By James Wells

Betta Stores Retail (BSR) chief executive officer Graeme Cunningham has confirmed that he is in advanced discussions with 10 Retravision stores based on the east coast of Australia, including some in the crucial state of New South Wales.

The addition of stores in New South Wales will increase the national footprint of the group, providing the franchisor of the Betta Home Living retail brand with an opportunity to replace the Retravision brand as the second largest electrical retailer by shopfronts behind Harvey Norman.

“There are more enquiries coming from New South Wales which is pleasing,” said Cunningham.

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The benefit of a national spread also provides the Betta Home Living brand with efficiencies for marketing purposes.

“When it comes to marketing, there are some areas in particular that are very concentrated,” Cunningham added. “We are also pleased to have presence in Melbourne metro areas and we already have a Sydney metro presence.”

If the 10 east coast Retravision stores moved across to BSR, it would grow the group from 180 shopfronts to 190 shopfronts, but Cunningham believes the number “could finish at 200 stores” once the fallout of the Retravision Southern collapse is completed.

“I have been taking a lot of the calls [from Retravision stores] personally,” he said. “Anyone that is interested to speak to Betta can either call me, our head office or any other member of the management team.”