Top 10 Best Appliance Brands in Australia
Across the appliance spectrum, a number of brands stand out as having higher recognition, a better reputation, a greater share of voice and all the other abstractions that conflate to become brand equity. What brand will be #1?
Wed 22/05/2013 12:00:00 / Read More »The camera of tomorrow... now in human form
UnderCurrent predicts that the cameras of the future will have lenses as perfect as the human eye and zooming as fast as a sprint down the race track. But why wait for the future?
Thu 16/05/2013 12:00:00 / Read More »Samsung NX300 camera puts Usain in the campaign
Samsung has recruited Usain Bolt to promote its new NX300 interchangeable lens camera, with the World's Fastest Man set to appear in retail stores across the country in a dynamic marketing campaign.
Thu 16/05/2013 12:00:00 / Read More »Toshiba shines light on premium Ultrabook space with Kira range
Toshiba is citing a plateau in notebook sales as one of the key reasons it is pushing into the premium computing space with the new Kira range of Ultrabooks - products that the brand says will offer a "new level in luxury computing".
Wed 08/05/2013 12:00:00 / Read More »Samsung opens 24-hour hotline for washing machine recall enquiries
Samsung Electronics Australia has added a second hotline to field calls concerning its washing machine recall and opened up the service for 24 hour contact.
Wed 01/05/2013 12:00:00 / Read More »Samsung's 150,000 recalled washing machines linked to 15 fire incidents
New South Wales Fair Trading commissioner Rod Stowe has revealed that there have been 15 fire incidents nationwide believed to be caused by these machines, including six in New South Wales.
Wed 01/05/2013 12:00:00 / Read More »Samsung recalls six top load washing machines due to fire hazard
Samsung Electronics Australia today announced the recall of six top load washing machines, sold nationally between early 2010 and 28 February 2013.
Tue 30/04/2013 12:00:00 / Read More »India goes Psy-chotic for S4 Samsung Style
UnderCurrent likes many, many things but nothing comes close to how much it loves the extraordinary lengths Samsung went to at the launch of the Galaxy S4 in India.
Tue 30/04/2013 12:00:00 / Read More »Samsung Galaxy S4: Wrap-up of pricing, plans and availability
The Galaxy S4 smartphone was officially unveiled in Sydney last night, against the backdrop of the brilliantly-lit Opera House. Current.com.au takes a look at when the major providers will get access to the device, and for how much.
Wed 24/04/2013 12:00:00 / Read More »The eyes have it at Samsung Galaxy S4 launch
UnderCurrent is a massive fan of infographics so it was well chuffed to find that Samsung has created a bespoke visual aid to highlight all the extra special features it has packed into its feature-overloaded, well-featured Galaxy S4 handset.
Wed 24/04/2013 12:00:00 / Read More »Cygnett is no ugly duckling with Samsung Galaxy S4 cases
In advance of the Samsung Galaxy S4 launch tonight, Melbourne-based digital accessories company Cygnett has unveiled a very strong and eclectic range of cases.
Tue 23/04/2013 12:00:00 / Read More »'Catering for everybody': Pricing and availability on Samsung's new TV range
While the focus over recent days has been on Samsung's new $40,000 UHD TV, the brand's 2013 home entertainment line-up has plenty to offer regular consumers. Current takes a look at the range and the new features on offer.
Mon 22/04/2013 12:00:00 / Read More »DisplaySearch predicts plasma could die out by 2016
DisplaySearch director of TV research in Europe, Paul Gray, has added his opinion to the plasma debate by predicting that plasma could fall to less than 1 per cent of the overall flat panel television market within three years.
Mon 22/04/2013 12:00:00 / Read More »Samsung promises "white glove" service with Ultra HD rollout
After the launch of Samsung's new TV line-up, Current sat down with the brand's director of AV to talk about what the range offered and to find out why its Ultra HD program will be "the best thing that this industry has seen".
Fri 19/04/2013 12:00:00 / Read More »Twitter launches #music service with Rdio and Spotify; others frozen out?
Twitter this morning launched its foray into online music streaming, appropriately called '#music', choosing to partner with leading players Rdio and Spotify instead of competing with the madding crowd in this congested marketplace.
Fri 19/04/2013 12:00:00 / Read More »Samsung gets Sneaky at launch event for 2013 TV range (image gallery)
Check out the blue lighting and expensive TVs that dominated The Star in Sydney for the gala launch of Samsung's 2013 TV range in our single webpage image gallery.
Thu 18/04/2013 12:00:00 / Read More »Bigger, smarter Samsung S9 Ultra HD 4K TV is only $40k
The flagship model Samsung's new 2013 TV range, including its first Ultra HD LED panel, is an 85-inch TV that comes equipped with its own furniture. Its Smart features include the ability to understand the Australian accent.
Wed 17/04/2013 12:00:00 / Read More »Samsung mixing sport and culture with Opera House sponsorship
Samsung Electronics has a strong global heritage in sports marketing, having originally sponsored the Sydney Roosters and the Essendon Bombers. In a change of pace from this fast-paced world, Samsung is now Opera House's biggest supporter.
Fri 12/04/2013 12:00:00 / Read More »Space & Walkmans & Bowie & Sony
Following on from UnderCurrent's recent hat doff to Samsung, another has spotted another TVC that originally bypassed its (apparently decreasing) eagle eye...
Mon 08/04/2013 12:00:00 / Read More »Retail Q&A: Will premium TVs really generate sales this year?
While the major brands market their latest and greatest flat panel TVs, Current.com.au sat down with two retailers to get inside knowledge on the category from the retail front line. So, are the new bigger screens all they're cracked up to be?
Mon 08/04/2013 12:00:00 / Read More »Samsung's rarely bearable washing machine...
It's taken UnderCurrent a few months to find this gem from Samsung: a washing machine advertisement that doesn't need any hipster mocking to amuse and entertain
Fri 05/04/2013 12:00:00 / Read More »Appliance Retailer magazine hits shelves with all the big industry news
The April edition of Appliance Retailer magazine is set to hit retailers this week, bringing with it plenty of insights on the electrical retailing industry, the newest products due in stores and the major trends in appliances.
Thu 04/04/2013 12:00:00 / Read More »Samsung's new appliances launch in Australia with new form factors
Samsung has announced the first new products in its home appliance range that will appear in retail over the coming months, with several "biggest on the market" innovations as well as compact products for those short on space.
Wed 03/04/2013 12:00:00 / Read More »Leading Appliances launches website, reveals 'Preferred Suppliers'
Leading Appliances today launched its new website, one day after it began trading officially. Leading Appliances is home to around 60 former Retravision members, primarily located in regional areas in Australia's eastern states.
Tue 02/04/2013 12:00:00 / Read More »Special Feature: Why experiential marketing matters for retail
As brands start to rethink their approach to marketing and move away from traditional media such as television and print, brand roadshows and experiential displays are more important than ever to help sell the retail story.
Wed 20/03/2013 12:00:00 / Read More »Samsung Galaxy S 4: Feature wrap-up, availability and first impressions
Hours after the global unveiling of the Samsung Galaxy S 4 in New York, Australian telcos are already hoping to snag pre-orders for the device. But what does the new smartphone really offer retailers and consumers?
Fri 15/03/2013 12:00:00 / Read More »Retravision Northern's negotiation failure with insurers fast-tracked demise
The failures of Retravision Northern and Western to negotiate a slow transition from central accounting to direct accounting hastened the demise of individual members, internal company documents show.
Fri 15/03/2013 12:00:00 / Read More »Samsung Melbourne Store opening single web page image gallery
Current.com.au visited the Highpoint Shopping Centre in Melbourne today for the official opening of Samsung Australia's second Experience Centre. Check out what it looks like in our single web page image gallery.
Thu 14/03/2013 12:00:00 / Read More »New Melbourne Samsung store applies lessons learnt from Sydney experience
A bigger footprint and more products on display mark Samsung's expansion of its Experience Store concept into Melbourne. These were two of the key learnings from its Sydney centre, which is performing well.
Thu 14/03/2013 12:00:00 / Read More »Confidence and clean air needed to optimise LG Optimus G uptake
LG Australia's biggest move in mobile phones since importing Mr Big in 2008 began yesterday when its new flagship handset, the Optimus G, went on sale exclusively through Telstra.
Wed 13/03/2013 12:00:00 / Read More »Smart Cameras need demonstrations to maximise sales: Samsung
Samsung has outlined its digital imaging retail strategy for 2013, with the brand set to focus on connectivity and image sharing as one of the key selling points for its new camera line-up.
Tue 12/03/2013 12:00:00 / Read More »Samsung launches Wi-Fi camera as part of broader connected imaging strategy
Samsung has showed off its new mid-range connected camera for the first time in Australia today, unveiling the Wi-Fi enabled WB250F compact camera, which forms part of the brand's new Smart Camera 2.0 range.
Tue 12/03/2013 12:00:00 / Read More »In pictures: Samsung's 2013 TV and AV line-up
What products are set to hit retail stores in 2013 and what will consumers be choosing when they buy TV and home theatre products this year? Current takes a look at what Samsung has on offer before it arrives in Australia...
Thu 07/03/2013 12:00:00 / Read More »'The BMW of TVs': Samsung UHD TV coming mid-year with new Smarts
Samsung hopes to bring unleash a bit of "wow factor" with the launch of its new Ultra HD TV, set to go on sale locally in "late June, early July". The brand is also launching a new Smart interface, with something special just for Australians.
Wed 06/03/2013 12:00:00 / Read More »New products and local development: Samsung's appliance focus for 2013
As brands look to make their mark on the home appliance category in 2013, what are the major product launches that Samsung has planned, and what is the brand doing to position itself as an industry leader?
Tue 05/03/2013 12:00:00 / Read More »Samsung regional forum: What's in it for Australian retailers?
As the global product launch cycle increases in pace and the major brands try to set themselves (and their products) apart, Samsung has used its regional forum to bring a local focus to its range and to bring innovation to the premium end.
Fri 01/03/2013 12:00:00 / Read More »Galaxy Note 8.0 set to boost Samsung mobile line-up
After selling more than 30 million Galaxy S III smartphones worldwide, Samsung is set to boost its already successful Galaxy mobile range with the "world's first" 8-inch tablet, the Galaxy Note 8.0.
Wed 27/02/2013 12:00:00 / Read More »Samsung 'reinforces' NaviBot range with new CornerClean vacuum
Following the launch of the entry-level NaviBot Lite, Samsung showed off the newest addition to its floorcare line-up in Jakarta today - the NaviBot CornerClean. With special pop-out brush arms, it is specifically designed to reach difficult corners.
Wed 27/02/2013 12:00:00 / Read More »Samsung focuses on local market at appliance and electronics launch show
Following CES in Las Vegas last month, Samsung has used its Asia Pacific regional forum in Jakarta to announce the launch of new appliances and CE products for Australia, firming up its commitment to retailers in the local market.
Wed 27/02/2013 12:00:00 / Read More »Canon and Panasonic top Canstar camera ratings, despite smartphone dominance
Consumer ratings group Canstar Blue has ranked Australia's preferred compact and DSLR camera brands, with Canon and Panasonic coming out on top. But there is a growing trend towards opting for a smartphone instead.
Mon 25/02/2013 12:00:00 / Read More »Breville applies for THE SMART OVEN trademark, joins Samsung and Electrolux
The Breville Group today lodged a trademark application with IP Australia for "THE SMART OVEN" (their caps), joining Electrolux and Samsung in official attempts to trademark near identical phrases.
Tue 19/02/2013 12:00:00 / Read More »Samsung and SodaStream join forces for unique refrigerator
In an interesting crossover in the world of small appliances and whitegoods, Samsung's American subsidiary has announced a new collaboration with SodaStream to produce a refrigerator with an in-built sparkling water dispenser.
Fri 15/02/2013 12:00:00 / Read More »Two thirds of Australians to have access to 4G by June: Telstra
After announcing an increase in half-yearly profits today, Telstra confirmed it has now sold 1.5 million 4G devices and has plans to provide 4G access to two thirds of the Australian population by mid-2013.
Thu 07/02/2013 12:00:00 / Read More »Changhong targeting Sydney's west with sponsorship of Parramatta Eels
Chinese TV and appliance brand Changhong has announced its first major sports sponsorship, a partnership for 2013 with the Parramatta Eels in the NRL.
Wed 06/02/2013 12:00:00 / Read More »Super Bowl technology ads: BestBuy, BlackBerry, Samsung & SodaStream
Super Bowl XLVII is not only the premier NFL event for 2013, it's also the single biggest advertising cornucopia of the year. Here are the pick of the tech ads
Mon 04/02/2013 12:00:00 / Read More »Get ready for the year's biggest tech ads, served up in one big Super Bowl
Next Monday is going to be all about Ravens, 49ers, the Harbaugh rivalry and good ol' fashioned football. But for the big tech brands, it's all about advertising. As UnderCurrent gears up for the big day, some brands are getting in early.
Fri 01/02/2013 12:00:00 / Read More »Sony diversifies into a new category with Baby Monitor
Sony is set to diversify its product portfolio and challenge the likes of Uniden and Philips with the launch of a new video digital baby monitor, the first of its kind for the Japanese AV brand.
Tue 29/01/2013 12:00:00 / Read More »Is BlackBerry 10 the end of the beginning or the beginning of the end?
Research In Motion has achieved what it always wanted: anticipation for its BlackBerry 10 launch this Thursday morning matches that of an Apple launch and outstrips any press event by Samsung, Nokia or Motorola.
Tue 29/01/2013 12:00:00 / Read More »Full list of retailers that displayed Samsung's Bubble Wash video
The ACCC today released the full list of retailers that displayed the Samsung Bubble Wash video that resulted in the ACCC investigating the Korean supplier for a possible breach of the Australian Consumer Law.
Mon 21/01/2013 12:00:00 / Read More »ACCC bursts Samsung's Bubble Wash over in-store video claims
Samsung Electronics Australia has today made court enforceable undertakings to the ACCC regarding how it represents the energy savings of its Bubble Wash washing machines compared to other laundry appliances.
Mon 21/01/2013 12:00:00 / Read More »UnderCurrent's lighter side of CES: Suitcase & Transparent TVs, Nokia and more
Crazy TVs, a fallen giant, creative business models and a great brand name all shine in UnderCurrent's lighthearted wrap of Day 2 at the 2013 International CES.
