 12:00:00 / Read More »3D TV take-up is sluggish but a 3D iPad will change everything: James Cameron
Although legendary filmmaker James Cameron is proud of the impact his blockbuster Avatar had on driving the 3D TV revolution, he had admitted that the take-up of the technology in the home has not been as popular as he first thought.
Fri 20/07/2012 12:00:00 / Read More »TEAC joins the big guns at DHL for recycling, plus updated scorecard
TEAC has joined Sony, Samsung and LG in appointing DHL Supply Chain as its recycling partner under the National Television and Computer Recycling Scheme.
Tue 17/07/2012 12:00:00 / Read More »LG signs on with DHL for TV recycling, plus updated scorecard
DHL Supply Chain has today announced its third major partner under the National Television and Computer Recycling Scheme, with LG Electronics joining Sony Australia and Samsung Electronics Australia.
Mon 02/07/2012 12:00:00 / Read More »Leaked TV sales figures reveal interesting results for brands big and small
UnderCurrent has come across the TV sales figures by brand for May 2012. Normally a closely guarded secret, these figures offer a rare insight into the flat panel TV market.
Thu 28/06/2012 12:00:00 / Read More »Samsung signs on with DHL for recycling, plus updated scorecard
DHL has signed up its second manufacturing partner, Samsung Electronics Australia, for recycling services under the National Television and Computer Recycling Scheme. Samsung joins Sony Australia in the DHL recycling stable.
Tue 26/06/2012 12:00:00 / Read More »Sony finally launches Google TV as free bonus with Olympic TV sales
Sony Australia lit its metaphorical Olympic Flame today, announcing a special gift with purchase for its high-end Bravia TVs: the long-awaited Google TV.
Mon 25/06/2012 12:00:00 / Read More »Namedropping Sony taps Richard Roxburgh for new TVC
UnderCurrent is a noted namedropper, so it definitely appreciates Sony's use of Moulin Rouge! star Richard Roxburgh in its latest TVC.
Mon 18/06/2012 12:00:00 / Read More »Bad photos of Google TV on a Sony Smart TV
Sony Australia this week demonstrated a beta-esque version of Google TV on its new HX850 TV. Here are some admittedly poor photos of what it will look like when it goes live.
Thu 07/06/2012 12:00:00 / Read More »Sony Xperia P being released imminently, though no carriers confirmed
Sony Australia plans on launching the new Xperia P smartphone in mid-June, though no carrier information is currently available.
Tue 05/06/2012 12:00:00 / Read More »Insurance drain forces Retravision to move to individual store accounting
In a major change to its business model, Retravision WA and Retravision Northern will soon move from central billing to individual store accounts. This comes after serious restrictions were placed on the groups by insurance companies.
Wed 30/05/2012 12:00:00 / Read More »Sony and Whirlpool reopen supply lines in positive move for Retravision
Sony and Whirlpool have joined Samsung in reopening supply with Retravision WA and Retravision Northern after suspending the pair in the wake of Retravision Southern's voluntary administration, internal documents reveal.
Fri 25/05/2012 12:00:00 / Read More »From $17,000 to $1,000: A Decade Of Plasma
The average cost of a plasma TV in 2003 was $10,156. Back then, plasma TVs ranked fifth on the list of Top Digital Product Categories. Plasma TVs is now number four on that list, though the average sales price has dropped 90 per cent to $1,030.
Tue 22/05/2012 12:00:00 / Read More »Sony releases new NEX and Alpha series camera: great for narcissists
Sony Australia is catering to the self-centred with its latest camera release, the NEX-F3, which includes a 180-degree tilt LCD screen for self portraits, and has also unveiled the a37 from its Alpha DSLR range.
Thu 17/05/2012 12:00:00 / Read More »Sony gives bad photos a second chance with Cyber-shot promo
Sony is offering consumers the opportunity to re-shoot a favourite photograph - anywhere in the world - as part of a "No More Bad Photos" campaign to promote the new Cyber-shot digital camera.
Mon 07/05/2012 12:00:00 / Read More »Sony launches limited edition Scarlet Red PS3 with $60 premium
Sony Computer Entertainment is following in the footsteps of Canon and Xbox 360 by releasing a limited edition, stylised version of the PlayStation 3.
Thu 03/05/2012 12:00:00 / Read More »Sony appoints new social media manager to lead band of brand fans
Sony has appointed Jamie Wong to its new Community Manager role, responsible for expanding the company's social media presence and leading the brand's dedicated fan group - Sony X. Fancy becoming a Sony fan? Applications are open...
Fri 27/04/2012 12:00:00 / Read More »Bravia bravado: Sony's new HX850 TV is 'the one to beat in 2012'
Sony Australia has announced the arrival of the newest model in its Bravia TV line-up, with MD Carl Rose bullishly declaring that it is the "TV to beat" this year.
Thu 26/04/2012 12:00:00 / Read More »Outlook not so good: Sony profit slump to be greater than expected
Just one day after Samsung announced a doubling of expected profits, Sony has revised its financial estimates for the past year, projecting a net income loss of AUD $6.27 billion.
Wed 11/04/2012 12:00:00 / Read More »Our five biggest stories from our biggest ever month
March 2012 was a record month for Current.com.au, with our highest ever number of unique views and page visits. From here on, at the start of each month, we'll look back on what the most read stories were from the previous month.
Wed 04/04/2012 12:00:00 / Read More »Sony & DHL partner for TV recycling scheme
Sony Australia has partnered with DHL as the logistics company's first partner for the National Television and Computer Recycling Scheme. Together, the companies aim to reach a national recycling target of 80% by 2021.
Mon 02/04/2012 12:00:00 / Read More »Rewind to VCR Time with a TVC triple play
A lot of us will be taping Mad Men on our PVRs now those dapper ad men and women are back on our screens. But back in the 70s and 80s, it was VHS and Beta, and the Mad Men produced some fantastic stuff to promote it.
Thu 29/03/2012 12:00:00 / Read More »LG's long lost Scarlet fever
Yesterday we featured the best of high concept promotions with Sony's Xperia S. Today, we look back at one of the not so best.
Tue 27/03/2012 12:00:00 / Read More »Sony confuses and delights with new Xperia S smartphone
UnderCurrent was confused and delighted this morning when Sony announced the launch of the new Xperia S mobile handset this morning.
Mon 26/03/2012 12:00:00 / Read More »Sony Australia GM: retailers are trading down consumers
Sony Australia's new general manager of marketing has revealed that research for the iconic Japanese electronics company shows that retailers are trading down consumers when closing sales.
Fri 02/03/2012 12:00:00 / Read More »Sony PS Vita launches in Uncharted Sydney waters
Sony launched its newest gaming device, the PlayStation Vita, in Sydney's Farm Cove last night. The event was a showcase for the wide lineup of launch games, including Uncharted: Golden Abyss and Wipeout 2048.
Wed 22/02/2012 12:00:00 / Read More »Game on! Sony finally brings PS Vita to Australia
While Sony announced Australian pricing for the PS Vita some months ago, the device is finally set to launch in Australia tonight. Ahead of the official launch, Current takes a look at some of the key features.
Tue 21/02/2012 12:00:00 / Read More »Sony sets up 3D libraries to convert consumers
Sony has devised a novel concept to encourage the take-up of 3D technology, creating libraries in Sony stores across Australia where consumers can borrow 3D movies, games and cameras for free.
Mon 13/02/2012 12:00:00 / Read More »Sony brings CES launches to Australia
Sony hit Sydney yesterday to launch its latest line-up of consumer electronics revealed at CES in Las Vegas, boasting "a completely unique user experience"...albeit one that has been months in the making.
Thu 09/02/2012 12:00:00 / Read More »From music pirate to Rdio star, with Telcos, Twitter and Target in between
After working at Kazaa, Skype, ICQ and AOL, online product maestro Carter Adamson is now the COO of music streamers Rdio. In a broad interview, he discussed music piracy, partnering with telcos, his local rivals and a retail strategy.
Tue 07/02/2012 12:00:00 / Read More »Sony Australia GM of sales to depart after 26 years of service
Sony Australia has confirmed that David Hargreaves, a 26-year veteran of the company, has resigned. Hargreaves' final day will be 2 March 2012. As a result of this departure, the sales team structure will be reviewed.
