Miele cashback blitz set to sweeten winter appliance sales
Miele has launched a number of promotions across its cooking range to drive sales in the coming months, with cashback offers of $300, $500 and upwards of $1,200 available to customers.
Fri 07/06/2013 12:00:00 / Read More »Siemens escaping to the "exclusive playground" that is Margaret River
Siemens is taking its existing sponsorship of the Margaret River Gourmet Escape food, wine and lifestyle festival to the next level, signing on as a Presenting Partner for the 2013 and 2014 editions.
Mon 03/06/2013 12:00:00 / Read More »Top 10 Best Appliance Brands in Australia
Across the appliance spectrum, a number of brands stand out as having higher recognition, a better reputation, a greater share of voice and all the other abstractions that conflate to become brand equity. What brand will be #1?
Wed 22/05/2013 12:00:00 / Read More »Miele previews Generation 6000 to Australian retailers in Germany
Miele has invited a select group of key Chartered Agents to Germany this week to preview the next Generation 6000 series of cooking appliances, due in Australia from the fourth quarter of this year. Current.com.au looks at the range...
Thu 28/03/2013 12:00:00 / Read More »Miele on channel managers: "It's a much better system"
With several major appliance brands restructuring their sales teams over the last few months, Miele has spoken up about its shift to a team of channel-specific sales managers, saying it has helped the brand get closer to its retailers
Mon 18/03/2013 12:00:00 / Read More »Miele talks up successful chef and festival partnerships at Taste of Sydney
As an official sponsor of the Taste of Sydney food festival, Miele had a strong presence at the show's opening last night. The brand used the evening to appeal to foodies and to show off its partnership with renowned chef Shannon Bennett.
Fri 15/03/2013 12:00:00 / Read More »ASKO continues niche appliance trend with asthma and allergy washing machine
ASKO has today unveiled a new washing machine targeted at skin allergy and asthma sufferers. The W6888 Allergy Washing Machine has higher rinsing levels and improved spin structures to remove detergents after the cleaning cycle.
Tue 12/03/2013 12:00:00 / Read More »Editor's Picks for Best Appliances of 2012: sucked, slurped and stalked
The November issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Appliances of 2012. We'll be featuring these winners over the coming days as we build up to honour the 2012 Appliance of the Year. Here is Part Four.
Tue 20/11/2012 12:00:00 / Read More »Whirlpool demonstrates cooking commitment with appointment
In line with plans to expand its presence in the cooking category, Whirlpool Australia has announced the appointment of a new product manager to head up its cooking division.
Wed 14/11/2012 12:00:00 / Read More »New Appliance Retailer magazine is one of the best ever
The November issue of Appliance Retailer magazine is now in the marketplace and it's an absolute cracker! With almost 100 pages of news, features and commentary, the latest AR is one of the best issues in the magazine's 18-year history.
Mon 05/11/2012 12:00:00 / Read More »Miele's Global MD reveals chartered agency system saved Australian business
The agency system used by Miele to sell its appliances saved the company's Australian business. This revelation was made by Miele's global head and MD Dr Reinhard Zinkann in an interview in the November issue of Appliance Retailer.
Mon 29/10/2012 12:00:00 / Read More »LG takes Stock as former Miele manager joins commercial team
LG Electronics Australia has announced a new addition to its commercial air conditioning sales team, appointing a former Miele state sales manager as national dealer sales manager for the category.
Mon 15/10/2012 12:00:00 / Read More »Fisher & Paykel's new Companion Series a magnet for Grand Designs fans
Fisher & Paykel's new Companion Series of design-focused integrated major kitchen appliances was a star attraction at Grand Designs Live in Melbourne last weekend.
Tue 25/09/2012 12:00:00 / Read More »Miele opens Grand Designs Live with new sales lead iPad system
An enormous Herb Wall and iPad activity join some very stylish appliances at Miele's Grand Designs Live stand. Miele hosted the official launch this morning, with the show expecting a lot of visitors over the weekend.
Fri 21/09/2012 12:00:00 / Read More »Miele boosts 2012 rangehood series with slick new designs
Miele has launched its 2012 collection of rangehoods, with a series of different designs to suit different kitchens, as well as a few stand-out hero products that offer a more creative take on the conventional kitchen extractor fan.
Wed 18/01/2012 12:00:00 / Read More »Form follows function: Miele talks up the success of the Combi Steam Oven
Following the success of Grand Designs Live, Current.com.au spoke to the product marketing manager of Miele Galleries, Thorsten Kissel, about the strengths of Miele appliances and the "show pony" of the range.
Wed 26/10/2011 12:00:00 / Read More »Miele goes Supertronic with latest washer and dryer release
Miele has boosted its washer and dryer line-up with new additions to the range featuring Supertronic technology.