Thu 10/01/2013 12:00:00 / Read More »UnderCurrent's lighter side of CES: Sony, Samsung, Marley and more
UnderCurrent thoroughly enjoyed its first day of the 2013 International CES! There was plenty of fodder for its lighthearted and at times cynical look at the electronics industry.
Wed 09/01/2013 12:00:00 / Read More »Big brands spend big to brand every inch of Las Vegas Convention Centre
The walls around the Las Vegas Convention Centre (LVCC), home of the 2013 International CES, have made for great media for the major tech brands to promote their new wares to the trade.
Tue 08/01/2013 12:00:00 / Read More »Samsung unveils massive Ultra HD TVs, OLED, LED and new Smart Hub
Samsung Electronics today unveiled two new Ultra HD TVs, including a monster 110-inch model, a new 55-inch OLED TV, and a new range of Smart LED TVs. All of Samsung's new Smart TVs will run the new Smart Hub interface.
Tue 08/01/2013 12:00:00 / Read More »Pregame: Sony picks 10 top trends ahead of CES press conference
Ahead of its afternoon press conference at CES, Sony Australia has identified 10 trends to watch out for at the 2013 conference. Will Sony's products live up to its own predictions?
Mon 07/01/2013 12:00:00 / Read More »Top 10 Biggest Digital Stories of 2012
The most popular digital stories on Current.com.au in 2012 were a real mixed bag. We've got all the regulars competing for the top spot and a couple of surprise packets filling out the bottom half of the Top 10.
Tue 18/12/2012 12:00:00 / Read More »Editor's Picks for Best Digital Products of 2012: Eyes, Rs, Phabs and U
The December issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Digital Products of 2012. We'll be featuring these winners as we build up to honour the 2012 Digital Product of the Year. Here is Part Five.
Fri 14/12/2012 12:00:00 / Read More »Click and compare: Just how price competitive is JB Hi-Fi Home?
Following the launch of JB Hi-Fi Home's appliance retailing website, Current.com.au took a look around at what the major retailers are offering, and how JB's prices compare.
Tue 11/12/2012 12:00:00 / Read More »Welcome to Everland, the Samsungiest theme park in the world!
You know you've made it as a consumer electronics brand when you have massive global sales, a strong consumer following and your very own Korean theme park. But UnderCurrent suspects only Samsung ticks all three boxes...
Wed 05/12/2012 12:00:00 / Read More »More consumers switching to laptops, but Apple still the favourite
More than half of Australian consumers who have recently bought a computer from retail have made the switch to a laptop, and Apple is still ranking the favourite amongst the brands according to new research from Canstar Blue.
Tue 04/12/2012 12:00:00 / Read More »Samsung's whitegoods boss talks new products and the challenges ahead
In part two of this special Q&A, Current.com.au talks to Samsung about the successes of 2012, its product pipeline for 2013 and what challenges retailers can expect in the appliance category next year.
Tue 04/12/2012 12:00:00 / Read More »Samsung's whitegoods boss talks connected appliances and retail strategy
In part one of this special Q&A, Current.com.au talks to Samsung about its new Wi-Fi Refrigerator and Air Conditioners, how connected appliances should be sold and what the future of the connected home will look like.
Mon 03/12/2012 12:00:00 / Read More »Hands on with the Samsung Galaxy Camera: Image Gallery
With the new Samsung Galaxy Camera hitting retail stores next week, Current.com.au took the new connected device out for a spin, testing out the shooting modes and pre-loaded picture filters on the camera. Here are our photos...
Fri 30/11/2012 12:00:00 / Read More »After 5 million Note II sales, Samsung has high hopes for Galaxy Camera
The Android-driven, app-focused, 3G-connected Samsung Galaxy Camera is set to hit local retailers next week, bringing a "new category" to digital imaging, and the prospect of growth for retailers.
Tue 27/11/2012 12:00:00 / Read More »'Samsung and Sony have Apple envy', claims leading photography retailer
That's just one of interesting insights from the Melbourne photography retailer kicking goals with high service levels, a great range and minimal discounting.
Thu 22/11/2012 12:00:00 / Read More »Editor's Picks for Best Appliances of 2012: sucked, slurped and stalked
The November issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Appliances of 2012. We'll be featuring these winners over the coming days as we build up to honour the 2012 Appliance of the Year. Here is Part Four.
Tue 20/11/2012 12:00:00 / Read More »Samsung unveils pricing for Note II, Galaxy Camera & Smart PC series
Two months after being launched at the IFA trade show in Berlin, Samsung has announced Australian availability and pricing for its newest raft of products, including the Galaxy Note II, Galaxy Camera and Smart PC series.
Thu 15/11/2012 12:00:00 / Read More »From apples to apps: Samsung brings Wi-Fi Refrigerator to Australia
After first being unveiled in a quiet corner of the Korean brand's stand at IFA, Samsung has brought the new Smart Series Wi-Fi enabled Refrigerator to the Australian market.
Thu 15/11/2012 12:00:00 / Read More »French chef Guillaume Brahimi signs first brand endorsement with Tefal
French-Australian chef Guillaume Brahimi has joined Jamie Oliver in promoting Tefal cookware products after brand owner Groupe SEB signed a partnership with the restaurateur.
Thu 01/11/2012 12:00:00 / Read More »Influencers, not users, are the key to Windows Phone 8 global domination
Windows Phone 8 will soon be the most popular mobile operating system in the world. That's the message UnderCurrent overheard at the launch today of Microsoft's new mobile operating system and the handsets that run it.
Tue 30/10/2012 12:00:00 / Read More »Samsung's road map for Australian appliances and the connected home
As Samsung releases a new range of refrigerators to the Australian market, the head of the company's home appliance division talks about future products, Australian consumer needs and the rise of the connected home.
Tue 23/10/2012 12:00:00 / Read More »Samsung launches new bottom-mount refrigerator range
As consumers start to think about summer entertaining and keeping cool, Samsung has launched a new range of sleek bottom-mount refrigerators. We have all the details retailers need to know about the new line-up.
Mon 22/10/2012 12:00:00 / Read More »Samsung appoints new head of IT division
Samsung Electronics Australia has announced the appointment of a new director for its IT division, who joins the company after more than 20 years in the industry.
Wed 17/10/2012 12:00:00 / Read More »Beyond the mother glass: TV technology at TCL Part 1
In part one of this special feature, Current.com.au speaks exclusively to the global head of sales for TCL about the big players in TV manufacturing and how the brand is innovating to bring customers what they want.
Mon 15/10/2012 12:00:00 / Read More »Smartphones have not impacted camera market claims leading dealer
Although smartphone manufacturers are constantly promoting the imaging quality of the various handsets on the market, one retailer does not believe camera phones have had the significant impact on the market that was originally expected.
Fri 05/10/2012 12:00:00 / Read More »Changhong looking to emulate Korean success with new Smart TV range
With a new marketing campaign and two new Full HD Smart TVs, Changhong is hoping to make some serious inroads into the Australian market - something the Chinese brands have struggled with so far.
Wed 03/10/2012 12:00:00 / Read More »Important AFL and NRL Grand Final and Labour Day industry news
A lot is happening in Australia this weekend with grand finals in the two major codes and a Public Holiday in some states on Monday 1 October 2012. We have everything you need to know all in one place.
Fri 28/09/2012 12:00:00 / Read More »Under a blood red Galaxy S III
Samsung's new garnet red Galaxy S III smartphone caught the eye of UnderCurrent when it visited the Sydney Experience Centre earlier today.
Tue 25/09/2012 12:00:00 / Read More »Top 10 craziest, outrageous and awesomest products at Grand Designs Live
It's not just the big appliance brands enjoying their day in the sun at Grand Designs Live in Melbourne this weekend - plenty of lesser known brands and even more obscure products are on display. Here are our Top 10 favourites.
Fri 21/09/2012 12:00:00 / Read More »You can't spell iPhone without a queue - Samsung's new taunt
As fanboys and fangirls gear up for the launch of the new iPhone 5, Samsung has taken a swipe at those who wait in line when 'the next big phone is already here'.
Thu 20/09/2012 12:00:00 / Read More »3D is a fad but Toshiba is a winner: Canstar TV ratings
New research from Canstar Blue has found that two thirds of consumers think 3D TV is a fad, while almost half of Australian consumers have 3 or more TVs in their house. In terms of brand rankings, there were also a few surprises...
Tue 18/09/2012 12:00:00 / Read More »Samsung explains unique strategy of super high-end TV panels
Samsung's biggest and most expensive television, the 75-inch ES9000 (RRP $9,499) is now in stores. Unlike the broad merchandising used for the majority of Samsung's TVs, this model has a specificially designed strategy.
Mon 17/09/2012 12:00:00 / Read More »Apple iPhone 5: First at being Second
UnderCurrent is a touch concerned that all these amazing, brilliant, wonderful, revolutionary and resolutionary features on the iPhone 5 may not be that incredible after all...
Thu 13/09/2012 12:00:00 / Read More »September Appliance Retailer magazine the biggest and best read
Where did all those Retravision Southern stores end up? Should there be MEPS on cooking appliances? How do you sell $20,000 appliance installations? What's going on this Christmas? All the answers are in one place...
Wed 12/09/2012 12:00:00 / Read More »Outstanding OLED TVs coming to Harvey Norman this 'November-ish'
OLED TVs should be in Harvey Norman stores around November - and they'll be worth the wait. We speak to the GM who has just witnessed the technology first hand - safe to say he was impressed.
Fri 07/09/2012 12:00:00 / Read More »Pioneer pioneering new meta heights with song about listening to music
UnderCurrent loves a good company song! And this one by Pioneer to promote its new speaker range is just as impressive as the, erm, speakers that the song is about...
Thu 06/09/2012 12:00:00 / Read More »Apple set to open fourth Melbourne Retail Store in booming northwest
Apple Australia will soon be opening its third Melbourne store in the northwestern area of the greater metropolitan region. This store will join existing Apple Retail Stores in Doncaster and Southland.
Fri 31/08/2012 12:00:00 / Read More »Samsung unpacks new Note, Android camera and Windows 8 gear
Ahead of its official press conference at IFA tomorrow, Samsung has held a dedicated "Unpacked" session in Berlin to launch new products, including a new Galaxy Note, an Android-powered camera and Windows Phone 8 mobile devices.
Thu 30/08/2012 12:00:00 / Read More »Countdown to IFA: Stay tuned for exclusive news as it happens
The official launch of the IFA trade show in Berlin is just days away, and suppliers, buyers and industry leaders have begun converging on the city in preparation for the show. We'll be there on the ground with all the news as it happens.
Mon 27/08/2012 12:00:00 / Read More »Samsung store to sell only 21 Samsung SKUs (and no appliances)
Samsung will only sell 21 stock keeping units (SKUs) at its new Experience Store, according to a list provided to media by the company's PR department.
Fri 24/08/2012 12:00:00 / Read More »Samsung Experience Store Opening - how it happened
Samsung held a gala launch for its first Australian retail store last night. The Current.com.au team was there to cover the event minute-by-minute: here's our informative and amusing (hopefully) wrap of the event.
Wed 22/08/2012 12:00:00 / Read More »Quietly recycling Kogan the ultimate ironicist?
UnderCurrent wonders how the most publicity hungry importer of TVs could be so shy to discuss the one genuinely newsworthy thing he's done in a long time.
Wed 22/08/2012 12:00:00 / Read More »Samsung gears up for IFA with an esoteric tech teaser
Do you like teaser videos that get you excited about new products without telling you too much? Then let this German director get you geared up for Samsung's IFA launch (either that or he has a new short film for the Venice Film Festival).
Tue 21/08/2012 12:00:00 / Read More »'Performance and simplicity': Samsung unveils new printer range
Samsung has unveiled six new additions to its printer range, targeted at home, SOHO and SMB users. The printers feature a number of new features, including technology to reduce spotting and smudging.
Thu 16/08/2012 12:00:00 / Read More »LG's Door-in-Door French Door Fridges to open wallets (and doors)
LG tapped up some celebrity power to launch its new Door-in-Door French Door refrigerator range this morning. This is a great fridge for people who don't realise how much they need another door in the door of their kitchen cold box.
Thu 16/08/2012 12:00:00 / Read More »Samsung opening first direct to consumer store in heart of Sydney
Samsung Electronics Australia will open its first local "Experience Store" later this month, marking the first retail direct-to-market venture by the local subsidiary. Predictably, the store is located close to the Apple store.
Thu 16/08/2012 12:00:00 / Read More »Aussie TV market in good shape claims Samsung at launch of enormous TV
The Australian flat panel TV market is actually performing well and average sales prices are steady, claimed Samsung at the launch last night of its biggest ever TV. Not everyone agrees with this view, however.
Wed 15/08/2012 12:00:00 / Read More »JB Hi-Fi banking on OLED, 4G, iPhones and Nintendo for continued growth
JB Hi-Fi has today revealed where it sees new growth opportunities in the months leading up to Christmas. TVs, tablets, gaming consoles and cameras are at the fore in JB's planning.
Mon 13/08/2012 12:00:00 / Read More »Acer races to the brand ambassador lead with Sally Pearson deal
Acer has raced ahead, with its spokeshurdler Sally Pearson celebrating her win in the Women's 100 Metre Hurdles by using an Acer laptop - at least that's what UnderCurrent was told.
Fri 10/08/2012 12:00:00 / Read More »Samsung New Zealand relocating head office
Samsung Electronics' New Zealand head office is set to move to new premises in Northcote, Auckland, on 18 August 2012.
Thu 09/08/2012 12:00:00 / Read More »Gold, Silver and Bronze in Olympic branding race revealed
Which big money brand ambassadors are doing their benefactors proud in London right now? UnderCurrent identifies one doing a great job, one doing well and one who is hardly living up to expectations.
Mon 06/08/2012 12:00:00 / Read More »Samsung offers $100 MasterCard with PC and Slate purchases
Samsung has launched a gift-with-purchase promotion for products in its Series 7 Slate PC and Series 5 Ultrabook ranges. Consumers who purchase one of the selected models will receive a Citibank MasterCard charged with $100.
