Panasonic reaching out to sales staff on national roadshow
The sales and marketing teams at Panasonic is currently pounding the pavement around Australia as it embarks on a full service retail roadshow.
Thu 16/05/2013 12:00:00 / Read More »Inside story on Narta's bid to set minimum advertising prices
Eight months after applying for authorisation to set minimum advertising prices on selected Beko appliances, the ACCC rejected The Narta Group's proposal. Here is the story of how that decision was made.
Mon 13/05/2013 12:00:00 / Read More »Panasonic Australia announces new head of marketing and communications
Panasonic Australia has promoted Daniel Preiss to the national marketing communications manager role, replacing Gemma Lemieux.
Wed 08/05/2013 12:00:00 / Read More »Harrods visit provides rare insight into tech gear for the uberwealthy
The venerable Knightsbridge department store has been servicing London's elite for 179 years - and it's not just handbags, wine and cuffinks - the technology department is also impressive.
Wed 01/05/2013 12:00:00 / Read More »Panasonic executive defends plasma position
A senior Panasonic executive has defended the company against the reports that it will be leaving the plasma business by blaming the rumour on other companies.
Mon 22/04/2013 12:00:00 / Read More »DisplaySearch predicts plasma could die out by 2016
DisplaySearch director of TV research in Europe, Paul Gray, has added his opinion to the plasma debate by predicting that plasma could fall to less than 1 per cent of the overall flat panel television market within three years.
Mon 22/04/2013 12:00:00 / Read More »The Good Guys sponsoring search for best Food & Wellbeing blog
The Good Guys is currently sponsoring the Kidspot Voices of 2013 competition to find Australia's top bloggers. These awards cover Food & Wellbeing, Personal & Parenting, Creative & Home, and Beauty & Style.
Mon 15/04/2013 12:00:00 / Read More »UnderCurrent's seven classic commercials from a simpler time
Here is a collection to stir the memories and remind us of a time when Clive Peeters sold beds, technology came to Queensland, video cameras weighed a tonne and digital watches cost $2.
Tue 09/04/2013 12:00:00 / Read More »UPDATED: All the 2013 Mother's Day promotions in one place
Retailers are busy gearing up for the second Christmas of the year, Mother's Day. With so many products vying for attention, suppliers are offering plenty of promotions to help retailers close the sale. Here's our wrap-up of the big deals...
Wed 03/04/2013 12:00:00 / Read More »Panasonic offering $200 rebate on winter Air Con purchases, retail training
To encourage air conditioner sales during winter - typically out-of-season - Panasonic Australia is giving consumers a refund of up to $200 off their power bills on selected models purchased before 31 August 2013.
Wed 03/04/2013 12:00:00 / Read More »Leading Appliances launches website, reveals 'Preferred Suppliers'
Leading Appliances today launched its new website, one day after it began trading officially. Leading Appliances is home to around 60 former Retravision members, primarily located in regional areas in Australia's eastern states.
Tue 02/04/2013 12:00:00 / Read More »Panasonic giving away Ugg boots and Tupperware with washers and microwaves
Panasonic Australia has announced two gift with purchase promotions to run through April and May in support of its washing machine and microwave ranges.
Tue 02/04/2013 12:00:00 / Read More »Panasonic taking 'mini' system form factors to the MAX
One of the most eye-catching new products at Panasonic's stand at CES this year - or any stand at the show - was a new and fantastically enormous 'mini' system: the MAX700.
Tue 26/03/2013 12:00:00 / Read More »Panasonic targeting dumb TV users with easy Smart TV features
With almost 70 per cent of Australian households still using 'dumb' TVs, Panasonic has focused its 2013 AV range on providing consumers with better Smart TV options and a range of new connected features.
Tue 19/03/2013 12:00:00 / Read More »Suppliers want connected retailers to demonstrate Smart TV
Within the next few months, the number of Smart TVs on the market is going to explode. In this special feature, we look at whether retailers are ready to demonstrate and how those unprepared can get connected.
Mon 11/03/2013 12:00:00 / Read More »To Russia With Product: Panasonic prepares for 2014 Winter Olympics
The 2014 Winter Olympics is now only 11 months away. Panasonic is currently moving products from across its range to Sochi, Russia, as part of its global partnership with the IOC.
Wed 06/03/2013 12:00:00 / Read More »Canon and Panasonic top Canstar camera ratings, despite smartphone dominance
Consumer ratings group Canstar Blue has ranked Australia's preferred compact and DSLR camera brands, with Canon and Panasonic coming out on top. But there is a growing trend towards opting for a smartphone instead.
Mon 25/02/2013 12:00:00 / Read More »Panasonic New Zealand set to leave Narta buying group
Panasonic's New Zealand subsidiary is set to leave the Narta buying group in order to focus on the "individual needs" of its retailers. Despite the change, the Australian business is still committed to Narta according to MD Steve Rust.
Mon 25/02/2013 12:00:00 / Read More »Panasonic Australia names new head of Business Systems Group
Panasonic Australia has appointed Stuart Craig to replace Mark Deere-Jones as the local subsidiary's Business Systems Group director.
Thu 21/02/2013 12:00:00 / Read More »Panasonic GH3 and Ray Martin...Another Logie?
To showcase the video recording features of the new GH3, Panasonic asked its unpaid brand spokeshairpiece Ray Martin to play around with the settings while filming several nuptials on Saturday afternoon.
Tue 12/02/2013 12:00:00 / Read More »Sony diversifies into a new category with Baby Monitor
Sony is set to diversify its product portfolio and challenge the likes of Uniden and Philips with the launch of a new video digital baby monitor, the first of its kind for the Japanese AV brand.
Tue 29/01/2013 12:00:00 / Read More »Panasonic Australia's new products (image gallery)
Here are some of the new Panasonic products coming to Australia during 2013, and a few that might not be. Categories include camcorders, ironing, audio and soundbars.
Fri 11/01/2013 12:00:00 / Read More »Panasonic Australia's product roadmap for 2013: appliances, cameras, audio
In a wide-ranging interview with Current.com.au at its stand at the Las Vegas Convention Centre, Panasonic Australia outlined its local plans for the new products announced at the 2013 International CES.
Fri 11/01/2013 12:00:00 / Read More »Panasonic reveals reinvention strategy, with 4K OLED TVs and more B2B
Panasonic will "re-energise and reinvent" itself with new 4K OLED products, greater penetration of the automobile and aviation industries, connected appliances and even more encouragement of energy efficiency.
Wed 09/01/2013 12:00:00 / Read More »Big brands spend big to brand every inch of Las Vegas Convention Centre
The walls around the Las Vegas Convention Centre (LVCC), home of the 2013 International CES, have made for great media for the major tech brands to promote their new wares to the trade.
Tue 08/01/2013 12:00:00 / Read More »Panasonic chooses Smarts over size, no mention of OLED or Ultra HD
Panasonic's 2013 TV line up will focus not on OLED, Ultra HD or enormous sizes but on creating the most intuitive and user friendly Smart TV experience possible
Tue 08/01/2013 12:00:00 / Read More »Panasonic pushes small appliances to the fore at CES 2013
Panasonic will for the first time showcase small appliance and personal care products on its stand at the 2013 International CES.
Tue 08/01/2013 12:00:00 / Read More »Panasonic launches touch TV screen with Touch Pen stylus
Panasonic today demonstrated a touch-sensitive Viera TV panel that can be controlled via the new Touch Pen stylus.
Tue 08/01/2013 12:00:00 / Read More »Pregame: Sony picks 10 top trends ahead of CES press conference
Ahead of its afternoon press conference at CES, Sony Australia has identified 10 trends to watch out for at the 2013 conference. Will Sony's products live up to its own predictions?
Mon 07/01/2013 12:00:00 / Read More »Sony, Apple and Panasonic all make history at the Smithsonian
Technology products are not plentiful at the Smithsonian American History Museum, with only a handful of electronic devices selected as important pieces in the history of the United States.
Sun 06/01/2013 12:00:00 / Read More »Hisense hits out at rival Smart TV suppliers, tells retailers to upsell
On the eve of the consumer electronics biggest trade fare, Hisense Australia has hit out at rival TV brands for using proprietary operating systems for their Smart TVs, rather than open source platforms.
Sat 05/01/2013 12:00:00 / Read More »Top 10 Biggest Digital Stories of 2012
The most popular digital stories on Current.com.au in 2012 were a real mixed bag. We've got all the regulars competing for the top spot and a couple of surprise packets filling out the bottom half of the Top 10.
Tue 18/12/2012 12:00:00 / Read More »Panasonic ends Tennis Australia sponsorship, set to "re-evaluate" strategy
Panasonic Australia has ceased its sponsorship of Tennis Australia after three years, saying it is time to "re-evaluate" its future direction. According to the brand, the launch of new products next year will necessitate a new strategy.
Tue 18/12/2012 12:00:00 / Read More »Editor's Picks for Best Digital Products of 2012: Fast, Tough and Powerful
The December issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Digital Products of 2012. We'll be featuring these winners as we build up to honour the 2012 Digital Product of the Year. Here is Part Three.
