Olympus opens online store to 'assist retailers', increase customer satisfaction
Unlike rival photography brands Canon and Sony, Olympus promises not to sell cameras directly to consumers through this online store, focusing instead on accessories.
Thu 30/05/2013 12:00:00 / Read More »Tech Toys in Music Videos: the Brilliant and the Bemusing
Apple, Sony, Nintendo, HTC: all brands that have infilitrated music videos over the years. Here we present some of our favourite examples from down the years...
Wed 03/04/2013 12:00:00 / Read More »Canon and Panasonic top Canstar camera ratings, despite smartphone dominance
Consumer ratings group Canstar Blue has ranked Australia's preferred compact and DSLR camera brands, with Canon and Panasonic coming out on top. But there is a growing trend towards opting for a smartphone instead.
Mon 25/02/2013 12:00:00 / Read More »Editor's Picks for Best Digital Products of 2012: Tap, Zip and Hip
The December issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Digital Products of 2012. We'll be featuring these winners as we build up to honour the 2012 Digital Product of the Year. Here is Part One.
Mon 10/12/2012 12:00:00 / Read More »Panasonic positioning GH3 to take share from DSLR, not rival mirrorless compacts
Soon to be the flagship model in the Lumix range, Panasonic will be forging a new path with its positioning for the GH3, which is being touted as a competitor to fully-fledged DSLRs from Canon and Nikon.
Fri 09/11/2012 12:00:00 / Read More »Samsung appoints new head of IT division
Samsung Electronics Australia has announced the appointment of a new director for its IT division, who joins the company after more than 20 years in the industry.
Wed 17/10/2012 12:00:00 / Read More »Hipsters' Delight: Michaels museum has the best cameras from last 100 years
Not many retailers can boast a tourist attraction from within their store, but the iconic Michaels photography centre in Melbourne can - its camera museum is outstanding.
Thu 20/09/2012 12:00:00 / Read More »David Jones cuts prices, boosts online & explores property development
After posting a 40 per cent drop in full-year profits today, David Jones has outlined its plan for growth including "cost price harmonisation", greater investment in online and the potential of developing or selling its 4 CBD property sites.
Wed 19/09/2012 12:00:00 / Read More »Dear UnderCurrent: Will you teach me how to be a hipster?
UnderCurrent recently received this letter from a faithful reader enquiring after tips on effortless cool. We were happy to provide, with a little help from the new Olympus advertising campaign.
Fri 06/07/2012 12:00:00 / Read More »Olympus celebrates its pedigree
Olympus in celebrating the 10th anniversary of its arrival in Australia. While 10 years is impressive, Olympus has been doing its thing in Britain for much longer - occasionally employing delightful toffs to sell the company message.
Mon 16/04/2012 12:00:00 / Read More »Excitement high as Olympus unveils the modern/retro OM-D E-M5
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What are Olympus customers unhappy about? That was the starting point for the design of the new OM-D E-M5 Micro Four-Thirds camera, launched yesterday in Sydney.
Thu 09/02/2012 12:00:00 / Read More »Organised crime, $687 million & the FBI: The 'shameful Olympus saga'
On 14 October 2011, Olympus' first British CEO was sacked for exposing a $687 million black hole in the company's books. Current takes a look at the scandal that followed, as told in the company's own words.
Fri 02/12/2011 12:00:00 / Read More »Former Olympus CEO resigns as director, calls for "new and untainted board"
Michael Woodford, the former CEO of Olympus Corporation who blew the whistle on a "shameful saga" of financial misdealings at the company, has resigned from the board today in a bid to force a company restructure.
Thu 01/12/2011 12:00:00 / Read More »New IDEAs for old PICA: 'it's not just a name change'
New IDEA CEO Paul Curtis has outlined how non-imaging companies will now be approached to join the renamed Photo Imaging Council of Australia.