Mon 06/08/2012 12:00:00 / Read More »Wi-Fi Ready? TV Set? No! Five big TV brands agree to ACCC action
Sony, Panasonic, LG, Samsung and Sharp have all agreed to clarify the promotional material for their smart or IPTVs and connected Blu-ray players after complaints to the ACCC over the term 'Wi-Fi ready' being potentially misleading.
Fri 03/08/2012 12:00:00 / Read More »Preview: Weird and wonderful products at IFA 2012
Every year, the big appliance and consumer electronics brands show off their hottest products at the IFA trade show in Berlin, and every year the show's ambassador, Miss IFA, is there to make those products look good.
Tue 31/07/2012 12:00:00 / Read More »Shooting an Apple off the head of the Olympics
It was hard to work out which companies had paid a fortune to sponsor the Olympics last night, when an invader brand made a surpise appearance at the shooting despite no financial stake in the Games.
Tue 31/07/2012 12:00:00 / Read More »Big names in appliances counted as Australia's most trusted brands
Sony, Westinghouse, Breville and Dyson have been voted as some of Australia's most trusted brands, according to the Reader's Digest 2012 Trusted Brands rankings, while Bunnings has been deemed an Australian icon.
Thu 26/07/2012 12:00:00 / Read More »Full list of winners from the 2012 Australian International Design Awards
The Deepsea Challenger Submarine used by James Cameron to plumb the depths of the Mariana Trench won the top award, while there were also nods for Breville, Philips, Samsung, Tefal and Miele.
Fri 20/07/2012 12:00:00 / Read More »Design Language: The Fall and Rise of the Australian International Design Awards
In this special feature, we look at the history of Australian International Design Awards. From the height of fashion in the 1960s to its 1990s malaise, the Design Awards have had a rocky existence.
Thu 19/07/2012 12:00:00 / Read More »TEAC joins the big guns at DHL for recycling, plus updated scorecard
TEAC has joined Sony, Samsung and LG in appointing DHL Supply Chain as its recycling partner under the National Television and Computer Recycling Scheme.
Tue 17/07/2012 12:00:00 / Read More »Foxtel on Samsung Smart TV interface revealed
Samsung has released some images showcasing the Foxtel interface on its Smart TVs. Announced just in time for the 2012 Summer Olympics in London, Samsung TVs can now show selected Foxtel programming for an additional fee.
Mon 16/07/2012 12:00:00 / Read More »It's hip to be rectangular, but Samsung's tablets are still 'not cool'
Samsung has a bitter tablet to swallow, with a judge in the UK ruling that the Galaxy Tab does not infringe the design patent of the Apple iPad, mostly because the iPad is just so much cooler.
Tue 10/07/2012 12:00:00 / Read More »Samsung global sales estimate up $6 billion on 2011
Samsung Electronics has announced its global earnings estimate for Q2 of the 2012 fiscal year, estimating sales of approximately 47 trillion Won (AUD $40 billion) and an operating profit of 6.7 trillion Won (AUD $5.7 billion).
Mon 09/07/2012 12:00:00 / Read More »LG signs on with DHL for TV recycling, plus updated scorecard
DHL Supply Chain has today announced its third major partner under the National Television and Computer Recycling Scheme, with LG Electronics joining Sony Australia and Samsung Electronics Australia.
Mon 02/07/2012 12:00:00 / Read More »New Fujifilm photo album kiosk makes use of Samsung's 40-inch table tablet
Fujifilm today demonstrated the new self-service photo printing booth that it is set to roll out in retail stores, such as partners Harvey Norman and JB Hi-Fi, which will utilise the new Samsung SUR40 with Microsoft PixelSense.
Thu 28/06/2012 12:00:00 / Read More »Leaked TV sales figures reveal interesting results for brands big and small
UnderCurrent has come across the TV sales figures by brand for May 2012. Normally a closely guarded secret, these figures offer a rare insight into the flat panel TV market.
Thu 28/06/2012 12:00:00 / Read More »New Panasonic president booked for opening 2013 CES keynote
Panasonic's new president, Kazuhiro Tsuga, has been booked to deliver the opening keynote at the 2013 International CES in Las Vegas, indicating that the Japanese electronics giant will have something special to announce at the show.
Thu 28/06/2012 12:00:00 / Read More »Samsung signs on with DHL for recycling, plus updated scorecard
DHL has signed up its second manufacturing partner, Samsung Electronics Australia, for recycling services under the National Television and Computer Recycling Scheme. Samsung joins Sony Australia in the DHL recycling stable.
Tue 26/06/2012 12:00:00 / Read More »Bush Australia employee selected for Australian Olympic team
Panasonic, Samsung and Acer can have all the Olympics sponsorship they want, as Bush Australia is sending an actual athlete to the 2012 Summer Olympics in London.
Thu 14/06/2012 12:00:00 / Read More »Panasonic moves further into appliance market with targeted refrigerator range
Panasonic yesterday expanded its home appliance range with the launch of a targeted range of bottom mount refrigerators, which are priced and featured to compete with LG, Samsung and Fisher & Paykel.
Thu 14/06/2012 12:00:00 / Read More »Samsung partners with Wallabies, Test Rugby & Super Rugby
Samsung has announced it will partner with the Qantas Wallabies until 2015, in a deal that includes match signage, digital rights and player appearances, all aimed at "intensifying" the brand's relationship with consumers.
Wed 06/06/2012 12:00:00 / Read More »Panasonic providing 16,244 pieces of Olympic equipment as it seeks World Peace
In addition to outlining how Panasonic will record and project the action from the 2012 London Olympics, the Japanese company has also outlined its vision for World Peace.
Thu 31/05/2012 12:00:00 / Read More »Samsung reinforcing investment in retail channel for the Galaxy S III
It was a lavish affair at the Galaxy SIII smartphone launch today, with Samsung keen to show off all the features on its new "hero" device. Current.com.au spoke to the team about the phone, and how it will perform on the retail floor.
Thu 31/05/2012 12:00:00 / Read More »Insurance drain forces Retravision to move to individual store accounting
In a major change to its business model, Retravision WA and Retravision Northern will soon move from central billing to individual store accounts. This comes after serious restrictions were placed on the groups by insurance companies.
Wed 30/05/2012 12:00:00 / Read More »David Beckham scores a goal for tenuous product placement!
Nothing says "buy our new device" like a famous soccer player showing just why he's so much better at life than you are. But at least you can use the same Samsung product (although his is no doubt prettier than yours).
Mon 28/05/2012 12:00:00 / Read More »Sony and Whirlpool reopen supply lines in positive move for Retravision
Sony and Whirlpool have joined Samsung in reopening supply with Retravision WA and Retravision Northern after suspending the pair in the wake of Retravision Southern's voluntary administration, internal documents reveal.
Fri 25/05/2012 12:00:00 / Read More »Samsung switches focus to booming robot market with NaviBot S model
The popular technology in Samsung Galaxy-branded tablets and smartphones is now enhancing one of the most boorish chores in the house - vacuuming. We have all the stats from this high-growth category.
Fri 25/05/2012 12:00:00 / Read More »Miele and Breville in front as appliances and electronics dominate Design Awards
The appliance and consumer electronics industry is once again well-represented in the list of finalists for the Australian International Design Awards. In the Consumer category, Miele and Breville each scored three nominations.
Fri 25/05/2012 12:00:00 / Read More »Retravision WA and Northern placed 'on hold' by major suppliers
The repercussions from Retravision Southern's voluntary administration are now being felt across the 'business as usual' WA and Northern groups, with several major suppliers placing the two groups on hold.
Wed 23/05/2012 12:00:00 / Read More »From $17,000 to $1,000: A Decade Of Plasma
The average cost of a plasma TV in 2003 was $10,156. Back then, plasma TVs ranked fifth on the list of Top Digital Product Categories. Plasma TVs is now number four on that list, though the average sales price has dropped 90 per cent to $1,030.
Tue 22/05/2012 12:00:00 / Read More »Samsung to launch Galaxy S III smartphone in Sydney on 31 May??
We do know Samsung is launching something - and we're guessing (not believing) it's the Galaxy S III - but we'll leave it up to our readers to draw their own conclusions from the invite in this story.
Thu 17/05/2012 12:00:00 / Read More »BlackBerry maker RIM's Wake Up silence leaves only unanswered questions
Research In Motion has refused interview requests to discuss its much publicised and criticised Wake Up campaign for its BlackBerry devices. Here are the questions we have sent RIM regarding this activity.
Thu 10/05/2012 12:00:00 / Read More »Toshiba ups the ante with sci-fi inspired ambient dance anthem
Today's instalment of company songs is even better than Panasonic's and Samsung's: Japanese company Toshiba don't just have a company song, it has a company film.
Thu 10/05/2012 12:00:00 / Read More »Last chance to submit for Online Retail Industry Awards
Australian retailers are being invited to submit for the Online Retail Industry Awards (ORIAs), an event that recognises the achievements of businesses in e-commerce. Last year's winners included Dick Smith and Appliances Online.
Thu 10/05/2012 12:00:00 / Read More »Nokia to preview Lumia 900 and 610 smartphones next week
Amid the excitement surrounding Samsung's Galaxy S III announcement, the insufferable 'iPhone 5' speculation and the intrigue of BlackBerry's Wake Up campaign, Nokia has been quietly preparing to launch the new Lumia 900 and 610 models.
Thu 10/05/2012 12:00:00 / Read More »Samsung's theme song is great for Korean Karaoke
Samsung's company song is a belter: it explains why you can fly higher with the use of smartphone or French Door Fridge - and the lyrics are on the music video so you can sing along.
Wed 09/05/2012 12:00:00 / Read More »Here's looking at you: First peek at the Samsung Galaxy S III
Samsung unveiled the new Galaxy S III smartphone in London overnight, boasting a bigger screen, a design inspired by nature, plus a range of new features including face, eye and voice recognition and more ways of connecting.
Fri 04/05/2012 12:00:00 / Read More »Electrolux, Samsung and F&P top Canstar Blue washing machine ratings
Canstar Blue has released results from its latest washing machine satisfaction survey, with Electrolux taking out top rank in the Front Loader category, and Samsung and Fisher & Paykel sharing honours in the Top Loader category.
Fri 04/05/2012 12:00:00 / Read More »BlackBerry maker RIM's Wake Up campaign the best marketing event of 2012
After incorrectly attributing the Wake Up marketing campaign to Samsung, media outlets raced to see who could criticise RIM the most, rather than realising just how successful this campaign had been.
Wed 02/05/2012 12:00:00 / Read More »April is the coolest month at Current.com.au: our biggest stories
Nobel Prize winning poet and the doyen of transatlantic literature TS Eliot was wrong when he wrote that April is the cruellest month, with Current.com.au continuing to grow its readership with a slew of exclusives, features and interviews.
Wed 02/05/2012 12:00:00 / Read More »Samsung denies (sort of) the bizarre Wake Up campaign against Apple
Samsung Electronics Australia has this afternoon issued a carefully worded statement that essentially denies any involvement in the bizarre Wake Up guerilla campaign that has emerged over the last fortnight.
Mon 30/04/2012 12:00:00 / Read More »Samsung's stellar treasure hunt solved: The New Galaxy S III
Samsung was playing the trickster overnight, sending fans on a hunt to find out details about its newest Galaxy launch (rumoured to be the Galaxy S III). We've done the hard work for you, and spotted a few pop culture references too.
Tue 24/04/2012 12:00:00 / Read More »Samsung appoints new director of IT Division
Samsung has announced the appointment of a new IT Division director, Tony Ignatavicius. Formerly of Synnex Australia and HP, Ignatavicius will be responsible for Note PCs, printers, monitors and large format displays.
Fri 20/04/2012 12:00:00 / Read More »Samsung unveils new LED TV range, with a promise to consumers
Samsung unveiled the new additions to its Smart TV line-up in Sydney overnight, using the event to announce a departure from LCD, a focus on "four pillars" of strength, and a unique value-add to bring education to consumers.
Wed 18/04/2012 12:00:00 / Read More »All the Mother's Day promotions all in one place
Mother's Day is just around the corner and, like most years, the appliance brands are competing for the maternal dollar with a number of very alluring promotions. Here are all the 2012 Mother's Day consumer promotions in one place.
Tue 17/04/2012 12:00:00 / Read More »Bosch & Samsung Mother's Day promotions
As retailers prepare for Mother's Day, the promotions continue to come thick and fast, with Bosch and Samsung the latest offer consumers a range of rewards and prizes.
Fri 13/04/2012 12:00:00 / Read More »Outlook not so good: Sony profit slump to be greater than expected
Just one day after Samsung announced a doubling of expected profits, Sony has revised its financial estimates for the past year, projecting a net income loss of AUD $6.27 billion.
Wed 11/04/2012 12:00:00 / Read More »Samsung predicts a noteworthy doubling of profits
Samsung Electronics has announced its earnings guidance for the first quarter of 2012, with the Korean company predicting a year-on-year doubling of profits.
Tue 10/04/2012 12:00:00 / Read More »Our five biggest stories from our biggest ever month
March 2012 was a record month for Current.com.au, with our highest ever number of unique views and page visits. From here on, at the start of each month, we'll look back on what the most read stories were from the previous month.
Wed 04/04/2012 12:00:00 / Read More »Fujitsu General is still Australia's favourite air
Fujitsu General has taken out top gong in a recent Canstar Blue survey on air conditioners, outstripping other brands in every key category. The survey also showed that more than half of consumers value energy efficiency in their air con.
Tue 27/03/2012 12:00:00 / Read More »For the love of speed! Which 4G device is right for you
There are now five 4G devices on the market to access Telstra's new super-fast network. Here's our guide to which of these is best for your needs.
Tue 27/03/2012 12:00:00 / Read More »Telstra & Samsung team up to launch new Galaxy S II 4G smartphone
The 4G evolution has continued today with Telstra and Samsung jointly launching the new Galaxy S II 4G smartphone. This is Samsung's first 4G-capable smartphone and its second 4G device overall, after the launch of the Galaxy Tab 8.9 4G.