Wed 12/12/2012 12:00:00 / Read More »25 Best Headphone Brands Of 2012
To celebrate the incredible surfeit of styles, endorsements and colours available to audiophiles, fashionophiles and wellheeledophiles, UnderCurrent today presents a special look at its 25 favourite headphone brands.
Tue 04/12/2012 12:00:00 / Read More »All the electronics Christmas promotions sorted by brand
Check out what promotions are being run this Christmas to lure consumers into stores and part with their cash. This page sorts all the promotions by brand - there's Sony, Panasonic, LG, Samsung, Breville, Kambrook, Sunbeam and heaps more!
Mon 03/12/2012 12:00:00 / Read More »The seafood company manufacturing electronics house brands for local retailers
When it comes to deciding what TVs, tablets and smartphones to range in your store or buy for your home, there are two clear choices: name brands and house brands. Take a look at the "fishy" company manufacturing the house brands.
Wed 28/11/2012 12:00:00 / Read More »Panasonic trialling Toughbook consumer sales through select Harvey Norman stores
Panasonic Australia is currently trialling the sale of its Tough range of nominally B2B computer products through retailers, with 30 Harvey Norman stores in NSW and WA selling a limited number of CF-53 notebooks for around $2,000.
Fri 16/11/2012 12:00:00 / Read More »Panasonic eclipse of the heart
Panasonic Australia filmed the solar eclipse earlier this week using its own equipment, powered by the sun. UnderCurrent was impressed.
Fri 16/11/2012 12:00:00 / Read More »Panasonic targets men with Christmas shaver promotion
Panasonic is hoping to drive sales of its male shavers in the lead up to Christmas this year, offering consumers a pair of Quiksilver thongs as a gift with purchase on selected models.
Wed 14/11/2012 12:00:00 / Read More »Panasonic positioning GH3 to take share from DSLR, not rival mirrorless compacts
Soon to be the flagship model in the Lumix range, Panasonic will be forging a new path with its positioning for the GH3, which is being touted as a competitor to fully-fledged DSLRs from Canon and Nikon.
Fri 09/11/2012 12:00:00 / Read More »Panasonic's new Lumix marketing manager and LG seeks new head of mobile
Panasonic has promoted Doug Campbell to oversee the marketing of its Lumix digital camera range while LG is hunting for a new head of mobile to run its smartphones division.
Fri 09/11/2012 12:00:00 / Read More »Still being updated! All the electronics Christmas promotions in one place
Christmas promotions from Uniden, Haier, Toshiba, De'Longhi, Philips, Nespresso, Breville, Kambrook, Sunbeam, Panasonic, Kenwood, Sharp, LG, Sony, Navman and many more - more than 20 promotions currently listed.
Fri 02/11/2012 12:00:00 / Read More »Panasonic hosts a Tupperware party for Christmas consumers
Panasonic Australia will offer consumers a special gift-with-purchase from Tupperware this Christmas with the purchase of selected models from its Inverter and Convection Microwave ranges.
Tue 30/10/2012 12:00:00 / Read More »Samsung appoints new head of IT division
Samsung Electronics Australia has announced the appointment of a new director for its IT division, who joins the company after more than 20 years in the industry.
Wed 17/10/2012 12:00:00 / Read More »3D is a fad but Toshiba is a winner: Canstar TV ratings
New research from Canstar Blue has found that two thirds of consumers think 3D TV is a fad, while almost half of Australian consumers have 3 or more TVs in their house. In terms of brand rankings, there were also a few surprises...
Tue 18/09/2012 12:00:00 / Read More »Panasonic's futuristic induction surface powers cordless appliances
Panasonic used its keynote presentation at IFA to launch a range of new products and initiatives, but tucked away at the end of the presentation was an exciting demonstration - cordless appliances powered by an induction cooking surface.
Mon 17/09/2012 12:00:00 / Read More »Pioneer pioneering new meta heights with song about listening to music
UnderCurrent loves a good company song! And this one by Pioneer to promote its new speaker range is just as impressive as the, erm, speakers that the song is about...
Thu 06/09/2012 12:00:00 / Read More »Panasonic appoints new group manager for Toughbook range
Panasonic Australia has appointed Deane Hornsby as the Toughbook group manager within its Business Systems Group (BSG). Hornsby will be responsible for the sales, marketing and support team across its Toughbook portfolio.
Mon 03/09/2012 12:00:00 / Read More »The 10 best (and weirdest) coffee machines from IFA
There are hundreds and thousands of appliances on show at the IFA trade show in Berlin this week: one of the categories getting plenty of attention was coffee machines. Some looked more traditional than others...
Mon 03/09/2012 12:00:00 / Read More »Masters encouraging trade credit card take-up with 5% discount
Woolworths' big box hardware store, Masters, is offering a 5 per cent discount to qualifying tradespeople and builders, provided they pay for their purchases using a special Masters credit card.
Mon 27/08/2012 12:00:00 / Read More »Countdown to IFA: Stay tuned for exclusive news as it happens
The official launch of the IFA trade show in Berlin is just days away, and suppliers, buyers and industry leaders have begun converging on the city in preparation for the show. We'll be there on the ground with all the news as it happens.
Mon 27/08/2012 12:00:00 / Read More »Sharp unveils its first Australian vacuum cleaner range
After almost half a century of marketing vacuum cleaners in its native Japan, the Sharp Corporation of Australia is for the first time introducing floorcare appliances locally.
Mon 13/08/2012 12:00:00 / Read More »Star struck by Lumix GF5 creative filters
Being the playful type, UnderCurrent enjoyed getting its talons on the new Panasonic Lumix GF5 Micro Four Thirds camera. Opinions were divided, however, on the popularity of one particular creative filter...
Thu 09/08/2012 12:00:00 / Read More »Wi-Fi Ready? TV Set? No! Five big TV brands agree to ACCC action
Sony, Panasonic, LG, Samsung and Sharp have all agreed to clarify the promotional material for their smart or IPTVs and connected Blu-ray players after complaints to the ACCC over the term 'Wi-Fi ready' being potentially misleading.
Fri 03/08/2012 12:00:00 / Read More »Shooting an Apple off the head of the Olympics
It was hard to work out which companies had paid a fortune to sponsor the Olympics last night, when an invader brand made a surpise appearance at the shooting despite no financial stake in the Games.
Tue 31/07/2012 12:00:00 / Read More »Big names in appliances counted as Australia's most trusted brands
Sony, Westinghouse, Breville and Dyson have been voted as some of Australia's most trusted brands, according to the Reader's Digest 2012 Trusted Brands rankings, while Bunnings has been deemed an Australian icon.
Thu 26/07/2012 12:00:00 / Read More »3D TV take-up is sluggish but a 3D iPad will change everything: James Cameron
Although legendary filmmaker James Cameron is proud of the impact his blockbuster Avatar had on driving the 3D TV revolution, he had admitted that the take-up of the technology in the home has not been as popular as he first thought.
Fri 20/07/2012 12:00:00 / Read More »Bumper July issue of Appliance Retailer packed with insights and exclusives
The July 2012 issue of Appliance Retailer magazine is now available - and it's packed with great features and stories.
Wed 04/07/2012 12:00:00 / Read More »Leaked TV sales figures reveal interesting results for brands big and small
UnderCurrent has come across the TV sales figures by brand for May 2012. Normally a closely guarded secret, these figures offer a rare insight into the flat panel TV market.
Thu 28/06/2012 12:00:00 / Read More »New Panasonic president booked for opening 2013 CES keynote
Panasonic's new president, Kazuhiro Tsuga, has been booked to deliver the opening keynote at the 2013 International CES in Las Vegas, indicating that the Japanese electronics giant will have something special to announce at the show.
Thu 28/06/2012 12:00:00 / Read More »Bush Australia employee selected for Australian Olympic team
Panasonic, Samsung and Acer can have all the Olympics sponsorship they want, as Bush Australia is sending an actual athlete to the 2012 Summer Olympics in London.
Thu 14/06/2012 12:00:00 / Read More »Panasonic moves further into appliance market with targeted refrigerator range
Panasonic yesterday expanded its home appliance range with the launch of a targeted range of bottom mount refrigerators, which are priced and featured to compete with LG, Samsung and Fisher & Paykel.
Thu 14/06/2012 12:00:00 / Read More »Panasonic reinvented as a whitegoods brand as AV sales diminish
Formerly a company best known for its home entertainment product, specifically plasma TVs, Panasonic is now selling more appliances than it is audio visual equipment.
Thu 14/06/2012 12:00:00 / Read More »Panasonic blames online vandalism for "disappointing" website attack
Panasonic Australia has attributed its website breach to "online vandalism", saying that it is "disappointing" that hackers choose to target well-known organisations.
Fri 08/06/2012 12:00:00 / Read More »Panasonic Australia website 'breached', no information stolen
Panasonic Australia has taken down its website, formerly at Panasonic.com.au, and is redirecting users to the global Panasonic website after a "breach" on a related website spread to the main site.