Mon 06/02/2012 12:00:00 / Read More »Console tug-of-war as PlayStation 3 and Xbox 360 both claim market leadership
Microsoft and Sony have taken the same set of sales statistics and determined that they have the best console platform and are showing the most momentum heading into 2012.
Mon 06/02/2012 12:00:00 / Read More »While the Japanese brands stumble, TCL breaks profit records
TCL Electronics is bucking the trend of huge losses for Asian electronics companies, with the Chinese manufacturer revealing it expects to post a profit of around RMB 1.8 billion - AU$265 million - for calendar 2011.
Mon 06/02/2012 12:00:00 / Read More »Bricks and mortar retailers innovating with online video customer service
One of the biggest hurdles retailers need to overcome when designing an online portal for their bricks and mortar stores is maintaining the same level of customer service on a website as they do in a store. Two companies are doing this well.
Fri 03/02/2012 12:00:00 / Read More »Sony anoints new global leader, focus on turning around faulting businesses
The Sony Corporation overnight announced the promotion of Kazuo Hirai to the president and chief executive officer positions. Hirai comes from Sony's PlayStation business, which has been successful, though recently challenged.
Thu 02/02/2012 12:00:00 / Read More »Sony's Personal 3D Viewer offers plenty of entertainment...for one
Sony has announced the Australian arrival of its new Personal 3D Viewer. But the futuristic headset and its experience of "deep immersion" will only be available in Sony Centres and online, with other retailers to miss out.
Wed 25/01/2012 12:00:00 / Read More »Rdio music streaming launches with expensive price tag, false claims
American music streaming company Rdio has today launched in Australia, with music fans able to stream unlimited tracks from the major record labels on their computer, smartphone or tablet device.
Thu 19/01/2012 12:00:00 / Read More »Sony Australia to outsource after sales service from April 2012
Sony Australia has confirmed that from April this year, its electronics division will outsource its service and support business to InfoTeam Oceania, a Sydney-based after sales service and logistics agency.
Tue 17/01/2012 12:00:00 / Read More »JB NOW music streaming service goes live
After much anticipation, JB Hi-Fi's music streaming service, JB NOW, is finally here. Current takes a look at how it all works, what it costs, and what the kids are listening to these days.
Tue 13/12/2011 12:00:00 / Read More »JB NOW music service accepting registrations, reveals pricing and details
JB Hi-Fi is currently accepting expressions of interest for its new JB NOW music streaming service, which will be launching soon. JB has further confirmed that the mobile applications for this service will be released in early 2012.
Tue 06/12/2011 12:00:00 / Read More »Pioneer and Pure to launch music streaming service for Apple and Android
Pure Australasia, in conjunction with its local business partner Pioneer Australia, will next year launch a subscription music streaming for DAB radios, personal computers, tablets and smartphones.
Mon 28/11/2011 12:00:00 / Read More »Sony launches TV removal and recycling program through Sony Centres
Sony Australia has started offering a free removal and recycling program for old TVs, provided consumers buy their new TV from a Sony Centre retail outlet.
Fri 11/11/2011 12:00:00 / Read More »Sony appoints new GM of consumer marketing
Sony Australia has welcomed an executive from Sony Europe to head up its marketing division, after former GM of consumer marketing, Toby Barbour, departed in May.
Fri 04/11/2011 12:00:00 / Read More »Forget streaming, new BlackBerry BBM Music is all about sharing
BlackBerry has this morning launched its subscription music sharing service. And just like the smartphones themselves, BBM Music is a little bit different.
Thu 03/11/2011 12:00:00 / Read More »Sony launches Xperia Arc S as part of Telstra's Christmas line-up
Telstra was in festive form today, launching its new range of mobile products for Christmas. Sony Ericsson was there to launch its new Xperia Arc S smartphone which offer a 1.4GHz processor and plenty of "Sonyness".
Wed 02/11/2011 12:00:00 / Read More »No Mr Bond, I expect you to zoom! New Sony binoculars record in Full HD
What to get the spy who has everything? Sony today announched the launch of the DEV-5 digital binoculars, with the ability to record Full HD video and stereo sound, as well as 3D footage.
Mon 31/10/2011 12:00:00 / Read More »The dawning of a new age of connectivity: Sony parts ways with Ericsson
Sony Corporation today announced that it will acquire Ericsson's 50% stake in Sony Ericsson (for EUR 1 billion). Sony will now focus on connectivity between all its devices and opening up "new worlds of online entertainment".
Fri 28/10/2011 12:00:00 / Read More »'Sony aims to be number two' with new tablet launch
The new Sony Tablet has arrived on the Australian market, with the company ambitiously stating that "Sony aims to be the number two tablet manufacturer in the Australian market by 2012".
Wed 26/10/2011 12:00:00 / Read More »Quickflix movie streaming comes to PlayStation 3
Sony's PlayStation 3 will begin streaming the subscription movie service Quickflix by the end of 2012. Users will be able to stream an unlimited number of movies from a catalogue of more than 50,000 titles.
Fri 21/10/2011 12:00:00 / Read More »Sony hikes up PS Vita price by $15 (!) for Australian market
Sony Computer Entertainment ANZ has today released local pricing and availability for its new PlayStation Vita handheld gaming device. The pricing is fairly consistent across the Euro, Australian and NZ markets.
Wed 19/10/2011 12:00:00 / Read More »Sony releases portable USB charger for smartphones
Sony Australia has this morning released a portable USB charger for use with smartphones, digital media players, cameras and other compatible devices.
Fri 14/10/2011 12:00:00 / Read More »UPDATED: Sony Australia recalls three 'smoky' Bravia LCD TVs
UPDATED: Sony Australia has recalled three Bravia LCD TVs due to the risk that they could "ignite internally", leading to smoke emitting from the panel during use.
Thu 13/10/2011 12:00:00 / Read More »HD video is Samsung's Smart silver bullet for Music Hub streaming service
Samsung last night joined the burgeoning music streaming cloud crowd with the official launch of Music Hub, a music streaming service for smartphones and a video streaming service for Smart TVs.
Fri 07/10/2011 12:00:00 / Read More »Apple replaces Nokia in top 10 global ranking of successful brands
The international brand consultancy company Interbrand yesterday released its top 10 ranking of global brands, with a strong representation of tech brands including Apple, Microsoft, Google and newcomer HTC.
Thu 06/10/2011 12:00:00 / Read More »First look at new Nikon 1 compact system cameras: the V1 and J1
.jpg)
Nikon today unveiled the Nikon 1 compact system camera. This new range of mirrorless cameras was described at today's press conference as the biggest Nikon news since its first digital camera 15 years ago.
Wed 21/09/2011 12:00:00 / Read More »Samsung has the happiest consumers, Hisense the best warranty
UPDATED: Samsung TV customers are the most satisfied, with all the major brands also scoring highly in Canstar Blue's customer satisfaction survey results, released this week.
Tue 13/09/2011 12:00:00 / Read More »Stylus back in style with Sony's touchscreen e-reader with Wi-Fi
The good old fashioned stylus is experiencing a renaissance, with Sony joining Samsung in launching new devices with electronic pen control. Sony's is a new touchscreen e-reader with Wi-Fi connectivity.
Fri 02/09/2011 12:00:00 / Read More »Sony survives "terrible" year to finally launch its Android tablet
Sony today launched its first Tablet device into the Australian market, with Australian MD Carl Rose saying it's been a terrible year but things are about to change.
Thu 01/09/2011 12:00:00 / Read More »Sony drops PS3 price, releases new PSP model and announces apps for Vita
Sony Computer Entertainment Australia has today announced a price drop for the PlayStation3, a new charcoal black PlayStation Portable model and 4 social networking apps for the unreleased Vita handheld console.
Wed 17/08/2011 12:00:00 / Read More »UPDATE: Europe hosts final countdown of this year's top cameras
Canon and Panasonic were among many digital imaging brands that received accolades in this year's European Imaging and Sound Association (EISA) awards.