Mon 26/03/2012 12:00:00 / Read More »Ex-Samsung marketer Lambro Skropidis crosses Korean divide to join LG
Former Samsung head of marketing Lambro Skropidis will start at LG Electronics on Monday 26 March 2012. Skropidis resigned from Samsung Electronics Australia in December 2011 after three years in at the company.
Fri 23/03/2012 12:00:00 / Read More »Telstra launches long-awaited 4G LTE mobile Wi-Fi hotspot
Telstra has this morning unveiled Australia's first dedicated 4G mobile Wi-Fi hotspot. This is Australia's fourth 4G device, after the Telstra USB 4G dongle, the HTC 4G smartphone and the Samsung Galaxy Tab 8.9 4G tablet.
Wed 21/03/2012 12:00:00 / Read More »Apple admits new iPad falls far short of the 4G
It's rare to see Apple backed into a corner, but after a week of confusion, the local office has started to make it clearer that the new iPad Wi-Fi 4G is not a 4G tablet at all (in Australia).
Thu 15/03/2012 12:00:00 / Read More »Not just an in-between: Samsung launches hybrid Galaxy Note
Samsung launched its new Galaxy Note last night, showcasing a range of native apps and features that make this device much more than just the awkward tween of the mobile telecommunications world.
Wed 14/03/2012 12:00:00 / Read More »Absolutely phablet: a sneak peek at Samsung's new Galaxy Note
It's not quite a smartphone and it's not quite a tablet. Samsung is set to launch its newest device in Sydney tomorrow night, and with it comes a strange new tech term to get your head around...the phablet.
Mon 12/03/2012 12:00:00 / Read More »Start sweating sponsors: the NRL is back!
What do WOW Sight & Sound, Harvey Norman, Telstra, Vodafone, De'Longhi, Kenwood and Trend Micro have in common? They all love their rugby league!
Thu 01/03/2012 12:00:00 / Read More »Samsung launches Australia's first Galaxy Tab for Telstra 4G network
Following the launch of Australia's first 4G smartphone in January, Telstra and Samsung have announced the launch of the first tablet in Australia to utilise the country's 4G LTE network.
Tue 28/02/2012 12:00:00 / Read More »Samsung partners with swimmer James Magnussen for Olympics
With the 2012 London Olympics just over five months away, Samsung has announced a sponsorship deal with Australian gold medal hopeful James 'The Missile' Magnussen, who will promote the brand through advertising and appearances.
Mon 20/02/2012 12:00:00 / Read More »Australian International Design Awards open for entries, Sydney event confirmed
Entries are now open for the 2012 Australian International Design Awards. The appliance and electronics industries have a strong association with these awards, consistently dominating the nominations and wins.
Wed 08/02/2012 12:00:00 / Read More »I believe in...Samsung advertisements that keep it simple
Samsung's latest Galaxy Note ad is an exercise in excess, but what else would you expect for a prime-time commercial airing during America's Super Bowl?
Wed 08/02/2012 12:00:00 / Read More »From music pirate to Rdio star, with Telcos, Twitter and Target in between
After working at Kazaa, Skype, ICQ and AOL, online product maestro Carter Adamson is now the COO of music streamers Rdio. In a broad interview, he discussed music piracy, partnering with telcos, his local rivals and a retail strategy.
Tue 07/02/2012 12:00:00 / Read More »Samsung appoints new corporate marketing director
Samsung Electronics Australia has today announced the appointment of Arno Lenior as marketing director - corporate, replacing former corporate marketing director, Lambro Skropidis.
Tue 07/02/2012 12:00:00 / Read More »Bricks and mortar retailers innovating with online video customer service
One of the biggest hurdles retailers need to overcome when designing an online portal for their bricks and mortar stores is maintaining the same level of customer service on a website as they do in a store. Two companies are doing this well.
Fri 03/02/2012 12:00:00 / Read More »Lining up for Apple products is soooo last year, mocks Samsung
Samsung's advertising battle against Apple continues, with the smartphone manufacturer bringing out more ads in its "Next Big Thing" campaign, mocking die-hard fanboys.
Wed 25/01/2012 12:00:00 / Read More »Samsung joins LG as Wi-Fi appliance pioneers
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Samsung has used CES to launch a new range of smart appliances for the modern home, including a Wi-Fi enabled washer, a combined oven and induction cooktop, and a fridge that manages your groceries for you.
Thu 12/01/2012 12:00:00 / Read More »Not quite a phone, not yet a tablet: Samsung's new Galaxy Note
Samsung used a packed-out presentation at CES yesterday to launch the new Galaxy Note, an oversized smartphone-tablet hybrid with its very own stylus (because "the pen is mightier than the screen").
Wed 11/01/2012 12:00:00 / Read More »Samsung launches Super OLED TV, outlines Smart roadmap
Samsung has used CES to announce a "giant leap forward for the TV industry" with the launch of a new Super OLED flat panel. The company also outlined three new points of focus for its Smart TV range in 2012.
Tue 10/01/2012 12:00:00 / Read More »Best of 2011: Biggest Retail Stories of the Year
Current.com.au is winding up today, but not before we look at the retail stories that got us all talking during 2011. It was a year of new stores, new products and new ways of selling to consumers.
Thu 15/12/2011 12:00:00 / Read More »Stars align for Samsung, with help from the Galaxy: Interview
It's been a tumultuous year for Samsung, with the Galaxy sub-brand making (both good and bad) headlines. But according to the brand's VP of telecommunications, the company now has the momentum for a big 2012.
Thu 15/12/2011 12:00:00 / Read More »Beam me that Sandwich! Samsung's Galaxy Nexus offers a world-first experience
Samsung has launched the world's first smartphone to use the new Android 4.0 Ice Cream Sandwich operating system. It offers speed, connectivity and "a host of new, world class features"...and it's here in time for Christmas.
Wed 14/12/2011 12:00:00 / Read More »JB NOW music streaming service goes live
After much anticipation, JB Hi-Fi's music streaming service, JB NOW, is finally here. Current takes a look at how it all works, what it costs, and what the kids are listening to these days.
Tue 13/12/2011 12:00:00 / Read More »Calling all Galaxy Nexus fans - Samsung's list of ideal consumers
Samsung is launching the Galaxy Nexus smartphone this week - the first device that will use Android's new Ice Cream Sandwich OS. But who will use the device? Samsung provides a curious list...
Mon 12/12/2011 12:00:00 / Read More »It's time: Samsung launches "long-awaited" Galaxy Tab 10.1
Samsung has finally launched the Galaxy Tab 10.1 to the Australian market, after a long legal battle with Apple. Samsung will now be able to sell the device in the busy Christmas sales period, and pre-sales have already begun.
Mon 12/12/2011 12:00:00 / Read More »The future is near: BlackBerry launches campaign to promote NFC
Research in Motion has announced a campaign aimed at educating Australians on the benefits of Near Field Communication (NFC) - a technology that allows for payments or sharing of info with the tap of a smartphone.
Thu 08/12/2011 12:00:00 / Read More »JB NOW music service accepting registrations, reveals pricing and details
JB Hi-Fi is currently accepting expressions of interest for its new JB NOW music streaming service, which will be launching soon. JB has further confirmed that the mobile applications for this service will be released in early 2012.
Tue 06/12/2011 12:00:00 / Read More »If looks could chill: 1 in 4 consumers go fridge appearance over features
23% of consumers choose aesthetics over features when choosing a refrigerator, according to new data from Canstar Blue. The survey also found that Kelvinator was the favourite brand, with the highest consumer satisfaction.
Mon 05/12/2011 12:00:00 / Read More »Samsung wins latest stoush with Apple, Galaxy Tab 10.1 can be sold
Samsung Electronics Australia was the victor today in the Federal Court, with the full bench lifting the preliminary injunction preventing sales of the Galaxy Tab 10.1.
Wed 30/11/2011 12:00:00 / Read More »Samsung appoints new Australian business PR manager
Samsung Electronics Australia has appointed Richard Noble its new PR manager for the Australian business. Noble formerly worked in agency PR, most recently at Professional Public Relations.
Tue 29/11/2011 12:00:00 / Read More »Pioneer and Pure to launch music streaming service for Apple and Android
Pure Australasia, in conjunction with its local business partner Pioneer Australia, will next year launch a subscription music streaming for DAB radios, personal computers, tablets and smartphones.
Mon 28/11/2011 12:00:00 / Read More »Samsung: Nine hour wait for iPhone 4S? And it doesn't even have 4G
Samsung has taken a very amusing swipe at Apple fanboys, releasing an advertisement for its Galaxy S II Android handset that ruthlessly mocks the hipster culture Apple has engendered in its most loyal subjects.
Wed 23/11/2011 12:00:00 / Read More »Overseas Samsung and LG websites exploring new online sales strategy
Samsung and LG are both using their American websites to direct browsers to online stores selling their products. This idea presents an interesting case study in how to transition browsers to sales without selling directly.
Mon 21/11/2011 12:00:00 / Read More »Forget streaming, new BlackBerry BBM Music is all about sharing
BlackBerry has this morning launched its subscription music sharing service. And just like the smartphones themselves, BBM Music is a little bit different.
Thu 03/11/2011 12:00:00 / Read More »Samsung bolstered by smartphones, despite 23% drop in profits
Despite posting a 23% drop in operating profits for the last quarter, Samsung has mobile telecommunications and appliances to thank for mitigating the damage - both categories are booming.
Mon 31/10/2011 12:00:00 / Read More »New Motorola RAZR lives up to the hype of its famous name
Motorola is looking for nostalgic cut through with the relaunch of its famous RAZR mobile phone sub-brand. It has reason to be optimistic.
Fri 28/10/2011 12:00:00 / Read More »Beware of Kogan bearing Galaxy Nexus gifts: the devil is in the detail
Ruslan Kogan's eponymous online store has begun taking orders for the new Samsung Galaxy Nexus, the first smartphone to run Android 4.0, known as Ice Cream Sandwich. But there's a catch...
Thu 20/10/2011 12:00:00 / Read More »Google and Samsung co-launch Galaxy Nexus and Ice Cream Sandwich OS
UPDATED WITH IMAGES: Google and Samsung took the stage in Hong Kong today to launch the Galaxy Nexus smartphone and the new Ice Cream Sandwich operating system.
Wed 19/10/2011 12:00:00 / Read More »iPhone 4S sales reach 4 million in 3 days, despite legal battle with Samsung
Apple has announced that sales for the new iPhone 4S have passed the 4 million mark, despite the fact that Samsung yesterday declared it would be seeking injunctions to prevent the sale of the device in Australia.
Tue 18/10/2011 12:00:00 / Read More »Samsung asks courts to stop 'freeriding' Apple from selling iPhone 4S and iPad 2
Samsung has today filed preliminary injunction motions to stop sales of the Apple iPhone 4S in Australia and Japan. Samsung has also lodged an appeal against the injunction won by Apple last week in the Federal Court.
Mon 17/10/2011 12:00:00 / Read More »Apple wins injunction preventing sales of Samsung Galaxy Tab 10.1
Samsung has said it is "disappointed" with today's Federal Court judgement preventing the company from selling its Galaxy Tab 10.1 in Australian retail stores.
Thu 13/10/2011 12:00:00 / Read More »Apple fanboy's 60-hour job interview... to work in retail
Waiting 60 hours to buy the new iPhone 4S is one thing, but sleeping overnight in the street and braving inclement weather in the hope of getting a job in retail - that's sounds crazy.
Wed 12/10/2011 12:00:00 / Read More »Samsung claims #1 position in Australian smartphone and mobile phone markets
Samsung has claimed the #1 market positions for both mobile phones and smartphones. This announcement was made at the launch of Music Hub last night.
Fri 07/10/2011 12:00:00 / Read More »HD video is Samsung's Smart silver bullet for Music Hub streaming service
Samsung last night joined the burgeoning music streaming cloud crowd with the official launch of Music Hub, a music streaming service for smartphones and a video streaming service for Smart TVs.
Fri 07/10/2011 12:00:00 / Read More »Samsung returns for exclusive Better Homes and Gardens Live partnership
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Better Homes and Gardens Live is back in Sydney this week, with the house and lifestyle show taking over the Showgrounds at Olympic Park this weekend. Samsung is back too, as the home appliance sponsor.
Mon 19/09/2011 12:00:00 / Read More »Kogan selling Apple, Nikon, Canon, Samsung; including Galaxy Tab 10.1
UPDATED WITH APPLE & KOGAN QUOTES: In a major change of strategy, pureplay online retailer Kogan today began selling name brands, with Apple, Samsung, Nikon and Canon all now available.
Wed 14/09/2011 12:00:00 / Read More »Samsung has the happiest consumers, Hisense the best warranty
UPDATED: Samsung TV customers are the most satisfied, with all the major brands also scoring highly in Canstar Blue's customer satisfaction survey results, released this week.
Tue 13/09/2011 12:00:00 / Read More »Samsung recruits new telco and home appliance marcomms managers
Samsung Electronics Australia has welcomed two new marketing communication managers to its local team. Silvia Scholle is the new face of telecommunications, while Sia Andreatidis is looking after home appliances.
Mon 12/09/2011 12:00:00 / Read More »Bosch talks up Masters appliance offering
One of Masters' launch appliance brands is Bosch. We asked the German supplier why it has chosen to go partner with Woolworths' ambition hardware retail venture. Also, we list all the appliance brands currently being sold in the new store.
Wed 07/09/2011 12:00:00 / Read More »Samsung appliances get smart with 6 new high-tech features
Samsung has used the IFA consumer electronics trade show in Berlin to launch a new focus for its appliances, centred on "Smart Innovation in the Home".
Fri 02/09/2011 12:00:00 / Read More »Samsung unveils new smartphone and tablet range, including bizarre Note
Despite being mired in legal wranglings with Apple, Samsung took the stage overnight to reveal its upcoming Android and Bada smartphone range and new tablets. Here is the pick of the new gear.
Fri 02/09/2011 12:00:00 / Read More »Samsung expands Bubble Wash range with washer & dryer combo
Following the successful launch of the Bubble Wash series of washing machines last year, Samsung has added a new combination washing machine and dryer to the range.
Tue 23/08/2011 12:00:00 / Read More »New E3! national sales manager has Samsung and Dick Smith experience
Digital supply chameleon E3! has appointed a new national sales manager with experience on both the supply and retail side of the industry.