Fri 08/06/2012 12:00:00 / Read More »Panasonic providing 16,244 pieces of Olympic equipment as it seeks World Peace
In addition to outlining how Panasonic will record and project the action from the 2012 London Olympics, the Japanese company has also outlined its vision for World Peace.
Thu 31/05/2012 12:00:00 / Read More »From $17,000 to $1,000: A Decade Of Plasma
The average cost of a plasma TV in 2003 was $10,156. Back then, plasma TVs ranked fifth on the list of Top Digital Product Categories. Plasma TVs is now number four on that list, though the average sales price has dropped 90 per cent to $1,030.
Tue 22/05/2012 12:00:00 / Read More »Toshiba ups the ante with sci-fi inspired ambient dance anthem
Today's instalment of company songs is even better than Panasonic's and Samsung's: Japanese company Toshiba don't just have a company song, it has a company film.
Thu 10/05/2012 12:00:00 / Read More »Samsung's theme song is great for Korean Karaoke
Samsung's company song is a belter: it explains why you can fly higher with the use of smartphone or French Door Fridge - and the lyrics are on the music video so you can sing along.
Wed 09/05/2012 12:00:00 / Read More »Sing along to Panasonic's company song
UnderCurrent has stumbled upon a real beauty: Panasonic's company song, as performed by opera star Sarah Brightman.
Tue 08/05/2012 12:00:00 / Read More »Panasonic launches consumer and trade Air Conditioning promotions
Consumers of Panasonic's air con range can receive a rebate of up to $200 off their power bill while sales staff can score a free jacket by completing an online training course.
Wed 02/05/2012 12:00:00 / Read More »DHL to start TV and PC recycling in Canberra from 15 May 2012
DHL Supply Chain Australia is the first of the three approved E-Waste recyclers to announce a start-date and location for the collection of obsolete TVs and PC hardware, with Canberra the first Australian city to be serviced.
Mon 30/04/2012 12:00:00 / Read More »Toshiba joins recycling revolution, partners with ANZRP
Toshiba Australia is the latest company to affirm its commitment to the environment, signing up with the Australia and New Zealand Recycling Platform for the collection and disposal of e-waste.
Thu 26/04/2012 12:00:00 / Read More »Panasonic's recycling credentials will be invaluable to ANZRP: Part 2
Following on from yesterday's introduction to the history and environmental credentials of Panasonic, Current.com.au today presents Part Two of this special feature, shedding light on the topical issues of recycling and product stewardship.
Tue 17/04/2012 12:00:00 / Read More »Panasonic's recycling credentials will be invaluable to ANZRP: Part 1
Following news that Panasonic Australia MD Steve Rust has been appointed to the board of the Australia and New Zealand Recycling Platform, Current presents a special feature on Pana's history and its environmental credentials.
Tue 17/04/2012 12:00:00 / Read More »All the Mother's Day promotions all in one place
Mother's Day is just around the corner and, like most years, the appliance brands are competing for the maternal dollar with a number of very alluring promotions. Here are all the 2012 Mother's Day consumer promotions in one place.
Tue 17/04/2012 12:00:00 / Read More »Panasonic unveils new audio systems and a home theatre soundbar
In addition to unveiling 23 new TVs yesterday, Panasonic Australia also launched its 2012 stereo, home theatre and micro system ranges.
Thu 12/04/2012 12:00:00 / Read More »Panasonic treats the hipsters to home theatre heaven with retro iPad interfaces
Panasonic is helping out consumers of its new home theatres systems achieve their hipster dreams by including some outstanding retro interfaces on its iPad app.
Wed 11/04/2012 12:00:00 / Read More »Panasonic joins ANZRP industry recycling program for TVs, MD joins board
Panasonic Australia has today officially announced that it has joined the Australia and New Zealand Recycling Platform (ANZRP) to fulfil its TV recycling obligations as laid out in the Product Stewardship Act 2011.
Wed 11/04/2012 12:00:00 / Read More »Panasonic launches 23 new TVs: passive 3D, BigPond Movies & Quickflix
Panasonic Australia today unveiled its 2012 range of plasma and LED LCD TVs, with 23 models across both technologies. Features of selected products include active and passive 3D, improved internet connectivity and a greater focus on design.
Wed 11/04/2012 12:00:00 / Read More »Panasonic Microwaves get an added gift for Mother's Day
Panasonic has announced the return of its popular Tupperware gift with purchase promotion, available with selected inverter model microwaves this Mother's Day.
Mon 02/04/2012 12:00:00 / Read More »Rewind to VCR Time with a TVC triple play
A lot of us will be taping Mad Men on our PVRs now those dapper ad men and women are back on our screens. But back in the 70s and 80s, it was VHS and Beta, and the Mad Men produced some fantastic stuff to promote it.
Thu 29/03/2012 12:00:00 / Read More »Fujitsu General is still Australia's favourite air
Fujitsu General has taken out top gong in a recent Canstar Blue survey on air conditioners, outstripping other brands in every key category. The survey also showed that more than half of consumers value energy efficiency in their air con.
Tue 27/03/2012 12:00:00 / Read More »Start sweating sponsors: the NRL is back!
What do WOW Sight & Sound, Harvey Norman, Telstra, Vodafone, De'Longhi, Kenwood and Trend Micro have in common? They all love their rugby league!
Thu 01/03/2012 12:00:00 / Read More »Strap on a great upsell opportunity to your next tough camera sale
Tough camera retailers take note: it's very hard to hold a camera and swim at the same time. Thankfully, Panasonic has solved this problem for just under $50.
Fri 24/02/2012 12:00:00 / Read More »Beach testing the new Panasonic Lumix FT4 Tough Camera
Panasonic Australia has officially unveiled its new Lumix FT4 Tough Camera. We took it for a swim over the weekend - here are the results.
Mon 20/02/2012 12:00:00 / Read More »Excitement high as Olympus unveils the modern/retro OM-D E-M5
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What are Olympus customers unhappy about? That was the starting point for the design of the new OM-D E-M5 Micro Four-Thirds camera, launched yesterday in Sydney.
Thu 09/02/2012 12:00:00 / Read More »Panasonic & Sanyo begin unification with merged projector businesses
Panasonic has taken the first step towards merging with the recently-acquired Sanyo business by amalgamating the two companies' projector ranges. The new models will be launched in March and supported by new management staff.
Thu 09/02/2012 12:00:00 / Read More »Bricks and mortar retailers innovating with online video customer service
One of the biggest hurdles retailers need to overcome when designing an online portal for their bricks and mortar stores is maintaining the same level of customer service on a website as they do in a store. Two companies are doing this well.
Fri 03/02/2012 12:00:00 / Read More »Panasonic plays it cool with Australian Open air conditioning promo
With the Australian Open kicking off in Melbourne today, Panasonic has announced a promotion giving consumers the opportunity to win an energy-saving Air Conditioner every day for the duration of the tennis competition.
Mon 16/01/2012 12:00:00 / Read More »Panasonic revives Viera plasma TV range, resurrects MySpace
Panasonic has announced a boost to its range of Viera plasma televisions at CES today, as well as a new "MySpace TV" service that will bring the social network's music library to internet-enabled flat panels.
Tue 10/01/2012 12:00:00 / Read More »Out damned spot! Panasonic washers master stains
Panasonic has added two new washing machines to its line-up, featuring the manufacturer's Econavi technology as well as a new 'Stain Master' technology that has been developed to remove common household stains.
Tue 13/12/2011 12:00:00 / Read More »Panasonic set to retire Sanyo name by 'unifying' two brands
Following reports today that Panasonic will retire the Sanyo brand next year, Sanyo Oceania president Bill Crichton has verified that the two brands will be unified, though the timeline is still to be confirmed.
Wed 30/11/2011 12:00:00 / Read More »Panasonic gazes into mirrorless camera market with new GX1
Panasonic is set to capitalise on the "unprecedented growth" of the mirrorless camera market with the launch of a new premium compact camera in its Micro Four-Thirds range - the Lumix GX1.
Thu 17/11/2011 12:00:00 / Read More »Panasonic launches its first Full HD 3D projector
Offering 2D to 3D conversion, multiple inputs and a "super-sized screen of up to 200 inches", Panasonic's newest home theatre projector is a first for the company. Pana is also offering consumers a bundled bonus for a limited time.
Mon 14/11/2011 12:00:00 / Read More »Panasonic offers sneak peak at GX1 and 3D cameras, due 2012
Panasonic has offered a sneak peak at two of the new compact cameras in its 2012 Lumix range. One is a premium Micro Four-Thirds system camera aimed at enthusiasts while the other is 3D compact camera with Full HD video.
Tue 08/11/2011 12:00:00 / Read More »Fishy tale of Panasonic camera snagged from river in working order
Panasonic Australia is on the hunt for the owner of a blue Lumix FT10 tough camera salvaged from a riverbed. Impressively, the camera was still in good working order.
