Canon claims no-one sells cameras like traditional retailers
The next stage of Canon's 'No One Sees It Like You' marketing campaign is a promotion to encourage consumers to only purchase their DSLRs, compact system cameras and point-and-shoots from authorise resellers.
Wed 15/05/2013 12:00:00 / Read More »Canon Q&A on its new $13 million marketing campaign
Canon Australia has launched a new $13 million marketing campaign for its digital imaging solutions, built around the new tagline "No One Sees It Like You". We fired a few questions off to Canon to find out more about this campaign.
Tue 16/04/2013 12:00:00 / Read More »How to stop customers milking staff for info then buying online
One of the most frustrating modern scenarios for retailers is a customer walking in their store, checking out the latest products, milking the staff for information and then going home to buy the product online.
Wed 06/02/2013 12:00:00 / Read More »Sony knows hipsters...and the cameras they use
Are you a try-hard nature blogger or a clueless hipster? Then Sony is keen to give you a ribbing for having "no idea" about good camera gear. (Let's just hope you don't own a Sony DSLR...that would be awkward).
Wed 14/11/2012 12:00:00 / Read More »Panasonic positioning GH3 to take share from DSLR, not rival mirrorless compacts
Soon to be the flagship model in the Lumix range, Panasonic will be forging a new path with its positioning for the GH3, which is being touted as a competitor to fully-fledged DSLRs from Canon and Nikon.
Fri 09/11/2012 12:00:00 / Read More »Sony unveils new 4K TV, Xperia S Tablet, Wi-Fi DLSR camera (and more)
Sony Australia today hosted a webinar to unveil a range of new products due to Australian retail sometime in the uncertain future. Here is an overview of what's coming in the closing months of 2012.
Thu 30/08/2012 12:00:00 / Read More »Tackling grey imports is a shared responsibility, claims Canon Australia
With many consumers choosing to buy their digital imaging products from overseas websites, Current.com.au spoke to Canon about the growing threat of grey imports, what it means to the retail industry and how it can be addressed.
Thu 07/06/2012 12:00:00 / Read More »Sony releases new NEX and Alpha series camera: great for narcissists
Sony Australia is catering to the self-centred with its latest camera release, the NEX-F3, which includes a 180-degree tilt LCD screen for self portraits, and has also unveiled the a37 from its Alpha DSLR range.
Thu 17/05/2012 12:00:00 / Read More »Canon, Magellan and Lowepro enticing the adventurous astrophotographer
Canon, Magellan and Lowepro have all introduced some new gear today, with outdoor astronomy photographers the big winners from these releases.
Tue 03/04/2012 12:00:00 / Read More »Fujifilm takes X-Series digital cameras to the pinnacle with X-Pro 1
Fujifilm launched the newest addition to its X-Series range yesterday: the high-end, interchangeable-lens X-Pro 1. Designed for professional and aspiring photographers, the camera is described as the "pinnacle of the X-Series".
Tue 28/02/2012 12:00:00 / Read More »Excitement high as Olympus unveils the modern/retro OM-D E-M5
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What are Olympus customers unhappy about? That was the starting point for the design of the new OM-D E-M5 Micro Four-Thirds camera, launched yesterday in Sydney.
Thu 09/02/2012 12:00:00 / Read More »"Bigger issues at play" in DSLR direct importing: Harvey Norman
While Harvey Norman has launched a website for direct import console game sales, the head of the company's computers division said he was 'not convinced' that direct importing cameras was a wise move.
Wed 18/01/2012 12:00:00 / Read More »UPDATE: Canon issues fighting words to JB Hi-Fi over grey imports
Canon is disappointed by JB Hi-Fi's decision to directly import cameras, issuing a thinly-veiled threat to move its business elsewhere if the move causes any changes in sales results.
Mon 21/11/2011 12:00:00 / Read More »Nikon Australia's five point response to the rise of the Grey Market
So pervasive is the threat of grey imports to Nikon, the manufacturer has provided a five point guide to why purchasing its products from authorised resellers instead of parallel importers.
Mon 21/11/2011 12:00:00 / Read More »JB CEO defends grey imports: Full interview with Terry Smart
Following JB Hi-Fi's decision to direct import DSLRs, CEO Terry Smart spoke exclusively to Current to defend the move, saying it was necessary to educate consumers on grey products, and JB was "not telling them what is right or wrong".
Mon 21/11/2011 12:00:00 / Read More »UPDATED: JB starts direct importing "grey market cameras"
JB Hi-Fi has a new Direct Import offering on its online store - at prices significantly lower than the 'hot prices' found elsewhere on its site - despite saying the local supply chain "supports the Australian economy and jobs".
Fri 18/11/2011 12:00:00 / Read More »Full HD driving DSLR sales, with smartphones barely competing
The increase in the number of DSLR models featuring Full HD video recording has contributed to further growth in the Australian digital camera market, with the much-vaunted threat of smartphones barely registering.
Thu 10/11/2011 12:00:00 / Read More »Tablets, smartphones, vacuums and ovens to heat up Harvey Norman
Harvey Norman is predicting a revolution in generally available technology, with relatively new categories becoming more broadly available to consumers due to reductions in price.
Tue 30/08/2011 12:00:00 / Read More »JB Hi-Fi offering $100 trade-in on Canon DSLRs
JB Hi-Fi is offering a $100 discount on certain Canon DSLR cameras for consumers that trade in an old camera.
Fri 26/08/2011 12:00:00 / Read More »Aggressive Olympus outlines 'Anything but Ordinary' PEN campaign
A very bullish Olympus has showcased not just a new range of PEN system cameras, but also a very agressive marketing program that will both directly and indirectly attack rival suppliers.
