Samsung mixing sport and culture with Opera House sponsorship
Samsung Electronics has a strong global heritage in sports marketing, having originally sponsored the Sydney Roosters and the Essendon Bombers. In a change of pace from this fast-paced world, Samsung is now Opera House's biggest supporter.
Fri 12/04/2013 12:00:00 / Read More »Dick Smith turns to Google to improve communication with casual staff
In an effort to improve communication between head office and all store staff, Dick Smith has implemented Google Apps across its workforce.
Fri 05/04/2013 12:00:00 / Read More »Too much Kevin on their minds
When it comes to selling a tablet, forget the benefits for business customers or the fantastic applications and accessories. As Google has made clear to UnderCurrent, it's all about playing the name game.
Wed 20/03/2013 12:00:00 / Read More »History made as tablets overtake notebooks; headphones best category
The lead up to Christmas 2012 was the first month in Australian history that the value of tablet sales exceeded notebook sales. This was driven by more the double the amount of tablets sold compared to notebook computers.
Wed 20/02/2013 12:00:00 / Read More »Harvey Norman secures LG Nexus 4 exclusive and $97 margin
Harvey Norman has secured the exclusive Australian retail distribution for the LG Nexus 4, one of the most sought after handsets in the world.
Thu 24/01/2013 12:00:00 / Read More »LG introducing OLED in March for $12k; NFC smart appliances and superphones
LG kicked off the press conference schedule today in Las Vegas with new OLED TVs, Google TVs, smart appliances, 'superphones' and more NFC connectivity in the home.
Tue 08/01/2013 12:00:00 / Read More »Influencers, not users, are the key to Windows Phone 8 global domination
Windows Phone 8 will soon be the most popular mobile operating system in the world. That's the message UnderCurrent overheard at the launch today of Microsoft's new mobile operating system and the handsets that run it.
Tue 30/10/2012 12:00:00 / Read More »Motorola launches new 4G Razr smartphones with a little help from Google
The first smartphones to be released by Motorola since it was bought out by Google have been unveiled, with better battery life, screens and Google-focused features. The Razr HD and Razr M will be exclusive to Telstra, and will be 4G friendly.
Tue 02/10/2012 12:00:00 / Read More »Apple iPhone 5: First at being Second
UnderCurrent is a touch concerned that all these amazing, brilliant, wonderful, revolutionary and resolutionary features on the iPhone 5 may not be that incredible after all...
Thu 13/09/2012 12:00:00 / Read More »Google Nexus 7 tablet coming to retail stores...at a price
Following the launch of Google's new Nexus 7 tablet, device manufacturer Asus has announced local availability and pricing for the product.
Tue 03/07/2012 12:00:00 / Read More »Google launches Nexus 7 tablet, but retailers will miss out
Google unveiled its latest hardware offering at its developers' conference overnight - a sub-$300 tablet running on Android 4.1 Jelly Bean. However, with the tablet only set to sell online, retailers will miss out on a share of the sales action.
Thu 28/06/2012 12:00:00 / Read More »Sony finally launches Google TV as free bonus with Olympic TV sales
Sony Australia lit its metaphorical Olympic Flame today, announcing a special gift with purchase for its high-end Bravia TVs: the long-awaited Google TV.
Mon 25/06/2012 12:00:00 / Read More »Bad photos of Google TV on a Sony Smart TV
Sony Australia this week demonstrated a beta-esque version of Google TV on its new HX850 TV. Here are some admittedly poor photos of what it will look like when it goes live.
Thu 07/06/2012 12:00:00 / Read More »Trend Micro to bundle DirectPass password manager with retail security products
Trend Micro has announced it will be bundling its new DirectPass password management product in with retail sales of its Titanium Internet Security and Maximum Security products, starting from May 2012.
Thu 05/04/2012 12:00:00 / Read More »Apple, Whirlpool and Costco worth a Fortune as admired companies
Fortune magazine has released its list of the World's Most Admired Companies, with a number of well-known electronics and appliance brands taking out honours, as well as some retailers who call Australia home.
Wed 14/03/2012 12:00:00 / Read More »New Telstra home phones to run Google's Android operating system
The gap between smartphones and home phones will soon be even smaller, with VTech Australia, the distributor of Telstra-branded home phones, revealing it is working on a new cordless phone running the Android operating system.