Wed 02/11/2011 12:00:00 / Read More »Panasonic promotes smalls with silly season Tupperware giveaway
Panasonic has announced the return of its Tupperware gift promotion, available to consumers who purchase selected small appliances over the Christmas period.
Mon 31/10/2011 12:00:00 / Read More »In the cordless phone stakes, Uniden is still the favourite
Uniden has come out on top in a recent Canstar Blue consumer survey - the brand was voted number one in terms of ease of use, phone features, range and overall customer satisfaction.
Fri 28/10/2011 12:00:00 / Read More »Panasonic successfully inculcates 1,900 retailers on AC range
Panasonic Australia has reported a strong turnout for its national air conditioning roadshow, conducted through September and October 2011.
Thu 27/10/2011 12:00:00 / Read More »Sanyo exits Penrith Panthers and GWS Giants sponsorships
After 12 years as the major sponsor of the Penrith Panthers - the longest running sponsorship in the NRL - Sanyo has withdrawn from this partnership. Sanyo is also exiting its GWS Giants sponsorship.
Thu 27/10/2011 12:00:00 / Read More »Panasonic gears up for a summer of sport with Viera plasma TVs
While the dream might be over for Rugby World Cup fans, Panasonic is gearing up for a big summer of sport with the launch of its latest plasma TVs - the UT30 Series.
Mon 17/10/2011 12:00:00 / Read More »Panasonic expands IPTV offering for Viera TVs
Thanks to an upgrade to Panasonic's Viera TV IPTV service, consumers will now have access to more content including IPTV channels, games, video-on-demand and free app downloads.
Tue 11/10/2011 12:00:00 / Read More »Apple replaces Nokia in top 10 global ranking of successful brands
The international brand consultancy company Interbrand yesterday released its top 10 ranking of global brands, with a strong representation of tech brands including Apple, Microsoft, Google and newcomer HTC.
Thu 06/10/2011 12:00:00 / Read More »Panasonic previews new green refrigerator range coming in 2012
Panasonic Australia will next year launch a new range of refrigerators. Although firm details such as the number of models or RRPs have not yet been released, Panasonic has stated a broad timeline for release - March or April 2012.
Mon 26/09/2011 12:00:00 / Read More »Panasonic's big move in smalls with rice, jam, bread, hair and teeth all covered
Panasonic Australia has greatly expanded its small appliance and personal care ranges, with new irons, breadmakers, rice cookers, shavers and toothbrushes all being announced this week.
Fri 23/09/2011 12:00:00 / Read More »Panasonic unveils EcoNavi air con and updates free consumer app
Panasonic Australia yesterday launched new home appliance products across its laundry, air conditioning, small appliance, personal care and cordless phone ranges. We start by looking at air conditioning.
Thu 22/09/2011 12:00:00 / Read More »First look at new Nikon 1 compact system cameras: the V1 and J1
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Nikon today unveiled the Nikon 1 compact system camera. This new range of mirrorless cameras was described at today's press conference as the biggest Nikon news since its first digital camera 15 years ago.
Wed 21/09/2011 12:00:00 / Read More »Panasonic offers Lumix sales staff the chance to fall for Saigon
The 2011 Lumix Shoot For Vietnam competition was launched this morning, with Panasonic offering the top performing Lumix salespeople the chance to visit Saigon on a photography tour.
Wed 14/09/2011 12:00:00 / Read More »Samsung has the happiest consumers, Hisense the best warranty
UPDATED: Samsung TV customers are the most satisfied, with all the major brands also scoring highly in Canstar Blue's customer satisfaction survey results, released this week.
Tue 13/09/2011 12:00:00 / Read More »How Panasonic was modernised, with help from America and Philips
In the second part of our history of Panasonic, we look at how the corporation was rebuilt, essentially from scratch, after World War II, and how Matsushita began exporting to new markets and experimenting with new products.
Fri 09/09/2011 12:00:00 / Read More »Step into the mind of the great industrialist: Panasonic's first products
Panasonic was founded by a man ahead of his time: Konosuke Matsushita. We've put today a gallery of his first electrical products - some brilliant, some strange - with some words of wisdom from 85-year industry veteran.
Thu 08/09/2011 12:00:00 / Read More »In these taxing times, Panasonic supports CO2 emission cuts
Tax or no tax, Panasonic is committed to reducing its carbon dioxide (CO2) emissions by the occasion of its 100th birthday in 2018.
Wed 07/09/2011 12:00:00 / Read More »Bosch talks up Masters appliance offering
One of Masters' launch appliance brands is Bosch. We asked the German supplier why it has chosen to go partner with Woolworths' ambition hardware retail venture. Also, we list all the appliance brands currently being sold in the new store.
Wed 07/09/2011 12:00:00 / Read More »Image Gallery: The factory where appliances come to die. And be reborn.
Take a look at the recycling plant in Japan that is taking washing machines, dryers, refrigerators, air conditioners and TVs - then crushing them - for use in next generation products.
Tue 06/09/2011 12:00:00 / Read More »TV recycling can be run at a profit with forced consumer involvement
By forcing consumers to recycle their end of life CRTs and appliances, the Japanese Government and recycling partners have created a self-sustaining way of avoiding increases to landfill.
Tue 06/09/2011 12:00:00 / Read More »Panasonic launches 3D camera & goes wild with National Geographic
Panasonic has announced the launch of a twin-lens 3D Lumix camera to be showcased at Berlin's IFA electronics show this week. The company has also partnered with National Geographic in a project to support young explorers.
Thu 01/09/2011 12:00:00 / Read More »Panasonic launches new superzoom Lumix cameras and new lenses
Panasonic has announced the release of two new fixed lens superzoom Lumix cameras in its FZ Range. Also new from Panasonic is what it calls a world's first in lens technology.
Mon 29/08/2011 12:00:00 / Read More »Panasonic launches 'once in a lifetime' Wallabies competition
Wallabies sponsor and noted Skype fan Panasonic has launched a competition in conjunction with the 2011 Rugby World Cup in New Zealand. The prize is a Skype chat with players and a new home entertainment pack.
Mon 22/08/2011 12:00:00 / Read More »Panasonic and Sharp launch new flat panel TVs
Panasonic has announced the arrival of its "best-ever Viera TV" today offering consumers the opportunity to watch all the sports they can dream of. Joining the fun is Sharp, which has launched a new Aquos LCD TV.
Wed 17/08/2011 12:00:00 / Read More »Love at first sight: Panasonic spruiks eco-angle on new washing machine
Panasonic has launched its Econavi Front Loader Washing Machine with the announcement of a new point of sale strategy, designed to educate retail staff and consumers on the eco-friendly benefits of the machine.
Tue 09/08/2011 12:00:00 / Read More »Low prices and a unique proposition attract choosy Costco shoppers
It's not just the low prices on TVs that are attracting consumers to Costco warehouses, it's also the incredibly vast range of product lines and the uniqueness winning over new members.
Fri 22/07/2011 12:00:00 / Read More »F&P, Dyson, Nokia and Sony most trusted brands by category
Fisher & Paykel, Dyson, Nokia and Sony are the most trusted brands in their categories, according to research conducted by McCrindle Research set to be published by Reader's Digest.
Wed 20/07/2011 12:00:00 / Read More »Panasonic's power failure-proof cordless phone
Panasonic has today launched a new cordless phone that allows users to make and receive calls at any time of day, even during a blackout.
Tue 19/07/2011 12:00:00 / Read More »To 3D and beyond - Panasonic camcorders go on a space odyssey
Panasonic is boldly taking its 3D camcorders where no camcorders have gone before: into the outer reaches of space (or to the International Space Station at least).
Mon 18/07/2011 12:00:00 / Read More »Panasonic goes green with Econavi technology
While the hills are alive with the sound of carbon pricing, reducing power bills and saving the environment, Panasonic has come to the table to offer consumers a greener choice with its new "Econavi" technology.
Fri 15/07/2011 12:00:00 / Read More »Panasonic calls for more content development for its Viera IPTVs
Panasonic is following in the footsteps of Apple, BlackBerry and Google, calling on developers to create apps for its proprietary Viera Connect IPTV platform.
Fri 08/07/2011 12:00:00 / Read More »Fierce competition is unstainable, claims outgoing Panasonic director
Outgoing Panasonic Australia director Paul Reid has expressed his concerns about the sustainability of the local retail business landscape, saying that retailers and suppliers needed to maintain collaborative relationships to ensure longterm success.
Tue 05/07/2011 12:00:00 / Read More »UPDATED: Panasonic uses PMA to launch G3 and GF3, plus four new camcorders
UPDATED WITH IMAGES: Panasonic Australia has used the 2011 PMA conference to launch two new compact system cameras and four new mini-camcorders.
Fri 24/06/2011 12:00:00 / Read More »E-waste not, want not: Panasonic joins government in recycling initiative
Panasonic has today announced that it will provide support for new e-waste recycling initiatives put in place by the Australian Government, by providing the expertise of their leading recycling engineers.
