Hisense launches new website, appeals to prospective retailers
As part of its broader strategy to appeal to more consumers and move up the market ladder towards the higher end, Hisense Australia has unveiled a new website aimed at communicating the features of its TV and refrigerator ranges.
Wed 10/04/2013 12:00:00 / Read More »OP/ED: Keep social media at head office and away from individual stores
Retailers such as Harvey Norman and JB Hi-Fi are running unified social media strategies out of their head offices. Other retail groups, however, have chosen to recentralise social media. The former is better, according to this guest post.
Tue 09/04/2013 12:00:00 / Read More »Leaders and Followers: the best and worst of retailers using Twitter
Twitter has grown from being an upstart microblogging site to one of the most popular social media in the world. Here is our look at how the major retailers, such Harvey Norman, JB Hi-Fi, Dick Smith and The Good Guys are performing on Twitter.
Mon 04/03/2013 12:00:00 / Read More »Breville Dual Boiler the choice of machine for Coffee Snobs
When it comes to promoting its coffee machines, specifically the Dual Boiler BES900, Breville has done a great job engaging with and nurturing the bloggersphere.
Fri 20/07/2012 12:00:00 / Read More »#Nikon #knows #social #media
UnderCurrent is impressed to see Nikon has got the hang of this social media thingy. The Japanese camera specialist has launched a new self-help social media program called #NikonInFocus.
Tue 29/05/2012 12:00:00 / Read More »Sony appoints new social media manager to lead band of brand fans
Sony has appointed Jamie Wong to its new Community Manager role, responsible for expanding the company's social media presence and leading the brand's dedicated fan group - Sony X. Fancy becoming a Sony fan? Applications are open...
Fri 27/04/2012 12:00:00 / Read More »The big retailers that have aced Facebook, and how to emulate their success
A new report has tracked the big department stores and general retailers that have found success on Facebook by engaging with consumers. The report also outlines tips for growing the strength of your brand or business.
Wed 22/02/2012 12:00:00 / Read More »Forget 4G, Optus is launching a new online community
While Telstra prepares to launch Australia's first 4G smartphone on Monday, Optus had its own launch today - a new online forum for consumers to share experiences.
Fri 20/01/2012 12:00:00 / Read More »Forget classifieds, Appliances Online turns to Facebook to recruit staff
Ever the innovator, Appliances Online, the web sales portal of Winning Appliances, is using Facebook to recruit new staff members. So far, almost 60 social networkers have applied to work at the company since the launch in late November.
Tue 06/12/2011 12:00:00 / Read More »Facebook Blanco page ready for foodies and Twits
Blanco has taken up the social media baton so ably carried by Hagemeyer brand-mate JVC, launching new Facebook and Twitter streams.
Tue 06/09/2011 12:00:00 / Read More »From Facebook to face-to-face: social media converts sales
Just under one quarter of consumers have purchased a product after reading about it on a social media network, according to research published today by RightNow, a specialist customer experience company.
Wed 27/07/2011 12:00:00 / Read More »Facebook and the consumer/brand connection is a revolution: online expert
Three quarters of Australians are "tapping" into other consumers' opinions as seen on social media sites, according to a Nielsen Online report. How this will impact their purchasing decisions depends on how the interaction is managed.
Tue 15/03/2011 12:00:00 / Read More »Harvey Norman franchisees have a face, but only this man has a voice
The social medial magnate at Harvey Norman accepts that franchisees are going to be on Facebook and Twitter, but only he has the authority to engage consumers.
Tue 07/12/2010 12:00:00 / Read More »Retailers need to be more social
As the online space gains more traction in the industry, retailers should increase their presence in social media networks, according to Lasoo.com.au chief executive, Paul Marshall.
Thu 22/04/2010 12:00:00 / Read More »Consumers increase social media interaction with companies
According to Nielson, Australians are using social media sites more than ever. An encouraging statistic for retailers and suppliers is that a growing number of consumers are now interacting with companies and brands via this medium.
Thu 25/03/2010 12:00:00 / Read More »1-10 11-15
