Feature: TV resolutions are Ultra High but content streams remain undefined
Ultra HD TVs are coming in more sizes at cheaper prices from a growing number of brands - once again, however, the focus is on how to sell this new technology and what content is available.
Tue 28/05/2013 12:00:00 / Read More »The Good Guys launches home theatre competition with $313k worth of prizes
The Good Guys has embarked on a sizeable campaign to encourage purchases of TVs and home theatre systems, offering a trip to Hollywood and more than a quarter of a million dollars worth of in-store credit as prizes.
Mon 27/05/2013 12:00:00 / Read More »Hisense expands appliance offering with launch into laundry
Hisense is the latest brand to launch into the laundry category, with the Chinese company announcing the imminent launch of two new washing machines for the Australian market.
Mon 13/05/2013 12:00:00 / Read More »Hisense launching two Ultra HD models, rolling out JB Hi-Fi displays
Hisense Australia's first range of Ultra HD TVs will comprise an enormous 84-inch model and a large 65-inch panel, both of which will be sold through limited national distribution, starting in June 2013.
Wed 17/04/2013 12:00:00 / Read More »Hisense launches new website, appeals to prospective retailers
As part of its broader strategy to appeal to more consumers and move up the market ladder towards the higher end, Hisense Australia has unveiled a new website aimed at communicating the features of its TV and refrigerator ranges.
Wed 10/04/2013 12:00:00 / Read More »Expensive and underperforming: Teething problems hamper TV & PC Recycling Scheme
The National Television and Computer Recycling Scheme has been running for under a year, but in that time there have been accusations of missed quotas, expensive pricing and logistical failings. This special feature looks at the real story.
Wed 27/03/2013 12:00:00 / Read More »E-Cycle Solutions gains computer recycling approval, fierce competition expected
E-Cycle Solutions has been granted co-regulatory approval to recycle computer products, in addition to TVs, under the federally mandated Television and Computer Recycling Scheme.
Mon 25/03/2013 12:00:00 / Read More »Suppliers want connected retailers to demonstrate Smart TV
Within the next few months, the number of Smart TVs on the market is going to explode. In this special feature, we look at whether retailers are ready to demonstrate and how those unprepared can get connected.
Mon 11/03/2013 12:00:00 / Read More »Changhong targeting Sydney's west with sponsorship of Parramatta Eels
Chinese TV and appliance brand Changhong has announced its first major sports sponsorship, a partnership for 2013 with the Parramatta Eels in the NRL.
Wed 06/02/2013 12:00:00 / Read More »TCL releasing Ultra HD, Google and Windows 8 TVs; expanding appliances
TCL's new range includes Ultra HD, Google TV and Windows 8 TVs, and an intriguing Android-powered TV/tablet called the Ice Screen. Plus, TCL will be expanding its laundry and refrigeration appliance ranges.
Thu 10/01/2013 12:00:00 / Read More »Hisense launching Ultra HD, Google TV, laundry and Android fridges in Australia
We have all the Australian release information on Hisense's new Ultra HD, Google TV, laundry, refrigeration and tablet products. Plus, Hisense to embark on sales training program and store-in-store concept to increase brand awareness.
Thu 10/01/2013 12:00:00 / Read More »Big brands spend big to brand every inch of Las Vegas Convention Centre
The walls around the Las Vegas Convention Centre (LVCC), home of the 2013 International CES, have made for great media for the major tech brands to promote their new wares to the trade.
Tue 08/01/2013 12:00:00 / Read More »Hisense hits out at rival Smart TV suppliers, tells retailers to upsell
On the eve of the consumer electronics biggest trade fare, Hisense Australia has hit out at rival TV brands for using proprietary operating systems for their Smart TVs, rather than open source platforms.
Sat 05/01/2013 12:00:00 / Read More »Top 10 Biggest Digital Stories of 2012
The most popular digital stories on Current.com.au in 2012 were a real mixed bag. We've got all the regulars competing for the top spot and a couple of surprise packets filling out the bottom half of the Top 10.
Tue 18/12/2012 12:00:00 / Read More »Hisense promising 7 different types of TV, including Transparent, at CES 2013
Hisense is promising an incredible array of television technologies for its stand at the 2013 Consumer Electronics Show (CES) in Las Vegas in January.
Tue 11/12/2012 12:00:00 / Read More »Hisense unveils new Dual Zone Wine Cabinet for true control
Following the launch of a new refrigerator line-up, Hisense has released a new range of Dual Zone Wine Cabinets that allow consumers to take total control of their wine collection.
Mon 12/11/2012 12:00:00 / Read More »Changhong looking to emulate Korean success with new Smart TV range
With a new marketing campaign and two new Full HD Smart TVs, Changhong is hoping to make some serious inroads into the Australian market - something the Chinese brands have struggled with so far.
Wed 03/10/2012 12:00:00 / Read More »3D is a fad but Toshiba is a winner: Canstar TV ratings
New research from Canstar Blue has found that two thirds of consumers think 3D TV is a fad, while almost half of Australian consumers have 3 or more TVs in their house. In terms of brand rankings, there were also a few surprises...
Tue 18/09/2012 12:00:00 / Read More »Canberra and Perth Apple Retail Store openings this weekend
Apple Australia will open its first Retail Store in Canberra this Saturday (8 September 2012) at 10am. Meanwhile, on the other side of the country, Perth will play host to an Apple store opening as well.
Tue 04/09/2012 12:00:00 / Read More »'I sense it's a big weekend for Hisense'
UnderCurrent senses that there will be some cheers and whoops at Hisense this weekend should the Cronulla Sharks beat the Melbourne Storm to secure their place in the Finals.
