Smeg releases world's first 16-minute domestic dishwasher
Exactly one year since its unveiling at the Eurocucina kitchen show in Milan, Smeg has released its revolutionary new 'semi pro', high speed dishwasher that is capable of completing a full wash in just 16 minutes using 12 litres of water.
Thu 18/04/2013 12:00:00 / Read More »Winning Appliances plays Jean Genie with Smeg promotion
Winning Appliances can count itself as one of the top 500 retailers in the world if its new consumer promotion is anything to go by, with the retailer offering consumers the chance to win a limited edition Smeg FAB refrigerator.
Tue 16/04/2013 12:00:00 / Read More »FRESH, FRENCH AND FUTURISTIC: appliance poetry perfected
One of things UnderCurrent loves about the popularity of the French Door Fridge category is the possibility presented to marketing types for alliteration.
Mon 25/03/2013 12:00:00 / Read More »The Sleeping Giant: IKEA appliances and electrical retail competition
With 7 stores in Australia, IKEA may not seem like a threat to traditional electrical retailers. But its comprehensive appliance range, no frills approach and complete store offering could be set to bring more consumers over to the Swedish way.
Mon 18/02/2013 12:00:00 / Read More »Domayne and Smeg reaching out to the community and teaching skills
The team at Domayne Warrawong has been doing its bit for the wider community, engaging in some corporate social responsibility in partnership with Italian cooking brand Smeg.
Fri 08/02/2013 12:00:00 / Read More »Marc Newson designs to appeal to home renovators
After designing a cooking appliance range for Smeg, Australian-born designer Marc Newson has created a new range of tapware products for Caroma, set to be sold in E&S Trading.
Thu 07/02/2013 12:00:00 / Read More »Smeg on show at Melbourne Food & Wine Festival
As an official Gastronomy Premium Partner of the Melbourne Food & Wine Festival in March, Smeg is set to show off its appliances to thousands of avid foodies and "influencers" in a targeted marketing push.
Tue 05/02/2013 12:00:00 / Read More »Take a look at Smeg's latest 1920s-inspired cooking creation
Never shy to take its inspiration from decades past (think 50s-styled FAB refrigerators), Smeg has turned back the clock once again with a new freestanding cooker inspired by 1920s design.
Wed 23/01/2013 12:00:00 / Read More »New ASKO MD confirms organisational restructure, entry to cooking category
In preparation for releasing a new range of integrated cooking appliances, ASKO managing director Crt Prasnikar has undertaken an organisational restructure, switching from a network of state managers to a category manager system.
Tue 18/12/2012 12:00:00 / Read More »The perfect Christmas lunch in 10 festive appliances
If there is one thing UnderCurrent loves more than Christmas (and associated carols) it's appliances. And top 10 lists. And food. And cooking. Conveniently, we have all these things in the one place. All your Christmases have come at once!
Mon 17/12/2012 12:00:00 / Read More »Click and compare: Just how price competitive is JB Hi-Fi Home?
Following the launch of JB Hi-Fi Home's appliance retailing website, Current.com.au took a look around at what the major retailers are offering, and how JB's prices compare.
Tue 11/12/2012 12:00:00 / Read More »Editor's Picks: The 2012 Appliance of the Year
We've been featuring the Editor's Picks for the Best Appliances of 2012, as revealed in the November issue of Appliance Retailer magazine. We've now come to the big one: The Editor's Pick for Appliance Retailer Appliance of the Year.
Thu 22/11/2012 12:00:00 / Read More »E&S Trading celebrates 50 years with a month of big events
October is a big month for E&S Trading as it marks 50 years in the business. To celebrate, the Victorian retailer has organised consumer promotions, a live radio broadcast from one of its stores and a big birthday bash.
Mon 22/10/2012 12:00:00 / Read More »Winning Appliances offers $100,000 for Australia's Best Home Chefs
Winning Appliances has announced the launch of a new website bringing together home chefs to share recipes. There will also be a competition to find the Best Home Chef, with $50,000 worth of appliances on offer for the winner.
Tue 02/10/2012 12:00:00 / Read More »The wait is over! Smeg's Marc Newson induction cooktops are here
Eighteen months after kick-starting the colourful kitchen appliance trend with its Marc Newson Range, Smeg is finally introducing a long-awaited induction cooktop to its collection.