Thu 06/10/2011 12:00:00 / Read More »Miele Australia number one market outside Germany with 10% sales growth
The Australian subsidiary of appliance manufacturer Miele saw a 10 per cent growth in sales last financial year - the biggest result outside of Miele's German homeland.
Thu 25/08/2011 12:00:00 / Read More »Miele mixes baby care and knives in steamy new promotion
Miele Australia has today announced a set of promotions to support its steam oven appliances in the lead-up to Mother's Day. Depending on a consumer's spend, they could pick up a baby care pack, some knives or a lot of knives.
Mon 28/03/2011 12:00:00 / Read More »Miele ramps up value adds to support new laundry appliances
Miele Australia has launched its 2011 laundry ranges: the W 5000 and T 8000 series. In what is shaping as a super competitive year for laundry, Miele has also announced a comprehensive retail trade support program.
Thu 24/03/2011 12:00:00 / Read More »Miele officially opens new Sydney gallery, showcases its support of agents
With at least one gallery in every mainland capital, Miele is determined to showcase its products to as many consumers as possible. Last night was the launch of its new showroom in its biggest market.
Wed 23/03/2011 12:00:00 / Read More »Miele launches gift-with-purchase promotion and cuts certain RRPs
In typical Miele fashion, the appliance maker has announced a choice selection of spring time promotions in an effort to support their chartered agents.
Mon 11/10/2010 12:00:00 / Read More »How to vacuum your home: spring cleaning tips with an expert
Ever wanted to know exactly how best to vacuum your home? Current.com.au sought out some tips and advice from one of the leading players. This is good info to share with your customers in store.
Tue 05/10/2010 12:00:00 / Read More »Miele prepares to launch new products to Australian retailers (videos)
In these exclusive videos taken at IFA 2010, three new Miele products are demonstrated - the new CM5 fully automatic coffee machine, the new Auto Dos front loading washing machine and the S6 vaccum cleaner with velvet texture.
Wed 08/09/2010 12:00:00 / Read More »Miele owner sends 'thank you' to Australian retailers
The co-owner of Miele, Dr Reinhard Zinkann, has sent a personal video message from IFA in Berlin via Current.com.au to the Australian market which now represents the company's largest subsidiary outside its domestic market.
Wed 08/09/2010 12:00:00 / Read More »Miele appoints new gallery coordinator
The look and feel of Miele galleries in Australia and New Zealand is to be upheld by a newly created position, the National Gallery Coordinator.
Mon 23/08/2010 12:00:00 / Read More »Miele announces package sales on its kitchen and laundry appliances
Miele Australia has been providing chartered agents more promotions than ever before, with new bonus offers introduced every couple of months.
Mon 02/08/2010 12:00:00 / Read More »Appliance brands well represented at DesignEx
DesignEx will be hitting Sydney next week, with a number of appliance brands exhibiting their most styling wares to the industry, architects and the media.
Thu 15/04/2010 12:00:00 / Read More »Top gastronomes descend on Miele Gallery
The Miele Gallery in South Melbourne played host this weekend to the Miele Hands-On MasterClasses as part of the 2010 Melbourne Food & Wine Festival.
Wed 07/04/2010 12:00:00 / Read More »Miele to introduce extended warranty products
Miele will soon be offering extended warranty products across its range of home appliances, with consumers able to purchase 1-, and 3-year extentions to their 2-year warranties on all products except floorcare.
Tue 23/03/2010 12:00:00 / Read More »Miele's "unparalleled" reputation based on quality control
Rival suppliers and retailers take note: Miele's word-of-mouth reputation is without peer, according to the supplier's Australian office. The foundation for this declaration is the German manufacturer's robust testing regimen.
Mon 15/03/2010 12:00:00 / Read More »Miele releases new fire-breathing salamander
It's neither the real-life amphibian or the mythical fire beast, instead, it's a high-end cooking appliance to add a touch of distinction to kitchens at home.
Tue 16/02/2010 12:00:00 / Read More »Miele releases wide-ranging rangehood range
German kitchen specialists Miele has announced three new rangehoods. These new models all have a different form factor and project their own distinct style.
Mon 18/01/2010 12:00:00 / Read More »Miele reports record 2009, ambitious about 2010
Miele Australia has reported a strong finish to 2009, and a good year overall, with record sales registered during the calendar year. The local MD predicts that the new year will bring even more good news.
Wed 06/01/2010 12:00:00 / Read More »Miele Australia acknowledges long-serving employees
Miele Australia has announced that next month will mark the 25 Anniversary of two of its employees. To celebrate, the company is sending them to Germany in honour of the milestone.
Mon 21/09/2009 12:00:00 / Read More »
.JPG)