Thu 23/06/2011 12:00:00 / Read More »News Wrap: Apple releases Final Cut Pro X, Uniden conference, Acronis, Panasonic
Apple is almost understated in its launch of Final Cut Pro X, Uniden's national conference was in Sydney this week, Acronis receives a Teutonic endorsement and Panasonic has some new toys on show at PMA.
Wed 22/06/2011 12:00:00 / Read More »Panasonic to launch world's smallest camera at PMA: the G3
Panasonic will use the upcoming PMA exhibition in Sydney to launch what it claims is the world's smallest and lightest interchangeable lens system camera: the Lumix DMC-G3.
Fri 13/05/2011 12:00:00 / Read More »Sony blitzkrieging media with new Bravia campaign
Sony will tomorrow kick off its self described "media blitz" to promote the latest range of Bravia TVs. Unlike its rivals, such as Panasonic yesterday, which have talked up IPTV, Sony is focusing on the basic function of the TV: picture quality.
Thu 12/05/2011 12:00:00 / Read More »Panasonic's 2011 AV range image gallery: check out some of the highlights
Panasonic launched a whole new range of audio visual products today, with new models across its TV, home theatre, Blu-ray and audio lines. Here are some of the new models that grabbed our attention.
Wed 11/05/2011 12:00:00 / Read More »IPTV relegates 3D as Panasonic launches Smart Viera platform on 26 new TVs
IPTV has now fully eclipsed 3D as Panasonic's key television technology, with all 26 new models in the Panasonic range containing some form of internet connectivity.
Wed 11/05/2011 12:00:00 / Read More »Panasonic releases new 360 Quick Iron range in Australia
Panasonic is no stranger to small appliances, with well established products such as juicers and shavers, but today, the Japanese supplier has officially released a new range of irons, targeted to the time poor Aussie.
Thu 05/05/2011 12:00:00 / Read More »Canon, Nikon, Samsung and LG share the spoils at imaging awards
Samsung is the best at the Entry Level, Olympus dominates at the higher end and Canon are the industry all-rounders, according to the results from the 2011 TIPA Awards.
Wed 04/05/2011 12:00:00 / Read More »Panasonic cameras win 2011 TIPA awards in Turkey
The Technical Image Press Association (TIPA) awards held in Turkey last month have given the Lumix DMC-GH2 the 'best compact camera system expert' award and the Lumix DMC-FT3 the 'best rugged compact camera' award.
Tue 03/05/2011 12:00:00 / Read More »Panasonic to announce international staff cuts of 40,000 this week: Nikkei
Panasonic intends to cut 40,000 workers, mainly from overseas based operations, according to The Nikkei Business Daily. It is unclear if this will affect local operations.
Thu 28/04/2011 12:00:00 / Read More »TV month brings AV accessories to the forefront
Sony, Samsung and LG have revealed their 2011 TV line up; Panasonic will showcase theirs on 11 May. With so many new panels out and about we thought it an opportune moment to speak with TV mount specialists Atdec about adding value to sales.
Fri 15/04/2011 12:00:00 / Read More »LG AV launch showcases new tricks
Do consumers just want to watch TV, or are they prepared to immerse themselves in a new internet-driven or multi-dimensional medium? LG is banking on the latter. Read on to see what LG showcased in their 2011 TV line up.
Fri 15/04/2011 12:00:00 / Read More »Panasonic and Tupperware Mother's Day promotion
For six weeks consumers are eligible to redeem a bonus pack from the internationally successful Tupperware company with the purchase of a Panasonic Inverter Microwave or Panasonic Bread Maker.
Thu 14/04/2011 12:00:00 / Read More »Panasonic, Canon, Nikon, Ricoh and Olympus to exhibit at PMA Expo in June
Fujifilm, Pentax, Epsono, and HP will also feature at the three day PMA Imaging and Entertainment Expo joining over another 100 exhibitors at the Sydney Exhibition and Convention Centre.
Mon 11/04/2011 12:00:00 / Read More »Panasonic Australia outsources entire NSW sales team, Crossmark appointed
In a move that has sweeping ramifications for the entire consumer electronics industry, Panasonic Australia yesterday outsourced its entire New South Wales sales team, with the plan now to sell through Crossmark, a sales agent.
Wed 30/03/2011 12:00:00 / Read More »Nikon launches new masterbrand campaign, targeting more share, prices at risk
Nikon has joined in the high stakes game of digital imaging poker, announcing a new masterbrand and above the line advertising campaign.
Fri 25/03/2011 12:00:00 / Read More »Miele ramps up value adds to support new laundry appliances
Miele Australia has launched its 2011 laundry ranges: the W 5000 and T 8000 series. In what is shaping as a super competitive year for laundry, Miele has also announced a comprehensive retail trade support program.
Thu 24/03/2011 12:00:00 / Read More »Judgement day for electrical retailers and suppliers
We speak with Canstar Blue's head of research about measuring consumer brand satisfaction, from electrical retailers to appliance and digital device suppliers, and why retailers were one of the first to be judged.
Mon 21/03/2011 12:00:00 / Read More »Sony Australia confirms local staff restructure
Sony Australia has today confirmed that 10 staff members were let go earlier this month. This news comes just weeks after rival Panasonic also announced staff changes.
Thu 17/03/2011 12:00:00 / Read More »Sony, Nikon and Panasonic discuss earthquake's effect on tech supply
The extent of damage and closures to Japanese consumer electronics' facilities in the wake of last week's natural disasters is varied with Sharp revealing the least amount of difficulties so far and Nikon and Sony reporting widespread issues.
Wed 16/03/2011 12:00:00 / Read More »Canon providing the best support for retailers
Of the major digital imaging brands in Australia, Canon provides the best support for retailers, according to our most recent Current.com.au poll. Panasonic and Sony round out the top three.
Mon 14/03/2011 12:00:00 / Read More »Eco ideals not ringing in the sales
Eco conscious consumers are not putting their money where their mouths are, according to new research which has found a 'weak link' between the intention of purchasing eco friendly electronic appliances and actually doing so.
Mon 28/02/2011 12:00:00 / Read More »Consumers don't think green products are inferior anymore
Consumers no longer consider specifically eco-conscious or environmentally sound consumer electronics products to be inferior, according to a new Macquarie University study.
Mon 28/02/2011 12:00:00 / Read More »Panasonic Air Con iPhone app a surprise hit with consumers
Over 5,000 different consumers have downloaded Panasonic's unique Air Conditioner iPhone app, using this program to help them select the best air conditioner for their needs more than 25,000 times.
Fri 25/02/2011 12:00:00 / Read More »Panasonic reveals pricing of small, light Lumix GF2
Panasonic has announced the recommended pricing on its new GF2 model, which is described as “the world’s smallest and lightest digital interchangeable lens system camera”.
Mon 21/02/2011 12:00:00 / Read More »Boat testing the zoom on Panasonic's new TZ20
The TZ20 is Panasonic's premier travellers' companion, with 14.1 megapixels and 16x zoom. Let's take a look at what that means for consumers.
Thu 17/02/2011 12:00:00 / Read More »Panasonic expands 3D camcorder range, increases focus on SD memory
The focus of Panasonic's new camcorder range is on the two Ds: 3D and SD. This proclamation was made at the launch of Panasonic's 2011 digital imaging range in Queenstown, New Zealand.
Tue 15/02/2011 12:00:00 / Read More »Panasonic launches 24 new Lumix cameras, rewrites megapixel rule
Panasonic has launched 24 Lumix compact point-and-shoot cameras, with new release models ranging from the newly-created S Series up to the high end, travel zoom TZ range.
Tue 15/02/2011 12:00:00 / Read More »Nikon awards winners of its Aussie photo competition
Forgotten camera brand Nikon is back on the PR drive, with the Japanese premium digital imaging brand recently wrapping up a nationwide photography competition on Bondi Beach.
Tue 01/02/2011 12:00:00 / Read More »Panasonic tipped to enter new categories in 2011
Panasonic is exploring new product categories, with the Japanese supplier now heavily tipped to beginning marketing new ranges of products by the end of 2011.
Tue 18/01/2011 12:00:00 / Read More »The verdict is in: Samsung had the best Xmas TV offer
The verdict of retailers and consumers is in, and it's loud and clear, Samsung had the most attractive pre-Christmas TV deal on the market during the biggest selling period of the year.
Fri 14/01/2011 12:00:00 / Read More »Best of 2010: Biggest Digital Stories of the Year
When it comes to online news, nothing can satisfy the public's hunger for information on new technologies. Mobile phones, TV, media streaming and telecommunications were oh so hot in 2010. Read on to discover the most read story of the year.
Wed 22/12/2010 12:00:00 / Read More »Stop splicing and dicing! Canon gets angry over rival leadership claims
Canon Australia has come out swinging today, accusing its rival digital imaging brands of distorting sales statistics to claim leadership in certain categories.
Tue 21/12/2010 12:00:00 / Read More »Panasonic Lumix triumphs as Australia's top sales value compact camera brand
UPDATED: On the back of a difficult retail year for the consumer electronics category and widespread price deflation, Panasonic has happily announced its Lumix compact camera range has ranked first for retail sales value, not including DSLR.