Wed 29/02/2012 12:00:00 / Read More »Microsoft goes back to the golden era to take a jab at Google
Microsoft has hit out at Google Docs in what can only be described as the greatest tribute to the 1980s this side of The Spandau Ballet Experience. White loafers? Check. Smoke machines? Check. Soft focus? You better believe it!
Wed 22/02/2012 12:00:00 / Read More »Beware of Kogan bearing Galaxy Nexus gifts: the devil is in the detail
Ruslan Kogan's eponymous online store has begun taking orders for the new Samsung Galaxy Nexus, the first smartphone to run Android 4.0, known as Ice Cream Sandwich. But there's a catch...
Thu 20/10/2011 12:00:00 / Read More »Motorola's mouth closed and open on Razr Ice Cream Sandwich update
UPDATED: Motorola is remaining tightlipped about when and if the new Razr, due to be launched in Australia next week, will receive an update to Google's new Android 4.0 operating system, known as Ice Cream Sandwich.
Thu 20/10/2011 12:00:00 / Read More »Google and Samsung co-launch Galaxy Nexus and Ice Cream Sandwich OS
UPDATED WITH IMAGES: Google and Samsung took the stage in Hong Kong today to launch the Galaxy Nexus smartphone and the new Ice Cream Sandwich operating system.
Wed 19/10/2011 12:00:00 / Read More »ACCC appealing Google defeat, wants greater clarity for $830m market
UPDATED: The ACCC is appealing the recent Federal Court decision that handed victory to Google in a case concerning the placement of paid advertisements on the website.
Fri 14/10/2011 12:00:00 / Read More »Apple replaces Nokia in top 10 global ranking of successful brands
The international brand consultancy company Interbrand yesterday released its top 10 ranking of global brands, with a strong representation of tech brands including Apple, Microsoft, Google and newcomer HTC.
Thu 06/10/2011 12:00:00 / Read More »Google trumps ACCC in rare loss for the watchdog
Google has emerged triumphant from a battle with the ACCC after the Federal Court dismissed allegations that it was deceiving its search engine users with the placement of advertisement amongst search results.
Fri 23/09/2011 12:00:00 / Read More »Sony Ericsson Xperia Ray shining exclusively on Vodafone
An 8.1-megapixel camera and display technology are the standout features of the Sony Ericsson Xperia Ray, which will be available exclusively from Vodafone at the end of September.
Tue 20/09/2011 12:00:00 / Read More »HD calling and ergonomics make Sony Ericsson Xperia Neo 'the One'
Sony Ericsson has today announced that the Xperia Neo will be available in Australia exclusively through Telstra on 26 July 2011.
Tue 12/07/2011 12:00:00 / Read More »Panasonic calls for more content development for its Viera IPTVs
Panasonic is following in the footsteps of Apple, BlackBerry and Google, calling on developers to create apps for its proprietary Viera Connect IPTV platform.
Fri 08/07/2011 12:00:00 / Read More »News Wrap: GfK predicts smartphone surge, Google's music video, online delivery
Smartphones, tablets and notebooks will all be hot in 2011 but online will affect bricks and mortar, Google has released a music video with some big names and a new website aims to cheapen delivery costs for online purchases.
Fri 13/05/2011 12:00:00 / Read More »Sony's Android tablets to be released sometime in the next 7 months
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Is this what Steve Jobs when he said his rivals were "scrambling"? Sony has announced two Tablet devices, an iPad killer and a foldable dual screen model, but with a release date months away, will consumers wait?
Wed 27/04/2011 12:00:00 / Read More »Vodafone reveals Samsung Google Nexus S pricing and availability
Vodafone has today revealed the pricing for the new Nexus S smartphone, which is a collaboration between Samsung and Google.
Wed 09/03/2011 12:00:00 / Read More »Search rankings reveal Google is for the lazy, Yahoo is for the Yahoos
With Google today revealing the top 10 Australian searches for 2010, a clear difference between the world’s most ubiquitous search engine and its chief rival, Yahoo!7, has emerged.
Thu 09/12/2010 12:00:00 / Read More »IPTV is the "market trend to watch"
The reinstatement of the television as the hub of the living room combined with changing viewing habits, most notably surrounding downloaded content is increasing the popularity of IPTV, according to leading suppliers.
Mon 25/10/2010 12:00:00 / Read More »YouTube and Google tipped to drive IPTV sales
Australian IPTV sales could benefit from a surge of interest if the recent live broadcasting trials by YouTube and the launch of Google TV are successful in the United States, according to a Harvey Norman salesperson.