Mon 15/08/2011 12:00:00 / Read More »JB Hi-Fi's music streaming service to add $19m to the Mix(tape)
Following the release of JB Hi-Fi's yearly results this week, Macquarie Equities Research has predicted that the JB star will continue to rise thanks to its new music streaming service.
Wed 10/08/2011 12:00:00 / Read More »JB Hi-Fi to take on Sony with new music streaming service
JB Hi-Fi is set to go head-to-head with key suppliers, including Sony, by launching its own music streaming service, according to CEO Terry Smart.
Mon 08/08/2011 12:00:00 / Read More »Sony Bloggie camera crosses the ice to raise money for youth cancer
Sony Australia has today launched a new initiative in association with the You Can cancer charity to support an epic expedition to the South Pole.
Tue 02/08/2011 12:00:00 / Read More »News Wrap: Sony hosting Wiggles TV, X Games in 3D, Logitech mouse
The Wiggles now have their own TV channel, available on certain Sony devices; the X Games are coming in 3D on certain devices and Logitech's new mouse is more precise than certain devices.
Tue 26/07/2011 12:00:00 / Read More »Hit me with your best Cyber-shot: Sony launches new compact camera
Sony Australia has today announced the launch of the new Cyber-shot WX30 fixed-lens camera which boasts an array of 'firsts', including a 7.5-centimetre touch screen and real-time Picture Effects.
Mon 25/07/2011 12:00:00 / Read More »Low prices and a unique proposition attract choosy Costco shoppers
It's not just the low prices on TVs that are attracting consumers to Costco warehouses, it's also the incredibly vast range of product lines and the uniqueness winning over new members.
Fri 22/07/2011 12:00:00 / Read More »Logitech to compete directly with retailers through online sales site
Logitech Australia has today followed the lead of brands such as Apple and Sony, opening up its own online store to sell directly to consumers.
Wed 20/07/2011 12:00:00 / Read More »F&P, Dyson, Nokia and Sony most trusted brands by category
Fisher & Paykel, Dyson, Nokia and Sony are the most trusted brands in their categories, according to research conducted by McCrindle Research set to be published by Reader's Digest.
Wed 20/07/2011 12:00:00 / Read More »Sony 3D projector expands "the wonders of home cinema"
Sony has today announced the arrival of a new 3D Home Theatre Projector which expands the company's offering in the 3D entertainment market.
Wed 13/07/2011 12:00:00 / Read More »Alright stop. Wiggle Time! Sony launches VOD & new winter products
July has been busy for Sony, with the launch of Wiggle Time! internet TV, Video on Demand powered by Qriocity, and a host of new products for staying entertained in the winter months.
Fri 08/07/2011 12:00:00 / Read More »Sony launches slim Z Series notebook at whirlwind winter warmer
Sony tried their hand at "Twitter on steroids" today, with the decidedly high-speed and Gen-Y-friendly launch of their new range of notebooks, digital cameras and network services.
Thu 30/06/2011 12:00:00 / Read More »Record consumer attendance tempers PMA absentee frustration
High levels of consumer involvement at PMA last weekend have tempered any negativity that arose from the absence of big brands such as Apple, Samsung and Sony at the digital imaging conference.
Tue 28/06/2011 12:00:00 / Read More »Get 45 hours of Qriocity per gigabyte on your Android smartphone
Sony's Qriocity music service, which is now available on Android smartphones, will use 22MB of data per hour over a 3G network.
Fri 17/06/2011 12:00:00 / Read More »Bravo for team Alpha - spotlight on Sony's new digital cameras
Sony has added two new cameras to its digital imaging offering with yesterday's launch of the Alpha NEX-C3 and the Alpha A35.
Thu 09/06/2011 12:00:00 / Read More »Guess the Sony PlayStation Vita Australian RRP: $232 or $406
Sony has used E3 to launch the new PlayStation Vita handheld gaming console. Pricing for some markets was also announced, creating an enormous range for how much it will cost locally.
Tue 07/06/2011 12:00:00 / Read More »Sharp slips under Sony's radar to steal Euro2012 sponsorship
In a move so quiet it could almost be called ambush marketing, Sharp has slipped back into the epic world of football sponsorships, becoming the official partner of UEFA and several UEFA competitions, including Euro2012.
Wed 25/05/2011 12:00:00 / Read More »What to do if you still can't get on to the PlayStation Network
Sony Australia has provided some tips for users still unable to access the PlayStation Network. The Network was restored last Sunday after a 26-day outage caused by a security breach.
Wed 18/05/2011 12:00:00 / Read More »Mixture of derision and applause for Sony's PSN Welcome Back package
Sony has revealed what compensation it is offering to the PlayStation Network subscribers affected by the recent outage. Not everyone, however, thinks this package makes up for the inconvenience.
Tue 17/05/2011 12:00:00 / Read More »Australia one of the first countries with restored PlayStation Network
Australia will be one of the first countries to have its PlayStation Network restored, with some services now returning online. New Zealand, the Americas, Europe and the Middle East are also being restored. Asia has to wait.
Mon 16/05/2011 12:00:00 / Read More »Sony blitzkrieging media with new Bravia campaign
Sony will tomorrow kick off its self described "media blitz" to promote the latest range of Bravia TVs. Unlike its rivals, such as Panasonic yesterday, which have talked up IPTV, Sony is focusing on the basic function of the TV: picture quality.
Thu 12/05/2011 12:00:00 / Read More »Former Narta and Sony pro now running Nikon sales
After 17 years with Sony and 4 with Narta, David Allen is the new national sales manager at Nikon Australia. Allen sat down with Current.com.au to talk about his goals for the camera brand.
Tue 10/05/2011 12:00:00 / Read More »Sony announces compensation and commits to restoring online services
Almost two weeks after shutting down the PlayStation Network due to a major security breach, Sony has announced it will be restoring its online services in region by region stages worldwide.
Mon 02/05/2011 12:00:00 / Read More »Sony investigating options to compensate gamers paying but not playing
Sony is currently investigating what remuneration options are available for PlayStation Network users currently disabled from its network due to the serious security breach which occurred in early April.
Wed 27/04/2011 12:00:00 / Read More »Sony's Android tablets to be released sometime in the next 7 months
 (2)thu.jpg)
Is this what Steve Jobs when he said his rivals were "scrambling"? Sony has announced two Tablet devices, an iPad killer and a foldable dual screen model, but with a release date months away, will consumers wait?
Wed 27/04/2011 12:00:00 / Read More »Sony responds to PlayStation Network hack, preaches vigilance
In a statement addressing the hacking of its PlayStation Network, Sony says it is actively investigating the security breach and warning users to be wary of scammers impersonating the company.
Wed 27/04/2011 12:00:00 / Read More »TV month brings AV accessories to the forefront
Sony, Samsung and LG have revealed their 2011 TV line up; Panasonic will showcase theirs on 11 May. With so many new panels out and about we thought it an opportune moment to speak with TV mount specialists Atdec about adding value to sales.
Fri 15/04/2011 12:00:00 / Read More »LG AV launch showcases new tricks
Do consumers just want to watch TV, or are they prepared to immerse themselves in a new internet-driven or multi-dimensional medium? LG is banking on the latter. Read on to see what LG showcased in their 2011 TV line up.
Fri 15/04/2011 12:00:00 / Read More »Sony PSP Portable's "unbeatable" price plunge
In the lead up to the release later this year of the next generation device, Sony has cut the price of the PSP Portable by $90 and, from Thursday, Sony's cloud-based digital music service, Qriocity, will be made available to PSP owners.
Mon 11/04/2011 12:00:00 / Read More »Sony comments on Government's new Product Stewardship Bill
The Bill, introduced by the Gillard Government today, aims to recover valuable resources, environmental hazards plus recyclable materials from used products, and will be in part funded by importers and manufacturers of TVs and computers.
Wed 23/03/2011 12:00:00 / Read More »Sony Australia confirms local staff restructure
Sony Australia has today confirmed that 10 staff members were let go earlier this month. This news comes just weeks after rival Panasonic also announced staff changes.