Thu 18/08/2011 12:00:00 / Read More »Samsung's new monitor range offers 3D viewing and Smart TV
Samsung's new range of monitors is set to hit stores, including the 3D-capable SA 9 Series, Smart Hub-enabled TA 9 Series and Central Station CA 5 monitors.
Mon 15/08/2011 12:00:00 / Read More »UPDATE: Europe hosts final countdown of this year's top cameras
Canon and Panasonic were among many digital imaging brands that received accolades in this year's European Imaging and Sound Association (EISA) awards.
Mon 15/08/2011 12:00:00 / Read More »Cold hard cashback for Samsung fridge consumers
Samsung is offering up to $200 cash back on selected refrigerators as part of a Celebrate Spring consumer promotion.
Fri 05/08/2011 12:00:00 / Read More »Samsung will release Galaxy tab despite Apple legal action
Following Federal Court proceedings yesterday, Samsung has claimed it will still release a 'tab for the Australian market' despite legal action from Apple claiming the Galaxy Tab 10.1 is an iPad copy.
Tue 02/08/2011 12:00:00 / Read More »Take 10.1 and call me in the morning: Samsung's new Galaxy Tab 10.1
Following the success of the Samsung Galaxy S II smartphone (which just passed the 5 million global sales milestone), Samsung is launching the new Galaxy Tab 10.1 next week.
Mon 01/08/2011 12:00:00 / Read More »Samsung sweeps the series with launch of new notebooks
Samsung has announced additions to its Series 3, Series 4 and Series 6 ranges of notebooks this week - Current.com.au checks the specs.
Fri 29/07/2011 12:00:00 / Read More »AMD computer processors offer 'supercomputer-like performance'
The processor manufacturer AMD has appealed to graphics-hungry technophiles this week, launching a new range of Accelerated Processing Units (APUs) for notebooks, netbooks and PCs.
Fri 29/07/2011 12:00:00 / Read More »Nespresso, F&P and Breville amongst Design Award winners
The 2011 Australian International Design Awards were held in Melbourne on Friday, with Nespresso, Fisher & Paykel and Dyson amongst the winners in the Consumer category.
Mon 25/07/2011 12:00:00 / Read More »Low prices and a unique proposition attract choosy Costco shoppers
It's not just the low prices on TVs that are attracting consumers to Costco warehouses, it's also the incredibly vast range of product lines and the uniqueness winning over new members.
Fri 22/07/2011 12:00:00 / Read More »Navigon offers 30% off navigation apps for Samsung Galaxy devices
Navigon is currently promoting its range of navigation apps for Samsung Android smartphones, with the satellite navigation specialists offering a 30% discount on the price of three dedicated premium GPS apps.
Thu 21/07/2011 12:00:00 / Read More »Nespresso welcomes ex Samsung pro to new commercial manager role
John Ciaglia has joined Nespresso as its new B2C commercial manager, replacing George Garrop, who has transferred to Nespresso's South Korea division.
Tue 19/07/2011 12:00:00 / Read More »Bosch wins Which award, F&P does its Block
Bosch is happy with winning praise for its home appliances while Fisher & Paykel is backing up its Good Food & Wine Show presence with coverage on The Block.
Mon 11/07/2011 12:00:00 / Read More »Samsung Galaxy S II coming to Telstra, Sensational HTC launch
Samsung is predicting warp speeds for internet access on the Galaxy S II when the handset debuts with Telstra on 26 July 2011. And HTC is launching the Sensation with Telstra on Monday 12 July 2011.
Wed 06/07/2011 12:00:00 / Read More »Aggressive Olympus outlines 'Anything but Ordinary' PEN campaign
A very bullish Olympus has showcased not just a new range of PEN system cameras, but also a very agressive marketing program that will both directly and indirectly attack rival suppliers.
Thu 30/06/2011 12:00:00 / Read More »Huawei to transform smartphones with deep pockets, cheap phones, big targets
In a bold statement of intent, Chinese smartphone supplier Huawei has this week announced huge sales targets, a big advertising campaign and a $99 Android phone. Let the transformation begin.
Wed 29/06/2011 12:00:00 / Read More »Record consumer attendance tempers PMA absentee frustration
High levels of consumer involvement at PMA last weekend have tempered any negativity that arose from the absence of big brands such as Apple, Samsung and Sony at the digital imaging conference.
Tue 28/06/2011 12:00:00 / Read More »MeeGo nuts for the Nokia N9? Not until pricing is announced in August-ish
Nokia's first MeeGo device, the N9, will launch through as yet unknown telcos in "August-ish" 2011. No pricing details were released at today's launch in Sydney. Never before has a smartphone's pricing been so relevant to the product's assessment.
Tue 21/06/2011 12:00:00 / Read More »Huawei unveils MediaPad, talking to retailers and telcos for local release
Huawei overnight launched its new MediaPad tablet device at a conference in Singapore. Billed as the world's first 7-inch Android 3.2 tablet device, the MediaPad is a combination HSPA and Wi-Fi device
Tue 21/06/2011 12:00:00 / Read More »UPDATED: Questions discouraged when Nokia launches disruptive smartphone
Nokia is going to "disrupt" the smartphone market on 21 June 2011, with the Finnish mobile phone icon unveiling a new device.
Wed 15/06/2011 12:00:00 / Read More »Samsung STARTs a free business recycling program
Samsung has launched a new free program to help its business consumers recycle empty printer cartridges.
Fri 10/06/2011 12:00:00 / Read More »Design Awards reveals hostess and arts patron
The 2011 Australian International Design Awards have revealed that comedian Julia Morris will host this year's ceremony, which will be attended by guest of honour, Victorian Premier and Arts Minister Ted Baillieu.
Fri 10/06/2011 12:00:00 / Read More »Huawei to launch new smartphone range by end of June
Huawei, the only major mainland Chinese smartphone operator in Australia, will be launching its 2011 range of mobile handsets, mobile broadband and in-home tech devices by the end of June.
Tue 07/06/2011 12:00:00 / Read More »N-Gage's grave holds no fear for Sony Ericsson Xperia Play (Optus, Telstra)
The strewn ashes of Nokia's failed gaming/smartphone platform holds no fear for Sony Ericsson, who stirred neither pomp nor circumstance in its low-key announcement today that the Xperia Play is coming next week.
Thu 02/06/2011 12:00:00 / Read More »New Sharp refrigerator swings both ways
Sharp has unleashed its Dual Swing Door refridgerator model, which is targeted at consumers living in apartments. The doors on this unit open both ways, meaning it can live in kitchens that have specific spacial requirements.
Tue 31/05/2011 12:00:00 / Read More »Samsung Galaxy S II from Optus for $899, Telstra and Vodafone by end of July
At $899, Galaxy S II is one of the more expensive smartphones on the market, but with anticipation for this device so high, Samsung and the telcos have every reason to affix a premium price point to this premium handset.
Thu 26/05/2011 12:00:00 / Read More »Samsung Galaxy S II is excellent, says the Aussie who's already got one
Samsung will tonight be launching the Galaxy S II, the most anticipated Android smartphone of 2011. We tracked down someone who has already been using it for his thoughts. Most are positive, though there is one downside.
Thu 26/05/2011 12:00:00 / Read More »Smartphone Week kicks off with HTC tonight, Samsung Galaxy S II tomorrow
Sydney Smartphone Week kicks off this afternoon with HTC holding a special State of Origin themed launch event for its Desire S and Wildfire S Android smartphones. Then it's Samsung turn with its audacious 19-hour Galaxy Quest.
Wed 25/05/2011 12:00:00 / Read More »News Wrap: High speeds with Transcend, WD's HD app, Optus' Galaxy S II plans
Optus has opened pre-ordering of the Samsung Galaxy S II, Transcend has released two new external hard drives and WD has a new app to transfer videos to its media centre.
Mon 23/05/2011 12:00:00 / Read More »Focus on Samsung's Wi-Fi and DLNA compact camera
As part of Samsung's 2011 DI range, the Korean powerhouse has released the first compact digital camera with built-in Wi-Fi and DLNA, and a smartphone-inspired user interface.
Mon 23/05/2011 12:00:00 / Read More »HTC offers insight into how smartphones end up with certain telcos
The biggest question people ask in advance of smartphone launches is "which telcos will sell it?" In preparation for next week's massive releases, we asked HTC some questions about how distribution decisions were made.
Thu 19/05/2011 12:00:00 / Read More »Forget the S II, Samsung's latest Galaxy smartphone is just Ace
We still have to wait another week for the most anticipated smartphone release of the year (aside from all the others), but Samsung are whetting our appetite with the launch of their new Ace model.
Thu 19/05/2011 12:00:00 / Read More »Samsung sets its sights on whitegoods share
Don't be fooled by Samsung's very visible digital launches so far this year, the focus on whitegoods is increasing every day. Cooking, air con and laundry are all being targetted.
Tue 17/05/2011 12:00:00 / Read More »Samsung launching Galaxy S II on 26 May 2011
Samsung has something monumental planned for the release of its flagship phone for 2011: the press conference is scheduled to last 19 hours!
Tue 10/05/2011 12:00:00 / Read More »Accessories the star as the Motorola Atrix outshines the Xoom
Motorolarama last night featured a new tablet, the Xoom, and a new smartphone, the Atrix. Whilst neither device itself has broken new ground, Motorola's approach to the market is unique.
Fri 06/05/2011 12:00:00 / Read More »Ambition and envy permeate Samsung's premium French Door Fridge launch
There aren't many gala launches for new refrigerators, so when one does pop up, you generally expect something special...
Thu 05/05/2011 12:00:00 / Read More »Motorola (and Telstra?) to launch the Xoom tablet tonight
The guns about to fire in the next battle in the ongoing tablet war. Tonight, the Motorola Xoom will be launched, with the telco partner Telstra expected to be there.
Thu 05/05/2011 12:00:00 / Read More »Will David Beckham tour Australia to promote Samsung?
Football superstar, Royal Wedding attendee and all-round nice guy David Beckham has signed on as Samsung's new Olympic Games ambassador.
Thu 05/05/2011 12:00:00 / Read More »Canon, Nikon, Samsung and LG share the spoils at imaging awards
Samsung is the best at the Entry Level, Olympus dominates at the higher end and Canon are the industry all-rounders, according to the results from the 2011 TIPA Awards.
Wed 04/05/2011 12:00:00 / Read More »Multiple appliance brands in contention for 2011 AIDA accolades
An abundance of suppliers across smalls, whitegoods, browngoods, digital and floorcare products are in the running for the Australian International Design Awards. From Bush to Breville, Kenwood to Samsung and Dyson to Smeg...
Wed 27/04/2011 12:00:00 / Read More »Canon beats top competitors in printer consumer survey award
Having recently unveiled the latest range of Pixma inkjet printers, Canon has won Canstar Blue's most satisfied customer award for the printer category, overriding competing suppliers Samsung, Brother, HP, Epson and Lexmark.
Tue 19/04/2011 12:00:00 / Read More »TV month brings AV accessories to the forefront
Sony, Samsung and LG have revealed their 2011 TV line up; Panasonic will showcase theirs on 11 May. With so many new panels out and about we thought it an opportune moment to speak with TV mount specialists Atdec about adding value to sales.
Fri 15/04/2011 12:00:00 / Read More »LG AV launch showcases new tricks
Do consumers just want to watch TV, or are they prepared to immerse themselves in a new internet-driven or multi-dimensional medium? LG is banking on the latter. Read on to see what LG showcased in their 2011 TV line up.
Fri 15/04/2011 12:00:00 / Read More »Samsung Series 9 notebook, Mitsubishi 3D projector, and GE projector camera
Three giant suppliers have today released the "lightest", "slimmest" and "brightest" products, from the hotly anticipated MacBook Air killer and a $10,000 projector, to GE's first camera with an in-built projector.
Fri 08/04/2011 12:00:00 / Read More »Samsung Smart TV and accessories image gallery
Take a look at the new TVs, accessories and applications announced by Samsung today at their Smart TV launch.
Wed 06/04/2011 12:00:00 / Read More »Samsung Smart TV has BigPond, NRL and social media across 22 models
Samsung this morning set a very high bar in the brutal flat panel TV battle, launching a complete range of 3D, IPTV, LED/LCD and plasma units.
Wed 06/04/2011 12:00:00 / Read More »Samsung mass produces transparent display LCD panel
The new see-through LCD panel increases the transparency rate from an average of 5 per cent to 15 per cent and 20 per cent depending on the colour type, and could be ideal for advertising or promotional use.
Mon 04/04/2011 12:00:00 / Read More »Samsung wins for TV and Miele for laundry at Choice Awards
Miele, Samsung and eBay picked up awards last night at the 2011 Choice Awards.
Fri 01/04/2011 12:00:00 / Read More »Samsung to release TVs with internet browsers, more 3D and Smart models
Samsung will next week begin the next TV revolution, releasing panels that not only have internet connectivity for widgets and apps, but also an open internet browser for consumers to surf the web.
Wed 30/03/2011 12:00:00 / Read More »Ex Samsung and Daikin pro now at Fujitsu General
Fujitsu General has tapped a former Samsung and Daikin pro to be its new NSW project engineer.
Mon 28/03/2011 12:00:00 / Read More »Nikon launches new masterbrand campaign, targeting more share, prices at risk
Nikon has joined in the high stakes game of digital imaging poker, announcing a new masterbrand and above the line advertising campaign.
Fri 25/03/2011 12:00:00 / Read More »Miele ramps up value adds to support new laundry appliances
Miele Australia has launched its 2011 laundry ranges: the W 5000 and T 8000 series. In what is shaping as a super competitive year for laundry, Miele has also announced a comprehensive retail trade support program.
Thu 24/03/2011 12:00:00 / Read More »Samsung Galaxy Tab 10.1v exclusive to Vodafone, price on par with iPad 2
In addition to announcing that the high-spec device will be in stores from mid-April and available exclusively to Vodafone customers for a limited time, Samsung has publicised a new tablet to its lineup.
Wed 23/03/2011 12:00:00 / Read More »Apple confirms iPad 2 pricing $579 to $949: on sale this Friday
UPDATED: Apple will kick off iPad 2 sales through its online site at 1AM this Friday. In store sales will start 16 hours later, at 5PM, with prices starting at RRP $579.
