Dyson updates bladeless heater fan and floorcare ranges
Dyson has announced the launch of two new additions to its floorcare line-up, featuring new cyclonic technology, as well as an updated version of its Hot Cool air multiplying fan heater.
Mon 04/03/2013 12:00:00 / Read More »New national sales manager and floorcare product for Morphy Richards
Former Retravision proprietor Chris Leahy has been promoted to national sales manager for Morphy Richards, after 2 years at the brand. In this role, Leahy will be pushing the brand's new floorcare product - the Vorticity vacuum.
Fri 01/03/2013 12:00:00 / Read More »LG outlines big plans for its home appliance range in 2013
LG Electronics is targeting the home appliances categories for growth and market share with new products being rolled out during the first half of 2013. Refrigeration, laundry, cooking and floorcare are all tagged for growth.
Wed 27/02/2013 12:00:00 / Read More »Federal Court dismisses case against floorcare supplier Lux Distributors
The Federal Court has today dismissed the ACCC's case of unconscionable conduct against floorcare supplier Lux Distributors. Lux had been accused of pressuring elderly customers to buy vacuum cleaners priced at up to $2,280.
Mon 11/02/2013 12:00:00 / Read More »October Appliance Retailer keeps retailers informed as Christmas nears
What were the best products at IFA and what did Australians think of them? How can retailers best sell GPS and cordless phones? How do the retail models at Winnings and Apple affect the wider industry? All the answers are in one place...
Tue 09/10/2012 12:00:00 / Read More »Big quarter for vacuums and heaters, food prep and coffee slowing
Small appliance have become the boon category in the consumer electronics industry, with a cold start to winter increasing heater sales and the ever-reliable floorcare category continue to trade well, according to GfK.
Tue 21/08/2012 12:00:00 / Read More »Major changes at the top and a new floorcare range for Philips
Philips Consumer Lifestyle has this morning announced four changes to its management team, directly affecting the Dutch company's coffee, personal care, garment care and floorcare divisions.
Wed 15/08/2012 12:00:00 / Read More »Sharp unveils its first Australian vacuum cleaner range
After almost half a century of marketing vacuum cleaners in its native Japan, the Sharp Corporation of Australia is for the first time introducing floorcare appliances locally.
Mon 13/08/2012 12:00:00 / Read More »LG aims to be leader of the vacs with Follow Me vacuum cleaner
LG has launched a new addition to its Kompressor range of vacuum cleaners, known as the Kompressor Follow Me, which offers a 'world first' according to the company - it will follow you around the house while you vacuum.
Wed 30/05/2012 12:00:00 / Read More »Samsung switches focus to booming robot market with NaviBot S model
The popular technology in Samsung Galaxy-branded tablets and smartphones is now enhancing one of the most boorish chores in the house - vacuuming. We have all the stats from this high-growth category.
Fri 25/05/2012 12:00:00 / Read More »Watch Dyson before it disappears
Dyson UK has 'hit back at copycats' with a new television ad currently airing in the United Kingdom. Called 'Dyson's disappearing parts', the TVC sends a message to both potential consumers and to rival floorcare manufacturers.
Tue 17/01/2012 12:00:00 / Read More »The devilish power of floorcare advertising compels you!
For the first UnderCurrent of the year, we take a look at the power of TV advertising. A simple concept, when executed well, can do even more to sell a product than shouts of "bargains" and "discounts".
Thu 12/01/2012 12:00:00 / Read More »Five star Dyson dominated vacuum cleaner satisfaction survey
Dyson has scored a perfect five stars across every consumer satisfaction touch point Canstar Blue surveys, comfortably winning the gong for Most Satisfied Customers amongst vacuum cleaner suppliers.
Mon 05/12/2011 12:00:00 / Read More »Nilfisk on TV promoting Bravo vacuums and retailers partners
Nilfisk has launched a TVC campaign for its new Bravo range of vacuum cleaners. Plus, Nilfisk has moved to new premises.
Fri 14/10/2011 12:00:00 / Read More »Nilfisk releases Bravo vacuum range, inspired by the modern car
Nilfisk has released a new range of four vacuum cleaners, designed by the BMW Group company Designworks USA, and built for busy families.
Wed 17/08/2011 12:00:00 / Read More »Bosch Roxx'x - new floorcare and coffee product releases
After making it to the finals of the Australian International Design Awards this year, Bosch has announced two new products to be released in time for Christmas.
Fri 12/08/2011 12:00:00 / Read More »Sanyo looking to hit aggressive sales targets (with some bizarre products)
Sanyo has outlined aggressive market share targets in the Asia Pacific markets over the next 18 months of trading.
Fri 23/04/2010 12:00:00 / Read More »Hoover gets ready for Mother's Day with floorcare promotion
With Mother's Day around the corner, Hoover has announced a new sales promotion to coincide with the release of its latest range of floorcare products.
Fri 23/04/2010 12:00:00 / Read More »First look at new Electrolux vacuum cleaner range
Fresh from its success with the UltraOne bagged vacuum, Electrolux Floor Care will soon be introducing its premium bagless solution, the UltraActive. Managing director John Maher gave Current.com.au an exclusive preview of the new model.
Tue 23/03/2010 12:00:00 / Read More »1-10 11-19