Thu 17/03/2011 12:00:00 / Read More »Sony, Nikon and Panasonic discuss earthquake's effect on tech supply
The extent of damage and closures to Japanese consumer electronics' facilities in the wake of last week's natural disasters is varied with Sharp revealing the least amount of difficulties so far and Nikon and Sony reporting widespread issues.
Wed 16/03/2011 12:00:00 / Read More »Canon providing the best support for retailers
Of the major digital imaging brands in Australia, Canon provides the best support for retailers, according to our most recent Current.com.au poll. Panasonic and Sony round out the top three.
Mon 14/03/2011 12:00:00 / Read More »Sony digital imaging picture gallery
Take a look at the Sony Cyber-shot image gallery and Sony Bloggie camera, unveiled yesterday.
Wed 09/03/2011 12:00:00 / Read More »Sony's 2011 product line up revealed
Today Sony has unveiled the 2011 Bravia LCD TV line up as well as 3D additions to the digital imaging range and Vaio notebook range. Read on to see what's in store for the Japanese giant.
Tue 08/03/2011 12:00:00 / Read More »Steve Jobs and Sony accept Oscars praise
Amongst all the agents, publicists and costars being thanked during yesterday's Academy Awards was consumer electronics giant Sony and Apple's infirm CEO Steve Jobs.
Tue 01/03/2011 12:00:00 / Read More »Sonos and Sony bring Anubis.fm to the ZonePlayer
Sony and Sonos have today jointly launched a new subscription streaming internet radio station (of sorts). All new and existing Sonos customers get a free 30-day trial of the service, which will cost $12.99 per month.
Thu 24/02/2011 12:00:00 / Read More »Bose iPod speaker docks are the best: consumer survey
Speaker specialist Bose trumped big players Sony, Philips, LG and Logitech in a survey released today measuring consumer satisfaction for iPod speaker docks.
Mon 21/02/2011 12:00:00 / Read More »Casual gaming market saturated: JB Hi-Fi CEO
When JB Hi-Fi reported its half year figures last week it said there had been a decline in games driven by lower sales of Nintendo Wii, Nintendo DS and Sony PSP. So how will this year's soon to be released devices affect future sales?
Fri 18/02/2011 12:00:00 / Read More »No point buying a 3D TV without Foxtel, but Sony disagrees
There is no point buying a 3D TV if you don't have Foxtel. That's the salient message from Foxtel executive director of sales and product development Patrick Delaney, who said Foxtel is clearly the biggest single contributor to 3D content in Australia.
Mon 14/02/2011 12:00:00 / Read More »Xbox 360 and PS3 ramp up the propaganda as the Nintendo 3DS goes on tour
Both Sony PS3 and Microsoft Xbox 360 sent out pre-prepared propaganda press releases promoting their presumed popularity. This is in response to the launch of the Nintendo 3DS, which is about to go on tour around the country.
Wed 09/02/2011 12:00:00 / Read More »Undeterred by 3DS fever Sony boasts about PS3
In the game of gaming there are no prizes for humility and today Sony has released GfK figures to demonstrate its dominance in the gaming arena for hardware, software, peripherals and online.
Wed 09/02/2011 12:00:00 / Read More »Sneak peak at new PCs powered by AMD processors
Retailers last night received a sneak peak at a number of new AMD-powered PC products at the launch of the new Fusion family range APUs. Amongst those showing off new wares were Acer, HP and Sony.
Wed 02/02/2011 12:00:00 / Read More »Sony unveils next generation portable gaming device (first image)
Not only did Sony last night reveal the new device, but the Japanese giant announced the PlayStation Suite, a new initiative delivering PlayStation content to Android based portable devices. Is this a DS or iPhone killer?
Fri 28/01/2011 12:00:00 / Read More »High inventory of LCD TVs restricting production plans
A report released by Californian research company DisplaySearch has revealed concerns over a backlog of LCD TV inventory for brands, causing what the report refers to as "restrained production plans" for the first months of 2011.
Fri 21/01/2011 12:00:00 / Read More »Intel dodges questions, shuts down Q&A, launches great processor
Intel Australia was last night on the defensive, with local GM Philip Cronin and visiting Intel VP Mooley Eden first dodging questions and then shutting down a press conference after a number of scything questions surrounding Intel's new Insider product.
Wed 19/01/2011 12:00:00 / Read More »Intel and friends to launch 2011 PC generation tomorrow
Intel will tomorrow be conducting the launch of its 2nd Generation Intel Core processor family. Also there will be Sony, Samsung, HP, Dell, Acer, Asus and more.
Mon 17/01/2011 12:00:00 / Read More »The verdict is in: Samsung had the best Xmas TV offer
The verdict of retailers and consumers is in, and it's loud and clear, Samsung had the most attractive pre-Christmas TV deal on the market during the biggest selling period of the year.
Fri 14/01/2011 12:00:00 / Read More »Get in the hole! US PGA in 3D on FOX Sports
The third and final rounds of the first full-field PGA event of 2011, the Sony Open, will be aired in 3D this weekend as an extension of the HD and SD Fox Sports coverage.
Fri 14/01/2011 12:00:00 / Read More »GE releases waterproof mini camcorder
Joining a burgeoning category of outdoor oriented devices, the competitively priced camcorder shoots video in full 1080p HD and boasts a large 2.5-inch LCD screen.
Tue 11/01/2011 12:00:00 / Read More »Will manufacturers steal the online show?
While some scoff at Bernie Brooks' and Gerry Harvey's so-called bluff, new research has revealed 94 per cent of Australians are interested in bypassing retailers altogether to buy direct from manufacturers.
Tue 07/12/2010 12:00:00 / Read More »Meet the man who paid $300 for Gran Turismo 5
Earlier this week, Current.com.au asked the question: who would pay $300 for a deluxe Gran Turismo 5 pack? Within hours of that question being posed, we had our answer.
Fri 03/12/2010 12:00:00 / Read More »PlayStation Move selling most units but Xbox Kinect selling faster
Sony has moved over 4 million units of its Move gaming device, more than 1.5 million more than the Xbox 360 Kinect. But that's half the story, as the Kinect is selling much faster. Read on to find out when the Kinect will surpass the Move.
Wed 01/12/2010 12:00:00 / Read More »Would you pay $300 for a copy of Gran Turismo 5?
Not content with releasing one of the most anticipated console games of the year, Sony has also released a $300 "Signature Edition" of Gran Turismo 5.
Mon 29/11/2010 12:00:00 / Read More »Panasonic IPTV to get Plus7 catch up TV soonish
Panasonic will soon be offering the Plus7 catch up TV service from Yahoo!7 on its Viera Cast IPTV platform. This will bring it into line with LG and Sony, which already offer Plus7.
Thu 18/11/2010 12:00:00 / Read More »Sony announces release of Gran Turismo 5
After 2000 days of work and ideas, the fifth version of the critically acclaimed car racing game will be released in Australia, exactly one month before Christmas Day.
Mon 15/11/2010 12:00:00 / Read More »Consumers to be wowed this Christmas: leading retailer
The boss of one of Australia's leading TV retailers has predicted a bumper Christmas fuelled by the plethora of TV promotions floating around this season.
Thu 11/11/2010 12:00:00 / Read More »Nikon aces other top brands in consumer survey
The stalwart camera company has taken the overall most satisfied rating after scoring top marks for the DSLR category in an independent consumer survey.
Thu 11/11/2010 12:00:00 / Read More »Sony, LG, Panasonic and Samsung Xmas TV promos: all in one place
Here it is - the important details for the four big TV promotions running this Christmas. It is now a tradition for the big guns to go all out attracting consumers, and this year is no different.
Mon 08/11/2010 12:00:00 / Read More »CE retail trade figures below average
Consumer spending remains uncomfortably soft in the lead up to Christmas, with electrical goods registering zero growth in September compared with an average 0.3 per cent sales increase for the retail industry at large.
Fri 05/11/2010 12:00:00 / Read More »Apple, Sony and Cuisinart the stars of new David Jones online store
With the sex scandal now behind it, David Jones can concentrate on selling products. And selling online. The upmarket department store launched its e-store this morning.
