Rob-a-dub-dub: E&S Trading's novel approach to consumer education
E&S Trading has always had a particularly strong retail website, with blog posts, competitions and plenty of consumer education videos. In its most recent video offering, the retailer really gets in the deep end.
Tue 16/04/2013 12:00:00 / Read More »Leaders and Followers: the best and worst of retailers using Twitter
Twitter has grown from being an upstart microblogging site to one of the most popular social media in the world. Here is our look at how the major retailers, such Harvey Norman, JB Hi-Fi, Dick Smith and The Good Guys are performing on Twitter.
Mon 04/03/2013 12:00:00 / Read More »Marc Newson designs to appeal to home renovators
After designing a cooking appliance range for Smeg, Australian-born designer Marc Newson has created a new range of tapware products for Caroma, set to be sold in E&S Trading.
Thu 07/02/2013 12:00:00 / Read More »Best and Worst: How good are the traditional retailers at mobile sites?
Mobile browsing is one of the pillars of 'omnichannel retailing' - and some retailers are doing it better than others. We review The Good Guys, Harvey Norman, Appliances Online, JB, Dick Smith, Betta and more in this feature.
Fri 07/12/2012 12:00:00 / Read More »E&S Trading dominating the hipster space with its Instagram heroics
UnderCurrent is mightily impressed by the hipsters at E&S Trading! Not content to undertake fashionable social media projects like Facebook or Twitter, E&S has been Pinteresting and Instagramming.
Tue 06/11/2012 12:00:00 / Read More »E&S Trading celebrates 50 years with a month of big events
October is a big month for E&S Trading as it marks 50 years in the business. To celebrate, the Victorian retailer has organised consumer promotions, a live radio broadcast from one of its stores and a big birthday bash.
Mon 22/10/2012 12:00:00 / Read More »Siemens laundry launch produces a Master Class retail celebration
A recent Siemens launch event for its new iQ 800 Master Class laundry appliances produced much chivalry amongst Victorian dealers, with staff and management from Spartan Electrical and E&S Trading both getting into the swing of things.
Thu 02/08/2012 12:00:00 / Read More »E&S Trading opens for filming at 7 O'Block
The Victorian based retailer caught UnderCurrent's attention with a recent staff cameo on the popular TV show.
Wed 27/06/2012 12:00:00 / Read More »If you build it, they will come: E&S Trading finds success in Geelong
Since opening a new showroom in Geelong, managing director Rob Sinclair said E&S Trading has found great success in the regional hub, providing a service that locals were previously missing out on.
Fri 13/01/2012 12:00:00 / Read More »Introduction of Beko part of retail business model evolution: Narta
Narta executive chairman Kay Spencer has outlined the business strategy behind the introduction of the Beko brand into the Australian market which will be available exclusively to members of her buying group from this month.
Mon 09/01/2012 12:00:00 / Read More »First look at E&S Trading's biggest ever showroom in Geelong
E&S Trading is moving its Geelong store into a 2,265 square-metre showroom that is set to offer interactive displays, a vast range of kitchen, laundry and bathroom brands, and a whole floor dedicated to small appliances.
Fri 02/09/2011 12:00:00 / Read More »E&S Trading: socialites of the appliance world
They are promoting themselves via the full gamut of social networking tools but for E&S Trading, focussing on online transactions is secondary to driving traffic into stores.
Wed 16/02/2011 12:00:00 / Read More »E&S Trading opens fifth family-owned showroom
Family-owned Victorian-based appliance specialist E&S Trading has recently opened its newest store, at Chadstone in Victoria. Read on to check out some pics from the event.
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