Across the appliance spectrum, a number of brands stand out as having higher recognition, a better reputation, a greater share of voice and all the other abstractions that conflate to become brand equity. What brand will be #1?
Wed 22/05/2013 03:48:15 / Read More »
Magellan has announced a promotions program to support its eXplorist range of personal navigation devices. The offers involve free maps and a discount off the RRP.
Wed 22/05/2013 01:17:29 / Read More »
At the launch of the new Xbox One console overnight, Microsoft spent serious time showing off a new "TV on Xbox" feature. But despite the flashy demonstrations, details on how it would work outside the US were thin on the ground.
Wed 22/05/2013 12:20:17 / Read More »
Microsoft has unveiled its newest gaming console, known as the Xbox One, promising increased processing power, updated architecture and a new user interface featuring voice control and multi-tasking capabilities.
Wed 22/05/2013 11:50:16 / Read More »
Department store Myer, a bedrock for the small appliance categories, has achieved its fourth straight quarter of comparable sales growth, registering a 0.4 per cent uptick for the third quarter of FY2013.
Wed 22/05/2013 11:53:34 / Read More »
Kmart has recalled a 240-volt electric air pump, designed for domestic use, due to a fault that may cause severe electric shocks in affected products.
Tue 21/05/2013 03:15:26 / Read More »