Samsung opens 24-hour hotline for washing machine recall enquiries
Samsung Electronics Australia has added a second hotline to field calls concerning its washing machine recall and opened up the service for 24 hour contact.
Wed 01/05/2013 12:00:00 / Read More »Samsung's 150,000 recalled washing machines linked to 15 fire incidents
New South Wales Fair Trading commissioner Rod Stowe has revealed that there have been 15 fire incidents nationwide believed to be caused by these machines, including six in New South Wales.
Wed 01/05/2013 12:00:00 / Read More »Samsung recalls six top load washing machines due to fire hazard
Samsung Electronics Australia today announced the recall of six top load washing machines, sold nationally between early 2010 and 28 February 2013.
Tue 30/04/2013 12:00:00 / Read More »'Catering for everybody': Pricing and availability on Samsung's new TV range
While the focus over recent days has been on Samsung's new $40,000 UHD TV, the brand's 2013 home entertainment line-up has plenty to offer regular consumers. Current takes a look at the range and the new features on offer.
Mon 22/04/2013 12:00:00 / Read More »Samsung promises "white glove" service with Ultra HD rollout
After the launch of Samsung's new TV line-up, Current sat down with the brand's director of AV to talk about what the range offered and to find out why its Ultra HD program will be "the best thing that this industry has seen".
Fri 19/04/2013 12:00:00 / Read More »Samsung gets Sneaky at launch event for 2013 TV range (image gallery)
Check out the blue lighting and expensive TVs that dominated The Star in Sydney for the gala launch of Samsung's 2013 TV range in our single webpage image gallery.
Thu 18/04/2013 12:00:00 / Read More »Bigger, smarter Samsung S9 Ultra HD 4K TV is only $40k
The flagship model Samsung's new 2013 TV range, including its first Ultra HD LED panel, is an 85-inch TV that comes equipped with its own furniture. Its Smart features include the ability to understand the Australian accent.
Wed 17/04/2013 12:00:00 / Read More »Samsung mixing sport and culture with Opera House sponsorship
Samsung Electronics has a strong global heritage in sports marketing, having originally sponsored the Sydney Roosters and the Essendon Bombers. In a change of pace from this fast-paced world, Samsung is now Opera House's biggest supporter.
Fri 12/04/2013 12:00:00 / Read More »Samsung's new appliances launch in Australia with new form factors
Samsung has announced the first new products in its home appliance range that will appear in retail over the coming months, with several "biggest on the market" innovations as well as compact products for those short on space.
Wed 03/04/2013 12:00:00 / Read More »Samsung Melbourne Store opening single web page image gallery
Current.com.au visited the Highpoint Shopping Centre in Melbourne today for the official opening of Samsung Australia's second Experience Centre. Check out what it looks like in our single web page image gallery.
Thu 14/03/2013 12:00:00 / Read More »New Melbourne Samsung store applies lessons learnt from Sydney experience
A bigger footprint and more products on display mark Samsung's expansion of its Experience Store concept into Melbourne. These were two of the key learnings from its Sydney centre, which is performing well.
Thu 14/03/2013 12:00:00 / Read More »Smart Cameras need demonstrations to maximise sales: Samsung
Samsung has outlined its digital imaging retail strategy for 2013, with the brand set to focus on connectivity and image sharing as one of the key selling points for its new camera line-up.
Tue 12/03/2013 12:00:00 / Read More »Samsung launches Wi-Fi camera as part of broader connected imaging strategy
Samsung has showed off its new mid-range connected camera for the first time in Australia today, unveiling the Wi-Fi enabled WB250F compact camera, which forms part of the brand's new Smart Camera 2.0 range.
Tue 12/03/2013 12:00:00 / Read More »Suppliers want connected retailers to demonstrate Smart TV
Within the next few months, the number of Smart TVs on the market is going to explode. In this special feature, we look at whether retailers are ready to demonstrate and how those unprepared can get connected.
Mon 11/03/2013 12:00:00 / Read More »In pictures: Samsung's 2013 TV and AV line-up
What products are set to hit retail stores in 2013 and what will consumers be choosing when they buy TV and home theatre products this year? Current takes a look at what Samsung has on offer before it arrives in Australia...
Thu 07/03/2013 12:00:00 / Read More »'The BMW of TVs': Samsung UHD TV coming mid-year with new Smarts
Samsung hopes to bring unleash a bit of "wow factor" with the launch of its new Ultra HD TV, set to go on sale locally in "late June, early July". The brand is also launching a new Smart interface, with something special just for Australians.
Wed 06/03/2013 12:00:00 / Read More »Samsung regional forum: What's in it for Australian retailers?
As the global product launch cycle increases in pace and the major brands try to set themselves (and their products) apart, Samsung has used its regional forum to bring a local focus to its range and to bring innovation to the premium end.
Fri 01/03/2013 12:00:00 / Read More »Galaxy Note 8.0 set to boost Samsung mobile line-up
After selling more than 30 million Galaxy S III smartphones worldwide, Samsung is set to boost its already successful Galaxy mobile range with the "world's first" 8-inch tablet, the Galaxy Note 8.0.