Tue 28/09/2010 12:00:00 / Read More »Harvey Norman, Sony and Apple amongst best brands in Australia
Last week it was global perceptions, now it's just Australia. A local leading brand consultant has released its rankings: this time it's all about Australia. Find out who made the Top 100 and who missed out.
Fri 24/09/2010 12:00:00 / Read More »LG takes on the iPhone 4 with new Android handset
Even though the new iPhone 4 will be getting all the headlines today, LG Australia has boldly attempted to take on the competition with the launch of its first Android smartphone, the GW620.
Tue 08/06/2010 12:00:00 / Read More »Free Facebook and Twitter on new Optus Motorola Backflip and Dext
Consumers will have unlimited access to social media sites under new data plans released today by Optus. Called Yes Social, Optus is offering these plans on the Backflip and the Dext.
Tue 30/03/2010 12:00:00 / Read More »Motorola enters the Australian smartphone arena
At a launch event in Sydney this morning, Motorola made a comeback into the Australian mobile marketplace. Although it has been quiet for the last few years, Motorola has teamed up with Optus to offer two new Android smartphones.
Tue 30/03/2010 12:00:00 / Read More »Get whatever you desire from HTC
HTC Corporation has this afternoon unveiled the latest addition to its strong line-up of smartphones, the HTC Desire. The new device will be launched on 27 April exclusively through Telstra.
Thu 25/03/2010 12:00:00 / Read More »Garmin not threatened by free mobile phone GPS
With the likes of Nokia and Google offering free GPS and map data on their mobile phones, you would expect that GPS suppliers would be shaking in their boots. Garmin, however, is not threatened by the challenge.
Fri 26/02/2010 12:00:00 / Read More »Google Maps triking hard to get a closer Street View
A new tricycle adorned with cameras is set to enhance Google Street View by getting in closer to places unreachable by cars. Zoos, stadia and lardmarks are on the cards, but there's also a tangible benefit for appliance retailers.
Mon 25/01/2010 12:00:00 / Read More »Google's Nexus One superphone unveiled at CES
Google has teamed up with mobile phone maker HTC to create the Nexus One superphone. The new handset which was unveiled at CES in Las Vegas, will be the first handset sold over the company's new online store.
Fri 08/01/2010 12:00:00 / Read More »Much amusement as Google releases Top 10 search list
Google Australia's Top 10 search list for 2009 reveals some amusing trends. Firstly, a lot of people use Google to search for Google and more people are interested in KFC than the GFC. And what's more popular: sex, politics or the weather?
Wed 02/12/2009 12:00:00 / Read More »Hero finally unmasked by HTC
HTC Corporation has finally unveiled its highly anticipated new Hero smartphone, as well as the customisable Tattoo. Both handsets will run on the Android operating system and be launched initially through Harvey Norman stores.
Thu 19/11/2009 12:00:00 / Read More »A phone for everyone in Samsung's new ICON range
Samsung has unveiled five new smartphones in its ICON range. The impressive aspect of this portfolio is that they truly cater for everyone with four different operating systems across the range including Android, Symbian, Windows as well as its own system
Fri 21/08/2009 12:00:00 / Read More »Is it only a matter of time until Bing beats Google?
According to recent figures released by ComScore, Bing has once again increased its position in the internet search market. Google is still the clear leader, but Microsoft's new entry is definitely turning heads.
Tue 23/06/2009 12:00:00 / Read More »HTC confused over who's best as 3 launches Magic Android rego site
Forty-one minutes after Vodafone launched its pre-registration site for the HTC Magic, featuring Google Android, 3 has also set up a site for potential consumers to register their interest. But who does HTC love more?
Thu 21/05/2009 12:00:00 / Read More »Vodafone launches registration site for Google Android HTC Magic
Vodafone Australia has announced it is now taking orders for the new HTC Magic Google Android device through a dedicated website. Vodafone currently has exclusive network rights for the new white mobile handset.
Thu 21/05/2009 12:00:00 / Read More »Sony recruits new marketers from its rivals
Sony has announced the appointment of three new marketers, all of whom are joining Sony from rival companies within the industry.
Mon 25/08/2008 12:00:00 / Read More »First 'Super Leaders' announced, electronics industry well represented
A number of managers and executives in the Australian electronics industry have been named ‘Super Leaders' in the inaugural list published by the Super Leaders of Australia organisation.
Wed 13/08/2008 12:00:00 / Read More »