Thu 04/11/2010 12:00:00 / Read More »Sony diversifies PS3 content with Mubi: new independent movie service
Sony's traditional gaming device, the PlayStation 3, has today opened itself up to a world of art house films that can be streamed from a web-based service called Mubi, giving consumers a very different reason to purchase a PS3.
Thu 04/11/2010 12:00:00 / Read More »Panasonic keeps up with 3D TV promotions and Sony's new 3D projector
Panasonic has announced a bonus 3D home theatre pack to encourage 3D TV sales as its Christmas promotion, very similar to the consumer promotions of competitor suppliers.
Wed 03/11/2010 12:00:00 / Read More »Why traditional retail beats online: Gen Y speaks
With consumers having to choose between online and bricks and mortar for their electronic equipment, we investigated what it is that gives traditional stores an advantage over those cheap, cheap prices.
Wed 03/11/2010 12:00:00 / Read More »Sony price points keep falling
Sony has announced the drop of another price point, this time for the PlayStation PlayTV. The fall follows last week's new price point for the portable PSPgo.
Tue 02/11/2010 12:00:00 / Read More »Samsung's $10,000 TV driving total domination of 3D TV market
UPDATED: Almost 90 per cent - don't adjust your sets - that is Samsung's market share in 3D TV in Australia. And the premium TV it launched to much fanfare is proving quite popular.
Thu 28/10/2010 12:00:00 / Read More »IPTV is the "market trend to watch"
The reinstatement of the television as the hub of the living room combined with changing viewing habits, most notably surrounding downloaded content is increasing the popularity of IPTV, according to leading suppliers.
Mon 25/10/2010 12:00:00 / Read More »Sony announces Christmas promotional campaign
Starting tomorrow, Sony Australia will launch a marketing campaign in the hope of quelling what it has described as a "little bit of nervousness going into Christmas from both retailers and suppliers as [they] face probably the most competitive market see
Thu 21/10/2010 12:00:00 / Read More »Harvey Norman, Sony and Apple amongst best brands in Australia
Last week it was global perceptions, now it's just Australia. A local leading brand consultant has released its rankings: this time it's all about Australia. Find out who made the Top 100 and who missed out.
Fri 24/09/2010 12:00:00 / Read More »Sony puts spotlight on 3D
Sony has begun to back its 3D campaign by launching a new TV commercial that illustrates 'A perfect world' in 3D.
Mon 20/09/2010 12:00:00 / Read More »Consumer electronics brands dominate global rankings
Technology, appliance and consumer electronics brands have again dominated the Interbrand Best Global Brands rankings for 2010. Find out who the winners and losers are.
Fri 17/09/2010 12:00:00 / Read More »More footy finals means more interest in 3D TV
Footy fever is set to reignite tonight nationwide, with sudden-death AFL and NRL finals to be played in Melbourne, Canberra and Sydney. Expect renewed interest in 3D TVs in retail stores over the weekend...
Fri 17/09/2010 12:00:00 / Read More »Sony says IFA 2010 is all about content, not hardware
In a dramatic shift away from the rest of the 3D-obsessed industry at IFA 2010, Sony has concentrated on a new proprietary cloud-based content platform called Qriocity which will sell consumers music and movies through their networked products rather than
Thu 09/09/2010 12:00:00 / Read More »A lesson in how to sell 3D, direct from Japan (with images)
One of the major problems with 3D in Australia is that it's proven difficult to demonstrate to consumers in-store. Whilst in Japan this week, Current.com.au was showed just how it could be done. And done well.
Tue 07/09/2010 12:00:00 / Read More »Sony explains e-reader's exclusive distribution model
Sony Australia has today clarified why it has chosen to distribute its new range of e-readers through the High Street book retail channel.
Fri 03/09/2010 12:00:00 / Read More »Sony's new e-reader to go exclusive with booksellers
Six years after Sony's e-reader was first released in other markets, Australian electronics retailers are being forced to wait a little longer to sell this product.
Fri 03/09/2010 12:00:00 / Read More »Canon recruits new product manager with plenty of experience
Canon Australia has a new product manager in charge of its laser printing business. The new gun has a A-Grade resume, with stints at Sony, Samsung and TiVo.
Wed 11/08/2010 12:00:00 / Read More »How do the most expensive TVs on the market compare?
Samsung is the most expensive, with its new $10,000 TV the most premium of premium in retail stores. But how does this new model compare with the expensive models from Sony, Panasonic and LG? Read on to find out.
Wed 21/07/2010 12:00:00 / Read More »Sony's 3D World Cup houses a hit with football fans
Current.com.au had the chance to check out a Sony 3D House whilst in South Africa for the 2010 FIFA World Cup. Read on to find out what Australian, German and South African football fans thought of the beautiful game in 3D.
Tue 06/07/2010 12:00:00 / Read More »Australians can't live without their notebooks
A recent study by Sony has shown that notebook computers are integral to consumer's lives. Many preferred to gain weight, shave their eyebrows or have it rain on their wedding day rather than lose their notebook.
Mon 21/06/2010 12:00:00 / Read More »World Cup on demand from Sony Bravia
Sony Australia has announced the availability of various new Internet Video channels. Along with SBS and Yahoo!7, football fans can access an exclusive FIFA World Cup channel.
Fri 18/06/2010 12:00:00 / Read More »PlayStation confirms Move release date and premium online service
Sony Computer Entertainment Europe was the last of the three big companies to unveil its news at the E3. The most notable announcements were the availability of the Move motion controller and the new PlayStation Plus premium online service.
Wed 16/06/2010 12:00:00 / Read More »3D set to go musical
As the seemingly unstoppable 3D train continues to gather steam, Sony announced plans this morning to record its first Australian music video in 3D.
Fri 21/05/2010 12:00:00 / Read More »Microsoft takes Xbox into the pay-TV fold
Just days after Sony announced a major push to make its PlayStation3 the hub of the living room, Microsoft and Foxtel have announced a deal that will allow Xbox 360 users to access pay-TV channels through their gaming console.
Fri 21/05/2010 12:00:00 / Read More »Sony launches new PlayStation video delivery service
Sony Computer Entertainment Australia has unveiled the latest string to its entertainment bow, the PlayStation Network Video Delivery Service.
Tue 18/05/2010 12:00:00 / Read More »Sony's 3D Socceroos gazump State of Origin, but Samsung and LG win again
Fox Sports has got the jump on Channel 9, with the Socceroos now set to be the first 3D sports broadcast. Although Sony is the technical experts in the coverage, only Samsung and LG have 3D TVs on sale.
Mon 17/05/2010 12:00:00 / Read More »Sony's PS3 stands strong in a down market
New research has revealed that the PlayStation3 is the only gaming device showing uniformly positive sales growth as the global market experiences its worst decline in close to a year.
Fri 14/05/2010 12:00:00 / Read More »Sony's NEX-t step in digital imaging
Current.com.au has been among the first in the world to get a glimpse of Sony's new direction in digital imaging at this morning's launch of its new NEX-3 and NEX-5 interchangeable lens cameras.
Tue 11/05/2010 12:00:00 / Read More »Sony helps to eliminate early mornings during the World Cup
Sony has announced a range of high definition digital DVD recorders in time for this year's FIFA World Cup.
Mon 03/05/2010 12:00:00 / Read More »Sony to miss out on maiden 3D sport broadcast
While it certainly represents great news for Samsung and its already available TV range, Tuesday night's announcement that Channel Nine will broadcast this year's State of Origin rugby in 3D may not be so positive for rival supplier, Sony.
Thu 29/04/2010 12:00:00 / Read More »Samsung revels in 3D SofO news, Sony and Pana not changing release dates
Samsung has this morning declared its unbridled joy in the news that the 2010 State of Origin series will be broadcast in 3D. Samsung is the only 3D supplier in the market, and it will keep that title with Sony and Panasonic not changing release dates.
Wed 28/04/2010 12:00:00 / Read More »Entry-level models added to Sony's Cyber-shot range
Sony Australia has introduced six new entry-level Cyber-shot digital cameras to its range. According to Sony, all models in the S and W series offer consumers highly advanced features at an affordable price.
