Fisher & Paykel uses Good Food & Wine to launch new range
Among the free tasting plates and product samples, guests at this weekend's Good Food & Wine show in Melbourne are set to get a first look at a new appliance offering from Fisher & Paykel.
Wed 05/06/2013 12:00:00 / Read More »ILVE on show at the Noosa Food & Wine Festival
Eurolinx Australia will be showcasing ILVE major appliances and ILVE by Vintec wine cabinets at the 2013 Noosa International Food & Wine Festival this week. This is the third year ILVE has presented at the show.
Mon 13/05/2013 12:00:00 / Read More »Breville back on the Everyday Gourmet benchtop
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Breville has announced a continuation of its partnership with Channel 10's food-focused TV program Everyday Gourmet. The show airs at 3:30pm weekdays and will run for 90 episodes during 2013.
Tue 26/03/2013 12:00:00 / Read More »First look at Sharp's new refrigeration range at MasterChef Live
Sharp gave consumers a sneak peek at its new refrigeration line-up at MasterChef Live today. Featuring slick designs, smooth finishes and even a bit of light-up flair, the brand is hoping to drive consumer interest straight to retailers.
Fri 05/10/2012 12:00:00 / Read More »A virtual tour of MasterChef Live: Image Gallery
Gary and George, open your coffers - MasterChef Live kicks off today! In amongst the live demonstrations and classes were impressive displays from Sharp and Blanco, plus street art, food trucks...and military recruiters.
Fri 05/10/2012 12:00:00 / Read More »Asko jumps on the Facebook bandwagon with dishwasher promo
Asko Australia has launched its first ever Facebook competition, to promote the company's new Alfresco Dishwasher, asking fans to choose their favourite form of dining to be in the running to win a range of prizes.
Wed 20/06/2012 12:00:00 / Read More »Restaurant Insider: Quay, Tetsuya's and the Eat Art Truck
In the first part of a new series on famous restaurants and the appliances in their kitchens, we look at three partnerships forged by Electrolux in Sydney.
Thu 07/06/2012 12:00:00 / Read More »Brita sells its filtered water message with a MasterChef touch
Over the weekend, Brita used Sydney's HIA Home Show to push its new brand association with MasterChef's Gary Mehigan, and to sell retailers on the benefits of promoting filtered water products on the shop floor.
Mon 04/06/2012 12:00:00 / Read More »Sunbeam back for another season of MasterChef Australia
Sunbeam has announced that it has returned as a major sponsor of MasterChef Australia. The first three seasons of MasterChef have been phenomenally successful, with the show regarded as the most successful TV series of the 2010s.
Mon 30/04/2012 12:00:00 / Read More »Ready and steady Breville now an Everyday TV Gourmet
Breville is looking to dominate daytime TV for the next 15 weeks, with the small appliance specialist being featured heavily in the new season of Everyday Gourmet on Channel Ten and affiliates.
Thu 12/04/2012 12:00:00 / Read More »Sunbeam owner says retailers unwilling to accept price increases
Ian Campbell, the managing director of GUD Holdings, owner of Sunbeam, has today spoken about the unwillingness of retailers to raise prices and of the pressure imposed upon the supplier by its overseas manufacturers.
Thu 20/10/2011 12:00:00 / Read More »Sunbeam competition to put fans in amongst the MasterChef action
A new consumer promotion from Sunbeam is offering die-hard MasterChef fans a chance to get up close and personal on the set of the show, plus free MasterChef Magazine subscriptions with selected products.
Mon 17/10/2011 12:00:00 / Read More »De Dietrich handles the heat in the MasterChef Live kitchen
De Dietrich was on show as MasterChef Live kicked off in Sydney this morning. Brand ambassador Jacques Reymond and former MasterChef contestant Alvin Quah were also there showing off their culinary skills.
Fri 07/10/2011 12:00:00 / Read More »Kambrook continues Moccona offer, Sunbeam spruiking Junior MasterChef
Kambrook is extending its Mini Urn and Moccona promotion while Sunbeam is enjoying another year in the sun with Junior MasterChef.
Tue 27/09/2011 12:00:00 / Read More »De Dietrich at MasterChef Live: An induction into the art of cooking
The MasterChef gravy train is set to power into Sydney next month with a live weekend of events. De Dietrich will be there as the sole appliance sponsor, promoting its induction range and showcasing the finer points of cooking.
