By Claire Reilly

After announcing the roll out of bricks and mortar stores, JB Hi-Fi Home has officially launched its e-commerce venture with a dedicated microsite selling whitegoods, cooking appliances and smalls.

Click here to sign up for our FREE daily newsletter
Follow Current.com.au on Twitter

Current.com.au took a look at the site and did a quick comparison with other online appliance retail sites, across a number of key categories, to get a sense of where JB is positioning itself in the market. While some prices were standard across the board – Dyson, for example, has standardised pricing across most Australian retailers – there were a few discounts to be found.

What follows is a brief look at what Australia's biggest appliance retailers are offering online.

Whitegoods – Samsung 801 Litre French Door Refrigerator (SRF801GDLS)
JB Hi-Fi Home: $3,397 (Listed as “$2,997 after cashback”)
Appliances Online: $3,397 (On sale, no mention of cashback but listed as $1,602 off RRP)
Harvey Norman: $3,699 (with “Bonus Citibank Gift Card via redemption”)

Tied Winner: JB Hi-Fi Home and Appliances Online

Cooking – Smeg 900mm Classic Series 4-Zone Ceramic Cooktop (SIHP294S)
JB Hi-Fi Home: $2,477
Appliances Online: $2,455
Harvey Norman: $2,790

Winner: Appliances Online

Coffee Machines – Breville Dual Boiler (BES900)
JB Hi-Fi Home: $1,334
Harvey Norman: $1,346
Bing Lee: $1,299

Winner: Bing Lee

Garment Care – Philips Steam Station Iron System (GC7330)
JB Hi-Fi Home: $229
Harvey Norman: $399.95
Myer: $399

Winner: JB Hi-Fi Home

Floorcare – Dyson Multifloor Turbine Vacuum (DC38)
JB Hi-Fi Home: $747
Harvey Norman: $748
The Good Guys: $749

Winner: Dyson is the great equaliser, but JB Hi-Fi Home scrapes in by $1

Seasonal – LG 2.5kW Reverse Cycle Split System Air Conditioner (E09AWN.11)
JB Hi-Fi Home: $738
Betta Home Living: $849 (Listed as a “Red Hot Offer”)
The Good Guys: $799

Winner: JB Hi-Fi Home

Note: All prices were taken from each retailer’s online store and are correct at the time of printing. Product names are taken from the JB Hi-Fi Home listing. The above is intended as an indication only – each site has hundreds of other products available, and comparisons were based on which retailers stocked the particular product.