Wed 23/03/2011 12:00:00 / Read More »All three telcos to get Samsung Galaxy S II, plus Nexus S, Bada, war with iTunes
Telstra, Vodafone and Optus will have access to the Samsung Galaxy S II when it is released later this year. That and news on Google Nexus S, the Bada OS and Apple's domination of music was on the agenda during an exclusive interview.
Tue 22/03/2011 12:00:00 / Read More »Samsung to expand its high-end camera range, engaging more photo specialists
Samsung will realign its digital imaging focus in 2011, with the brand moving from domination of the low end of the category up to competing in the premium end, alongside key rivals Sony and Canon.
Mon 21/03/2011 12:00:00 / Read More »Canon providing the best support for retailers
Of the major digital imaging brands in Australia, Canon provides the best support for retailers, according to our most recent Current.com.au poll. Panasonic and Sony round out the top three.
Mon 14/03/2011 12:00:00 / Read More »Vodafone reveals Samsung Google Nexus S pricing and availability
Vodafone has today revealed the pricing for the new Nexus S smartphone, which is a collaboration between Samsung and Google.
Wed 09/03/2011 12:00:00 / Read More »Laundry appliances get a rinsing in consumer survey
Top loaders, front loaders and dryers get a good and not so good spin in the latest series of Canstar Blue consumer satisfaction surveys. Read on to see who trumps who in the laundry room.
Fri 04/03/2011 12:00:00 / Read More »Competition will test iPad 2's popularity, with 2 March launch expected
Apple is expected to reveal the iPad 2 at a press conference in California on 2 March 2011 (3 March in Australia). New competition will test exactly how popular the iPad is.
Thu 24/02/2011 12:00:00 / Read More »Samsung unveils 10.1-inch Galaxy Tab plus a swag of smartphones
The new Samsung Galaxy Tab 10.1-inch revealed overnight in Barcelona could give the iPad a run for its money, depending of course, on how much money Samsung and its exclusive carrier intend to charge.
Mon 14/02/2011 12:00:00 / Read More »Daikin most energy efficient air conditioners: consumer survey
Daikin has surpassed market leader Fujitsu in a consumer satisfaction survey which has measured key indicators such as energy efficiency, price, after sales service and reliability. Read on to see which air conditioner supplier came in last.
Wed 09/02/2011 12:00:00 / Read More »Samsung joins corporate Australia in flood relief
As flood news ceases to swamp network and newspaper coverage, Samsung is following Miele and Fujitsu General's suit by joining corporate Australia in support of Queensland's flood victims with a generous product donation.
Tue 25/01/2011 12:00:00 / Read More »Despicable Foxtel set to broadcast Australia's first 3D movie
Foxtel is adding another milestone to the development of 3D in Australia, with the first scheduled 3D film premiere today announced.
Fri 21/01/2011 12:00:00 / Read More »High inventory of LCD TVs restricting production plans
A report released by Californian research company DisplaySearch has revealed concerns over a backlog of LCD TV inventory for brands, causing what the report refers to as "restrained production plans" for the first months of 2011.
Fri 21/01/2011 12:00:00 / Read More »Intel dodges questions, shuts down Q&A, launches great processor
Intel Australia was last night on the defensive, with local GM Philip Cronin and visiting Intel VP Mooley Eden first dodging questions and then shutting down a press conference after a number of scything questions surrounding Intel's new Insider product.
Wed 19/01/2011 12:00:00 / Read More »Intel and friends to launch 2011 PC generation tomorrow
Intel will tomorrow be conducting the launch of its 2nd Generation Intel Core processor family. Also there will be Sony, Samsung, HP, Dell, Acer, Asus and more.
Mon 17/01/2011 12:00:00 / Read More »The verdict is in: Samsung had the best Xmas TV offer
The verdict of retailers and consumers is in, and it's loud and clear, Samsung had the most attractive pre-Christmas TV deal on the market during the biggest selling period of the year.
Fri 14/01/2011 12:00:00 / Read More »LG and Samsung launch new channels on BigPond TV
On the back of an IPTV-oriented Consumer Electronics Show (CES), Samsung and LG have today announced seven new TV channels with the launch of BigPond TV to their range of connected TVs.
Wed 12/01/2011 12:00:00 / Read More »2010 in Appliances, Digital and Retail: The Winners
For Current.com.au's last day of the year, we look back at 2010 to find out who the biggest winners were throughout the year. There are a couple of digital brands, some appliance players, one retailer and a very unpopular man.
Fri 24/12/2010 12:00:00 / Read More »Best of 2010: Biggest Digital Stories of the Year
When it comes to online news, nothing can satisfy the public's hunger for information on new technologies. Mobile phones, TV, media streaming and telecommunications were oh so hot in 2010. Read on to discover the most read story of the year.
Wed 22/12/2010 12:00:00 / Read More »The 12 Gadgets of Christmas - Samsung NaviBot
There is a very strong Korean theme to today's 12 Gadgets of Christmas instalment, with Samsung and the Sijo both featuring prominently.
Mon 20/12/2010 12:00:00 / Read More »Samsung restructures sales and marketing, five new appointments
Samsung Australia has today announced five new appointments in its Australia operations. These appointments include sales, marketing and internal structures, and involve promotions and outside appointments.
Tue 14/12/2010 12:00:00 / Read More »Samsung releases 6 fridges and 3 microwaves
Samsung has today announced the release of six new top-mount refrigerators and three new microwaves.
Tue 14/12/2010 12:00:00 / Read More »Viewsonic views January for launch of ViewPad 7, no telcos just yet
There are no carriers on board and there are no retailers signed up, but that's no matter to Viewsonic, which today launched its ViewPad 7 and 10 devices.
Wed 01/12/2010 12:00:00 / Read More »3D TVs: how low will they go?
As many people in the CE industry predicted, large screen 3D TV prices have fallen under the $2,000 mark in the run up to Christmas, and in some cases, well under.
Fri 19/11/2010 12:00:00 / Read More »Samsung encourages Gen Y to scrub up with a new washing machine
Over 55 per cent of consumers believe their current washing machine is inefficient and uses too much hot water and electricity, according to a survey commissioned by Samsung.
Thu 18/11/2010 12:00:00 / Read More »LG now offering Channel 7 catch-up TV
Peter Griffin would be a happy man today - if he owned an LG TV that is - as he can now watch Family Guy episodes through LG's NetCast video content stream: LG and Yahoo!7 are now partners.
Wed 17/11/2010 12:00:00 / Read More »Refrigerators too expensive: consumer survey
An easy access drinks hatch for beer and sleek European design doesn't cut the mustard with Australian consumers, who instead, have gripes about price, a lack of storage space and shattering shelves in their fridges.
Fri 12/11/2010 12:00:00 / Read More »Samsung releases competitively priced Flip Killer
There has been a lot of attempted murder in the multimedia camera category since Cisco launched its Flip device in early 2009. Samsung has today announced the latest Flip killer: the HMX-E10.
Tue 09/11/2010 12:00:00 / Read More »Sony, LG, Panasonic and Samsung Xmas TV promos: all in one place
Here it is - the important details for the four big TV promotions running this Christmas. It is now a tradition for the big guns to go all out attracting consumers, and this year is no different.
Mon 08/11/2010 12:00:00 / Read More »Samsung announces Galaxy Tab arrival and pricing
As of Monday next week the Galaxy Tab will be available for purchase through retailers nationally as well as through all major mobile carriers on a variety of cap plans.
Tue 02/11/2010 12:00:00 / Read More »3D TV sales booming with ASPs holding up: exclusive data
Sales in 3D TVs are providing retailers with new windows to profitability, and making up for price erosion in 2D TV sales, according to GfK Australia. Plus, we reveal just many 3D TVs have been sold since the technology first landed.
Mon 01/11/2010 12:00:00 / Read More »Samsung announces new navigation app for Galaxy Tab
Navigon has paired up with Samsung to release its first navigation app for an android device. The app will come preinstalled on the Samsung Galaxy Tab, yet to be released in Australia.
Mon 01/11/2010 12:00:00 / Read More »3D TV renegade was a used car salesman last week
Four days before placing his now infamous half-page advertisement to sell super cheap Samsung 3D TVs, Nick Ballantine walked out on his job as a used car salesman.
Fri 29/10/2010 12:00:00 / Read More »Renegade Samsung salesman sourcing more stock, showroom planned
Completely undeterred by Samsung's threats of legal action, 3DcheapTV's managing director is travelling to China to get his hands on more totally not endorsed 3D TVs. We have the email he is sending to prospective customers.
Thu 28/10/2010 12:00:00 / Read More »Great retailers and gazumping the competition: Samsung's secret
UPDATED: Harvey Norman, JB Hi-Fi and The Good Guys were all mentioned by name, but Samsung is thankful to all its retailers for helping it become #1 in 3D. Plus, why beating your rivals is important.
Thu 28/10/2010 12:00:00 / Read More »Samsung's $10,000 TV driving total domination of 3D TV market
UPDATED: Almost 90 per cent - don't adjust your sets - that is Samsung's market share in 3D TV in Australia. And the premium TV it launched to much fanfare is proving quite popular.
Thu 28/10/2010 12:00:00 / Read More »Samsung investigating cheap TV website, legal action flagged
Samsung Australia has commenced an investigation into 3DcheapTV, an organisation that claims to sell Samsung 3D TVs. Furthermore, the local office of the premium Korean brand is considering legal action against the 3DcheapTV.
Wed 27/10/2010 12:00:00 / Read More »Retailers sourcing Samsung 3D TVs through online consumer sites
UPDATED: At least two independent consumer electronics retailers are sourcing Samsung 3D TVs through online direct websites to onsell in their stores, with one direct sales site apparently registering over $1 million in sales in just 72 hours.
Tue 26/10/2010 12:00:00 / Read More »IPTV is the "market trend to watch"
The reinstatement of the television as the hub of the living room combined with changing viewing habits, most notably surrounding downloaded content is increasing the popularity of IPTV, according to leading suppliers.
Mon 25/10/2010 12:00:00 / Read More »Nokia to reveal new "aggressive" smartphone strategy
Nokia is set to unveil its "aggressive" new strategy to take on the surging popularity of the iPhone, Android-based mobile phones and Samsung's nascent Bada operating system.
Mon 18/10/2010 12:00:00 / Read More »Samsung enters new product category to celebrate growth, thanks retailers
On the same day Samsung announced growth across its home appliance division, the Korean giant has also checked all the whitegoods boxes by releasing a range of new dishwashers.
Fri 15/10/2010 12:00:00 / Read More »Samsung reinforces whitegoods focus with show presence
Samsung has announced yet another whitegoods related promotional event, further proving it was serious when it said it was going to be investing heavily in home appliances in 2010.
Tue 12/10/2010 12:00:00 / Read More »Samsung launches Bubble Wash technology in new machines
The new eco-friendly Samsung Bubble Wash front load washing machine that was showcased at IFA in September has made its way across the ocean and today been released in Australia.
Thu 07/10/2010 12:00:00 / Read More »Dell goes exclusive with Optus for its new iPad killer
Dell has jumped the gun on Samsung, announcing this morning that its new iPad killer (or, at least, attempted killer), the Streak, will go on sale next Friday (1 October 2010).
Fri 24/09/2010 12:00:00 / Read More »Consumers snap up interchangeable lenses: Ricoh, Samsung
A number of camera suppliers are releasing interchangeable lenses in line with recent statistics by GfK that report a 32 per cent growth in the category for the second quarter of 2010.
Thu 23/09/2010 12:00:00 / Read More »Neck in neck for a cold one
Whirlpool has announced it will release four new side by side refrigerators with European aesthetics just in time for Australians who are starting wonder how to best keep their beer cold and within easy reach in the approaching summer months.
Thu 23/09/2010 12:00:00 / Read More »Canon, Samsung and Ricoh all release new cameras
Canon, Samsung and Ricoh have all released new cameras today. There's a world first, a camera set to dominate and a model designed for tough working environments, such as farms or abbatoirs.
Wed 15/09/2010 12:00:00 / Read More »Samsung adds a PVR to its new 3D Blu-ray players
Hardcore football fans will be able to relive their team's unlikely victory, or in the case of St George Illawarra and St Kilda, inevitable choking, on one of two new Samsung 3D Blu-ray players with included PVRs.
Tue 14/09/2010 12:00:00 / Read More »New Samsung "masterbrand" campaign
Samsung last night launched a TVC starring Simon Baker, which encompasses all of Samsung's products in a neat package the Korean supplier has labelled a "masterbrand campaign".
Mon 13/09/2010 12:00:00 / Read More »Samsung Galaxy Tab preview as price speculation grows (video)
The Samsung Galaxy Tab is tipped to be a genuine iPad contender, depending on whether it hits a competitive price point, or not.
Thu 09/09/2010 12:00:00 / Read More »Samsung Galaxy Tab: the real iPad killer?
Samsung this morning offered a sneak peak at the Galaxy Tab on Australian shores, hours after its unveiling at IFA in Berlin.
Fri 03/09/2010 12:00:00 / Read More »NRL and AFL Grand Finals to be shown in 3D
AFL and NRL grand final matches will be broadcast in HD 3D in Sydney, Melbourne, Brisbane, Newcastle, Adelaide and Perth.
Wed 01/09/2010 12:00:00 / Read More »King Kambo's new court a first for Australian CE retail (with photos)
The king of WA consumer electronics retail, Peter Kambouris, has today broken new ground, with his Kambo's store in Malaga now boasting Australia's first Samsung Experience concept. This truly is a sensational set up.
Thu 19/08/2010 12:00:00 / Read More »Canon recruits new product manager with plenty of experience
Canon Australia has a new product manager in charge of its laser printing business. The new gun has a A-Grade resume, with stints at Sony, Samsung and TiVo.
Wed 11/08/2010 12:00:00 / Read More »Samsung releases affordable, portable projector
Samsung has released a new portable pico projector, which is described as light, bright and affordable.
Tue 27/07/2010 12:00:00 / Read More »How do the most expensive TVs on the market compare?
Samsung is the most expensive, with its new $10,000 TV the most premium of premium in retail stores. But how does this new model compare with the expensive models from Sony, Panasonic and LG? Read on to find out.