Thu 22/09/2011 12:00:00 / Read More »Too many cooks spoil the brand: Ilve on product endorsements
In the era of the celebrity chef, brand endorsements are commonplace, but Ilve's marketing manager talks about the decision to steer away from celebrity ambassadorships.
Wed 24/08/2011 12:00:00 / Read More »Sunbeam happy despite MasterChef Finale ratings slide
Despite this year's MasterChef Australia finale drawing 1 million views less than last year's, Sunbeam has voiced its unbridled satisfaction with its keyline partnership.
Mon 08/08/2011 12:00:00 / Read More »I'm cookin' here! Sunbeam & Masterchef hit the Big Apple
Forget hotdogs at Rockefeller and pretzels in the park, MasterChef contestants were cooking up some decidedly fancy fare in New York last week with the help of their Sunbeam appliances.
Tue 19/07/2011 12:00:00 / Read More »Sunbeam glowing after MasterChef and Good Food & Wine Show
Sunbeam is relishing its exposure on MasterChef, after Monday night's episode attracted 1.9 million viewers. This follows a successful stint at Melbourne's Good Food & Wine Show.
Thu 16/06/2011 12:00:00 / Read More »Mother's Day just two sleeps away
There's only one more full shopping day left before Mother's Day, with suppliers and retailers both looking for a surge at the till tomorrow.
Fri 06/05/2011 12:00:00 / Read More »Sunbeam wows retailers with MasterChef commitment and finger food
The launch of Sunbeam's 2011 MasterChef partnership was an affair to remember, with guests and retailers finding out about Sunbeam's upcoming marketing activity and learning some tricks from a former champ.
Fri 29/04/2011 12:00:00 / Read More »Sunbeam's day in the MasterChef sun starts tonight
Sunbeam's biggest marketing initiative for 2011 begins tonight, with the official partnership launch of the third season of MasterChef Australia.
Thu 28/04/2011 12:00:00 / Read More »Sunbeam looks forward to MasterChef Season 3, extends off-air involvement
Nestled alongside blue chip advertisers Qantas, Mitsubishi Motors, Coles, Telstra and Fonterra, Sunbeam has reportedly signed an extra deal with FreemantleMedia for off-air associations with MasterChef 3, set to hit screens 1 May 2011.
Tue 05/04/2011 12:00:00 / Read More »My Kitchen Rules yet to confirm small appliance sponsor
Network 7 has commissioned the third season of My Kitchen Rules but has not announced the cooking show's small appliance sponsor. Will Breville outbid Sunbeam in round three?
Mon 07/03/2011 12:00:00 / Read More »Fisher & Paykel's brand presence and performance put to the test
Our own Spanish-born journalist has been at the Seafood Cooking School cooking up paella on Fisher & Paykel's cooking appliances. She puts the products, and F&P's sponsorship of this School to the test.
Wed 02/03/2011 12:00:00 / Read More »Best of 2010: Biggest Appliance Stories of the Year
Recalls, retorts and Ruslan dominated interest in the appliance industry in 2010. Plus, the cultural phenomon of the year proved it is as popular as people think. Find out what the five biggest appliance stories of the year were.
Wed 22/12/2010 12:00:00 / Read More »Sunbeam continues to tap the MasterChef alliance
MasterChef is maintaining its brand presence, despite the programme being months off gracing Australian TV screens for its third season, and Sunbeam is enjoying the ride.
Mon 13/12/2010 12:00:00 / Read More »The truth about product placement
United States filmmaker David Lynch once said that product placement in films "putrefies the environment", an opinion Fisher & Paykel believes doesn't apply to fridges that feature in reality TV shows.
Tue 23/11/2010 12:00:00 / Read More »Junior MasterChef a 'masterstroke' for Sunbeam
Sunbeam's great expectations for top network ratings for Junior MasterChef were achieved last night when a peak audience of 2.24 million viewers tuned in for the finale.
Tue 16/11/2010 12:00:00 / Read More »Sunbeam expects Junior MasterChef finale to top network ratings
The Mixmaster, Hand Mixer and Stick Mixer will be the stars of the show for Sunbeam as Isabella and Jack battle it out tonight in the Junior MasterChef finale.
Mon 15/11/2010 12:00:00 / Read More »Sunbeam Hollywood promotion targets kids
With Junior MasterChef on the go and novelty tipped to sell this Christmas, Sunbeam has announced its Christmas promotional campaign for the Cool Creations range.
Tue 02/11/2010 12:00:00 / Read More »Cuisinart to feature on Iron Chef Australia
Cuisinart, who recently teamed up with superstar chef Matt Moran, has announced its sponsorship of Iron Chef Australia, the original Japanese precursor to the phenomenally popular MasterChef.