Fri 26/03/2010 12:00:00 / Read More »Move over Wii; PS3 motion controller unveiled
Sony Computer Entertainment has finally released details of its eagerly anticipated motion controller for PS3, which is due to hit Australia this spring. The PlayStation Move is set to compete directly with the Nintendo Wii and Xbox 360's Project Natal.
Fri 12/03/2010 12:00:00 / Read More »PlayStation 3 glitch resolved
Sony PlayStation 3 owners were warned yesterday to immediately stop using their consoles after a mysterious glitch caused havoc to its internal clock. Sony Computer Entertainment has highlighted that the problem has now been resolved.
Wed 03/03/2010 12:00:00 / Read More »Glitch cripples PS3 consoles around the world
Sony Playstation 3 owners are being warned to not use their gaming console over the next 24 hours, due to a glitch in the console's clock functionality.
Tue 02/03/2010 12:00:00 / Read More »'150% behind 3D,' declares cashed-up retailer
One of the retail powerbrokers attending yesterday's Sony Bravia launch event took some time out from inspecting the new models to declare his total support for the 3DTV revolution.
Wed 24/02/2010 12:00:00 / Read More »IPTV steals 3D TV's thunder at Sony BraviaFest (first photos)
Sony Australia has this morning unveiled its latest range of Bravia LCD TVs, which consists of 26 models to suit the needs of every consumer. The most notable developments for the range were 3D TV, IPTV and a new monolithic design.
Tue 23/02/2010 12:00:00 / Read More »Sony enters the tough battle with Cyber-shot TX5
Sony Australia has unveiled its latest Cyber-shot digital camera, the TX5. The new unit is the world's thinnest and smallest waterproof digital still camera.
Fri 19/02/2010 12:00:00 / Read More »Convoy appoints 14-year Sony veteran to sales role
After 14 years at Sony Australia, Russell Nichols has joined Convoy International as an area manager for Queensland. Nichols spent the last decade with Sony as a state manager.
Tue 16/02/2010 12:00:00 / Read More »Sony's new unified brand message
Sony has officially launched its make.believe campaign in Australia, which creates a unified brand message across all Sony divisions including electronics, movies, music and gaming.
Mon 15/02/2010 12:00:00 / Read More »Sony unleashes new notebook range
At a launch event is Sydney this morning, Sony Australia unveiled a new range of VAIO notebook and netbook computers to suit the needs of every consumer.
Tue 02/02/2010 12:00:00 / Read More »PS3 sales outperform total video game industry
According to the latest GfK data, the Sony Playstation 3 experienced the largest growth in the industry in hardware unit sales for 2009. A total of 770,000 PS3 consoles are now in Australian homes.
Wed 20/01/2010 12:00:00 / Read More »Massive December sales increase for video game industry
According to the NPD Group, the US video games industry recorded its biggest December sales period ever, smashing last year's result by 4 per cent.
Tue 19/01/2010 12:00:00 / Read More »Local details released for Sony's bloggie (video)
Sony Australia has announced the local release details and pricing for its new bloggie mobile high definition snap camera, which was just unveiled at CES in Las Vegas.
Wed 13/01/2010 12:00:00 / Read More »Sony launches Dash wireless internet tablet
It looks like a clock radio or digital photo frame on steroids but it is actually Sony's new Dash - a sophisticated wireless internet device that is more like a personalised seven-inch touch screen tablet.
Fri 08/01/2010 12:00:00 / Read More »E-books invade CES in Las Vegas
E-books are everywhere at the Consumer Electronics Show in Las Vegas with at least a dozen unknown brands exhibiting at the show up against Sony and its nemesis Samsung.
Fri 08/01/2010 12:00:00 / Read More »Sony releases new 3D Bravia range at CES
Sony unveiled four new ranges of Bravia televisions at its press conference in Las Vegas this afternoon, three of which will be 3D compatible. Sony Australia representatives were in attendance and provided Current.com.au with an exclusive video interview.
Thu 07/01/2010 12:00:00 / Read More »New species, giveaways and a fierce rivalry: the biggest stories of the year
In our last look back at the biggest stories of the year, we focus on the entertainment categories: TVs, home theatres and content. All the big players were up there, but only one can lay claim to the highest rating story of 2009.
Thu 24/12/2009 12:00:00 / Read More »Video game industry set for a good year despite November sales fall
According to the latest US video games sales results from the NPD Group, the month of November was down 7.6 per cent in a year-on-year comparison, but the industry is still on track to record an impressive $20 billion in sales for 2009.
Mon 14/12/2009 12:00:00 / Read More »Lexar releases new memory cards for Sony and Nintendo gamers
Lexar Media has today expanded its specialised gaming memory card range, with new products for the Sony and Nintendo consoles.
Tue 08/12/2009 12:00:00 / Read More »3D TV is no gimmick says Sony; but it could be a crowd puller for retailers
Sony is preparing its 3D TV launch next year and says that retailers will be winners with the new technology.
Fri 04/12/2009 12:00:00 / Read More »Playstation and Nissan team up for GT Academy 2010
Sony Computer Entertainment Europe and Nissan Europe have just announced GT Academy 2010, a competition that uses Gran Turismo 5 to find a real-world racing driver.
Fri 04/12/2009 12:00:00 / Read More »It's no surprise that Sony says LCD is best for 3D TV, but why
Full HD still has not yet saturated the market but the next dimension in TV is already on the way. But before 3D TV has landed on our retail shelves, the claims and counter claims of good, better and best technology have begun.
Wed 02/12/2009 12:00:00 / Read More »The promotions just keep going at Sony
First Sony was giving away 15,000 PS3 consoles when you bought a Bravia, then they added another 10,000 units, and now due to the overwhelming demand a free Blu-ray player and movie pack is up for grabs.
Thu 26/11/2009 12:00:00 / Read More »20% of all PS3 consoles sold have been since price drop
At the launch of PlayTV yesterday, Michael Ephraim, managing director, SCEA, highlighted that the company has now sold 675,000 PS3 consoles. 20 per cent of these have come in the last three months since the new slimmer, cheaper model was released.
Wed 25/11/2009 12:00:00 / Read More »Sony giving away PlayTV with PS3 purchase
Sony Computer Entertainment Australia has just launched PlayTV to the media ahead of the release on Thursday. To coincide with the launch, SCEA is giving away the new device to anyone who buys a new 250GB PS3 console.
Tue 24/11/2009 12:00:00 / Read More »Any room can be a home theatre room!
Sony introduces projector range to keep you entertained all around the house
Mon 23/11/2009 12:00:00 / Read More »Sony unveils new home theatre projector range
Sony Australia has just released information regarding its new home theatre projector range, which promises to be suitable for a range of home entertainment applications anywhere in the home.
Mon 23/11/2009 12:00:00 / Read More »Sony braces for big weekend of Bravia TV sales
It was only last week that Sony announced an extra 10,000 PS3s would be added to its Bravia promotion. That supply is starting to run low and with up to 10 days left the company is confident this weekend will be big for sales.
Fri 20/11/2009 12:00:00 / Read More »Panasonic responds to Sony's challenge by extending Viera promotion
It was announced last week that Sony were giving away an extra 10,000 PS3 consoles in its latest promotion. Now Panasonic has followed suit, with an additional 8,000 bonus gifts on offer, making it the company's largest Christmas promotion ever.
Mon 16/11/2009 12:00:00 / Read More »Now is the best time to buy a TV says Sony
Christmas is fast approaching and many suppliers are taking advantage of this with a variety of promotions. In regards to flat panel TVs in particular, Sony Australia thinks there has never been a better time to grab a new display.
Fri 13/11/2009 12:00:00 / Read More »Xbox not concerned with Sony's PlayTV launch
Andrew Jenkins product manager for Xbox Live, is not concerned with the announcement that Sony will be releasing PlayTV for its PS3, due to the fact that Xbox 360 customers have been able to turn their console into a PVR for years.
Fri 13/11/2009 12:00:00 / Read More »Sony confident it leads promotional war
Sony Australia is confident that its latest Bravia / PS3 promotion is leading the pack in terms of retailer acceptance, due to the fact that it creates more upsell opportunities than its competitors 'one dimensional' hardware gifts.