Fri 07/09/2012 12:00:00 / Read More »Smeg rounds out its retro range with a FAB dishwasher
With the 50s-styled FAB fridge range well established in the marketplace (in both full-sized and bar fridge models), Smeg has announced the launch of a new matching dishwasher to boost the brand's retro range.
Wed 22/08/2012 12:00:00 / Read More »Smeg unveils new rangehood that's totally out of sight
Smeg has brought the rangehood to a whole new plane of existence, unveiling a new model known as the Lift that rises up from the benchtop to extract fumes.
Wed 15/08/2012 12:00:00 / Read More »UPDATED: Sampford IXL national training manager defects to Smeg
Matthew Ahern has resigned from his national training manager position at Sampford IXL to join rival brand Smeg. Ahern was responsible for the Gaggenau and Neff brands of kitchen appliances.
Tue 14/08/2012 12:00:00 / Read More »New August Appliance Retailer magazine focuses on insights and investigations
The August edition of Appliance Retailer magazine is now available - and it's a big one! There are features on cooking appliances and audio products, plus an exclusive investigation into the United Warranties collapse.
Mon 06/08/2012 12:00:00 / Read More »Best in kitchen and bathroom design honoured at gala event
The DESIGN2012 Awards were recently staged - find out who won the big three awards: Kitchen Designer, Bathroom Designer and the overall Certified Designer of the Year.
Thu 26/07/2012 12:00:00 / Read More »Recreate the 1950s with an $11,000 Smeg kitchen
Fans of 1950s fashion with a spare $11,000 burning a hole in the pocket of their vintage Jackie Kennedy pink Chanel suit should consider a new kitchen design by former Australian Designer of the Year Mal Corboy.
Fri 13/07/2012 12:00:00 / Read More »Rawsons investment in Teka a new appliance industry frontier
A South Australian clicks and mortar operation, Rawsons and ApplianceSalesDirect, has commenced importing and exclusively retailing the Teka appliance brand.
Fri 06/07/2012 12:00:00 / Read More »Smeg's shiny Happy Bar fridge joins the FAB retro range
Smeg has announced the arrival of a new addition to its retro range of FAB refrigerators and dishwashers - the FAB10 Happy Bar - which brings FAB's 50s feel into a smaller form factor.
Fri 22/06/2012 12:00:00 / Read More »Smeg issues rebuttal to Omega's launch claims
Smeg Australia managing director Andrew Cronin has issued a short statement in response to several claims made about the relationship between Smeg and Omega during the brands' time together at Hagemeyer.
Fri 08/06/2012 12:00:00 / Read More »Omega and Smeg conflict lingers at official relaunch to Star-struck retailers
Marquee nightclub at The Star casino in Sydney was awash with retailer logos last night as Shriro Australia officially relaunched the Omega appliance brand. Somewhat surprisingly, a lot of the presentation focused on Smeg.
Wed 06/06/2012 12:00:00 / Read More »UPDATED: Inside the FABulous world of Smeg's retro refrigerators
What do the Wallabies, FC Barcelona, The Mini and Veuve Clicquot have in common? They've all been featured on a Smeg FAB refrigerator.
Fri 01/06/2012 12:00:00 / Read More »April is the coolest month at Current.com.au: our biggest stories
Nobel Prize winning poet and the doyen of transatlantic literature TS Eliot was wrong when he wrote that April is the cruellest month, with Current.com.au continuing to grow its readership with a slew of exclusives, features and interviews.
Wed 02/05/2012 12:00:00 / Read More »Nespresso tops satisfaction survey, questions raised over validity
Nespresso has pipped its local machine partner De'Longhi to take top spot in Canstar Blue's survey of coffee machine satisfaction. The sample of this survey was so small, however, that its validity is in question.
Thu 26/04/2012 12:00:00 / Read More »The 10 craziest rangehoods we've ever seen - live from EuroCucina
One of the more amusing battlegrounds at EuroCucina 2012 is which manufacturer can produce the whackiest rangehood. Here are our selections for the weirdest rangehood designs on show in Milan.
Thu 19/04/2012 12:00:00 / Read More »Exclusive insight into Smeg's Italian dishwasher factory
While EuroCucina gets into full swing over in Italy, Current.com.au took an exclusive tour of Smeg's Italian dishwasher factory this week - and there were certainly a few fascinating sights to see.
