Articles with tag olympics

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Top 10 Biggest UnderCurrent 'Stories' of 2012

UnderCurrent had a stellar year shining a mocking light on the lighter side of industry - or so it claims. UnderCurrent is dedicated to showcasing the best and worst of the industry, from fantastic viral videos to appalling marketingspeak.

Wed 19/12/2012 12:00:00 / Read More »

Gold, Silver and Bronze in Olympic branding race revealed

Which big money brand ambassadors are doing their benefactors proud in London right now? UnderCurrent identifies one doing a great job, one doing well and one who is hardly living up to expectations.

Mon 06/08/2012 12:00:00 / Read More »

Shooting an Apple off the head of the Olympics

It was hard to work out which companies had paid a fortune to sponsor the Olympics last night, when an invader brand made a surpise appearance at the shooting despite no financial stake in the Games.

Tue 31/07/2012 12:00:00 / Read More »

Samsung partners with swimmer James Magnussen for Olympics

With the 2012 London Olympics just over five months away, Samsung has announced a sponsorship deal with Australian gold medal hopeful James 'The Missile' Magnussen, who will promote the brand through advertising and appearances.

Mon 20/02/2012 12:00:00 / Read More »

Panasonic announces museum sponsorship deal

Panasonic last night announced its sponsorship of the Australian Museum. The manufacturer is now recognised as the Australian Museum's Leading Scientific Research Sponsor.

Thu 10/07/2008 12:00:00 / Read More »

JB, Good Guys' new stores crowd Cranbourne CE retailer centre

JB Hi-Fi and The Good Guys have both opened new stores in the Cranbourne homemaker centre, putting pressure on established rivals Harvey Norman and Betta Electrical.

Mon 07/07/2008 12:00:00 / Read More »

Sony wanted its PS3 giveaway to be the “best” pre-Olympics offer

As the shock of Sony's $24 million PS3 giveaway sinks into the industry, the news ripples around the world, and competitors figure out how to counter it, Sony Australia's general manager, sales, David Hargreaves says the promotion is a boost for retailers

Thu 26/06/2008 12:00:00 / Read More »

Lexar's Jeff Cable on digital memory

Lexar's Jeff Cable, in Australia for PMA, gives Current.com.au all the tips on how to sell digital memory – and talks us through Lexar's new range.

Thu 29/05/2008 12:00:00 / Read More »

current latest news

Smeg celebrates with E&S Trading, praises Winning Appliances

Smeg and Melbourne retailer E&S Trading dressed up in Mafioso gear and uncorked the champagne this week to celebrate a successful 12 months of trading. Meanwhile, Smeg is very impressed with its positioning at Winnings...

Wed 19/06/2013 03:35:23 / Read More »

Low temperatures and MasterChef drama provides boon for Sunbeam

Sunbeam is turning up the heat for winter, emphasising its broad product range in heaters and heartwarmers, and its efforts to promote the brand directly to consumers through its MasterChef sponsorship.

Wed 19/06/2013 03:18:29 / Read More »

Recycling Success: DHL hits its TV and PC recycling target

DHL Supply Chain, one of the co-regulators charged with facilitating the recycling of TVs and computers, has today announced that it will meet its 2012-13 target of 18,500 tonnes of e-waste.

Wed 19/06/2013 02:47:51 / Read More »

Target changing slogan to emphasise cheap pricing

Mass merchant retailer Target has lodged a trademark application indicating a change of slogan to a stylised "get more. pay less". This news was first discovered by the excellent blog TMWatch.

Wed 19/06/2013 02:14:04 / Read More »

KitchenAid and SodaStream partner in US for new product launch

Australian retailers may soon be filling their shelves with a new kind of KitchenAid with news that the US appliance brand is set to partner with SodaStream to develop a new "home carbonation" product for the American market.

