A clever ruse or will iWatch trademark squatters tick Apple off?
As more details emerge about Apple's latest gadget, a wrist-worn smart watch, it is becoming clear its preferred name "iWatch" will not be as easily accessible in Australia as the Californian company would like.
Mon 04/03/2013 12:00:00 / Read More »Industry divided as Apple, Microsoft and Adobe are called before Parliament
Tech giants Apple, Microsoft and Adobe have been summoned to Canberra to appear before parliamentary inquiry investigating price differences between technology products sold in Australia and overseas.
Mon 11/02/2013 12:00:00 / Read More »First new Sony kiosk tipped to launch in Parramatta, sales agency engaged
Sony Australia has engaged Creative Activations to train and staff its new kiosks, which will roll-out as replacements for the two Sony Centres it is planning to close.
Thu 07/02/2013 12:00:00 / Read More »Apple applies for iPhone, iPad trademarks for use with medical accessories
Apple Australia has applied for a trademark on the words "Made For iPhone" in an image containing this text and a graphic outline of its iPhone device. This application has been made under the category covering medical equipment.
Wed 30/01/2013 12:00:00 / Read More »Apple Australia to open its first Adelaide Retail Store
Apple Australia has confirmed it will soon open its first South Australian Retail Store, in the Adelaide CBD. This will be Apple's 19th Retail Store in Australia.
Fri 25/01/2013 12:00:00 / Read More »Sony, Apple and Panasonic all make history at the Smithsonian
Technology products are not plentiful at the Smithsonian American History Museum, with only a handful of electronic devices selected as important pieces in the history of the United States.
Sun 06/01/2013 12:00:00 / Read More »De'Longhi pips Apple to win Myer supplier award for second year running
De'Longhi Australia is currently raising a cup of cappuccino in celebration of winning the Myer Award for Best Hard Goods Supplier over $15 million at the department store's annual awards night.
Mon 03/12/2012 12:00:00 / Read More »5 per cent off Apple? UnderCurrent prefers a lump of coal this Christmas
UnderCurrent remembers the days when you were lucky to get a ripe apple in your Christmas stocking. But kids these days want so much more. Thank goodness Apple is hosting a sale, with the most mediocre discounts on the interweb.
Fri 23/11/2012 12:00:00 / Read More »Industry rivals provide rare insight into Apple PR strategy
In this special feature, we look at how Apple and its Australian subsidiary run their public relations operations. Apple is unique in how it communicates, with its strategy working well for years, but new challenges means this may change.
Thu 01/11/2012 12:00:00 / Read More »Apple joins ANZRP for Mac, iPad and accessories recycling
Apple Australia has aligned with the Australia and New Zealand Recycling Plarform for computer hardware and peripherals recycling. This is a compulsory program to reduce the amount of hardware ending up in landfill.
Fri 12/10/2012 12:00:00 / Read More »Apple Store and JB Hi-Fi competition forces Mac 1 store closure
One week before the Apple Retail Store opened in Canberra, the Mac 1 store that had serviced the city's CBD closed to increased competition.
Sun 09/09/2012 12:00:00 / Read More »Apple Canberra Store opening multimedia extravaganza!
Check out our one webpage image gallery and non-autoplaying videos from the Apple Store opening in Canberra. It was very cultish!
Sat 08/09/2012 12:00:00 / Read More »Apple's Capital investment realised at new Canberra Retail Store opening
Apple opened its 16th retail store in Canberra this morning. Current.com.au was there to cover all the whoops, cheers, consumering and, inevitably, cultish behaviour.
Sat 08/09/2012 12:00:00 / Read More »Rival retailers ambush Canberra Apple Store opening
Two of Apple's authorised dealers attempted to ambush the opening of the company's first retail outlet in Canberra - one of them was turned away by security.