Thu 19/04/2012 12:00:00 / Read More »Smeg trumps Miele in dishwasher speed war
The EuroCucina kitchen and bathroom appliance fair in Milan, Italy, was the scene of a dishwasher speed battle overnight, with both Smeg and Miele claiming new records for turbo cycles in their dishwashers.
Wed 18/04/2012 12:00:00 / Read More »Smeg's denim refrigerator: where appliances and clothing meet
Smeg has achieved the seemingly impossible, merging clothing and refrigeration into a single product. The new FAB28RDB is a fully functional 1950s style FAB refrigerator with a denim coating - suffice to say this is a world first.
Tue 17/04/2012 12:00:00 / Read More »Smeg partners with Designer Boys for "clean and sleek" renovation
Former winners of the reality TV renovation show The Block and self-styled "Designer Boys" Gavin Atkins and Warren Sonin have partnered with Smeg for their latest fitout, a renovated farmhouse in the Byron Bay hinterland.
Wed 11/04/2012 12:00:00 / Read More »Smeg branches out in the kitchen with new domino cooktops
For those that want to cook a bit more than the standard meat and three veg, Smeg has released a range of 7 domino cooktops to give consumers more options in the kitchen.
Wed 21/03/2012 12:00:00 / Read More »Premium products fly high in market, despite doom and gloom
2011 has been tough for many in the appliance industry, including retailers and suppliers. But there are also those who have found something to be positive about this year - one such company is high-end Italian brand, Smeg.
Thu 08/12/2011 12:00:00 / Read More »Smeg feels the Christmas spirit in Sydney
Following the opening of a new Melbourne showroom, Smeg has also given its Sydney showroom a bit of a revamp. Current took a tour of the site and talked about the logistics of showcasing the Smeg brand.
Thu 08/12/2011 12:00:00 / Read More »Smeg chooses chocolate, while Blanco gets kids into the kitchen
Italian appliance manufacturer Smeg has launched a new FAB fridge colour for chocoholics, while Blanco has joined the Stephanie Alexander Kitchen Garden Program.
Fri 02/12/2011 12:00:00 / Read More »Forza Smeg as Italy comes to new Melbourne showroom
It was all about Italian food and Italian appliances at the opening of Smeg Australia's new showroom in Melbourne last night. Retailers, specifiers and designers joined the local and Italian offices to officially open the new inner-city Smeg sanctuary.
Thu 10/11/2011 12:00:00 / Read More »Smeg set to partner appliances with new sink range
In the lead up to the launch of its new showroom, set to take place in Melbourne tomorrow night, Smeg has announced the arrival of a range of sinks to tie in with its collection of kitchen appliances.
Tue 08/11/2011 12:00:00 / Read More »Staff changes announced as Shriro completes purchase of Hagemeyer
Shriro CEO Mike Westrup has confirmed the purchase of Hagemeyer Brands Australia has been completed. Westrup also confirmed a number of significant staff changes.
Fri 05/08/2011 12:00:00 / Read More »Nespresso welcomes ex Samsung pro to new commercial manager role
John Ciaglia has joined Nespresso as its new B2C commercial manager, replacing George Garrop, who has transferred to Nespresso's South Korea division.
Tue 19/07/2011 12:00:00 / Read More »Smeg plays it cool with new stainless steel fridges
Italian appliance manufacturer Smeg, known for its retro-fantastic FAB fridge range, has released a new range of stainless steel side-by-side refrigerators - including a deluxe unit with a nifty "entertainment hatch".
Mon 27/06/2011 12:00:00 / Read More »Smeg's iconic retro fridges more affordable this July
The most instantly recognisable refrigerator on the market will soon become a lot more desirable, with Smeg running a special promotional price on four models in its FAB range of retro fridges throughout July 2011.
Fri 17/06/2011 12:00:00 / Read More »UPDATE: Omega and Smeg dishwasher product recall
A 2004 recall of Omega and Smeg branded dishwashers has been re-released today due to "a number of fires caused by the faulty dishwashers," according to the ACCC.