Thu 16/12/2010 12:00:00 / Read More »The 12 Gadgets of Christmas - Panasonic 3D TV
In our fourth instalment of our 12 Gadgets of Chrismtas series, we look at the top-of-the-line Panasonic Viera 3D TV, which is a 65-inch plasma model.
Tue 14/12/2010 12:00:00 / Read More »Canon announces winners of amateur photo competition
With help from a blog and Facebook, Canon has engaged the public to help select the six winners of its annual EOS Photo5 amateur photography competition from an entry pool of 8,811 images.
Thu 09/12/2010 12:00:00 / Read More »A carload of brands bracing for exposure at the Telstra 500
An absolute carload of consumer electronics retail brands are shifting through the gears and clicking their seatbelts for the last and most glamorous race on the V8 Supercar Calendar. Keep your eyes peeled for the following names.
Tue 30/11/2010 12:00:00 / Read More »Canon, Panasonic and Miele get consumer tick of approval
Miele has cleaned up in the dishwasher category while Canon and Panasonic have come in first equal for compact cameras in Canstar Blue's recent spate of consumer satisfaction surveys.
Thu 25/11/2010 12:00:00 / Read More »Panasonic MD faces the Twitterati
It's takes a brave man to face the world of Twitter head on, but that's what local Pana MD Steve Rust did today, answering questions about 3D TV.
Tue 23/11/2010 12:00:00 / Read More »Panasonic IPTV to get Plus7 catch up TV soonish
Panasonic will soon be offering the Plus7 catch up TV service from Yahoo!7 on its Viera Cast IPTV platform. This will bring it into line with LG and Sony, which already offer Plus7.
Thu 18/11/2010 12:00:00 / Read More »Consumers to be wowed this Christmas: leading retailer
The boss of one of Australia's leading TV retailers has predicted a bumper Christmas fuelled by the plethora of TV promotions floating around this season.
Thu 11/11/2010 12:00:00 / Read More »Panasonic unveils new Micro Four Thirds cameras and first 3D lens
It was a big night for Panasonic, with two new M4/3 cameras, three new lenses (including a 3D model) and a new book all launched right in the middle of Sydney Harbour.
Thu 11/11/2010 12:00:00 / Read More »Sony, LG, Panasonic and Samsung Xmas TV promos: all in one place
Here it is - the important details for the four big TV promotions running this Christmas. It is now a tradition for the big guns to go all out attracting consumers, and this year is no different.
Mon 08/11/2010 12:00:00 / Read More »CE retail trade figures below average
Consumer spending remains uncomfortably soft in the lead up to Christmas, with electrical goods registering zero growth in September compared with an average 0.3 per cent sales increase for the retail industry at large.
Fri 05/11/2010 12:00:00 / Read More »Panasonic keeps up with 3D TV promotions and Sony's new 3D projector
Panasonic has announced a bonus 3D home theatre pack to encourage 3D TV sales as its Christmas promotion, very similar to the consumer promotions of competitor suppliers.
Wed 03/11/2010 12:00:00 / Read More »Samsung's $10,000 TV driving total domination of 3D TV market
UPDATED: Almost 90 per cent - don't adjust your sets - that is Samsung's market share in 3D TV in Australia. And the premium TV it launched to much fanfare is proving quite popular.
Thu 28/10/2010 12:00:00 / Read More »IPTV is the "market trend to watch"
The reinstatement of the television as the hub of the living room combined with changing viewing habits, most notably surrounding downloaded content is increasing the popularity of IPTV, according to leading suppliers.
Mon 25/10/2010 12:00:00 / Read More »Mixed views on a mixed outcome: the AFL Grand Final in 3D
When it was announced that ACMA would allow for Channel 7 to broadcast the AFL Grand Final in 3D, there were whoops of joys not only at the network and the various 3D TV suppliers, but also at Current.com.au's offices.
Mon 27/09/2010 12:00:00 / Read More »Suppliers rush to release 3D TVs in footy finals fever: LG, Panasonic
With footy finals fast approaching the 3D craze continues, with LG entering the expedition with a 2D-3D plasma TV and Panasonic extending the Viera range of 3D TVs.
Thu 23/09/2010 12:00:00 / Read More »Consumer electronics brands dominate global rankings
Technology, appliance and consumer electronics brands have again dominated the Interbrand Best Global Brands rankings for 2010. Find out who the winners and losers are.
Fri 17/09/2010 12:00:00 / Read More »More footy finals means more interest in 3D TV
Footy fever is set to reignite tonight nationwide, with sudden-death AFL and NRL finals to be played in Melbourne, Canberra and Sydney. Expect renewed interest in 3D TVs in retail stores over the weekend...
Fri 17/09/2010 12:00:00 / Read More »Panasonic equals 3D at IFA
Panasonic had one thing to say at IFA 2010 – 3D – whether it was the new domestic 3D camcorder, new 3D Blu-ray players, new 3D Blu-ray home theatre systems, new 3D glasses and a new interchangeable lens on the G Micro System cameras.
Fri 10/09/2010 12:00:00 / Read More »A lesson in how to sell 3D, direct from Japan (with images)
One of the major problems with 3D in Australia is that it's proven difficult to demonstrate to consumers in-store. Whilst in Japan this week, Current.com.au was showed just how it could be done. And done well.
Tue 07/09/2010 12:00:00 / Read More »NRL and AFL Grand Finals to be shown in 3D
AFL and NRL grand final matches will be broadcast in HD 3D in Sydney, Melbourne, Brisbane, Newcastle, Adelaide and Perth.
Wed 01/09/2010 12:00:00 / Read More »Two new audio products from Panasonic
Panasonic Australia has today released two new products in its audio line-up. These two new releases have come out just in time to meet the late Father's Day rush.
Wed 25/08/2010 12:00:00 / Read More »Panasonic to Block rivals with new AC range and aggressive marketing
Panasonic Australia yesterday launched is summer 2011 range of air conditioners, with the new line-up focused on energy efficiency and a broad operating range for Australia’s unique temperature extremes.
Wed 18/08/2010 12:00:00 / Read More »Panasonic accepts Fed Court ruling, planning changes
Panasonic has this afternoon repsonded to the Federal Court's ruling in favour of the ACCC, with managing director Steve Rust saying he accepted the decision.
Fri 13/08/2010 12:00:00 / Read More »A Tough end to a Tough week for Panasonic
It's been a tough week for Panasonic Australia, with the ACCC yesterday winning its court battle against the Japanese supplier It's also been a tough week in terms of products, with Panasonic releasing a new addition to its Lumix FT range.
Fri 13/08/2010 12:00:00 / Read More »Panasonic misled consumers: ACCC victory
Suppliers planning Christmas promotions will take heed of the Federal Court hearing yesterday that found Panasonic misled consumers in its Bouns Wii Promotion.
Fri 13/08/2010 12:00:00 / Read More »Camcorder specialists Panasonic unveils its Flip killer
Established players beware, Panasonic, which has a great heritage in camcorders, has announced the release of its first handheld, multimedia camera for the Facebook generation.
Thu 12/08/2010 12:00:00 / Read More »Panasonic unveils "world's first" 3D consumer camcorder (with photos)
As tipped by Current.com.au yesterday, Panasonic Australia today unveiled what it calls the world's first 3D consumer camcorder. The most impressive feature of this new model is its reasonable price point.
Wed 11/08/2010 12:00:00 / Read More »Panasonic to launch new Lumix (3D?) cameras and camcorders tomorrow
Panasonic Australia will tomorrow launch its latest range of digital still Lumix cameras and a "groundbreaking" innovation in digital video at a press conference in Sydney. Does this mean 3D camcorders?
Tue 10/08/2010 12:00:00 / Read More »Hisense on a LCD high, Panasonic rated plasma-tastic
Hisense has won the LCD TV award in the overall customer satisfaction category in a survey conducted by market researchers, Colmar Brunton, as part of a Canstar Blue initiative.
Mon 02/08/2010 12:00:00 / Read More »The Good Guys outdo the big guys
A consumer goods survey measuring customer satisfaction has revealed surprising results for Australia's preferred electronics retailers.
Fri 30/07/2010 12:00:00 / Read More »Panasonic's "world's first" 3D lens for Lumix G series
Panasonic has today claimed to have developed the first “interchangeable 3D lens”, which can be used with its Lumix G Series Micro Four Thirds cameras.
Wed 28/07/2010 12:00:00 / Read More »How do the most expensive TVs on the market compare?
Samsung is the most expensive, with its new $10,000 TV the most premium of premium in retail stores. But how does this new model compare with the expensive models from Sony, Panasonic and LG? Read on to find out.
Wed 21/07/2010 12:00:00 / Read More »A black day for Panasonic's marketing team
Black is the new, erm, black for Panasonic, with the supplier launching a new creative to promote its plasma range in TV commercials.