Wed 27/02/2013 12:00:00 / Read More »Samsung 'reinforces' NaviBot range with new CornerClean vacuum
Following the launch of the entry-level NaviBot Lite, Samsung showed off the newest addition to its floorcare line-up in Jakarta today - the NaviBot CornerClean. With special pop-out brush arms, it is specifically designed to reach difficult corners.
Wed 27/02/2013 12:00:00 / Read More »Samsung focuses on local market at appliance and electronics launch show
Following CES in Las Vegas last month, Samsung has used its Asia Pacific regional forum in Jakarta to announce the launch of new appliances and CE products for Australia, firming up its commitment to retailers in the local market.
Wed 27/02/2013 12:00:00 / Read More »Smart Oven trademark war brewing between Electrolux, Samsung and Breville
Electrolux Home Products and the Samsung Electronics Company are both currently applying to trademark the phrase 'Smart Oven' through the Federal Government's IP Australia agency.
Thu 14/02/2013 12:00:00 / Read More »First new Sony kiosk tipped to launch in Parramatta, sales agency engaged
Sony Australia has engaged Creative Activations to train and staff its new kiosks, which will roll-out as replacements for the two Sony Centres it is planning to close.
Thu 07/02/2013 12:00:00 / Read More »Full list of retailers that displayed Samsung's Bubble Wash video
The ACCC today released the full list of retailers that displayed the Samsung Bubble Wash video that resulted in the ACCC investigating the Korean supplier for a possible breach of the Australian Consumer Law.
Mon 21/01/2013 12:00:00 / Read More »Samsung pre-CES press conference videos reveal key insights
Before the heavy hitters from Samsung took to the stage to present to a packed CES press conference, two revealing videos were shown on a loop.
Tue 08/01/2013 12:00:00 / Read More »Hisense hits out at rival Smart TV suppliers, tells retailers to upsell
On the eve of the consumer electronics biggest trade fare, Hisense Australia has hit out at rival TV brands for using proprietary operating systems for their Smart TVs, rather than open source platforms.
Sat 05/01/2013 12:00:00 / Read More »Samsung's whitegoods boss talks new products and the challenges ahead
In part two of this special Q&A, Current.com.au talks to Samsung about the successes of 2012, its product pipeline for 2013 and what challenges retailers can expect in the appliance category next year.
Tue 04/12/2012 12:00:00 / Read More »Samsung's whitegoods boss talks connected appliances and retail strategy
In part one of this special Q&A, Current.com.au talks to Samsung about its new Wi-Fi Refrigerator and Air Conditioners, how connected appliances should be sold and what the future of the connected home will look like.
Mon 03/12/2012 12:00:00 / Read More »Editor's Picks for Best Appliances of 2012: sucked, slurped and stalked
The November issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Appliances of 2012. We'll be featuring these winners over the coming days as we build up to honour the 2012 Appliance of the Year. Here is Part Four.
Tue 20/11/2012 12:00:00 / Read More »Samsung unveils pricing for Note II, Galaxy Camera & Smart PC series
Two months after being launched at the IFA trade show in Berlin, Samsung has announced Australian availability and pricing for its newest raft of products, including the Galaxy Note II, Galaxy Camera and Smart PC series.
Thu 15/11/2012 12:00:00 / Read More »From apples to apps: Samsung brings Wi-Fi Refrigerator to Australia
After first being unveiled in a quiet corner of the Korean brand's stand at IFA, Samsung has brought the new Smart Series Wi-Fi enabled Refrigerator to the Australian market.
Thu 15/11/2012 12:00:00 / Read More »Samsung 'Experience Centre' refurbished for Christmas rush
While the Australian technology media was distracted by Samsung's launch of the Galaxy Note II smartphone, the Korean company took the opportunity to refurbish its flagship retail store in Sydney in preparation for Christmas.
Thu 15/11/2012 12:00:00 / Read More »Samsung's road map for Australian appliances and the connected home
As Samsung releases a new range of refrigerators to the Australian market, the head of the company's home appliance division talks about future products, Australian consumer needs and the rise of the connected home.
Tue 23/10/2012 12:00:00 / Read More »Samsung launches new bottom-mount refrigerator range
As consumers start to think about summer entertaining and keeping cool, Samsung has launched a new range of sleek bottom-mount refrigerators. We have all the details retailers need to know about the new line-up.
Mon 22/10/2012 12:00:00 / Read More »Apple set to open fourth Melbourne Retail Store in booming northwest
Apple Australia will soon be opening its third Melbourne store in the northwestern area of the greater metropolitan region. This store will join existing Apple Retail Stores in Doncaster and Southland.
Fri 31/08/2012 12:00:00 / Read More »Samsung Experience Store Opening - how it happened
Samsung held a gala launch for its first Australian retail store last night. The Current.com.au team was there to cover the event minute-by-minute: here's our informative and amusing (hopefully) wrap of the event.