Fri 24/08/2012 12:00:00 / Read More »First E-Cycle Solutions client revealed, plus updated scorecard
After yesterday revealing that approved TV recycler E-Cycle Solutions had seven clients, Current.com.au can today disclose the first of these.
Wed 22/08/2012 12:00:00 / Read More »United Warranties collapse leaves retailers & suppliers chasing millions
The collapse of United Warranties has left 100 staff in the lurch and more than 580 unsecured creditors owed over $1.6 million. While big names such as Myer and The Good Guys are hit hard, many smaller retailers will also bear the burden.
Tue 17/07/2012 12:00:00 / Read More »From $17,000 to $1,000: A Decade Of Plasma
The average cost of a plasma TV in 2003 was $10,156. Back then, plasma TVs ranked fifth on the list of Top Digital Product Categories. Plasma TVs is now number four on that list, though the average sales price has dropped 90 per cent to $1,030.
Tue 22/05/2012 12:00:00 / Read More »Hisense bolsters TV line-up with extensive 2012 launch campaign
Hisense is on the front foot with its 2012 TV line-up, bringing consumers 17 new and 4 existing models, with a strong focus on 3D and Smart TV technology and bigger screen sizes. We take a look at the full range...
Wed 02/05/2012 12:00:00 / Read More »Hisense signs on for two more years of Cronulla Shark attacks
Hisense has confirmed it is retaining a sponsorship association with the Cronulla Sharks rugby league team, though its branding has moved from the shirtfront to the top-back of the famous sky blue, black and white jersey.
Wed 28/03/2012 12:00:00 / Read More »Start sweating sponsors: the NRL is back!
What do WOW Sight & Sound, Harvey Norman, Telstra, Vodafone, De'Longhi, Kenwood and Trend Micro have in common? They all love their rugby league!
Thu 01/03/2012 12:00:00 / Read More »Samsung has the happiest consumers, Hisense the best warranty
UPDATED: Samsung TV customers are the most satisfied, with all the major brands also scoring highly in Canstar Blue's customer satisfaction survey results, released this week.
Tue 13/09/2011 12:00:00 / Read More »April Fools' Day electrical goods thief still at large
Police are still searching for a man who stole audio visual equipment, including Hisense and Awa TVs, from a Kyneton resort earlier this month.
Fri 29/04/2011 12:00:00 / Read More »Hisense to release 3D TV with open internet browsing, more LED and LCD TVs
Hisense has revealed that the premium model in its impending 2011 LED TV release will also feature an internet browser. There's also 3D, stacks of LED TVs and a handful of new LCD models.
Fri 01/04/2011 12:00:00 / Read More »Judgement day for electrical retailers and suppliers
We speak with Canstar Blue's head of research about measuring consumer brand satisfaction, from electrical retailers to appliance and digital device suppliers, and why retailers were one of the first to be judged.
Mon 21/03/2011 12:00:00 / Read More »Harvey Norman, Vodafone, Sanyo and Kenwood gear up for mass market coverage
The start of the NRL season tonight means the start of blanket coverage for the clubs' sponsors. Once again, the CE industry is well represented, with Trend Micro, WOW and Hisense also involved.
Fri 11/03/2011 12:00:00 / Read More »Hisense cash rebate for energy fallacy
Hisense is offering a cash rebate out of concern for consumers who were potentially misled about the energy consumption and costs of running a chest freezer launched in 2007.
Mon 10/01/2011 12:00:00 / Read More »New Hisense two-in-one television screen
Hisense has announced two new television models with 1:1 pixel mapping that "revolutionises picture quality" and will allow them to be used as a computer monitor.
Wed 06/10/2010 12:00:00 / Read More »Hisense releases two new LCD panels
First the Sharks break their losing streak and now the release of two new LCD panels: it's been a big week for Hisense Australia.
Thu 19/08/2010 12:00:00 / Read More »Hisense to release high-end 3D panel by end of 2010
Leading Chinese TV supplier Hisense has today announced it will be releasing its first range of 3D TVs by the end of 2010, Current.com.au can exclusively reveal.
Fri 06/08/2010 12:00:00 / Read More »Hisense on a LCD high, Panasonic rated plasma-tastic
Hisense has won the LCD TV award in the overall customer satisfaction category in a survey conducted by market researchers, Colmar Brunton, as part of a Canstar Blue initiative.
Mon 02/08/2010 12:00:00 / Read More »The Good Guys outdo the big guys
A consumer goods survey measuring customer satisfaction has revealed surprising results for Australia's preferred electronics retailers.
Fri 30/07/2010 12:00:00 / Read More »Hisense performs its Civic duty with new TV promotion
Hisense Australia has joined in the TV promotional fun, offering free movie rentals to any consumer that purchases one of its flatscreen TVs.
Wed 12/05/2010 12:00:00 / Read More »Hisense caught up in trade of weapons disguised as mobile phones (with photos)
Chinese whitegoods manufacturer Hisense has become unwittingly involved in the black-market exchange of contraband stun guns. Read on to the see the amazing images of the stun guns disguised as mobile phones.
Thu 29/04/2010 12:00:00 / Read More »With LG out of the pool, Hisense is now swimming with Sharks
Hisense Australia today announced it will be the new major sponsor of the Cronulla Sharks rugby league team, a post formerly held by its rivals LG.
Tue 23/02/2010 12:00:00 / Read More »Hisense joins board of TV recycling lobby group
Hisense Australia will now be taking a more active role in the green direction of end-of-life appliances, with its head of marketing, Andre Iannuzzi joining the board of directors at Product Stewardship Australia (PSA).
Mon 15/02/2010 12:00:00 / Read More »Hisense appoints new NSW account manager
Joe Dutch is the new New South Wales account manager at Hisense Australia. Dutch has previously worked at Philips Australia.
Thu 11/02/2010 12:00:00 / Read More »


