Panasonic named greenest tech company; Nokia, Sony and Apple good too
Panasonic has trumped its technology company rivals in Interbrand's Best Global Green Brands ranking for 2013. This result confirms Panasonic's long-standing efforts to be a more environmentally responsible company.
Thu 13/06/2013 12:00:00 / Read More »Fisher & Paykel moving head office to heart of Sydney tech scene
After 13 years based in Lidombe, in Sydney's west, Fisher & Paykel is moving its head office next week to Macquarie Park, in the heart of the North Ryde technology district northwest of Sydney.
Tue 04/06/2013 12:00:00 / Read More »Narta retailers unite behind the power of people and relationships
A survey of Narta retailers reveals the buying group's intent to focus on strong relationships, both internally and externally, to gain a competitive advantage in the marketplace.
Mon 03/06/2013 12:00:00 / Read More »Feature: TV resolutions are Ultra High but content streams remain undefined
Ultra HD TVs are coming in more sizes at cheaper prices from a growing number of brands - once again, however, the focus is on how to sell this new technology and what content is available.
Tue 28/05/2013 12:00:00 / Read More »Panasonic reaching out to sales staff on national roadshow
The sales and marketing teams at Panasonic is currently pounding the pavement around Australia as it embarks on a full service retail roadshow.
Thu 16/05/2013 12:00:00 / Read More »Panasonic Australia announces new head of marketing and communications
Panasonic Australia has promoted Daniel Preiss to the national marketing communications manager role, replacing Gemma Lemieux.
Wed 08/05/2013 12:00:00 / Read More »Ultimate guide to small appliances for Mother's Day 2013
Changes in colour tones, a move away from slow cooking and the emergence of the food chopper are all trends to be observed this Mother's Day as small appliances enjoy their moment in the sun.
Mon 06/05/2013 12:00:00 / Read More »Our Top Appliance and Electronics Gifts for Mother's Day 2013
Mother's Day is less than one week away! Here are our picks for the best gift ideas for the hapless husband or time-poor offspring. We've got every base covered, from cheap-but-good to optimistically expensive.
Mon 06/05/2013 12:00:00 / Read More »Panasonic offering $200 rebate on winter Air Con purchases, retail training
To encourage air conditioner sales during winter - typically out-of-season - Panasonic Australia is giving consumers a refund of up to $200 off their power bills on selected models purchased before 31 August 2013.
Wed 03/04/2013 12:00:00 / Read More »Panasonic giving away Ugg boots and Tupperware with washers and microwaves
Panasonic Australia has announced two gift with purchase promotions to run through April and May in support of its washing machine and microwave ranges.
Tue 02/04/2013 12:00:00 / Read More »Panasonic taking 'mini' system form factors to the MAX
One of the most eye-catching new products at Panasonic's stand at CES this year - or any stand at the show - was a new and fantastically enormous 'mini' system: the MAX700.
Tue 26/03/2013 12:00:00 / Read More »Panasonic targeting dumb TV users with easy Smart TV features
With almost 70 per cent of Australian households still using 'dumb' TVs, Panasonic has focused its 2013 AV range on providing consumers with better Smart TV options and a range of new connected features.
Tue 19/03/2013 12:00:00 / Read More »To Russia With Product: Panasonic prepares for 2014 Winter Olympics
The 2014 Winter Olympics is now only 11 months away. Panasonic is currently moving products from across its range to Sochi, Russia, as part of its global partnership with the IOC.
Wed 06/03/2013 12:00:00 / Read More »Panasonic Australia names new head of Business Systems Group
Panasonic Australia has appointed Stuart Craig to replace Mark Deere-Jones as the local subsidiary's Business Systems Group director.
Thu 21/02/2013 12:00:00 / Read More »Install Panasonic cameras in your store, earn 'Panadollars' to spend later
Retailers who install Panasonic's new 360 Degree Security Cameras from Pacific Communication to monitor in-store activity can earn 'Panadollars' to spend on future purchases.