Wed 11/11/2009 12:00:00 / Read More »Sony giving away another 10,000 free PS3s
Sony Australia has this morning announced an extension of its twice-successful free-PS3 promotion, with the company releasing a further 10,000 free PlayStation 3s with the purchase of selected Bravia LCD TVs.
Wed 11/11/2009 12:00:00 / Read More »Control your Playstation 3 with the new Sony Ericsson Aino
Sony Ericsson Australia has just released its latest handset, the Aino, which gives consumers the unique ability to control their Sony Playstation 3 via the handset and access its stored photos, music and video files.
Wed 04/11/2009 12:00:00 / Read More »Turn your PS3 into a PVR with PlayTV
Sony Computer Entertainment Australia has just confirmed that its highly anticipated PlayTV accessory will be released by the end of the month. This new device will transform the Playstation 3 into a PVR and HD digital tuner.
Tue 03/11/2009 12:00:00 / Read More »Sony Australia remembers the 'forgotten generation'
Sony knows how to entertain, and that's what the company aims to do for the 'Forgotten Generation'. Cancer patients aged 16 to 30 fall into a gap in the health system at the very age their chances of survival halve.
Fri 30/10/2009 12:00:00 / Read More »LG Electronics is focusing on building a premium image
The BMW giveaway and now the new 'Life's 2 Good' promotion from LG Electronics Australia are the start of a continued focus on highlighting the premium qualities of the LG range.
Wed 28/10/2009 12:00:00 / Read More »Samsung gets into the giving spirit with a free TV for a TV purchase
It's the season to be giving and that's what leading brands are doing. LG is halfway through its BMW giveaway, Sony is giving away PlayStation 3s, Panasonic is giving away cameras, home theatres and TVs and now Samsung is into the giving spirit.
Tue 27/10/2009 12:00:00 / Read More »Is 3D TV just a fad or the next major step in the TV evolution?
LG, Panasonic, Samsung and Sony are all working on 3D TVs. Samsung's had one in the Australian market for over a year and now Panasonic and Sony are expected to release models in 2010. But is 3D TV just a fad or is it here to stay?
Tue 27/10/2009 12:00:00 / Read More »Sony unveils new range of VAIO notebooks and PCs
Sony Australia has just announced its new range of VAIO notebooks and PCs, the new models in the range include the highly anticipated X series ultra-portable notebook, CW series and the L series all-in-one PC.
Fri 09/10/2009 12:00:00 / Read More »PSPgo and Gran Turismo worldwide launch
This morning Sony Computer Entertainment Australia celebrated the worldwide launch of the new PSPgo console and the newest addition to the world's most popular racing simulator, Gran Turismo.
Thu 01/10/2009 12:00:00 / Read More »New cheaper PS3 smashes sales in Australia
Sony Computer Entertainment Australia has just announced that its new PS3 Slim console has sold 40,000 units in the first two and a half weeks of sale. In addition, the company also revealed a new 250GB model set for launch later in the year.
Fri 25/09/2009 12:00:00 / Read More »Sony focusing on IPTV, not Blu-ray recording or timeshifting
Sony has no plans to challenge LG in the timeshift TV category, or Panasonic in the Blu-ray recording market, preferring instead to focus on DVD recording and the impending IPTV revolution.
Tue 22/09/2009 12:00:00 / Read More »New Sony Ericsson range to feature PS3 connectivity, cameras and motion gaming
Sony Ericsson has just unveiled three new handsets in its range: the Aino, Yari and Satio. All three models offer a unique buying proposition for consumers, and the company is confident it has a handset for everyone.
Thu 17/09/2009 12:00:00 / Read More »Sony channels Apple to launch ultra-ultra-thin notebook
In a scene worthy of the Apple sycophants at a Mac conference, Sony yesterday channelled the spirit of showman Steve Jobs to introduce its new sub 14 millimetre Vaio notebook.
Wed 16/09/2009 12:00:00 / Read More »Is Sony set to regain dominance in the gaming sector?
At a launch event yesterday, Sony Computer Entertainment set down a serious challenge to its competitors by unveiling a host of new offerings. The PS3 Slim and PSP go were obvious standouts, but a little character called EyePet really stole the show.
Wed 16/09/2009 12:00:00 / Read More »Price cut boosts sales of PS3 in Oz; Xbox confident of big response
After pleasing US reports, Sony Australia has reported that its slimmer, cheaper PS3 has seen a dramatic increase in consumer uptake locally. While the Xbox 360 doesn't come down in price until next week, the company is expecting a strong performance.
Tue 15/09/2009 12:00:00 / Read More »Sony to launch its full Christmas product range
Sony Australia will officially launch its pre-Christmas campaign tomorrow at a media event in Sydney. It might only be September, but competition for the important Christmas gift dollar is set to be very intense in 2009.
Mon 14/09/2009 12:00:00 / Read More »PS3 and Xbox 360 going strong after price cuts
According to a US video game sales report, the recent price cuts from Microsoft and Sony have already had a huge impact on sales. But the question still remains whether Nintendo will follow suit with its Wii console?
Mon 14/09/2009 12:00:00 / Read More »Samsung and Sony go head to head at IFA 2009
Samsung and Sony competed with each other as usual at IFA 2009, with the two most impressive stands at the event, but it was not television where the most unlikely battleground was fought.
Mon 07/09/2009 12:00:00 / Read More »Xbox 360 hit hard as research slams its reliability
According to recent research carried out by SquareTrade, the Microsoft Xbox 360 is the most unreliable games console on the market, with 23.7 per cent of all owners reporting issues with their console to the company.
Fri 04/09/2009 12:00:00 / Read More »Three new Alpha DSLRs from Sony
Sony Australia has just announced a new collection of Alpha DSLR cameras that will be hitting stores very soon. The range includes the flagship a850, as well as the a550 and a500.
Thu 03/09/2009 12:00:00 / Read More »Game on! Xbox 360 cuts price to beat PS3 Slim
The video game console race has well and truly heated back up with Microsoft Australia officially cutting the price of its Xbox 360 Elite console by $100, making it $50 cheaper than the new PS3 Slim.
Fri 28/08/2009 12:00:00 / Read More »Xbox hits back at Playstation with a host of new games and services
It seems Sony has been getting all the headlines of late in reference to its new slimmer, cheaper PS3, but Microsoft has not gone quiet and plans to have a big lead up to Christmas with new services, games and features surrounding its Xbox 360.
Wed 26/08/2009 12:00:00 / Read More »Retail group very happy with new PS3 and new price point
The retail director of one of the country's biggest consumer electronics retailers has given his stamp of approval to Sony for introducing a new PlayStation 3 model with a new price structure.
Mon 24/08/2009 12:00:00 / Read More »Huge haul for Sony at EISA Awards
Sony has delivered its best ever result at the European Imaging and Sound Association Awards, with six awards across categories like digital imaging and video production, personal audio and video editing software.
Mon 24/08/2009 12:00:00 / Read More »Digital reader, mini games and new colours for PSP
The PS3 is not the only Sony console to get a makeover in the lead up to Christmas, the PSP is also getting a whole new suite of features including a digital reader, new mini games, various bundle options and new colours.
Wed 19/08/2009 12:00:00 / Read More »Sony's aggressive new Playstation strategy
In a big morning for Sony Computer Entertainment and the Playstation brand, the company has unveiled not only a new cheaper and slimmer PS3 but a whole new system firmware upgrade and new services on its Playstation Network.
Wed 19/08/2009 12:00:00 / Read More »Has the recession finally caught up to the video game industry?
According to leading video game analyst firm, The NPD Group, the video game category is finally seeing a sign of weakness as it records its fifth straight month of decline in US sales.
Fri 14/08/2009 12:00:00 / Read More »Sony confidently backing Blu-ray
This morning Sony Australia introduced a new range of Blu-ray technology and is confident that the company's strong involvement in the medium is paying off.
Wed 12/08/2009 12:00:00 / Read More »New (Alpha) models encourage upgrade from compact to DSLR
Sony has launched three new α models with a national advertising campaign claiming that "Now anyone can be a photographer". This promise is supported by a variety of user-friendly new features that ease the transition up to DSLR quality
Wed 12/08/2009 12:00:00 / Read More »Paper Show projecting strength, looking for more retailers
Bantex, the local distributor of the Paper Show digital flip chart, is optimistic the new product can prove profitable for retailers, despite the small margins.