Sat 08/09/2012 12:00:00 / Read More »Canberra and Perth Apple Retail Store openings this weekend
Apple Australia will open its first Retail Store in Canberra this Saturday (8 September 2012) at 10am. Meanwhile, on the other side of the country, Perth will play host to an Apple store opening as well.
Tue 04/09/2012 12:00:00 / Read More »Apple set to open fourth Melbourne Retail Store in booming northwest
Apple Australia will soon be opening its third Melbourne store in the northwestern area of the greater metropolitan region. This store will join existing Apple Retail Stores in Doncaster and Southland.
Fri 31/08/2012 12:00:00 / Read More »Samsung Experience Store Opening - how it happened
Samsung held a gala launch for its first Australian retail store last night. The Current.com.au team was there to cover the event minute-by-minute: here's our informative and amusing (hopefully) wrap of the event.
Wed 22/08/2012 12:00:00 / Read More »Apple opening new Retail Store near Sydney University this weekend
Apple Australia will be opening a new retail store in the Broadway shopping centre, in the Sydney CBD this Saturday (30 June 2012). The new store will be Sydney's seventh, New South Wales' eighth and Australia's fourteenth.
Tue 26/06/2012 12:00:00 / Read More »Apple opening new Perth, Brisbane and Canberra Stores in aggressive roll-out
Apple is currently recruiting staff for three new Retail Stores, with Brisbane, Canberra and Perth outlets opening soon. Current.com.au tipped this move exclusively in our analysis of Apple's investor briefing in March 2012.
Tue 01/05/2012 12:00:00 / Read More »How Apple and the major retailers have responded to ACCC iPad 4G demands
It's been one week since Apple promised to provide notification on its website as to the lack of 4Gness of its new iPad. Apple has delivered, updating its website to include the prescribed text, as have several of its authorised resellers.
Tue 03/04/2012 12:00:00 / Read More »Apple agrees to refunds and speed concessions, court dates set
Apple Pty Ltd, the local subsidiary of Apple Incorporated overnight agreed to offer refunds to any new iPad Wi-Fi 4G consumers who were misled into thinking this tablet computer worked on Australian 4G networks.
Thu 29/03/2012 12:00:00 / Read More »ACCC seeking heavy penalties in court date with Apple over 4G claims
The ACCC will tomorrow lodge an application to the Federal Court in Melbourne against Apple's local subsidiary for 'alleged contraventions of Australian Consumer Law' stemming from the marketing of Apple's new iPad Wi-Fi 4G, which is not 4G capable.
Tue 27/03/2012 12:00:00 / Read More »Apple's first dividend in 17 years, great products in pipeline, 3m iPads sold
UPDATED: Apple has overnight announced it will begin repaying dividends and initiate a share repurchase program. Plus, new products coming, US tax laws affecting business and our prediction of more Apple Retail Stores.
Tue 20/03/2012 12:00:00 / Read More »Apple and Canon comment on Kogan's latest move, plus industry feedback
The source of the name brand stock currently being sold on the Kogan online website is uncertain, with none of the brands, or Kogan itself, providing details of their relationship.
Thu 15/09/2011 12:00:00 / Read More »Apple to open a new Store every 50 hours before end of 2011 harvest
Based on projections supplied by Apple's Australia operation, the global computer, smartphone and tablet powerhouse will be opening new stores at a rapid rate before the end of its own fiscal year.
Tue 19/07/2011 12:00:00 / Read More »Meet the ultimate Apple fanboy: he's waiting 50 hours to buy iPad 2
There is nothing derogatory about the term 'fan boy' says Alex Lee, the man you who is prepared to wait in line for 50 hours to be the first person in Australia to purchase an iPad 2.
Thu 24/03/2011 12:00:00 / Read More »Apple's east coast plans leak out
Apple Australia has confirmed it will open new stores in Melbourne, the Gold Coast and possibly Brisbane after posting recruitment adverts for each location on Seek.com.au.
Fri 28/11/2008 12:00:00 / Read More »