Wed 13/02/2013 12:00:00 / Read More »Panasonic GH3 and Ray Martin...Another Logie?
To showcase the video recording features of the new GH3, Panasonic asked its unpaid brand spokeshairpiece Ray Martin to play around with the settings while filming several nuptials on Saturday afternoon.
Tue 12/02/2013 12:00:00 / Read More »Panasonic searching for new B2B lead following Director's departure
Panasonic Australia this morning confirmed the departure of Mark Deere-Jones, the former director of its Business Systems Group. Deere-Jones had been in this role for four years after starting with Panasonic in 2007.
Tue 22/01/2013 12:00:00 / Read More »Panasonic Australia's new products (image gallery)
Here are some of the new Panasonic products coming to Australia during 2013, and a few that might not be. Categories include camcorders, ironing, audio and soundbars.
Fri 11/01/2013 12:00:00 / Read More »Panasonic Australia's product roadmap for 2013: appliances, cameras, audio
In a wide-ranging interview with Current.com.au at its stand at the Las Vegas Convention Centre, Panasonic Australia outlined its local plans for the new products announced at the 2013 International CES.
Fri 11/01/2013 12:00:00 / Read More »Panasonic chooses Smarts over size, no mention of OLED or Ultra HD
Panasonic's 2013 TV line up will focus not on OLED, Ultra HD or enormous sizes but on creating the most intuitive and user friendly Smart TV experience possible
Tue 08/01/2013 12:00:00 / Read More »Panasonic ends Tennis Australia sponsorship, set to "re-evaluate" strategy
Panasonic Australia has ceased its sponsorship of Tennis Australia after three years, saying it is time to "re-evaluate" its future direction. According to the brand, the launch of new products next year will necessitate a new strategy.
Tue 18/12/2012 12:00:00 / Read More »Panasonic trialling Toughbook consumer sales through select Harvey Norman stores
Panasonic Australia is currently trialling the sale of its Tough range of nominally B2B computer products through retailers, with 30 Harvey Norman stores in NSW and WA selling a limited number of CF-53 notebooks for around $2,000.
Fri 16/11/2012 12:00:00 / Read More »Panasonic eclipse of the heart
Panasonic Australia filmed the solar eclipse earlier this week using its own equipment, powered by the sun. UnderCurrent was impressed.
Fri 16/11/2012 12:00:00 / Read More »Panasonic targets men with Christmas shaver promotion
Panasonic is hoping to drive sales of its male shavers in the lead up to Christmas this year, offering consumers a pair of Quiksilver thongs as a gift with purchase on selected models.
Wed 14/11/2012 12:00:00 / Read More »Panasonic positioning GH3 to take share from DSLR, not rival mirrorless compacts
Soon to be the flagship model in the Lumix range, Panasonic will be forging a new path with its positioning for the GH3, which is being touted as a competitor to fully-fledged DSLRs from Canon and Nikon.
Fri 09/11/2012 12:00:00 / Read More »Panasonic's new Lumix marketing manager and LG seeks new head of mobile
Panasonic has promoted Doug Campbell to oversee the marketing of its Lumix digital camera range while LG is hunting for a new head of mobile to run its smartphones division.
Fri 09/11/2012 12:00:00 / Read More »Panasonic appoints new group manager for Toughbook range
Panasonic Australia has appointed Deane Hornsby as the Toughbook group manager within its Business Systems Group (BSG). Hornsby will be responsible for the sales, marketing and support team across its Toughbook portfolio.
Mon 03/09/2012 12:00:00 / Read More »Aussie TV market in good shape claims Samsung at launch of enormous TV
The Australian flat panel TV market is actually performing well and average sales prices are steady, claimed Samsung at the launch last night of its biggest ever TV. Not everyone agrees with this view, however.
Wed 15/08/2012 12:00:00 / Read More »Sharp unveils its first Australian vacuum cleaner range
After almost half a century of marketing vacuum cleaners in its native Japan, the Sharp Corporation of Australia is for the first time introducing floorcare appliances locally.
