Top 10 Best Appliance Brands in Australia
Across the appliance spectrum, a number of brands stand out as having higher recognition, a better reputation, a greater share of voice and all the other abstractions that conflate to become brand equity. What brand will be #1?
Wed 22/05/2013 12:00:00 / Read More »ASKO drops whitegoods prices for May Sale
Swedish major appliance brand ASKO is bringing back its May Sale in 2013 offering discounts of between $100 and $200 on its range of dishwashers, washing machines and dryers.
Fri 17/05/2013 12:00:00 / Read More »Miele on channel managers: "It's a much better system"
With several major appliance brands restructuring their sales teams over the last few months, Miele has spoken up about its shift to a team of channel-specific sales managers, saying it has helped the brand get closer to its retailers
Mon 18/03/2013 12:00:00 / Read More »ASKO continues niche appliance trend with asthma and allergy washing machine
ASKO has today unveiled a new washing machine targeted at skin allergy and asthma sufferers. The W6888 Allergy Washing Machine has higher rinsing levels and improved spin structures to remove detergents after the cleaning cycle.
Tue 12/03/2013 12:00:00 / Read More »Ilve to launch first refrigerator range and open supply to The Good Guys
Ilve will be catering to more customers with more products in 2013, including supply to The Good Guys to replace Clive Peeters and a new refrigeration range so consumers can purchase the complete kitchen from one brand.
Thu 07/03/2013 12:00:00 / Read More »New national sales manager and floorcare product for Morphy Richards
Former Retravision proprietor Chris Leahy has been promoted to national sales manager for Morphy Richards, after 2 years at the brand. In this role, Leahy will be pushing the brand's new floorcare product - the Vorticity vacuum.
Fri 01/03/2013 12:00:00 / Read More »Morphy Richards national sales manager departs brand
Murray Barnes, national sales manager for small appliances brand Morphy Richards, has announced his departure after 13 years at parent company ASKO Appliances.
Mon 21/01/2013 12:00:00 / Read More »New ASKO MD confirms organisational restructure, entry to cooking category
In preparation for releasing a new range of integrated cooking appliances, ASKO managing director Crt Prasnikar has undertaken an organisational restructure, switching from a network of state managers to a category manager system.
Tue 18/12/2012 12:00:00 / Read More »Editor's Picks for Best Appliances of 2012: hot, cold, juiced and washed
The November issue of Appliance Retailer magazine includes the annual Editor's Picks for Best Appliances of 2012. We'll be featuring these winners over the coming days as we build up to honour the 2012 Appliance of the Year. Here is Part One.
Mon 12/11/2012 12:00:00 / Read More »Sales Talk: Pro forma perfoming while price erosion is biting
In the second part of our Mid-Year Report Card series, we find out how ASKO Appliances' new pro forma model is going and gain insights into sales and trends from the managing director of GfK Australia.
Tue 07/08/2012 12:00:00 / Read More »ASKO announces aggressive August agency offers
ASKO Appliances has announced a set of aggressive offers for its agents to use during August 2012 to encourage sales. The offers run across induction cooking, pyrolytic ovens and laundry appliances.
Tue 31/07/2012 12:00:00 / Read More »United Warranties collapse leaves retailers & suppliers chasing millions
The collapse of United Warranties has left 100 staff in the lurch and more than 580 unsecured creditors owed over $1.6 million. While big names such as Myer and The Good Guys are hit hard, many smaller retailers will also bear the burden.
Tue 17/07/2012 12:00:00 / Read More »Asko jumps on the Facebook bandwagon with dishwasher promo
Asko Australia has launched its first ever Facebook competition, to promote the company's new Alfresco Dishwasher, asking fans to choose their favourite form of dining to be in the running to win a range of prizes.
Wed 20/06/2012 12:00:00 / Read More »Miele and Breville in front as appliances and electronics dominate Design Awards
The appliance and consumer electronics industry is once again well-represented in the list of finalists for the Australian International Design Awards. In the Consumer category, Miele and Breville each scored three nominations.
