Top 10 Best Appliance Brands in Australia
Across the appliance spectrum, a number of brands stand out as having higher recognition, a better reputation, a greater share of voice and all the other abstractions that conflate to become brand equity. What brand will be #1?
Wed 22/05/2013 12:00:00 / Read More »New ASKO MD confirms organisational restructure, entry to cooking category
In preparation for releasing a new range of integrated cooking appliances, ASKO managing director Crt Prasnikar has undertaken an organisational restructure, switching from a network of state managers to a category manager system.
Tue 18/12/2012 12:00:00 / Read More »Wunderbar! One Winning Appliances Salesman's German Adventure
Over the winter months, Siemens Home Appliances ran an incentive program for stores that supported its Siemens products. The prize was a trip to Germany to visit IFA in Berlin and various factories manufacturing Siemens and Bosch products.
Wed 28/11/2012 12:00:00 / Read More »Breville and Siemens elope on Margaret River escape
Siemens and Breville spent last weekend enjoying the finer things in life at the Margaret River Gourmet Escape. Both companies reported delight at this brand exercise.
Tue 27/11/2012 12:00:00 / Read More »Winning Appliances offers $100,000 for Australia's Best Home Chefs
Winning Appliances has announced the launch of a new website bringing together home chefs to share recipes. There will also be a competition to find the Best Home Chef, with $50,000 worth of appliances on offer for the winner.
Tue 02/10/2012 12:00:00 / Read More »Siemens and Miele go head to head over washing machine technology
When Siemens' launched a new washing machine this week with automatic detergent dosing, Current.com.au was reminded of a very similar machine from Miele. We asked the two brands to defend their 'unique' technology.
Fri 03/08/2012 12:00:00 / Read More »Siemens laundry launch produces a Master Class retail celebration
A recent Siemens launch event for its new iQ 800 Master Class laundry appliances produced much chivalry amongst Victorian dealers, with staff and management from Spartan Electrical and E&S Trading both getting into the swing of things.
Thu 02/08/2012 12:00:00 / Read More »Inside the HIA Home Show: Image Gallery
In amongst the demonstration fireplaces and model spa baths, there were a few well-known appliance brands showing off their products at the HIA Home Show in Sydney over the weekend.
Tue 05/06/2012 12:00:00 / Read More »Uniden takes homeland security to app-tastic heights
Whether you're a new parent looking to watch over your baby, a privacy fiend wanting to secure your property or a amateur spy looking to take your stealth credentials to the next level, Uniden has a new surveillance product for you.
Wed 18/04/2012 12:00:00 / Read More »Apple replaces Nokia in top 10 global ranking of successful brands
The international brand consultancy company Interbrand yesterday released its top 10 ranking of global brands, with a strong representation of tech brands including Apple, Microsoft, Google and newcomer HTC.
Thu 06/10/2011 12:00:00 / Read More »Multiple appliance brands in contention for 2011 AIDA accolades
An abundance of suppliers across smalls, whitegoods, browngoods, digital and floorcare products are in the running for the Australian International Design Awards. From Bush to Breville, Kenwood to Samsung and Dyson to Smeg...
Wed 27/04/2011 12:00:00 / Read More »See the man with the food at Siemens' stand
Siemens has recruited MasterChef star and Melbourne identity Adam D'Sylvia to demonstrate its ovens and feed guests at DesignEx.
Fri 15/04/2011 12:00:00 / Read More »Siemens' new national marketing manager announces famed chef at DesignEx exhibit
Adam D'Sylva from Melbourne's Coda Restaurant will help showcase Siemens ovens and cooktops at Australia's leading trade design and architecture event this week in Melbourne.
Mon 11/04/2011 12:00:00 / Read More »Bosch and Siemens score coveted 2011 red dot awards
Bosch and Siemens have walked away with dozens of red dots in recognition of appliance quality and trendsetting design.
Fri 08/04/2011 12:00:00 / Read More »Bosch and Siemens' new Perth showroom sets benchmark
Current.com.au traveled to Perth this week for the opening of a new Bosch showroom. Find out what the retailers, dealers, specifiers and architects thought of this new high end venture.
Wed 02/03/2011 12:00:00 / Read More »Well-known appliance brands dominate design award nominations
Consumer electronics brands have today dominated the nominations for the 2010 Australian International Design Awards. Read on to find out if your brand, or the products you sell, were nominated.
Fri 12/03/2010 12:00:00 / Read More »Sagem completes acquisition of Broadband and WiMax from Gigaset
Sagem Communications reported it has concluded its acquisition of the Broadband and WiMAX business of Gigaset Communications, a subsidiary of Arques Industries and Siemens.
Thu 06/08/2009 12:00:00 / Read More »Haier to raise whitegoods prices in China
Chinese whitegoods manufacturer Haier has raised prices for its major home products between seven and ten per cent in its home country, citing increased labour, transport and resources prices.
Fri 22/02/2008 12:00:00 / Read More »1-10 11-18
