Industry rivals provide rare insight into Apple PR strategy
In this special feature, we look at how Apple and its Australian subsidiary run their public relations operations. Apple is unique in how it communicates, with its strategy working well for years, but new challenges means this may change.
Thu 01/11/2012 12:00:00 / Read More »The new iPad makes the New iPad look old, and adds to retail confusion
OPINION: Today Apple launched a new iPad Mini and, in the background, also launched an updated 4th Generation iPad. But are these products great new tech, or are they an act of self-sabotage by Apple that adds to confusion for retailers?
Wed 24/10/2012 12:00:00 / Read More »Apple Australia gives up on misleading 4G name, rebrands as 'Cellular'
Apple Australia has ditched the '4G' tag from its new iPad with mobile data and is referring to this model of the device as Wi-Fi Cellular.
Mon 14/05/2012 12:00:00 / Read More »The future of Dick Smith: Exclusive Interview (Part 2)
Yesterday, Current presented an exclusive interview with Dick Smith regarding the future of the company and the current state of the retail industry. Today, we present part two of this special Q&A.
Fri 04/05/2012 12:00:00 / Read More »Full text of Apple's email to potentially disguntled new iPad 4G consumers
Under the terms of its undertakings to the ACCC to offer refunds to new iPad Wi-Fi 4G consumers, Apple Pty Ltd agreed to send an email to all customers (for whom it had email addresses) notifying them of the availability of refunds.
Thu 05/04/2012 12:00:00 / Read More »Our five biggest stories from our biggest ever month
March 2012 was a record month for Current.com.au, with our highest ever number of unique views and page visits. From here on, at the start of each month, we'll look back on what the most read stories were from the previous month.
Wed 04/04/2012 12:00:00 / Read More »How Apple and the major retailers have responded to ACCC iPad 4G demands
It's been one week since Apple promised to provide notification on its website as to the lack of 4Gness of its new iPad. Apple has delivered, updating its website to include the prescribed text, as have several of its authorised resellers.
Tue 03/04/2012 12:00:00 / Read More »Apple agrees to refunds and speed concessions, court dates set
Apple Pty Ltd, the local subsidiary of Apple Incorporated overnight agreed to offer refunds to any new iPad Wi-Fi 4G consumers who were misled into thinking this tablet computer worked on Australian 4G networks.
Thu 29/03/2012 12:00:00 / Read More »ACCC seeking heavy penalties in court date with Apple over 4G claims
The ACCC will tomorrow lodge an application to the Federal Court in Melbourne against Apple's local subsidiary for 'alleged contraventions of Australian Consumer Law' stemming from the marketing of Apple's new iPad Wi-Fi 4G, which is not 4G capable.
Tue 27/03/2012 12:00:00 / Read More »For the love of speed! Which 4G device is right for you
There are now five 4G devices on the market to access Telstra's new super-fast network. Here's our guide to which of these is best for your needs.
Tue 27/03/2012 12:00:00 / Read More »Dyson Hot Cool launch - how it happened - live minute-by-minute coverage
The company famous for its cyclonic vacuums and bladeless fans, Dyson, will tonight unveil the new Dyson Hot Cool AM04 heater. Enjoy our preview now and be sure to join us for live coverage later in the night.
Tue 20/03/2012 12:00:00 / Read More »Apple's first dividend in 17 years, great products in pipeline, 3m iPads sold
UPDATED: Apple has overnight announced it will begin repaying dividends and initiate a share repurchase program. Plus, new products coming, US tax laws affecting business and our prediction of more Apple Retail Stores.
Tue 20/03/2012 12:00:00 / Read More »Philips promoting high fidelity new iPad iDocks
Philips is talking up its Fidelio range of docking systems today - coinciding with the release of the new iPad - which are compatible with the latest must-have gadget from Apple.
Fri 16/03/2012 12:00:00 / Read More »Telstra, Optus, Vodafone & Amaysim new iPad plans all in one place
The three major telcos, and BYO provider Amaysim, have all released their pricing for the new iPad, which is available tomorrow.
Thu 15/03/2012 12:00:00 / Read More »Toshiba launches new tablet for the non iPad fanboys
In a week that has been dominated by anticipation of the new Apple iPad hitting stores, Toshiba has announced the arrival of a new tablet for more grown-up, business-focused fanboys.
Thu 15/03/2012 12:00:00 / Read More »Apple admits new iPad falls far short of the 4G
It's rare to see Apple backed into a corner, but after a week of confusion, the local office has started to make it clearer that the new iPad Wi-Fi 4G is not a 4G tablet at all (in Australia).
Thu 15/03/2012 12:00:00 / Read More »Crossmark using iPads to promote Universal Sony products
Universal Sony Pictures Home Entertainment Australia has appointed Crossmark to manage the merchandising of its film and TV content on DVD and Blu-ray in retail stores. This will be done, in part, on iPads.
Mon 12/03/2012 12:00:00 / Read More »Everything you need to know about the new iPad: tech, specs & price
The new iPad is here, whether you like it or not. But what does this unnumbered tablet offer that its predecessors don't, and what are the new specs that you're spending your money on?
Thu 08/03/2012 12:00:00 / Read More »Apple new iPad image gallery (yes, that's its actual name!)
Check out our images of Apple's 'resolutionary' new device new iPad. It's new...
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