Juicers and electric toothbrushes are strongest value performers, seasonal down
Juicers and dental care products are the heroes of the small appliance categories while cooling appliances are in steep decline, according to the latest TEMAX report by GfK.
Mon 28/05/2012 12:00:00 / Read More »Philips calls in the dental experts to promote new Sonicare AirFloss
At the launch of Philips' new Sonicare AirFloss product this morning there was plenty of talk about plaque and biofilm, but dental experts were also on hand to talk up the benefits of using the right personal care appliances.
Thu 17/05/2012 12:00:00 / Read More »Driven merchandising helps Philips achieve supersonic sales
Dental care was the quiet achiever of the personal care category in 2011, and Philips was one of the big players in the category. Thanks to a new marketing drive, the company saw an uplift in sales of its Sonicare electric toothbrush range.
Fri 17/02/2012 12:00:00 / Read More »Philips promoting Sonicare e-toothbrushes with new TVC
Philips has launched a new television advertising campaign to support the launch of its new Sonicare range of electric toothbrushes. The TVC will run on free to air networks for the four weeks, and double that length on pay TV.
Mon 31/10/2011 12:00:00 / Read More »Panasonic's big move in smalls with rice, jam, bread, hair and teeth all covered
Panasonic Australia has greatly expanded its small appliance and personal care ranges, with new irons, breadmakers, rice cookers, shavers and toothbrushes all being announced this week.
Fri 23/09/2011 12:00:00 / Read More »
