Wunderbar! One Winning Appliances Salesman's German Adventure
Over the winter months, Siemens Home Appliances ran an incentive program for stores that supported its Siemens products. The prize was a trip to Germany to visit IFA in Berlin and various factories manufacturing Siemens and Bosch products.
Wed 28/11/2012 12:00:00 / Read More »In German retail, Saturn is huge and stinginess is cool
To gear up for the IFA trade show, which launches in Berlin tomorrow, Current.com.au paid a visit to Saturn, Germany's consumer electronics giant, to check out the nuts and bolts of the Teutonic retail scene.
Wed 29/08/2012 12:00:00 / Read More »Countdown to IFA: Stay tuned for exclusive news as it happens
The official launch of the IFA trade show in Berlin is just days away, and suppliers, buyers and industry leaders have begun converging on the city in preparation for the show. We'll be there on the ground with all the news as it happens.
Mon 27/08/2012 12:00:00 / Read More »