Thu 06/08/2009 12:00:00 / Read More »Second straight quarterly loss for Sony
Sony Global has reported its second consecutive quarterly loss as its range of BRAVIA LCD TVs, Cyber-shot cameras, Handycams, VAIO notebooks and Playstation consoles saw a decrease in sales over the period.
Fri 31/07/2009 12:00:00 / Read More »Sony and Bing Lee unite to sponsor Sydney FC
Bing Lee and Sony Australia have just announced that they will both be major sponsors of Hyundai A-League club, Sydney FC, for the 2009/10 and 2010/11 seasons.
Mon 20/07/2009 12:00:00 / Read More »Sony sticking with Tim Cahill to launch new Bravias for sports fans
The new Z-series from Sony goes on sale today, and visual display product manager Jan Ergen told Current.com.au it is the best TV on the market for watching sport.
Wed 01/07/2009 12:00:00 / Read More »Here's a first: Sony's latest Bravia is cheapest among rivals
For a company that is routinely criticised for its premium pricing, Sony has today surprised the industry by releasing a competitively priced new Bravia LCD panel.
Fri 12/06/2009 12:00:00 / Read More »Sony hoping for large screen OLEDs in time for 2010 World Cup
Sony Australia is hoping to have large screen OLED panels on sale in time for the 2010 World Cup in South Africa. Four weeks of top level football would be the perfect marketing tool - so it makes perfect sense.
Fri 12/06/2009 12:00:00 / Read More »Sony flexes its muscles with expansive new product range
In a press event this morning, Sony Australia unveiled a plethora of new and exciting products which are planned for upcoming release. One of the key highlights was the demonstration of the first production model of the Bravia Z55 Series LCD TV.
Fri 12/06/2009 12:00:00 / Read More »Sony opens first Blu-ray production plant in Australia
Sony Australia has just announced the opening of its new multi-million DADC Blu-ray Disc plant in Huntingwood, New South Wales. The plant represents the first of its kind in the southern hemisphere.
Thu 11/06/2009 12:00:00 / Read More »Xbox 360 sales top 30 million, still trails Wii
Microsoft has announced that sales of its Xbox 360 console have passed the 30 million mark globally; it still trails Nintendo's Wii which has already recorded 50 million units, but is ahead of Sony's Playstation 3 which sits at around 20 million
Fri 29/05/2009 12:00:00 / Read More »Nintendo DS smashes competitors; fastest to reach two million units in Australia
Nintendo Australia has just announced that the Nintendo DS is now the fastest console to reach the two million unit mark in Australia, beating both its handheld competitors as well as all three major consoles.
Thu 28/05/2009 12:00:00 / Read More »Sony explains price differences on PS3 and OLED Walkmans
After Current.com.au revealed that Sony's new OLED Walkman was $280 more expensive here than in the US, the Japanese supplier contacted us to offer reasons for price discrepencies on this and other Sony products.
Wed 20/05/2009 12:00:00 / Read More »Sony forecasts slow recovery
After the announcement that it has just recorded its first annual loss in 14 years, Sony Global has issued its thoughts on the future and an update on its restructuring initiatives, including job losses and manufacturing site closures.
Fri 15/05/2009 12:00:00 / Read More »Budget brand beats Samsung and Sony in US LCD market
Samsung and Sony have both relinquished their position as first and second in sales of LCD TVs for the first quarter of 2009. Relative newcomer to the industry Vizio, has upset both premium manufacturers and demonstrated a real consumer shift to budget br
Thu 14/05/2009 12:00:00 / Read More »Is 2009 the make or break year for the Sony PSP?
After a very slow year in 2008, Sony is claiming 2009 will be the year of the PSP with a variety of exclusive titles and a new colour scheme due for release. But will it even come close to competing with the Nintendo DS juggernaut?
Thu 07/05/2009 12:00:00 / Read More »Sneak peak at VidZone, Sony's new music channel for the PS3
Sony Computer Entertainment Australia this morning unveiled its new music channel, VidZone, and gave select media the opportunity to witness the new Playstation exclusive service first hand.
Wed 06/05/2009 12:00:00 / Read More »Sony celebrates second anniversary of Playstation 3
Sony Computer Entertainment Australia today celebrated the second anniversary of the Playstation 3 and emphasised how the console has progressed over the years, giving consumers a console that goes beyond just gaming.
Wed 06/05/2009 12:00:00 / Read More »Sony thrilled with industry recognition
Sony Australia hauled in numerous accolades at the recent ERA Awards night, and the Sony team are extremely happy with the support and recognition they received from their retail partners.
Wed 22/04/2009 12:00:00 / Read More »Surf, sand and sunshine; Is Sony changing its image?
Sony Australia has just announced a strategic partnership with surf company Billabong, to help connect fans, enhance the brand image for both companies and ultimately increase sales.
Wed 08/04/2009 12:00:00 / Read More »Sony Australia launches world's first OLED TV
Sony Australia has just announced the arrival of the world's first OLED TV in Australia, Sony are claiming it is the next development in television technology.
Tue 07/04/2009 12:00:00 / Read More »Sony hosts business partners at Socceroos match
Sony Australia hosted journalists and business partners at the 2010 World Cup Qualifier between Australia and Uzbekistan on Wednesday night. It was a night of traffic, laughter, rain, some more rain and football.
Fri 03/04/2009 12:00:00 / Read More »Crest boosts sales department in the face of a retail slowdown
Showing no signs of concern over speculation of a retail sales slowdown, Crest Electronics is aiming to sell its way through any tough times by boosting its sales department with three key appointments.
Tue 18/11/2008 12:00:00 / Read More »Sony's releases new installation projector
Sony Australia has launched its latest medium to large venue projector, the VPLFX41, an extension to the VPLF40 series.
Thu 13/11/2008 12:00:00 / Read More »Sony wins five EISAs
Sony is today celebrating the winning of five EISA Awards. The awards, given by the European Imaging and Sound Association, honoured a range of Sony products, including in-car entertainment, home theatre and camcorders.
Wed 03/09/2008 12:00:00 / Read More »PSP the new Sony loss-leader, but not for retailers
Sony has announced that until Father's Day, this Sunday, customers who purchase selected products will be able to buy a PlayStation Portable (PSP) for only $35.
Tue 02/09/2008 12:00:00 / Read More »Crest rides AV wave to sales goal
Accessories distributor Crest Electronics has capped off a successful year with a 30 per cent rise in revenue, according to marketing director Dean Wall.
Mon 30/06/2008 12:00:00 / Read More »Tasmanian CE retailer The Wills Group celebrates centenary
Tasmanian electronic hardware and software retailers The Wills Group have celebrated their centenary today, kicking off a promotional giveaway that will see shoppers able to win various CE goods.
Mon 14/04/2008 12:00:00 / Read More »Betta offers Gold Coast getaways, movie passes for Mum's day
BSR Group has announced its Mother's Day promotion for this year, with five weekend getaways to the Gold Coast and double passes to the new movie Made of Honour up for grabs for customers who purchase selected products in April.
Mon 07/04/2008 12:00:00 / Read More »Top five camera and camcorder brands exposed
Australia's top five camcorder and digital still camera brands have been revealed in the lead up to the Electrical Retailing Awards (ERAs). A nationally-representative panel of retailers voted to determine this year's Best Imaging Supplier.
Wed 26/03/2008 12:00:00 / Read More »Panasonic shows extra thin Viera plasma flat panel prototype
Panasonic has joined fellow plasma maker Pioneer in using 2008 CES as a launchpad for a lineup of thin plasmas, unveiling a range of prototype Viera models less than an inch thick.
Wed 09/01/2008 12:00:00 / Read More »Harvey Norman gives generously at Sony's mega charity lunch
Harvey Norman was amongst the philanthropists yesterday at the Sony Foundation Wharf4Ward fundraising event at the Finger Wharf in Woolloomooloo.
Thu 01/01/1970 12:00:00 / Read More »