Wed 22/08/2012 12:00:00 / Read More »Aussie TV market in good shape claims Samsung at launch of enormous TV
The Australian flat panel TV market is actually performing well and average sales prices are steady, claimed Samsung at the launch last night of its biggest ever TV. Not everyone agrees with this view, however.
Wed 15/08/2012 12:00:00 / Read More »Samsung global sales estimate up $6 billion on 2011
Samsung Electronics has announced its global earnings estimate for Q2 of the 2012 fiscal year, estimating sales of approximately 47 trillion Won (AUD $40 billion) and an operating profit of 6.7 trillion Won (AUD $5.7 billion).
Mon 09/07/2012 12:00:00 / Read More »Samsung signs on with DHL for recycling, plus updated scorecard
DHL has signed up its second manufacturing partner, Samsung Electronics Australia, for recycling services under the National Television and Computer Recycling Scheme. Samsung joins Sony Australia in the DHL recycling stable.
Tue 26/06/2012 12:00:00 / Read More »Samsung reinforcing investment in retail channel for the Galaxy S III
It was a lavish affair at the Galaxy SIII smartphone launch today, with Samsung keen to show off all the features on its new "hero" device. Current.com.au spoke to the team about the phone, and how it will perform on the retail floor.
Thu 31/05/2012 12:00:00 / Read More »BlackBerry maker RIM takes responsibility for creepy Wake Up campaign
BlackBerry device manufacturer Research In Motion (RIM) has this morning taken responsibility for the 'Wake Up' campaign that confounded Sydneysiders and Melbournites over the last two weeks.
Tue 01/05/2012 12:00:00 / Read More »Samsung appoints new director of IT Division
Samsung has announced the appointment of a new IT Division director, Tony Ignatavicius. Formerly of Synnex Australia and HP, Ignatavicius will be responsible for Note PCs, printers, monitors and large format displays.
Fri 20/04/2012 12:00:00 / Read More »Samsung unveils new LED TV range, with a promise to consumers
Samsung unveiled the new additions to its Smart TV line-up in Sydney overnight, using the event to announce a departure from LCD, a focus on "four pillars" of strength, and a unique value-add to bring education to consumers.
Wed 18/04/2012 12:00:00 / Read More »Bosch & Samsung Mother's Day promotions
As retailers prepare for Mother's Day, the promotions continue to come thick and fast, with Bosch and Samsung the latest offer consumers a range of rewards and prizes.
Fri 13/04/2012 12:00:00 / Read More »Telstra & Samsung team up to launch new Galaxy S II 4G smartphone
The 4G evolution has continued today with Telstra and Samsung jointly launching the new Galaxy S II 4G smartphone. This is Samsung's first 4G-capable smartphone and its second 4G device overall, after the launch of the Galaxy Tab 8.9 4G.
Mon 26/03/2012 12:00:00 / Read More »Ex-Samsung marketer Lambro Skropidis crosses Korean divide to join LG
Former Samsung head of marketing Lambro Skropidis will start at LG Electronics on Monday 26 March 2012. Skropidis resigned from Samsung Electronics Australia in December 2011 after three years in at the company.
Fri 23/03/2012 12:00:00 / Read More »Samsung appoints new corporate marketing director
Samsung Electronics Australia has today announced the appointment of Arno Lenior as marketing director - corporate, replacing former corporate marketing director, Lambro Skropidis.
Tue 07/02/2012 12:00:00 / Read More »Samsung appoints new Australian business PR manager
Samsung Electronics Australia has appointed Richard Noble its new PR manager for the Australian business. Noble formerly worked in agency PR, most recently at Professional Public Relations.
Tue 29/11/2011 12:00:00 / Read More »Sony and Panasonic vie for affection on social media battlegrounds
There's a new front developing in the ongoing war between grand old stagers Sony and Panasonic: social media. Both suppliers have aggressive strategies in this new space, and both are taking ground off rivals.
Fri 19/11/2010 12:00:00 / Read More »Neck in neck for a cold one
Whirlpool has announced it will release four new side by side refrigerators with European aesthetics just in time for Australians who are starting wonder how to best keep their beer cold and within easy reach in the approaching summer months.
Thu 23/09/2010 12:00:00 / Read More »Samsung 3D and IPTV models on sale next week at attractive prices
Samsung Electronics this morning revealed two startling pieces of news at the launch event for its 3D and IPTV models: the first is the release date and the second is the aggressive price strategy being adopted.
Mon 12/04/2010 12:00:00 / Read More »Sharp recruits industry veteran to marketing role
The new national marketing manager at Sharp is an industry pro with experience at Akai, Uniden and Samsung; the last of which he spent a decade with.
Wed 20/01/2010 12:00:00 / Read More »Samsung 3D TVs to be launched from mid-April in Australia
Mark Leathan, head of consumer electronics marketing at Samsung Electronics Australia, has told Current.com.au that the new 3D TVs unveiled at CES will be available in Australia from mid-April.
Thu 14/01/2010 12:00:00 / Read More »