Mon 19/07/2010 12:00:00 / Read More »No longer a stale category, Panasonic is baking bread once more
Versatility, creativity and experimentation are the three key principles underscoring Panasonic's decision to reintroduce its Breakmaker appliance to the Australian market
Thu 08/07/2010 12:00:00 / Read More »Make video calls from your Panasonic Viera TV
Panasonic Australia has announced the availability of its first Viera Skype Camera, which will give consumers the ability to make video and voice calls from their living room.
Tue 29/06/2010 12:00:00 / Read More »Putting a label on the digital switchover
With Australia's digital switchover looming ever closer, Panasonic has announced that its 2010 range will carry digital ready high definition labelling to help educate consumers.
Tue 22/06/2010 12:00:00 / Read More »Panasonic to debut its new interchangeable fisheye lens at PMA
Panasonic will use this week's PMA Digital Life Expo in Melbourne to preview its brand new micro four thirds lens for the first time in Australia.
Wed 02/06/2010 12:00:00 / Read More »Happy Mother's Day! Now make me some toast!
Husbands and children looking to both give their wife/mum a nice present this Sunday, and then encourage her to cook breakfast for the family, should look at Panasonic's reintroduced breadmaker.
Wed 05/05/2010 12:00:00 / Read More »MasterChef Australia BrandWatch: Will the real fridge sponsor please stand up!
There was one big winner and one big loser amongst MasterChef Australia sponsors last night. The winner was featured 15 times during the program, the loser was bumped in favour of a rival that does not sponsor the show.
Wed 05/05/2010 12:00:00 / Read More »Panasonic strives for more functionality with new cordless phones
Panasonic has this morning launched a new DECT range of cordless phones designed to improve user convenience with increased functionality.
Thu 29/04/2010 12:00:00 / Read More »Panasonic balances out TV offering with new LED and LCD ranges
Amidst the hullabaloo surrounding Panasonic's new 3D TV launch was an interesting side story: the Japanese supplier also announced its first range of LED LCD TVs and its largest ever LCD range.
Wed 28/04/2010 12:00:00 / Read More »Samsung revels in 3D SofO news, Sony and Pana not changing release dates
Samsung has this morning declared its unbridled joy in the news that the 2010 State of Origin series will be broadcast in 3D. Samsung is the only 3D supplier in the market, and it will keep that title with Sony and Panasonic not changing release dates.
Wed 28/04/2010 12:00:00 / Read More »Panasonic set to go live with home entertainment launch
Panasonic will tonight present its 2010 home entertainment product launch via a live webcast.
Wed 21/04/2010 12:00:00 / Read More »Samsung gets the 3D price right
With Panasonic yesterday unveiling its 2010 dedicated 3D plasma TV range, first-to-market Samsung believes it has already received the tick of approval from Australian consumers.
Wed 21/04/2010 12:00:00 / Read More »First photos of Panasonic's 3D TV suite of products
See the first photos of Panasonic's range of 3D TV products.
Tue 20/04/2010 12:00:00 / Read More »Panasonic impresses with dedicated 3D plasma range
3D TV on plasma is the best solution for consumers looking for immersive technology, according to Panasonic consumer electronics group director, Paul Reid.
Tue 20/04/2010 12:00:00 / Read More »Ferocious 3D competition in sight as Panasonic enters the fray
For the second year in a row, Panasonic has gone to great lengths to launch and promote its new Viera TV range.
Tue 20/04/2010 12:00:00 / Read More »Sanyo avoiding competition with Pana, launches impressive video camera range
Sanyo and Panasonic will work together at the top ends of both companies to avoid cannibalising each other, according to the local managing director. This news came as Sanyo launches a formiddable hybrid camera line-up for 2010.
Thu 25/03/2010 12:00:00 / Read More »New touchscreen Lumix G2 coming in June
Panasonic Australia has confirmed that two new Lumix G Micro System cameras will be available in June. The Lumix G2 will feature touchscreen shooting, a first for an interchangeable lens system camera.
Tue 09/03/2010 12:00:00 / Read More »Marketing and sales reshuffle at Panasonic
Panasonic Australia has just announced two major appointments to its marketing and sales team. These appointments will be effective as of 1 April 2010.
Mon 01/03/2010 12:00:00 / Read More »Samsung joins Pana and LG with embedded Skype for TV
It was revealed at CES that Panasonic and LG formed a partnership with Skype to embed its services in a range of their HD TV panels. Samsung has now also jumped on board with its new LED 7000 and 8000 series televisions.
Fri 26/02/2010 12:00:00 / Read More »'150% behind 3D,' declares cashed-up retailer
One of the retail powerbrokers attending yesterday's Sony Bravia launch event took some time out from inspecting the new models to declare his total support for the 3DTV revolution.
Wed 24/02/2010 12:00:00 / Read More »Panasonic giving away Blu-ray players and movie rentals
Panasonic Australia has just announced its latest consumer promotion where it will give away a bonus Blu-ray player and six months movie rental to consumers who buy any Panasonic Viera Full HD Plasma TV.
Fri 12/02/2010 12:00:00 / Read More »Panasonic going strong in air-con
Spurred on by an all new range, TV advertising campaign and a new sponsorship deal with Tennis Australia, Panasonic Australia is expecting its most successful air conditioning sales period on record.
Tue 19/01/2010 12:00:00 / Read More »Panasonic serves up new range of air conditioners
Panasonic has embraced its newly formed sponsorship deal with Tennis Australia to launch a new range of air conditioners at the Men's Final of the Medibank International Sydney over the weekend.
Mon 18/01/2010 12:00:00 / Read More »Panasonic Australia to release 3D TVs by mid-2010
Panasonic director - consumer electronics, Paul Reid, has told Current.com.au that retailers should expect 3D TVs to be released in mid-2010.
Mon 11/01/2010 12:00:00 / Read More »LG and Panasonic offer Skype over TV
Panasonic and LG Electronics have both launched televisions at the 2010 Consumer Electronics Show (CES) with built-in Skype capability providing free internet video phone calls from any compatible device.
Mon 11/01/2010 12:00:00 / Read More »Panasonic launches 3D video camera
Following the success of its investment in the 3D epic Avatar, which has generated over $1 billion in just 17 days, Panasonic has announced it will be releasing a twin lens camcorder this year.
Thu 07/01/2010 12:00:00 / Read More »New species, giveaways and a fierce rivalry: the biggest stories of the year
In our last look back at the biggest stories of the year, we focus on the entertainment categories: TVs, home theatres and content. All the big players were up there, but only one can lay claim to the highest rating story of 2009.
Thu 24/12/2009 12:00:00 / Read More »UPDATED: ACCC launches legal action against Panasonic Australia, plus response
Panasonic Australia is being investigated by the ACCC for misleading advertising. The claims against Panasonic refer to its free Nintendo Wii promotional offer for plasma TV purchasers. Panasonic has responded to this claim.
Wed 23/12/2009 12:00:00 / Read More »It's no surprise that Sony says LCD is best for 3D TV, but why
Full HD still has not yet saturated the market but the next dimension in TV is already on the way. But before 3D TV has landed on our retail shelves, the claims and counter claims of good, better and best technology have begun.
Wed 02/12/2009 12:00:00 / Read More »Want a free Wii? Buy a Panasonic Viera
It was announced only two weeks ago that Panasonic was adding 8,000 bonus gifts to its Viera promotion, now that over three quarters of all the HD gifts have been redeemed, the company is bringing back its successful Bonus Wii offer.
Wed 02/12/2009 12:00:00 / Read More »JB and WOW gearing up for Christmas at new stores
Home entertainment retail specialists JB Hi-Fi and WOW Sight & Sound are both celebrating first Christmases in recently opened stores. The bosses of both stores agree on what products will be hot this Christmas.
Mon 30/11/2009 12:00:00 / Read More »Panasonic responds to Sony's challenge by extending Viera promotion
It was announced last week that Sony were giving away an extra 10,000 PS3 consoles in its latest promotion. Now Panasonic has followed suit, with an additional 8,000 bonus gifts on offer, making it the company's largest Christmas promotion ever.
Mon 16/11/2009 12:00:00 / Read More »Sony confident it leads promotional war
Sony Australia is confident that its latest Bravia / PS3 promotion is leading the pack in terms of retailer acceptance, due to the fact that it creates more upsell opportunities than its competitors 'one dimensional' hardware gifts.
Wed 11/11/2009 12:00:00 / Read More »Panasonic says plasma is better but goes out on a wide angle on LCD
Some consumers like plasma, others prefer LCD, but Panasonic Australia's Paul Reid says plasma is best for fast moving images, and he's willing to prove it.
Mon 02/11/2009 12:00:00 / Read More »LG Electronics is focusing on building a premium image
The BMW giveaway and now the new 'Life's 2 Good' promotion from LG Electronics Australia are the start of a continued focus on highlighting the premium qualities of the LG range.
Wed 28/10/2009 12:00:00 / Read More »Samsung gets into the giving spirit with a free TV for a TV purchase
It's the season to be giving and that's what leading brands are doing. LG is halfway through its BMW giveaway, Sony is giving away PlayStation 3s, Panasonic is giving away cameras, home theatres and TVs and now Samsung is into the giving spirit.
