Philips unveils new wet shavers and a new strategy to sell them
Philips will be embarking on a TV marketing campaign to promote its new range of wet and dry electric shavers targeted at first time buyers.
Fri 22/02/2013 12:00:00 / Read More »Express yourself - Philips gets into the groom boom with new TVC
Philips is calling on men to 'express themselves every day' with a new global ad campaign. The TVC features hairfree and strategically hirsute men getting creative (and holding carwash signs), all in the name of personal grooming.
Mon 10/10/2011 12:00:00 / Read More »Panasonic's big move in smalls with rice, jam, bread, hair and teeth all covered
Panasonic Australia has greatly expanded its small appliance and personal care ranges, with new irons, breadmakers, rice cookers, shavers and toothbrushes all being announced this week.
Fri 23/09/2011 12:00:00 / Read More »Philips launches Lumea hair removal system, exclusive to Shaver Shop
The RRP $1,199 device is the first professional IPL hair removal system for Philips and enters a sparsely populated category. Philips marketing manager for personal care told Current.com.au why it will sell through Shaver Shop exclusively.
Thu 17/03/2011 12:00:00 / Read More »Cash back promotions sell: Shaver Shop
The success of selling shavers lies largely in the ability certain promotions have to tip the scales from product to product, according to a Shaver Shop spokesperson.
Tue 17/08/2010 12:00:00 / Read More »Time's running out to vote for Philips' Sports Dad of the Year!
In Australia, Father's Day is the first Sunday of September, so there are just a few days left to vote for the Sports Dad of the Year awards and win a Philips grooming pack.
Mon 31/08/2009 12:00:00 / Read More »