Thu 30/06/2011 12:00:00 / Read More »Travelling across Mount Olympus and answering the tough questions
Olympus was asking all the questions today, turning the tables on PMA attendees by grilling them on the tech specs of their full range of cameras.
Fri 24/06/2011 12:00:00 / Read More »Canon has Scarlet Fever: new limited edition red EOS 1100D
Canon will be releasing 2,000 new red EOS 1100D kits for sale on Monday. There are five retailers participating in this limited edition promotion.
Fri 03/06/2011 12:00:00 / Read More »Former Narta and Sony pro now running Nikon sales
After 17 years with Sony and 4 with Narta, David Allen is the new national sales manager at Nikon Australia. Allen sat down with Current.com.au to talk about his goals for the camera brand.
Tue 10/05/2011 12:00:00 / Read More »Canon, Nikon, Samsung and LG share the spoils at imaging awards
Samsung is the best at the Entry Level, Olympus dominates at the higher end and Canon are the industry all-rounders, according to the results from the 2011 TIPA Awards.
Wed 04/05/2011 12:00:00 / Read More »Canon's investment in promotion leads to fourth year at #1
For the fourth year running, Canon has claimed the #1 spot for the total digital camera market, with 19 per cent unit share and 31 per cent value share for 2010.
Wed 20/04/2011 12:00:00 / Read More »Nikon launches new masterbrand campaign, targeting more share, prices at risk
Nikon has joined in the high stakes game of digital imaging poker, announcing a new masterbrand and above the line advertising campaign.
Fri 25/03/2011 12:00:00 / Read More »Samsung to expand its high-end camera range, engaging more photo specialists
Samsung will realign its digital imaging focus in 2011, with the brand moving from domination of the low end of the category up to competing in the premium end, alongside key rivals Sony and Canon.
Mon 21/03/2011 12:00:00 / Read More »Canon bringing the best in photojournalism to Brisbane and Sydney
Canon Australia has this morning announced it is bringing the World Press Photography exhibition to Brisbane and Sydney during mid-2011.
Thu 24/02/2011 12:00:00 / Read More »Canon launches two new entry level DSLRs, lenses and printers
Canon has released a slew of new products globally, with a two new EOS DSLR models and a lens milestone the standout announcements.
Tue 08/02/2011 12:00:00 / Read More »Nikon awards winners of its Aussie photo competition
Forgotten camera brand Nikon is back on the PR drive, with the Japanese premium digital imaging brand recently wrapping up a nationwide photography competition on Bondi Beach.
Tue 01/02/2011 12:00:00 / Read More »Camera sales booming in the finals days before Christmas
The digital camera market is defying the naysayers Christmas predictions, with the broad category currently experiencing a bumper festive season, according to GfK data.
Mon 20/12/2010 12:00:00 / Read More »A new camera for DSLR first-timers
As people continue to get more serious about their digital imaging, Sony Australia has introduced an entry-level DSLR compact camera.
Thu 24/06/2010 12:00:00 / Read More »Camera enthusiasts flock to PMA Digital Life Expo
The Digital Life Expo just wrapped up in Melbourne over the weekend and according to Peter Rose, PMA director, the camera expo set new records in terms of attendance.
Wed 09/06/2010 12:00:00 / Read More »Nikon goes back to school
Many consumers are afraid to move up to a DSLR camera because of the steep learning curve compared to a compact unit. To help educate these consumers Nikon Australia has launched its Nikon School.
Mon 07/06/2010 12:00:00 / Read More »Is it a DSLR or a compact? It's the Samsung NX10
Samsung Australia has just unveiled its latest NX10 digital camera at the Consumer Electronics Show in Las Vegas. The new unit is said to have the heart of a DSLR inside the frame of a digital compact camera.
Tue 05/01/2010 12:00:00 / Read More »What GFC? Canon reports 11 months of record breaking sales
Despite aggressive promotion of the Global Financial Crisis by the media, it failed to take hold in Australia. Our dollar is up in value, the housing and share markets are strong and consumers have reportedly been buying Canon cameras in record numbers.
Tue 27/10/2009 12:00:00 / Read More »Three new Alpha DSLRs from Sony
Sony Australia has just announced a new collection of Alpha DSLR cameras that will be hitting stores very soon. The range includes the flagship a850, as well as the a550 and a500.
Thu 03/09/2009 12:00:00 / Read More »It's whole new DSLR for Canon: the EOS 7D
Debuting in the Canon EOS DSLR camera range is the new EOS 7D, which will sit near the top of the range above the 50D and below the 5D. Pitched at enthusiasts, it is in many respects a professional camera.
Tue 01/09/2009 12:00:00 / Read More »New (Alpha) models encourage upgrade from compact to DSLR
Sony has launched three new Ξ± models with a national advertising campaign claiming that "Now anyone can be a photographer". This promise is supported by a variety of user-friendly new features that ease the transition up to DSLR quality
Wed 12/08/2009 12:00:00 / Read More »Olympus shows off world's smallest DSLR and super wide, ultra-fast lenses
Olympus has shown what it is claiming is the world's thinnest and smallest digital SLR —the E-420. The company also showed off its 9-19 mm wide-angle lens and its fast SWD lenses.
Fri 30/05/2008 12:00:00 / Read More »Sony reveals 14.2 megapixel Alpha a350 DSLR
Sony has released its fourth Alpha digital single lens reflex (DSLR) camera, the 14.2 megapixel Alpha a350 also featuring Live View on the 2.7-inch LCD screen.
Mon 04/02/2008 12:00:00 / Read More »