Wed 21/07/2010 12:00:00 / Read More »Samsung targeting the high end of town with Series 9 LED TV
Samsung Electronics has reinvigorated the premium end of the flat panel TV market, releasing a new super-premium model at just under $10,000. This is a 3D TV with DLNA, internet connectivity and a whizz-bang new remote control.
Mon 19/07/2010 12:00:00 / Read More »Samsung's new $10,000 TV (with photos)
It's the most premium of premium TVs: Samsung's new Series 9 LED. Take a look at the TV that is definitely targeted at the top end of town.
Mon 19/07/2010 12:00:00 / Read More »Samsung to officially introduce Series 9 LED range tonight
Samsung Electronics is today officially launching its Series 9 range LED LCD TVs. This is the fourth iteration of Samsung's LED TV range, since the Korean supplier unveiled its self-styled "new species" of TV last April.
Fri 16/07/2010 12:00:00 / Read More »Samsung's new robot really sucks
...and we mean that in the nicest possible way. Samsung has today released a robot that vacuums the house autonomously. Let's hope it doesn't take over a la 2001: A Space Odyssey.
Thu 08/07/2010 12:00:00 / Read More »Samsung rides the smartphone wave
It was only last week that Samsung unveiled its latest flagship smartphone, the Galaxy S. Now the company has once again unveiled another new release, the Wave, which is the first handset in Australia to use its Bada operating system.
Thu 01/07/2010 12:00:00 / Read More »Samsung adds to smartphone universe with new Galaxy S
The smartphone market continues to heat up with Samsung yesterday unveiling its flagship Galaxy S android phone.
Thu 24/06/2010 12:00:00 / Read More »Samsung offers its biggest 3D TV yet
Samsung has moved quickly to take advantage of its place among Australia's first 3D TV suppliers with the arrival of its new Series 8 LED TVs.
Mon 21/06/2010 12:00:00 / Read More »Creating a small footprint with new compact printer
Samsung has this morning launched what the company calls the world's most compact laser printer.
Tue 08/06/2010 12:00:00 / Read More »Samsung unveils new flagship EX1 camera at PMA (with photos)
Samsung has a new camera designed to deliver DSLR quality in a compact form factor. It's called the EX1. Also new to the range is the WB2000.
Fri 04/06/2010 12:00:00 / Read More »Samsung aims for efficiency with new washing machines
Samsung Electronics has released three new washing machines that are designed to save water, energy and time through the increased use of unique technology.
Fri 28/05/2010 12:00:00 / Read More »Domayne to host historic 3D State of Origin screening tonight
Domayne Alexandria is tonight hosting members of the public to watch the historic 3D broadcast of State of Origin I. The game, which kicks off at 8pm, will be the first free to air broadcast of a sporting event in Australia.
Wed 26/05/2010 12:00:00 / Read More »Samsung working in the lead up to maiden 3D broadcast
With Australia's first live 3D sporting broadcast coming up tonight, Samsung has been working closely with Broadcast Australia to help ensure the best possible viewing experience.
Mon 24/05/2010 12:00:00 / Read More »Longer life and improved connection with new Samsung netbook
Samsung Electronics has introduced a new computer truly designed for those on the go.
Tue 18/05/2010 12:00:00 / Read More »Sony's 3D Socceroos gazump State of Origin, but Samsung and LG win again
Fox Sports has got the jump on Channel 9, with the Socceroos now set to be the first 3D sports broadcast. Although Sony is the technical experts in the coverage, only Samsung and LG have 3D TVs on sale.
Mon 17/05/2010 12:00:00 / Read More »Whitegoods promotions across the board for Samsung
Samsung has announced promotions for its microwave ovens, air conditioners, washer/dryers and top load washing machines.
Fri 14/05/2010 12:00:00 / Read More »Samsung offering adventures to go with their cameras
Samsung has announced it will be offering consumers experiences such as helicopter rides and trapeze training as part of a new promotion for its NX or 2View cameras.
Thu 06/05/2010 12:00:00 / Read More »Samsung gets ready for the World Cup with new promotions
Samsung Electronics this morning launched two nationwide promotions in time for the upcoming 2010 FIFA World Cup.
Tue 04/05/2010 12:00:00 / Read More »Samsung in the black with latest refrigerator
Samsung Electronics has announced the latest addition to its range of Space refrigerators will come in black.
Fri 30/04/2010 12:00:00 / Read More »World's premier 3D in-store site unveiled (with photos)
Current.com.au was there to experience one of the world's first, and best, public displays of 3D. This exhibition is inside one of the biggest shopping centres in Asia, and is the prototype for future set-ups in Australia.
Thu 29/04/2010 12:00:00 / Read More »Samsung revels in 3D SofO news, Sony and Pana not changing release dates
Samsung has this morning declared its unbridled joy in the news that the 2010 State of Origin series will be broadcast in 3D. Samsung is the only 3D supplier in the market, and it will keep that title with Sony and Panasonic not changing release dates.
Wed 28/04/2010 12:00:00 / Read More »State of Origin in 3D great news for Harveys and Samsung
ANALYSIS: Harvey Norman has had a tough week, with an executive payrise shelved and the retailer innocently linked to the Melbourne Storm scandal. This, however, is great news: State of Origin in 3D, promoted by Harvey Norman.
Wed 28/04/2010 12:00:00 / Read More »Samsung adds new dimensions to latest 3D campaign
Samsung has launched a multi-million dollar advertising campaign to support its first-to-market 3D TV range.
Tue 27/04/2010 12:00:00 / Read More »Samsung keeps cool with new refrigerator range
Samsung today announced the release of eight new top mount fridges which will be incorporated into its 400 litre consumer range.
Wed 21/04/2010 12:00:00 / Read More »Samsung gets the 3D price right
With Panasonic yesterday unveiling its 2010 dedicated 3D plasma TV range, first-to-market Samsung believes it has already received the tick of approval from Australian consumers.
Wed 21/04/2010 12:00:00 / Read More »Early 3D TV adopters may be scared off by safety warnings
Samsung has released an extensive list of 3D TV health warnings that may discourage potential early adopters.
Mon 19/04/2010 12:00:00 / Read More »Samsung announces 3D retailer training sessions
3D TVs are expected to go on sale today, and the supplier first bringing the new technology to market is also the first to announce a roadshow promoting the products. Fourteen cities are on the hitlist, read on to find out if your town is on the agenda.
Mon 19/04/2010 12:00:00 / Read More »JB Hi-Fi looks forward to Samsung 3D TV after recent fall in sales numbers
As the positive sales influence of last year's Federal Government stimulus payments continues to dissipate, major retailers are starting to see a decrease in performance.
Thu 15/04/2010 12:00:00 / Read More »New range of Samsung air conditioners gets immediate attention
Samsung Electronics has made an immediate splash with this week's unveiling of five new models in its MAX range of air conditioners, with interest from retailers already piqued.
Wed 14/04/2010 12:00:00 / Read More »Retailers don't think 3D TV is "dodgy" anymore, says Samsung
The man charged with marketing Samsung's new 3D TV range said that retailers have been blown away by how good the new models are. But they weren't always so gung ho.
Tue 13/04/2010 12:00:00 / Read More »Samsung's whitegoods marketing takes a dark turn
Samsung has taken its aggressive 2010 whitegoods agenda to a dark new frontier, offering three of its appliances in a new black styling.
Tue 06/04/2010 12:00:00 / Read More »Samsung ramps up promotions in refrigeration and laundry
Samsung recently announced two new promotions supporting its front load washing machines and refrigerators. This is a part of the company's new focus on the whitegoods category.
Wed 31/03/2010 12:00:00 / Read More »Key promotion another sign of Samsung's white might
A few days after signalling its aggressive whitegoods push, Samsung has promoted from within to oversee this "large growth potential".
Fri 19/03/2010 12:00:00 / Read More »Whitegoods war coming as Samsung launches enormous marketing campaign
Samung Electronics is a company that has proven it has the marketing smarts to dominate the entertainment categories. Now, the supplier is focusing on whitegoods, which will cause worry amongst it competitors.
Tue 16/03/2010 12:00:00 / Read More »Well-known appliance brands dominate design award nominations
Consumer electronics brands have today dominated the nominations for the 2010 Australian International Design Awards. Read on to find out if your brand, or the products you sell, were nominated.
Fri 12/03/2010 12:00:00 / Read More »Samsung unleashes strong digital camera line-up
Samsung Australia has unveiled an extensive line-up of new digital cameras. Seven new product ranges will be available from April, with models to suit both amateur and professional photographers.
Thu 11/03/2010 12:00:00 / Read More »Samsung joins Pana and LG with embedded Skype for TV
It was revealed at CES that Panasonic and LG formed a partnership with Skype to embed its services in a range of their HD TV panels. Samsung has now also jumped on board with its new LED 7000 and 8000 series televisions.
Fri 26/02/2010 12:00:00 / Read More »Samsung unveils smartphone; new details on app store
Samsung Australia has just released information about its latest smartphone, the Samsung Wave. The handset will feature the world's first Super AMOLED display and is the first device to support Samsung Apps.
Mon 15/02/2010 12:00:00 / Read More »Samsung leads SBS refrigeration market
According to recent GfK data, Samsung Electronics Australia is now the leader in the side-by-side refrigeration category and holds the number one position in both value and units sold for 2009.
Mon 08/02/2010 12:00:00 / Read More »New promotions across whitegoods and IT at Samsung
Samsung Australia recently announced two new promotions. The first entitles its washing machine customers to receive a $50 Westfield voucher and the second allows customers to receive a bonus gift for every $1,000 they spend on IT products.
Thu 04/02/2010 12:00:00 / Read More »Samsung the first to mass produce 3D TV panels
Samsung Electronics has just announced that it is now the first company to commence mass production of panels for 3D LED and LCD TVs.
Fri 29/01/2010 12:00:00 / Read More »Samsung appoints new accounts and air con managers
Samsung Australia has announced the appointment of two recruits in newly created positions. The first is a business unit manager for air conditioning, the second is the head of national retail sales.
Mon 18/01/2010 12:00:00 / Read More »Samsung extends free LCD promotion
Samsung Australia has announced that it is extending its Christmas promotion, where consumers receive a bonus 26-inch LCD television when they purchase selected Samsung LED TVs.
Fri 15/01/2010 12:00:00 / Read More »Samsung 3D TVs to be launched from mid-April in Australia
Mark Leathan, head of consumer electronics marketing at Samsung Electronics Australia, has told Current.com.au that the new 3D TVs unveiled at CES will be available in Australia from mid-April.
Thu 14/01/2010 12:00:00 / Read More »Boost and Samsung team up to release affordable touch phone
Boost Mobile has released the S3653 Touch, a very affordable new handset from Samsung that offers consumers a variety of unique touch phone features for a fraction of the price of its competitors.
Wed 13/01/2010 12:00:00 / Read More »Samsung remote control could upstage flagship TV at CES
The new flagship television from Samsung could be upstaged by its remote control which is itself a television and has the ability to stream the same content as the television or independently show a different channel for bored viewers.
Fri 08/01/2010 12:00:00 / Read More »E-books invade CES in Las Vegas
E-books are everywhere at the Consumer Electronics Show in Las Vegas with at least a dozen unknown brands exhibiting at the show up against Sony and its nemesis Samsung.
Fri 08/01/2010 12:00:00 / Read More »Samsung to launch Apps Store in Australia
Samsung today announced it will launch the world's first app store for consumers who own Samsung mobile phones in the Australian market.
Thu 07/01/2010 12:00:00 / Read More »Samsung unveils 3D television strategy at CES 2010
Samsung has announced it will launch an entire suite of 3D products, which the company referred to as a 3D ecosystem. New releases include a superthin 3D LED TV. Plasma and LCD will also be represented.
Thu 07/01/2010 12:00:00 / Read More »Is it a DSLR or a compact? It's the Samsung NX10
Samsung Australia has just unveiled its latest NX10 digital camera at the Consumer Electronics Show in Las Vegas. The new unit is said to have the heart of a DSLR inside the frame of a digital compact camera.
Tue 05/01/2010 12:00:00 / Read More »New species, giveaways and a fierce rivalry: the biggest stories of the year
In our last look back at the biggest stories of the year, we focus on the entertainment categories: TVs, home theatres and content. All the big players were up there, but only one can lay claim to the highest rating story of 2009.
Thu 24/12/2009 12:00:00 / Read More »Samsung launches B3310 mobile
Samsung has just released the B3310 mobile handset, which is oriented towards younger consumers who are obsessed with SMS and social networking.
Thu 24/12/2009 12:00:00 / Read More »Samsung Mobile to make NYE messages easier to send
It's often very hard to remember to send text messages on New Year's Eve and when you do remember it gets so busy that they often won't go through. Samsung has resolved this problem by setting up a new website to ensure messages reach their target.
Tue 22/12/2009 12:00:00 / Read More »New releases dominate most popular IT stories of 2009
This week on Current.com.au, we'll be going through the biggest stories of the year in each category. Today, we look at computers and IT. It's an odd mix, with some well known names joined by some relative newcomers.
Mon 21/12/2009 12:00:00 / Read More »Changes at the top for Samsung
Samsung Electronics Co Ltd has announced a major organisational realignment for the company with a new CEO and major changes to its business divisions.
Thu 17/12/2009 12:00:00 / Read More »Samsung ramps up the promotional activity for whitegoods range
Samsung Australia has just announced three new consumer promotions surrounding selected products in its range of reverse cycle air conditioners, refrigerators and microwave ovens.
Tue 15/12/2009 12:00:00 / Read More »Samsung to sell tablets, make all monitors LED by H2 2010
South Korea's largest PC maker is preparing an onslaught of new product in the new year, with tablet PCs, more 3D and all monitors LED backlit by the end of 2010.
Mon 14/12/2009 12:00:00 / Read More »Three new additions to the Samsung corporate marketing team
Samsung Electronics Australia has just announced three new appointments to its corporate marketing team with Jai Sanderson, Grant Vandenberg and Paul Croci coming on board.
Fri 11/12/2009 12:00:00 / Read More »Samsung to invest in Space exploration
SPACE: the final frontier. Samsung has been very successful in the audio visual categories in Australia, with its LED TVs leading the way. Now, the Korean supplier has announced one of its key focuses for 2010, and it's a giant leap forward.
