Samsung NX300 camera puts Usain in the campaign
Samsung has recruited Usain Bolt to promote its new NX300 interchangeable lens camera, with the World's Fastest Man set to appear in retail stores across the country in a dynamic marketing campaign.
Thu 16/05/2013 12:00:00 / Read More »Canon and Panasonic top Canstar camera ratings, despite smartphone dominance
Consumer ratings group Canstar Blue has ranked Australia's preferred compact and DSLR camera brands, with Canon and Panasonic coming out on top. But there is a growing trend towards opting for a smartphone instead.
Mon 25/02/2013 12:00:00 / Read More »Hands on with the Samsung Galaxy Camera: Image Gallery
With the new Samsung Galaxy Camera hitting retail stores next week, Current.com.au took the new connected device out for a spin, testing out the shooting modes and pre-loaded picture filters on the camera. Here are our photos...
Fri 30/11/2012 12:00:00 / Read More »After 5 million Note II sales, Samsung has high hopes for Galaxy Camera
The Android-driven, app-focused, 3G-connected Samsung Galaxy Camera is set to hit local retailers next week, bringing a "new category" to digital imaging, and the prospect of growth for retailers.
Tue 27/11/2012 12:00:00 / Read More »Samsung unveils pricing for Note II, Galaxy Camera & Smart PC series
Two months after being launched at the IFA trade show in Berlin, Samsung has announced Australian availability and pricing for its newest raft of products, including the Galaxy Note II, Galaxy Camera and Smart PC series.
Thu 15/11/2012 12:00:00 / Read More »Smartphones have not impacted camera market claims leading dealer
Although smartphone manufacturers are constantly promoting the imaging quality of the various handsets on the market, one retailer does not believe camera phones have had the significant impact on the market that was originally expected.
Fri 05/10/2012 12:00:00 / Read More »Canon celebrates birthday with $215,000 in travel prizes for customers
As it gears up for the Christmas retail season, Canon is offering customers the opportunity to win one of 75 holiday vouchers, as part of celebrations for the company's 75th birthday.
Wed 03/10/2012 12:00:00 / Read More »Ex Nikon and Sony sales pro rejoins rejoins Canon after hiatus
Canon has announced the appointment of Andrew Ward to the position of national business manager - retail. Ward previously worked for Canon, and rejoins the company after a "four year hiatus" at two rival digital imaging companies.
Thu 09/08/2012 12:00:00 / Read More »Canon offers after-sales care as incentive to buy locally
Canon has announced a new after-sales service initiative to entice consumers to buy from legitimate local resellers, offering Canon Care Packs that go "above and beyond" the standard manufacturer's warranty.
Thu 09/08/2012 12:00:00 / Read More »Dear UnderCurrent: Will you teach me how to be a hipster?
UnderCurrent recently received this letter from a faithful reader enquiring after tips on effortless cool. We were happy to provide, with a little help from the new Olympus advertising campaign.
Fri 06/07/2012 12:00:00 / Read More »Tackling grey imports is a shared responsibility, claims Canon Australia
With many consumers choosing to buy their digital imaging products from overseas websites, Current.com.au spoke to Canon about the growing threat of grey imports, what it means to the retail industry and how it can be addressed.
Thu 07/06/2012 12:00:00 / Read More »After 75 years, Canon remains focused on what consumers want
Canon is celebrating two big milestones this year - 75 years as a camera manufacturer and 25 years of its dedicated EOS brand. Current.com.au spoke to the company about the anniversaries, and its continued focus on consumers.
Mon 04/06/2012 12:00:00 / Read More »Black and white, expensive all over: Leica's $11,000 compact camera
Leica has announced the launch of three new cameras, with something to suit every taste - from a $750 compact to a dedicated black-and-white camera that will retail for $11,000.
Fri 11/05/2012 12:00:00 / Read More »Sony gives bad photos a second chance with Cyber-shot promo
Sony is offering consumers the opportunity to re-shoot a favourite photograph - anywhere in the world - as part of a "No More Bad Photos" campaign to promote the new Cyber-shot digital camera.
Mon 07/05/2012 12:00:00 / Read More »Olympus celebrates its pedigree
Olympus in celebrating the 10th anniversary of its arrival in Australia. While 10 years is impressive, Olympus has been doing its thing in Britain for much longer - occasionally employing delightful toffs to sell the company message.
Mon 16/04/2012 12:00:00 / Read More »Fujifilm takes X-Series digital cameras to the pinnacle with X-Pro 1
Fujifilm launched the newest addition to its X-Series range yesterday: the high-end, interchangeable-lens X-Pro 1. Designed for professional and aspiring photographers, the camera is described as the "pinnacle of the X-Series".