Wed 19/06/2013 10:43:34 / Read More »

Partners & Battlers: Inside story on Nespresso, De'Longhi, Breville & Krups

After five years of clean air, De'Longhi has a new rival in the Nespresso machine business: Breville. It's hard to believe that only seven years ago, Nespresso was nascent and Krups and Magimix were its machine mates.

Tue 18/06/2013 02:00:31 / Read More »
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AUDIO VISUAL NEWS READ ALL ARTICLES

Recycling Success: DHL hits its TV and PC recycling target

DHL Supply Chain, one of the co-regulators charged with facilitating the recycling of TVs and computers, has today announced that it will meet its 2012-13 target of 18,500 tonnes of e-waste.

Wed 19/06/2013 02:47:51 / Read More »

COOKING APPLIANCES NEWS READ ALL ARTICLES

Smeg celebrates with E&S Trading, praises Winning Appliances

Smeg and Melbourne retailer E&S Trading dressed up in Mafioso gear and uncorked the champagne this week to celebrate a successful 12 months of trading. Meanwhile, Smeg is very impressed with its positioning at Winnings...

Wed 19/06/2013 03:35:23 / Read More »

PERSONAL CARE NEWS READ ALL ARTICLES

The best Mother's Day Personal Care gift ideas

Mother's Day presents a great opportunity to ramp up sales in the personal care category while also making sure there are plenty of satisfied gift recipients come 12 May 2013. Here are six of the best new personal care appliances.

Tue 30/04/2013 10:49:26 / Read More »

SMALL APPLIANCES NEWS READ ALL ARTICLES

Low temperatures and MasterChef drama provides boon for Sunbeam

Sunbeam is turning up the heat for winter, emphasising its broad product range in heaters and heartwarmers, and its efforts to promote the brand directly to consumers through its MasterChef sponsorship.

Wed 19/06/2013 03:18:29 / Read More »

SEASONAL PRODUCTS NEWS READ ALL ARTICLES

Warmer weather a warning for retailers as seasonal slows

The Bureau of Meteorology says we can expect warmer than average days over Australia's north, south and west coasts this winter. While that's not great for seasonal appliance sales, one retailer says there are other factors at play.

Wed 12/06/2013 01:17:11 / Read More »

WHITEGOODS NEWS READ ALL ARTICLES

The Great Debate: Front Loaders vs Top Loaders

One of the major questions that retailers are asked when a customer comes into the whitegoods department looking for a washing machine is, Front Loader or Top Loader? We ask two industry experts for their thoughts...

Thu 06/06/2013 12:57:15 / Read More »

Poll

What is the best appliance brand in Australia?

ASKO

Breville

De'Longhi/Kenwood/Braun

Dyson

Electrolux

Fisher & Paykel

Fujitsu General

Miele

Nespresso

Smeg

Other


RETAIL NEWS

Target changing slogan to emphasise cheap pricing

Mass merchant retailer Target has lodged a trademark application indicating a change of slogan to a stylised "get more. pay less". This news was first discovered by the excellent blog TMWatch.

Wed 19/06/2013 02:14:04 / Read More »

Cream of appliance industry gathers for a winning time at Winning Appliances

Winning Appliances officially opened its flagship showroom in Redfern, Sydney last week. Current.com.au was there to capture all of the action as the who's who of the Australian appliance industry gathered to celebrate.

Thu 01/01/1970 10:00:00 / Read More »

Winning Appliances embraces a new era of retail after exceptional year

Winning Group CEO John Winning has used the launch of his new appliance showroom to send a message to his competitors: we are entering a phase of "new retail" that is not based on either online or offline retailing.

Fri 14/06/2013 12:01:57 / Read More »

New Winning Appliances Redfern showroom "best in the world"

Winning Appliances opened the doors on its newest showroom in the Sydney suburb of Redfern last night. With exhibition-style fit outs and 20 brands spread across two levels, industry leaders have labelled it as one of the best in the world.

Fri 14/06/2013 10:33:28 / Read More »