Fri 25/05/2012 12:00:00 / Read More »Asko cuts prices for Swedish Midsummer Sale
Drawing on its Scandinavian heritage, Asko has announced the beginning of its "famous" Swedish Midsummer Sale, offering discounts including $200 off washing machines and more than $1,000 of some cooking packages.
Tue 01/05/2012 12:00:00 / Read More »Forget DubStep: Asko has DishStep
Skrillex may have some new competition in the hierarchial world of dubstep, with Swedish appliance company Asko releasing this dishwasher-infused music video.
Mon 30/04/2012 12:00:00 / Read More »Asko appoints former Hagemeyer employee to state sales role
Asko Appliances Australia has announced the appointment of former Hagemeyer Brands Australia national sales manager, Garth Hickey, as the company's new state sales manager for NSW.
Sun 15/04/2012 12:00:00 / Read More »That was the year that was: Q&A with Asko appliances
It has been a tough year for many in the appliance industry, but high-end appliance manufacturer Asko has found continuing success with its range of whitegoods and cooking appliances.
Fri 25/11/2011 12:00:00 / Read More »Asko cuts price on dishwashers, offers Morphy Richards GWP on washers
Asko has launched two consumer promotions in the lead-up to Christmas, with the Swedish wet appliance specialist offering a special price on dishwashers and a gift with purchase on washing machines
Mon 07/11/2011 12:00:00 / Read More »Asko moves into commercial market with new washers and driers
Asko has launched a new range of commercial washing machines. The Swedish company has previously been the original equipment manufacturer (OEM) for other commercial laundry brands.
Thu 20/10/2011 12:00:00 / Read More »Asko receives Red Dot Design Award for dishwasher range
Asko Appliances has launched two new dishwashers as part of its Classic Series, both of which were recognised in this year's Red Dot Design Awards.
Tue 16/08/2011 12:00:00 / Read More »Iron Man promotion to sex up Morphy Richards range
Morphy Richards has put a new spin on an essentially bland product, launching a new Facebook site to promote its ironing range. The new ironing spokesman, 'Iron Man', loves taking his shirt off.
Thu 07/07/2011 12:00:00 / Read More »Electrolux Floor Care joins friends and rivals in new premises
Electrolux Floor Care has packed up all its vacuum cleaners and spare parts, relocating from semi-rural Knoxfield to thriving Moorabbin. New neighbours include Akso and Bosch.
Fri 08/04/2011 12:00:00 / Read More »Asko giving away cash, teddy bears and appliance deliveries
Asko's new marketing pro has launched two initiatives: one is a community driven program in support of children's hospitals and the other in an enticement for more retail sales of Asko products.
Fri 04/03/2011 12:00:00 / Read More »Fresh thinking the goal of new Asko sales/marketing pro
Home appliance specialists Asko has a new sales and marketing: Lisa Sutcliffe, who joined the Melbourne-based company at the start of this year. Sutcliffe wants to introduce some fresh thinking to the appliance marketing game.
Wed 02/03/2011 12:00:00 / Read More »Asko's new ActiveDrum washer is 'bigger than ever before'
Using a cuddly looking teddy bear called Oska as its brand ambassador Asko has released a 5-star energy rating washer with a 7-kilogram capacity.
Thu 10/02/2011 12:00:00 / Read More »Asko extends Morphy Richards contract, long term
Morphy Richards and Asko have signed an extended distribution contract thanks to a relationship that has so far fostered continued year on year growth, according to Murray Barnes, Morphy Richards national marketing executive.
Fri 29/10/2010 12:00:00 / Read More »Miele recruits new account manager from major rival
Miele Australia has recently appointed former Asko account executive Rebecca Lee to the role of account manager for Western Sydney.
Mon 12/07/2010 12:00:00 / Read More »Whitegoods promotions are the new black for Whirlpool and Asko
Whitegoods suppliers are gearing up for the new season with major consumer promotions.
Wed 19/05/2010 12:00:00 / Read More »New Asko releases for the kitchen and laundry
Asko has announced the release of its 2010 range of dishwashers, washing machines and ovens. One of them is called the Mr Big of the dishwasher world.
Tue 13/04/2010 12:00:00 / Read More »