Fri 15/10/2010 12:00:00 / Read More »Mayor of Seoul opens 2010 LG world cooking championship (images)
Later tonight, Australia will take on the world in the 2010 LG world championships. We will be represented by former MasterChef Australia contestant Jake, who gave us an insight into what meal he will be preparing for the judges. And it's not a snow egg.
Wed 29/09/2010 12:00:00 / Read More »MasterChef Australia pro to represent the nation at LG cooking world cup
Amateur chefs from around the world will descend on Seoul, South Korea, next week for LG’s annual Life Tastes Good Championship. Australia’s representative will be 2010 MasterChef non-winner Jake Bujayer, who finished a credible 15th in the series.
Fri 24/09/2010 12:00:00 / Read More »Populism meets fanaticism as MasterChef promotes the iPhone 4
Two populist phenomena are set to collide tomorrow night when MasterChef 2 contestants front up at the Telstra store on George Street to promote the iPhone 4.
Wed 28/07/2010 12:00:00 / Read More »Sunbeam thinking of the children with Junior MasterChef
Sunbeam has announced it had extended its MasterChef Australia small appliance sponsorship to include the forthcoming Junior MasterChef programme.
Tue 06/07/2010 12:00:00 / Read More »Sunbeam subscribes to MasterChef success
Sunbeam is the latest kitchen supplier to take advantage of Australia's love affair with all things cooking by offering consumers a free subscription to the MasterChef magazine when they purchase selected Sunbeam products used on the show.
Wed 23/06/2010 12:00:00 / Read More »MasterChef Australia BrandWatch: Will the real fridge sponsor please stand up!
There was one big winner and one big loser amongst MasterChef Australia sponsors last night. The winner was featured 15 times during the program, the loser was bumped in favour of a rival that does not sponsor the show.
Wed 05/05/2010 12:00:00 / Read More »Industry split on whether MasterChef supports its sponsors
The major appliance industry is divided on whether product placement and sponsorship agreements with TV shows such as MasterChef Australia is beneficial, with Current.com.au receiving an avalanche of feedback.
Tue 04/05/2010 12:00:00 / Read More »MasterChef Australia BrandWatch: were you watching closely?
Current.com.au editor Patrick Avenell last night went through every second of Australia's most popular show to work out just how much coverage brands get for their sponsorship. The results might surprise you.
Fri 30/04/2010 12:00:00 / Read More »Ariston cooks up MasterChef sponsorship
Ariston is the envy of the cooking suppliers, with news that the company's ovens and cooktops are being used for the latest series of MasterChef after the company signed up one of the judges on the show to endorse the products.
Fri 30/04/2010 12:00:00 / Read More »Excitement builds for MasterChef premiere tonight
A number of leading appliance brands are biting their fingernails right now in nervous anticipation of the season premiere of MasterChef 2.
Mon 19/04/2010 12:00:00 / Read More »Sunbeam unveils TVC campaign for the new MasterChef
Sunbeam is set to launch a major new marketing campaign with a 60 second TVC due to air during the first episode of MasterChef series 2 on Monday 19 April 2010.
Fri 16/04/2010 12:00:00 / Read More »Sunbeam celebrates MasterChef alliance
Sunbeam has officially kicked off its new partnership with MasterChef this afternoon, with a launch event held at the MasterChef Kitchen in Sydney. The new alliance will see Sunbeam products feature heavily throughout the series.
Tue 23/03/2010 12:00:00 / Read More »Sunbeam joins forces with MasterChef
Sunbeam Australia announced yesterday that it has formed a strategic partnership with MasterChef, where it will have its range of appliances used throughout the second series of the hit TV show.
Wed 24/02/2010 12:00:00 / Read More »Australian MasterChef is now LG's Smart Chef winner
It's official, Justine Schofield of Australian MasterChef was crowned LG Electronics' Smart Chef in the LG Life Tastes Good Championships 2009 cooking competition last night. Unlike other competitors, Justine used only the LG SolarDOM.
Thu 12/11/2009 12:00:00 / Read More »Guess which whitegoods brand has a MasterChef link
Whirlpool Australia recently restructured its marketing team and now welcomes Alex Miles to its Food Preparation category of ovens, cooktops, rangehoods and microwaves. Miles also has a connection to the MasterChef TV show.
Thu 22/10/2009 12:00:00 / Read More »
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