Tue 28/02/2012 12:00:00 / Read More »I Am Tropfest: Nikon rewards filmmaker talent
The annual Tropfest film festival celebrated its 20th birthday on Sunday night. Nikon was in on the action, rewarding the director of the top film 'Lemonade Stand' with a camera and lens prize pack.
Tue 21/02/2012 12:00:00 / Read More »Kodak to stop making digital cameras, but it's still "business as usual"
Kodak will stop production of digital cameras in the first half of 2012 in order to "rapidly improve profitability". Kodak Australasia insists its "business as usual" and retailers and consumers will be supported through the transition.
Fri 10/02/2012 12:00:00 / Read More »Kodak files for bankruptcy in America
Renowned camera brand Kodak has filed for chapter 11 bankruptcy in the United States, though the Australian subsidiary is reportedly 'not subject to these proceedings'.
Fri 20/01/2012 12:00:00 / Read More »"Bigger issues at play" in DSLR direct importing: Harvey Norman
While Harvey Norman has launched a website for direct import console game sales, the head of the company's computers division said he was 'not convinced' that direct importing cameras was a wise move.
Wed 18/01/2012 12:00:00 / Read More »Ricoh distributor CR Kennedy appoints camera product manager
Following Ricoh's appointment of CR Kennedy as its distributor for digital cameras, the distributor has announced the appointment of Stewart Pickersgill to the newly-created position of national Ricoh product manager.
Mon 16/01/2012 12:00:00 / Read More »Ricoh appoints new distributor to align operations with Pentax
Following Ricoh's worldwide acquisition of Pentax in October, the company has appointed CR Kennedy as its new Australian distributor, bringing both brands under the same distribution umbrella.
Thu 01/12/2011 12:00:00 / Read More »UPDATE: Canon issues fighting words to JB Hi-Fi over grey imports
Canon is disappointed by JB Hi-Fi's decision to directly import cameras, issuing a thinly-veiled threat to move its business elsewhere if the move causes any changes in sales results.
Mon 21/11/2011 12:00:00 / Read More »JB CEO defends grey imports: Full interview with Terry Smart
Following JB Hi-Fi's decision to direct import DSLRs, CEO Terry Smart spoke exclusively to Current to defend the move, saying it was necessary to educate consumers on grey products, and JB was "not telling them what is right or wrong".
Mon 21/11/2011 12:00:00 / Read More »UPDATED: JB starts direct importing "grey market cameras"
JB Hi-Fi has a new Direct Import offering on its online store - at prices significantly lower than the 'hot prices' found elsewhere on its site - despite saying the local supply chain "supports the Australian economy and jobs".
Fri 18/11/2011 12:00:00 / Read More »Panasonic gazes into mirrorless camera market with new GX1
Panasonic is set to capitalise on the "unprecedented growth" of the mirrorless camera market with the launch of a new premium compact camera in its Micro Four-Thirds range - the Lumix GX1.
Thu 17/11/2011 12:00:00 / Read More »PMA to be overhauled for broader 'digital entertainment' event
The Photo Imaging Council of Australia has today announced a number of "sweeping changes" to its organisation, including a revamp of the PMA expo into an event that will feature products as broad as tablets, smartphones and software.
Tue 18/10/2011 12:00:00 / Read More »Nikon releases pricing for 'game changing' Nikon 1 range
Following the launch of its new Nikon 1 range of compact system cameras, Nikon has announced the pricing for the J1 and V1 models.
Thu 13/10/2011 12:00:00 / Read More »'Professional images, very little outlay': BenQ launches 3 cameras under $200
Digital imaging brand BenQ has released three new products today - including two digital cameras and a Full HD camcorder - each priced below $200.
Wed 21/09/2011 12:00:00 / Read More »Nikon pumps up Coolpix cameras with 7 new models
Nikon has proven that it never rains but it pours, launching seven new models in its digital imaging range, with colours, specs and features to suit a variety of users.
Wed 24/08/2011 12:00:00 / Read More »Canon boosts Ixus, PowerShot & Pixma ranges
Canon has released a raft of new products in the digital imaging category, including new Ixus cameras, a PowerShot camera and seven new internet-enabled Pixma printers.
Wed 24/08/2011 12:00:00 / Read More »Olympus appoints National Sales Manager to ride the Pen Camera wave
Olympus Imaging Australia has announced that Joe Tizzone will take on the role of National Sales Manager, tasked with boosting the Olympus brand.
Mon 15/08/2011 12:00:00 / Read More »UPDATE: Europe hosts final countdown of this year's top cameras
Canon and Panasonic were among many digital imaging brands that received accolades in this year's European Imaging and Sound Association (EISA) awards.
Mon 15/08/2011 12:00:00 / Read More »Shutterbugs rejoice - Canon launches Eos Photo5 Competition
Canon is out to find the best amateur photographers in Australia and New Zealand with today's launch of the Eos Photo5 competition.
