Canon Q&A on its new $13 million marketing campaign
Canon Australia has launched a new $13 million marketing campaign for its digital imaging solutions, built around the new tagline "No One Sees It Like You". We fired a few questions off to Canon to find out more about this campaign.
Tue 16/04/2013 12:00:00 / Read More »After 75 years, Canon remains focused on what consumers want
Canon is celebrating two big milestones this year - 75 years as a camera manufacturer and 25 years of its dedicated EOS brand. Current.com.au spoke to the company about the anniversaries, and its continued focus on consumers.
Mon 04/06/2012 12:00:00 / Read More »'Professional images, very little outlay': BenQ launches 3 cameras under $200
Digital imaging brand BenQ has released three new products today - including two digital cameras and a Full HD camcorder - each priced below $200.
Wed 21/09/2011 12:00:00 / Read More »Record consumer attendance tempers PMA absentee frustration
High levels of consumer involvement at PMA last weekend have tempered any negativity that arose from the absence of big brands such as Apple, Samsung and Sony at the digital imaging conference.
Tue 28/06/2011 12:00:00 / Read More »Focus on Samsung's Wi-Fi and DLNA compact camera
As part of Samsung's 2011 DI range, the Korean powerhouse has released the first compact digital camera with built-in Wi-Fi and DLNA, and a smartphone-inspired user interface.
Mon 23/05/2011 12:00:00 / Read More »Canon, Nikon, Samsung and LG share the spoils at imaging awards
Samsung is the best at the Entry Level, Olympus dominates at the higher end and Canon are the industry all-rounders, according to the results from the 2011 TIPA Awards.
Wed 04/05/2011 12:00:00 / Read More »Nikon launches new masterbrand campaign, targeting more share, prices at risk
Nikon has joined in the high stakes game of digital imaging poker, announcing a new masterbrand and above the line advertising campaign.
Fri 25/03/2011 12:00:00 / Read More »Samsung to expand its high-end camera range, engaging more photo specialists
Samsung will realign its digital imaging focus in 2011, with the brand moving from domination of the low end of the category up to competing in the premium end, alongside key rivals Sony and Canon.
Mon 21/03/2011 12:00:00 / Read More »A new camera for DSLR first-timers
As people continue to get more serious about their digital imaging, Sony Australia has introduced an entry-level DSLR compact camera.
Thu 24/06/2010 12:00:00 / Read More »The digital world comes to consumers at upcoming expo
Consumers will soon get the chance to learn how to better use their digital cameras at the Digital Life Expo to be held in Melbourne.
Wed 19/05/2010 12:00:00 / Read More »Notebooks sales fly as digital imaging falls
According to GfK TEMAX results, the notebook market saw considerable growth in Q4 2009 due to a reduction in average prices and the launch of Windows 7. The news isn't as good for the digital imagining sector, which suffered a significant decline in value
Tue 16/02/2010 12:00:00 / Read More »1-10 11-11