Wed 23/11/2011 12:00:00 / Read More »Sacked CEO takes revenge on Olympus, exposes $680 million black hole
The Olympus Corporation is now embroiled in a morale and cash sapping public war of words with its former CEO and president, Michael Woodford, who has revealed payments of almost $700 million to unknown 'advisors'.
Tue 18/10/2011 12:00:00 / Read More »First look at new Nikon 1 compact system cameras: the V1 and J1
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Nikon today unveiled the Nikon 1 compact system camera. This new range of mirrorless cameras was described at today's press conference as the biggest Nikon news since its first digital camera 15 years ago.
Wed 21/09/2011 12:00:00 / Read More »Camera news: GE sponsors snowboarding, Olympus' photography competition
GE Cameras is the new sponsor of the 2011 Toyota One Hit Wonder Down Under competition while Olympus has launched a photography competition to promote its new Pen range.
Fri 19/08/2011 12:00:00 / Read More »New E3! national sales manager has Samsung and Dick Smith experience
Digital supply chameleon E3! has appointed a new national sales manager with experience on both the supply and retail side of the industry.
Thu 18/08/2011 12:00:00 / Read More »Olympus appoints National Sales Manager to ride the Pen Camera wave
Olympus Imaging Australia has announced that Joe Tizzone will take on the role of National Sales Manager, tasked with boosting the Olympus brand.
Mon 15/08/2011 12:00:00 / Read More »UPDATE: Europe hosts final countdown of this year's top cameras
Canon and Panasonic were among many digital imaging brands that received accolades in this year's European Imaging and Sound Association (EISA) awards.
Mon 15/08/2011 12:00:00 / Read More »Olympus unveils new PEN range: E-P3, Mini and Lite, and some pricing
Olympus has launched its 2011 PEN range, with three series to be released by the end of September. The flagship camera is the E-P3, which will be released in the third week of July. We have some exclusive pricing details.
Thu 30/06/2011 12:00:00 / Read More »Aggressive Olympus outlines 'Anything but Ordinary' PEN campaign
A very bullish Olympus has showcased not just a new range of PEN system cameras, but also a very agressive marketing program that will both directly and indirectly attack rival suppliers.
Thu 30/06/2011 12:00:00 / Read More »Travelling across Mount Olympus and answering the tough questions
Olympus was asking all the questions today, turning the tables on PMA attendees by grilling them on the tech specs of their full range of cameras.
Fri 24/06/2011 12:00:00 / Read More »Canon, Nikon, Samsung and LG share the spoils at imaging awards
Samsung is the best at the Entry Level, Olympus dominates at the higher end and Canon are the industry all-rounders, according to the results from the 2011 TIPA Awards.
Wed 04/05/2011 12:00:00 / Read More »Canon providing the best support for retailers
Of the major digital imaging brands in Australia, Canon provides the best support for retailers, according to our most recent Current.com.au poll. Panasonic and Sony round out the top three.
Mon 14/03/2011 12:00:00 / Read More »Nikon aces other top brands in consumer survey
The stalwart camera company has taken the overall most satisfied rating after scoring top marks for the DSLR category in an independent consumer survey.
Thu 11/11/2010 12:00:00 / Read More »Olympus releases compact camera range for winter and summer
Olympus Imaging Australia has unveiled its 2010 suite of digital compact and tough cameras. This range is designed to suit consumers looking for style, toughness and high end features.
Wed 10/02/2010 12:00:00 / Read More »Olympus toughens up camera range
Olympus has just launched its most powerful digital camera ever, the Mju Tough 8010. The latest model in the Tough range is waterproof to 10 metres, shockproof to 2 metres, crushproof to 100 kilograms and snowproof to -10 degrees Celsius.
Wed 03/02/2010 12:00:00 / Read More »Miele offers a bonus HEPA filter promotion
Miele Australia is offering customers a bonus Miele Active HEPA filter, by redemption, when purchasing select models in Miele's S5 range of vacuum cleaners.
Tue 11/08/2009 12:00:00 / Read More »
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