Tue 09/08/2011 12:00:00 / Read More »Canon slashes digital camera prices in attempt to 'attract consumers'
Canon has announced it will "reposition" more than 95 recommended retail prices and ramp up its advertising presence as the retail market prepares for a tough second half of the year.
Thu 04/08/2011 12:00:00 / Read More »Sony Bloggie camera crosses the ice to raise money for youth cancer
Sony Australia has today launched a new initiative in association with the You Can cancer charity to support an epic expedition to the South Pole.
Tue 02/08/2011 12:00:00 / Read More »Hit me with your best Cyber-shot: Sony launches new compact camera
Sony Australia has today announced the launch of the new Cyber-shot WX30 fixed-lens camera which boasts an array of 'firsts', including a 7.5-centimetre touch screen and real-time Picture Effects.
Mon 25/07/2011 12:00:00 / Read More »UPDATED: Follow your 'brand destiny' - PICA announces new retail format for PMA
The Photo Imaging Council of Australia has revealed the dates for its 2012 PMA convention in Melbourne, and announced a radical shakeup of the way the event will be run next year - including the opportunity for retail sales.
Mon 25/07/2011 12:00:00 / Read More »Harvey Norman gets exclusive retail rights for new camera expo
Harvey Norman has forged a partnership with the Photo & Digital Expo which will be held for the first time in Sydney in early 2012. The expo will feature exhibits from camera suppliers, with Harvey landing exclusive rights to all sales.
Wed 06/07/2011 12:00:00 / Read More »Travelling across Mount Olympus and answering the tough questions
Olympus was asking all the questions today, turning the tables on PMA attendees by grilling them on the tech specs of their full range of cameras.
Fri 24/06/2011 12:00:00 / Read More »GE Whiz! General Imaging uses PMA for worldwide debut of camera range
Amid the crowds of shutterbugs and exhibition stands at PMA, and competing for attention with a swathe of newly-released cameras, American camera brand GE was holding a launch of its own.
Fri 24/06/2011 12:00:00 / Read More »Samsung to expand its high-end camera range, engaging more photo specialists
Samsung will realign its digital imaging focus in 2011, with the brand moving from domination of the low end of the category up to competing in the premium end, alongside key rivals Sony and Canon.
Mon 21/03/2011 12:00:00 / Read More »Canon providing the best support for retailers
Of the major digital imaging brands in Australia, Canon provides the best support for retailers, according to our most recent Current.com.au poll. Panasonic and Sony round out the top three.
Mon 14/03/2011 12:00:00 / Read More »Camera sales booming in the finals days before Christmas
The digital camera market is defying the naysayers Christmas predictions, with the broad category currently experiencing a bumper festive season, according to GfK data.
Mon 20/12/2010 12:00:00 / Read More »Digital camera sales tipped to grow
Global digital camera sales have been forecast to reach 141 million in 2010 by GfK Retail and Technology estimates.
Tue 21/09/2010 12:00:00 / Read More »Nikon goes back to school
Many consumers are afraid to move up to a DSLR camera because of the steep learning curve compared to a compact unit. To help educate these consumers Nikon Australia has launched its Nikon School.
Mon 07/06/2010 12:00:00 / Read More »Sony's NEX-t step in digital imaging
Current.com.au has been among the first in the world to get a glimpse of Sony's new direction in digital imaging at this morning's launch of its new NEX-3 and NEX-5 interchangeable lens cameras.
Tue 11/05/2010 12:00:00 / Read More »Sony stops swimming against the SD format stream
In a move that sees it finally fall in line with the rest of the market, Sony Australia has today announced that its entire 2010 range of digital imaging products will be capable of using SD and SDHC memory cards.
Fri 09/04/2010 12:00:00 / Read More »Never run out of space again with Lexar's new memory cards
Lexar recently unveiled its latest range of professional memory card solutions, with improved speed and storage capacity. The new portfolio of products is said to be perfect for professional photographers and camera enthusiasts.
Fri 19/03/2010 12:00:00 / Read More »Samsung unleashes strong digital camera line-up
Samsung Australia has unveiled an extensive line-up of new digital cameras. Seven new product ranges will be available from April, with models to suit both amateur and professional photographers.
Thu 11/03/2010 12:00:00 / Read More »Notebooks sales fly as digital imaging falls
According to GfK TEMAX results, the notebook market saw considerable growth in Q4 2009 due to a reduction in average prices and the launch of Windows 7. The news isn't as good for the digital imagining sector, which suffered a significant decline in value
Tue 16/02/2010 12:00:00 / Read More »Olympus toughens up camera range
Olympus has just launched its most powerful digital camera ever, the Mju Tough 8010. The latest model in the Tough range is waterproof to 10 metres, shockproof to 2 metres, crushproof to 100 kilograms and snowproof to -10 degrees Celsius.
Wed 03/02/2010 12:00:00 / Read More »