Wed 01/06/2011 12:00:00 / Read More »First to market Smeg Induction and Pyrolytic oven breaks the $10k barrier
Smeg today is claiming an Australian first, releasing a freestanding cooker with both pyrolytic cleaning and an induction cooktop. This combination of technology comes with a premium price point to match.
Wed 18/05/2011 12:00:00 / Read More »Smeg launches over a dozen new dishwashers
Efficient, easy to use, quite, ecological and a 10 year motor warranty are the key selling points for the Italian supplier's new range of dishwashers released today.
Wed 04/05/2011 12:00:00 / Read More »New Smeg designer Marc Newson to design Sydney's NYE fireworks show
Marc Newson, the man behind Smeg's latest style of premium cooking appliances, has been hired to design the fireworks display for Sydney's world-famous New Year's Eve 2012 spectacular.
Tue 19/04/2011 12:00:00 / Read More »Out and about at DesignEx 2011
Meet the appliance exhibitors from DesignEx 2011, which was held in Melbourne last week. There's a visiting dignitary, some newcomers and the winner of New Product of the Year.
Mon 18/04/2011 12:00:00 / Read More »Smeg launches stunning new Marc Newson range at DesignEx (with images)
The best in design-inspired appliances have converged on Melbourne this week for DesignEx 2011. Smeg has used this showcase to launch its new Marc Newson range.
Fri 15/04/2011 12:00:00 / Read More »Futuristic new Smeg range to be launched soon
Newly independent premium brand Smeg will soon be launching a new line into the Australian marketplace. This new range has been created by one of Australia's most renowned designers.
Fri 11/03/2011 12:00:00 / Read More »Hagemeyer conference a victory for unity
Hagemeyer held its national conference in Wollongong earlier this month, with CEO Mark Bilton reporting that this gathering was a successful if intense three days.
Fri 18/02/2011 12:00:00 / Read More »Miele adds moisture feature to mid-range oven
Up-featuring has been a popular way for suppliers to engage consumers in this year's competitive market. Navman added over a dozen to its new navigator, Breville's mixer now offers an ice cream maker and now Miele is getting involved.
Mon 22/11/2010 12:00:00 / Read More »Smeg releases $7,500 barbeque
Smeg has today released the Alfa Romeo of barbeques: the Deluxe BQ90TA. With an RRP of just over $7,500, this outdoor appliance probably should come with a padlock.
Wed 10/11/2010 12:00:00 / Read More »Whitegoods retailers benefit as home renovation goes gangbusters
Winning Appliances managing director, John Murphy, said the company has been "fairly bullish" in the second half of this year, driven by strong consumer commitment to house renovations.
Mon 08/11/2010 12:00:00 / Read More »Date set for Smeg handover
One day after announcing that Hagemeyer was selling Smeg back to Smeg Italy, a date has been sent for the completion of this transferral.
Fri 15/10/2010 12:00:00 / Read More »Hagemeyer sells Smeg brand back to Smeg Italy
Hagemeyer Brands Australia has sold the Smeg brand back to Smeg S.p.A Italy. This news comes just weeks after Hagemeyer revealed it was separating the Smeg and Omega businesses.
Thu 14/10/2010 12:00:00 / Read More »NZ retailers "clearing up the carnage"
Appliance retailers in Christchurch expect repairs will take months after a massive earthquake caused widespread damage to over 500 buildings.
Mon 06/09/2010 12:00:00 / Read More »SAP112-8 60cm Linear Pyrolytic Single Oven
Smeg's 60cm new Linear Pyrolytic Oven is the must have kitchen accessory that has caught the kitchen and design industries attention. With innovative and unique technologies and functions that make cooking easier and more controlled. Every cooking creat
Thu 05/08/2010 12:00:00 / Read More »Omega and Smeg to separate, with Hagemeyer restructuring its brands
Hagemeyer Brands Australia is set to restructure its brands, with Omega and Smeg to separate, and the former realigned under the MEA brand portfolio.
Thu 22/07/2010 12:00:00 / Read More »Design Investment vs Cheap Chinese Knockoffs: an emerging struggle
COMMENT: As more and more companies choose to source cheap, copycat products from China, the emphasis on new designs and research and development has rescinded. Thankfully, some companies are persisting, writes editor Patrick Avenell.
Mon 05/07/2010 12:00:00 / Read More »