Mon 13/08/2012 12:00:00 / Read More »Panasonic moves further into appliance market with targeted refrigerator range
Panasonic yesterday expanded its home appliance range with the launch of a targeted range of bottom mount refrigerators, which are priced and featured to compete with LG, Samsung and Fisher & Paykel.
Thu 14/06/2012 12:00:00 / Read More »Panasonic blames online vandalism for "disappointing" website attack
Panasonic Australia has attributed its website breach to "online vandalism", saying that it is "disappointing" that hackers choose to target well-known organisations.
Fri 08/06/2012 12:00:00 / Read More »Panasonic Australia website 'breached', no information stolen
Panasonic Australia has taken down its website, formerly at Panasonic.com.au, and is redirecting users to the global Panasonic website after a "breach" on a related website spread to the main site.
Fri 08/06/2012 12:00:00 / Read More »Panasonic's recycling credentials will be invaluable to ANZRP: Part 2
Following on from yesterday's introduction to the history and environmental credentials of Panasonic, Current.com.au today presents Part Two of this special feature, shedding light on the topical issues of recycling and product stewardship.
Tue 17/04/2012 12:00:00 / Read More »Panasonic's recycling credentials will be invaluable to ANZRP: Part 1
Following news that Panasonic Australia MD Steve Rust has been appointed to the board of the Australia and New Zealand Recycling Platform, Current presents a special feature on Pana's history and its environmental credentials.
Tue 17/04/2012 12:00:00 / Read More »Panasonic unveils new audio systems and a home theatre soundbar
In addition to unveiling 23 new TVs yesterday, Panasonic Australia also launched its 2012 stereo, home theatre and micro system ranges.
Thu 12/04/2012 12:00:00 / Read More »Panasonic joins ANZRP industry recycling program for TVs, MD joins board
Panasonic Australia has today officially announced that it has joined the Australia and New Zealand Recycling Platform (ANZRP) to fulfil its TV recycling obligations as laid out in the Product Stewardship Act 2011.
Wed 11/04/2012 12:00:00 / Read More »Out damned spot! Panasonic washers master stains
Panasonic has added two new washing machines to its line-up, featuring the manufacturer's Econavi technology as well as a new 'Stain Master' technology that has been developed to remove common household stains.
Tue 13/12/2011 12:00:00 / Read More »Fishy tale of Panasonic camera snagged from river in working order
Panasonic Australia is on the hunt for the owner of a blue Lumix FT10 tough camera salvaged from a riverbed. Impressively, the camera was still in good working order.
Wed 02/11/2011 12:00:00 / Read More »Panasonic gears up for a summer of sport with Viera plasma TVs
While the dream might be over for Rugby World Cup fans, Panasonic is gearing up for a big summer of sport with the launch of its latest plasma TVs - the UT30 Series.
Mon 17/10/2011 12:00:00 / Read More »Panasonic's power failure-proof cordless phone
Panasonic has today launched a new cordless phone that allows users to make and receive calls at any time of day, even during a blackout.
Tue 19/07/2011 12:00:00 / Read More »Panasonic goes green with Econavi technology
While the hills are alive with the sound of carbon pricing, reducing power bills and saving the environment, Panasonic has come to the table to offer consumers a greener choice with its new "Econavi" technology.
Fri 15/07/2011 12:00:00 / Read More »Fierce competition is unstainable, claims outgoing Panasonic director
Outgoing Panasonic Australia director Paul Reid has expressed his concerns about the sustainability of the local retail business landscape, saying that retailers and suppliers needed to maintain collaborative relationships to ensure longterm success.
Tue 05/07/2011 12:00:00 / Read More »Panasonic director moving to Sweden, leadership group created
Paul Reid, one of the most well-regarded operators in the industry, is moving to Sweden to head up Pana's Nordic division. Replacing him will be a newly formed leadership triumvirate.
Tue 24/05/2011 12:00:00 / Read More »Panasonic honours 25 years of excellence from long-serving manager
During Panasonic Australia's annual conference last week, director Paul Reid presented a special award to the national sales operations manager, who is celebrating half a century with the leading brand.