Tue 27/10/2009 12:00:00 / Read More »Is 3D TV just a fad or the next major step in the TV evolution?
LG, Panasonic, Samsung and Sony are all working on 3D TVs. Samsung's had one in the Australian market for over a year and now Panasonic and Sony are expected to release models in 2010. But is 3D TV just a fad or is it here to stay?
Tue 27/10/2009 12:00:00 / Read More »OLED is coming, but don't hold off on buying a plasma or LCD
OLED promises to be the next big thing in TV with its ultra high contrast, no backlighting, energy efficiency, and amazing thinness, but if you're waiting for it to replace plasma or LCD, especially in large screen sizes, you will be waiting a long time.
Mon 26/10/2009 12:00:00 / Read More »Plasma and LCD are equal in 'apples for apples' comparison
It is often said that in Australia, LCD is by far the dominant flat panel TV technology, but Panasonic Australia's director Consumer Electronics Group, Paul Reid, says that is misleading.
Fri 23/10/2009 12:00:00 / Read More »Panasonic on target for its 1,000,000th plasma in Australia
Panasonic Australia is reporting record sales this year and in 2010 it expects to ship its 1,000,000th plasma TV, and predicts that one out of every three households will have a Panasonic plasma TV.
Wed 21/10/2009 12:00:00 / Read More »Panasonic enters the next generation of plasma TV
Panasonic Australia has just announced its new line-up of VIERA plasma TVs using its next generation Neo Plasma technology. Some of the new models include the G15, Z1 and V10 Series.
Wed 07/10/2009 12:00:00 / Read More »Panasonic rewards its retailers
Panasonic Australia has just announced a new promotion where it is giving its retailers the chance to win an exclusive VIP Panasonic Toyota Racing Team experience in Melbourne.
Tue 06/10/2009 12:00:00 / Read More »The New Panasonic Neo Plasma Series
Panasonic's Neo Plasma is the next generation of TV. Neo combines breakthrough revisions in three critical areas- materials and processes; discharge gas and cell design; and circuit and drive technology. The result is twice the luminous efficiency of prev
Wed 30/09/2009 12:00:00 / Read More »Sony focusing on IPTV, not Blu-ray recording or timeshifting
Sony has no plans to challenge LG in the timeshift TV category, or Panasonic in the Blu-ray recording market, preferring instead to focus on DVD recording and the impending IPTV revolution.
Tue 22/09/2009 12:00:00 / Read More »Panasonic officially opens new Lumix exhibition
Panasonic last night officially launched the Lumix Life exhibition at the Global Gallery in Paddington. The exhibition features some stunning photography from around the world - even Ray Martin thought it was a winner.
Fri 18/09/2009 12:00:00 / Read More »Retail group very happy with new PS3 and new price point
The retail director of one of the country's biggest consumer electronics retailers has given his stamp of approval to Sony for introducing a new PlayStation 3 model with a new price structure.
Mon 24/08/2009 12:00:00 / Read More »Panasonic LUMIX awarded European Multimedia Camera 2009-2010
Panasonic Australia has just announced that the latest addition to the company's LUMIX G Micro System range, the DMC-GH1, has received a prestigious award from the EISA Panel.
Mon 17/08/2009 12:00:00 / Read More »Net loss for Panasonic, but optimistic about future
Panasonic Corporation has just released its global consolidated financial results for the first quarter 2009; despite sizable losses across the board the company is confident in its prospects for the future.
Tue 04/08/2009 12:00:00 / Read More »Kleenmaid customers lose twice as their goods are auctioned online
Auction website Grays Online is currently auctioning off thousands of Kleenmaid items to customers around the country, but those who already forked over thousands of dollars for their goods will unfortunately have to pay again.
Mon 03/08/2009 12:00:00 / Read More »From the leader in High Definition, Australia's only High Definition DVD recorde
Only High Definition delivers the cinema-like sight and sound that makes sport and movies come alive in the lounge room. And only Panasonic delivers a High Definition DVD recorder in Australia.
Fri 31/07/2009 12:00:00 / Read More »Panasonic launches new ad campaign to show off SD Card technology
Panasonic has just announced the launch of a new advertising campaign that is designed to highlight the benefits of SD Card technology and AVCHD video capture, with the message of 'Shoot, Share and Store'.
Fri 24/07/2009 12:00:00 / Read More »Panasonic launches second stage of its LUMIX campaign
According to Panasonic, the local digital photo market has exploded in recent years with latest estimates at 2.5 million units a year and growing. To celebrate this it has launched a new TV commercial for its LUMIX range.
Wed 15/07/2009 12:00:00 / Read More »Panasonic embraces social media with Wii promotion
On Friday Panasonic Australia announced a promotion where it was giving away free Nintendo Wii's to customers who buy selected Panasonic VIERA plasma TVs, in addition to this consumers can now win a free Wii just by using Twitter.
Tue 30/06/2009 12:00:00 / Read More »Free Wii with a Panasonic TV
Panasonic Australia is offering consumers who purchase a selected VIERA Full High Definition Plasma TV a free Nintendo Wii in its latest promotion.
Fri 26/06/2009 12:00:00 / Read More »Here's a first: Sony's latest Bravia is cheapest among rivals
For a company that is routinely criticised for its premium pricing, Sony has today surprised the industry by releasing a competitively priced new Bravia LCD panel.
Fri 12/06/2009 12:00:00 / Read More »China's irrelevant and there's no price erosion in smalls: Sunbeam CEO
Contrary to popular belief, and in direct opposition to former employee David Gilmore, Sunbeam CEO David Jackson has gone on record saying there's no price erosion in the small appliance category.
Tue 02/06/2009 12:00:00 / Read More »Panasonic's NeoPDP plasma screens hit stores this week
Panasonic has announced that the first generation of its new range of NeoPDP plasma screen TVs will start hitting stores by the end of the week.
Thu 21/05/2009 12:00:00 / Read More »Panasonic's giving customers a 1 in 5 chance to win a VIERA LCD TV
Panasonic Australia has announced a new promotion where if you purchase a new LUMIX camera you will have a 1 in 5 chance of winning a 32-inch L32X10A VIERA LCD TV valued at $1,319, what's the catch?
Mon 04/05/2009 12:00:00 / Read More »Panasonic complements new Z1 plasma with wireless home theatre system
Panasonic has announced its first fully wireless home theatre system, the SC-ZT1. The company claims it is the perfect companion to its flagship new Viera Z1 plasma TV.
Wed 29/04/2009 12:00:00 / Read More »Panasonic unveils Z1, the future of plasma
Panasonic has revealed a new addition to its industry leading plasma TV range, the Full HD Viera Z1 Plasma TV. Along with its remarkably thin display and uncompressed Full HD 1080p wireless signal it also comes in an all new screen size.
Wed 29/04/2009 12:00:00 / Read More »Panasonic brings the moon closer with new SD camcorder range
Panasonic's new 70x optical zoom with optical image stabiliser (OIS) on its new 2009 standard definition (SD) camcorders brings the moon so close you can see the craters. It's one feature to help differentiate the standard definition camcorders in the ran
Wed 11/02/2009 12:00:00 / Read More »Sanyo invest in solar power plants
Sanyo Electric Company has announced plans to set up a new solar cell production plant in Japan, in order to meet the rising global demand for green alternatives to energy consumption.
Wed 11/02/2009 12:00:00 / Read More »Panasonic to take 50 salespeople to the Grand Prix
Panasonic has today launched a retail sales promotion in conjunction with its sponsorship of the Australian F1 Grand Prix.
Tue 28/10/2008 12:00:00 / Read More »Shunde ingenuity: interesting concepts
At the 2008 Shunde Expo, Panasonic was showing a new and highly effective bathroom heater and fan combination, and another company invented a way to recycle the heat from water while giving a foot massage.
Mon 20/10/2008 12:00:00 / Read More »TEAC has new marketing strategy: retailers should take a look
TEAC last night officially launched the new marketing strategy that will support the brand as it looks to further expand its range and market share.
Wed 01/10/2008 12:00:00 / Read More »iiiHome leads the way in showroom innovation
The iiiHome, in Brisbane's inner city, is a half million dollar construction that acts as both a showroom and an insight into the automated future of technology in Australian living areas.
Wed 09/07/2008 12:00:00 / Read More »Poor free-to-air HD signal hindering Kuro sales: Pioneer
Pioneer Australia has hit out against the broadcast signal quality of local free-to-air high definition channels, saying the signal is so poor, it is hindering sales of their Kuro plasmas.
Thu 13/03/2008 12:00:00 / Read More »Matsushita's net profits up 14 per cent with gains in digital product sales
Panasonic parent company Matsushita Electric Industrial Co., Ltd. (NYSE symbol: MC) today announced a 14 per cent increase in net income over the same period last year.
Fri 01/02/2008 12:00:00 / Read More »