Thu 10/12/2009 12:00:00 / Read More »Samsung looking for a White Christmas and White New Year
Although 2009 has been a successful year for Samsung Whitegoods, 2010 will see a significant investment in product and promotion as the Korean supplier seeks to firmly establish itself as a kitchen, laundry and air conditioner specialist.
Thu 10/12/2009 12:00:00 / Read More »It's no surprise that Sony says LCD is best for 3D TV, but why
Full HD still has not yet saturated the market but the next dimension in TV is already on the way. But before 3D TV has landed on our retail shelves, the claims and counter claims of good, better and best technology have begun.
Wed 02/12/2009 12:00:00 / Read More »Samsung giving away LCD TVs with new refrigerator range
Samsung Australia has just launched a new range of side by side refrigerators to the market and if consumers rush out and buy a selected model before 30 November they will receive a free Samsung 22" LCD TV worth $699.
Wed 18/11/2009 12:00:00 / Read More »$15,000 worth of prizes up for grabs in Lexar promo
Lexar has just announced a new consumer Christmas promotion where it is giving away over $15,000 worth of prizes for anyone who buys one of its gaming, mobile or photography memory cards.
Tue 17/11/2009 12:00:00 / Read More »New Samsung camera offers GPS, Wi-FI, Bluetooth and DLNA
Samsung Electronics Australia has just unveiled the ST1000, a new digital camera that offers Wi-Fi, Bluetooth, DLNA and GPS technology all in the one device.
Tue 17/11/2009 12:00:00 / Read More »Samsung's new Prius giveaway
Samsung Electronics Australia has just announced its latest promotion where it is giving away a Toyota Prius to three lucky customers who buy a Samsung camera or camcorder before 1 January 2010.
Mon 16/11/2009 12:00:00 / Read More »Sony confident it leads promotional war
Sony Australia is confident that its latest Bravia / PS3 promotion is leading the pack in terms of retailer acceptance, due to the fact that it creates more upsell opportunities than its competitors 'one dimensional' hardware gifts.
Wed 11/11/2009 12:00:00 / Read More »Samsung entices consumers to go Blu this Christmas
Samsung Electronics Australia has just announced a new consumer promotion for the Christmas period where it is offering cashbacks on its 2009 Blu-ray home theatre range.
Tue 03/11/2009 12:00:00 / Read More »LG Electronics is focusing on building a premium image
The BMW giveaway and now the new 'Life's 2 Good' promotion from LG Electronics Australia are the start of a continued focus on highlighting the premium qualities of the LG range.
Wed 28/10/2009 12:00:00 / Read More »Samsung gets into the giving spirit with a free TV for a TV purchase
It's the season to be giving and that's what leading brands are doing. LG is halfway through its BMW giveaway, Sony is giving away PlayStation 3s, Panasonic is giving away cameras, home theatres and TVs and now Samsung is into the giving spirit.
Tue 27/10/2009 12:00:00 / Read More »Is 3D TV just a fad or the next major step in the TV evolution?
LG, Panasonic, Samsung and Sony are all working on 3D TVs. Samsung's had one in the Australian market for over a year and now Panasonic and Sony are expected to release models in 2010. But is 3D TV just a fad or is it here to stay?
Tue 27/10/2009 12:00:00 / Read More »If you can't stand the steam, get out of the kitchen
Steam cooking is a growing technology and Samsung is the latest company to add this technology to its microwave range with the new MW9114ST.
Mon 26/10/2009 12:00:00 / Read More »Nokia is the greenest; Nintendo continues to struggle
Greenpeace has released its latest 'Guide to Greener Electronics' report that ranks the top 18 technology manufacturers for their energy efficiency. Nokia and Samsung where some the best performers but the likes of Nintendo and Lenovo are having troubles.
Fri 02/10/2009 12:00:00 / Read More »Tough new N310 netbook from Samsung
Samsung Australia has just released a new netbook for the Australian market. The new model not only features the latest technology, but a robust rubberised casing for extra versatility.
Tue 15/09/2009 12:00:00 / Read More »ACCC changes stance over Samsung TV stand recall
The ACCC has revised its initial product recall statement in regards to TV stands from Samsung. The initial statement claimed the product may cause large screen TVs to topple over and injure small children, this has now been removed.
Mon 14/09/2009 12:00:00 / Read More »Samsung responds to TV stand recall
Samsung Australia has provided a statement to Current.com.au in reference to a recent recall on some its TV stands. The company wants to reassure customers and retailers that it is proactively resolving the issue.
Fri 11/09/2009 12:00:00 / Read More »Samsung TV stands recalled
A major product recall has been announced for a faulty Samsung TV stand that can cause your large flat screen television to fall, creating a massive safety risk for consumers.
Fri 11/09/2009 12:00:00 / Read More »Samsung and Sony go head to head at IFA 2009
Samsung and Sony competed with each other as usual at IFA 2009, with the two most impressive stands at the event, but it was not television where the most unlikely battleground was fought.
Mon 07/09/2009 12:00:00 / Read More »Samsung bolsters its customer support
Samsung Australia has announced that it will be opening seven new Customer Service Plazas across Australia in the coming months, in an effort to improve its customer and after sales service.
Mon 31/08/2009 12:00:00 / Read More »Samsung appoints new state manager for Victoria
Victorian retailers will be seeing a new Samsung Electronics state manager. The newly-appointed Jason Woods brings with him 20 years of sales experience from a diverse consumer electronics background.
Fri 28/08/2009 12:00:00 / Read More »New product manager for refrigeration at Samsung
Samsung has just announced the appointment of a new product manager for refrigeration. Jason Fardoulis is set to join the team and help solidify the company's presence in the category.
Wed 26/08/2009 12:00:00 / Read More »Retail group very happy with new PS3 and new price point
The retail director of one of the country's biggest consumer electronics retailers has given his stamp of approval to Sony for introducing a new PlayStation 3 model with a new price structure.
Mon 24/08/2009 12:00:00 / Read More »A phone for everyone in Samsung's new ICON range
Samsung has unveiled five new smartphones in its ICON range. The impressive aspect of this portfolio is that they truly cater for everyone with four different operating systems across the range including Android, Symbian, Windows as well as its own system
Fri 21/08/2009 12:00:00 / Read More »Samsung and Optus spark a netbook war
Yesterday it was announced that Telstra and Acer have teamed up to offer a range of laptops with embedded wireless broadband, now Optus has jumped into the ring and is offering its services to Samsung netbooks.
Tue 11/08/2009 12:00:00 / Read More »Changes at the top for Samsung Australia
Samsung Australia has just announced that the company's managing director, Kevin K. Y. Choi, will be returning to Samsung's headquarters in Korea, after 30 months in charge of the local division.
Thu 06/08/2009 12:00:00 / Read More »New cashback promotion on Samsung washing machines
Samsung Electronics has just announced a new promotion in its whitegoods category with up to $100 cashback on selected washing machines from its front loader range.
Tue 28/07/2009 12:00:00 / Read More »Pedestrian use of GPS navigation is on the rise
NAVTEQ, a leading provider of digital map, traffic and location data, today announced that consumers are ranking 'on foot' navigation as one of the most important reasons for considering the purchase of a mobile phone.
Thu 25/06/2009 12:00:00 / Read More »Samsung offering two TVs for the price of one
Samsung has just announced a new promotion where they are giving away a TV worth $699 to every consumer who purchases a Plasma, LCD or LED TV from a range of selected premium models.
Mon 22/06/2009 12:00:00 / Read More »Sharp wins patent case to ban Samsung LCDs in US
Back in January Current.com.au reported that Samsung won a preliminary decision against Sharp for patent infringement in a bid to halt imports of its LCD panels in the US market, Sharp has now hit back and won its separate case against the manufacturer
Tue 16/06/2009 12:00:00 / Read More »Here's a first: Sony's latest Bravia is cheapest among rivals
For a company that is routinely criticised for its premium pricing, Sony has today surprised the industry by releasing a competitively priced new Bravia LCD panel.
Fri 12/06/2009 12:00:00 / Read More »Samsung 'New Species' LED TVs are going green
Samsung Electronics Australia has announced that its 'New Species' LED TVs are some of the most energy efficient models in the market, with some panels achieving a 6-star rating.
Mon 01/06/2009 12:00:00 / Read More »Asus U Series puts style first and substance second
Asus yesterday released its new U Series of notebooks. Unlike Samsung, which is currently promoting the technical specifications of its latest release, the focus at Asus is clearly on style and appearance.
Thu 28/05/2009 12:00:00 / Read More »Samsung explains Harvey Norman exclusion
Samsung's notebook retail strategy is focused on four major retail organisations, but conspicuous by its absence is the nation's biggest and most iconic retailer, Harvey Norman. Samsung explains why.
Wed 27/05/2009 12:00:00 / Read More »Insight into Samsung's strategy for selective distribution
After four years, Samsung is back in notebooks, but not in every store. Only four retail groups have been chosen to retail the new range. Find out who they are and why they were chosen.
Wed 27/05/2009 12:00:00 / Read More »Samsung back in the notebook game
Samsung Australia has announced that it is entering the highly competitive notebook and mini-notebook market in Australia, and is promising innovative features to capture consumer's attention.
Wed 27/05/2009 12:00:00 / Read More »Samsung reveals 'world's slimmest Full HD plasma'
Samsung has been very active in the flat panel category recently with its 'new species' LED TVs as well as a strong line-up of LCD panels, but in order to not play favourites it has just announced a new plasma range, including the flagship Series 8.
Mon 25/05/2009 12:00:00 / Read More »Budget brand beats Samsung and Sony in US LCD market
Samsung and Sony have both relinquished their position as first and second in sales of LCD TVs for the first quarter of 2009. Relative newcomer to the industry Vizio, has upset both premium manufacturers and demonstrated a real consumer shift to budget br
Thu 14/05/2009 12:00:00 / Read More »Samsung Ultra Touch combines the best of both worlds
Samsung Electronics Australia has announced the launch of its new flagship handset for 2009, the Ultra Touch, which Samsung is claiming will reinforce the company's leadership in touch, style and slide categories.
Mon 04/05/2009 12:00:00 / Read More »Apple leads smartphone market, while LG is a traditional favourite
According to a recent research report Apple is ranked number one in terms of consumer satisfaction among smartphone manufacturers and LG Electronics leads the pack when it comes to traditional handsets.
Fri 01/05/2009 12:00:00 / Read More »Samsung reveals LED, a 'new species' of television
Samsung Electronics Australia has just announced a new addition to its television line-up with the next step in the flat panel evolution; LED. Samsung has called it a 'new species' of television.
Mon 06/04/2009 12:00:00 / Read More »Tough battle ahead for HP to retain its ERA Awards
HP have every right to go into this year's ERA Awards feeling confident - they won in both categories they were nominated for last year - but this time the competition is fierce as Canon and Toshiba look to regain their crowns.
Wed 11/03/2009 12:00:00 / Read More »3D TV is not standing out; Education is the key
3D TV has received both positive and negative press ever since the technology was announced, mainly in relation to how it will be received by consumers. A new report has outlined key opportunities and consumers reactions to the technology.
Mon 23/02/2009 12:00:00 / Read More »Samsung announces more key appointments
It was announced on Tuesday that Samsung Electronics has appointed two new senior executives to their staff, and only three days later they have yet again released the news that another three recruits will be joining the team.
Fri 20/02/2009 12:00:00 / Read More »Samsung posts first ever quarterly loss
Samsung is the latest consumer electronics company to report a significant loss in fourth quarter sales over 2008.
Tue 27/01/2009 12:00:00 / Read More »Samsung releases two new phones
Samsung has released two new mobile phone handsets: the i200 for business use and the A561 for entertainment users.
Tue 16/09/2008 12:00:00 / Read More »LG releases contentious 600Hz plasma televisions
LG Electronics has taken on the 200Hz televisions released by Sony and Samsung at IFA with plasma televisions boasting 600Hz or 12 times the number of frames normally displayed in one second.
Mon 01/09/2008 12:00:00 / Read More »Samsung launches “smallest” printer
Samsung Electronics has launched its smallest and quietest colour printer, the CLP-310.
Fri 15/08/2008 12:00:00 / Read More »WOW announces Queensland Roar sponsorship deal
WOW Sight & Sound has signed on as a new major partner of the A-League's Queensland Roar football team.
Wed 13/08/2008 12:00:00 / Read More »CEDIA says attendance was “good”, announces future plans
CEDIA executive director Stephen Miller has responded to criticism of this year's exhibition, held last weekend, saying that attendance figures have been good, and are not the reason for next year's relocation to Sydney.
Mon 04/08/2008 12:00:00 / Read More »Samsung bursts into living rooms with 3D Plasma TV in 100 Hz
3-D TV is finally here and with Telstra yesterday spruiking its 3-D point of purchase TV displays, it is actually Samsung Australia who is bringing the technology to living rooms at a starting price of $1,899 for a 42" plasma TV, with 100 Hz.
Fri 01/08/2008 12:00:00 / Read More »Sony PS3 giveaway begins
Sony's much-hyped repeat of its PS3 giveaway campaign has kicked off officially today, with the counter on Sony's website already down 300 units by 1.10 pm.
Tue 01/07/2008 12:00:00 / Read More »Samsung rebranding to help carriers sell phones
Samsung has launched a segmentation of their mobile phone range in an effort to more directly target consumers. Speaking about this is Samsung Aust director Josh Delgado.
Thu 12/06/2008 12:00:00 / Read More »Sharp release new HD LCD models
Sharp have released two new HD LCD TV models to further heighten competition in this fierce pre-Olympic Games market.
Thu 29/05/2008 12:00:00 / Read More »Vale Tony Harrison of Bi-Rite Noosaville
Tony Harrison, owner of the Bi-Rite Noosaville store, passed away Tuesday morning after a short illness.
Wed 07/05/2008 12:00:00 / Read More »ERA seats nearly sold out as remaining supplier finalists announced
As the last of the Electrical Retailing Awards (ERAs) best supplier finalists are announced today, the seats are almost sold out with Friday this week being the last chance to book tickets for the awards.
Thu 27/03/2008 12:00:00 / Read More »