Mon 11/04/2011 12:00:00 / Read More »Panasonic Australia outsources entire NSW sales team, Crossmark appointed
In a move that has sweeping ramifications for the entire consumer electronics industry, Panasonic Australia yesterday outsourced its entire New South Wales sales team, with the plan now to sell through Crossmark, a sales agent.
Wed 30/03/2011 12:00:00 / Read More »Sony Australia confirms local staff restructure
Sony Australia has today confirmed that 10 staff members were let go earlier this month. This news comes just weeks after rival Panasonic also announced staff changes.
Thu 17/03/2011 12:00:00 / Read More »Panasonic confirms redundancies and staff changes
Panasonic Australia has this afternoon confirmed that it recently made a number of staff redundant in order to make its local operations more efficient.
Fri 18/02/2011 12:00:00 / Read More »Sony and Panasonic vie for affection on social media battlegrounds
There's a new front developing in the ongoing war between grand old stagers Sony and Panasonic: social media. Both suppliers have aggressive strategies in this new space, and both are taking ground off rivals.
Fri 19/11/2010 12:00:00 / Read More »Australiana the key to new Lumix Life competition
Panasonic Australia has launched the second instalment of its Lumix Life competition. This competition gives amateur snappers the chance to be published in a photo journal, have their work displayed in an art gallery and win a new high end camera.
Thu 01/04/2010 12:00:00 / Read More »Panasonic hits new price points with G2 and G10 Micro Four Thirds models
Ease-of-use and an attractive entry level price point were the two key themes of Panasonic's G2 and G10 Micro Four Thirds camera launch yesterday.
Thu 01/04/2010 12:00:00 / Read More »Which is better for 3D: LCD or plasma? Sony and Pana debate
The two companies that have shown off their 3D wares locally, Sony and Panasonic, are now locked in a debate as to whether LCD or Plasma is the best technology. We have both sides of the story.
Fri 26/02/2010 12:00:00 / Read More »Enter the world of Panasonic 3D (story & video)
Panasonic hosted media and retailers today to preview its 2010 3D TV consumer products. Current.com.au has the full story, including news on the eyeware, 3D Blu-ray player and specialised cables
Fri 19/02/2010 12:00:00 / Read More »Panasonic starts new format war: 'plasma 3D is the best'
Panasonic Australia will today preview a prototype of its new 3D television. Before this exhibition, however, the Japanese supplier has thrown a TV-shaped Molotov cocktail at its rivals, claiming plasma is the best panel format for watching 3D broadcasts.
Fri 19/02/2010 12:00:00 / Read More »New Panasonic camcorder range is Zoomtastic
Panasonic has four new camcorders scheduled for release in Q1 this year. Two of these feature an impressive 78x zoom, which could be a winner for imaginative retailers.
Tue 02/02/2010 12:00:00 / Read More »Panasonic targeting everyone with massive new Lumix camera range
The 2010 Panasonic Lumix range is designed to provide a solution for multitudinous consumer profiles, with new cameras across seven ranges, each with its own points of difference.
Thu 28/01/2010 12:00:00 / Read More »Panasonic defies market trends to outrank camera rivals
Panasonic last night announced the release of its 2010 Lumix range, which will include 13 new models. Panasonic describes this as its "strongest ever" cache of digital cameras.
Thu 28/01/2010 12:00:00 / Read More »Panasonic going strong in air-con
Spurred on by an all new range, TV advertising campaign and a new sponsorship deal with Tennis Australia, Panasonic Australia is expecting its most successful air conditioning sales period on record.
Tue 19/01/2010 12:00:00 / Read More »Panasonic appoints new marcoms director
As an endorsement of the work she has performed on projects, including the Beijing Olympics campaign, Panasonic has appointed Gemma Lemieux as director of Marketing Communications; this is Lemieux 's second promotion at Panasonic.
Tue 21/10/2008 12:00:00 / Read More »


