Siemens and Miele go head to head over washing machine technology

Published on Fri, 03/08/2012, 10:21:20

|

By Claire Reilly

Siemens has launched the newest product in its washing machine line-up this week, unveiling the iQ 800 washing machine with “i-Dos” technology which the company bills as “the only fully integrated automatic dosing system which is so intelligent, it measures and dispenses the detergent itself”.

However, this technology echoed a similar feature on the Miele W 5000 WPS Supertronic Washing Machine launched late last year. As with the Siemens machine, Miele claimed at launch that its machine featured a “revolutionary new patented Miele AutoDos system” that simplified the washing process for consumers, and offered detergent savings in the order of 30 per cent.

Two similar sounding technologies and two brands claiming unique innovations.

Current.com.au approached Siemens for a comparison of the two machines and received the following response:

Siemens: Dosage system integrated (built) into machine (dryer still stackable with washer).
Miele: External dosage system (dryer cannot be stacked), dosage tanks sit on the top of the machine.

Siemens: Automatic dosing of liquid detergent and fabric softener.
Miele: Automatic dosing of liquid detergent and powder.

Siemens: Precise dosing down to 1 millilitre.
Miele: Less precise dosing.

Siemens: Automatic programs with soil detection.
Miele: No automatic programs with soil detection.

Siemens: 1.3L and 0.5L tanks (adapted to consumer behaviour).
Miele: 2x3.7L tanks (adapted to commercial cleaning conditions).

Siemens: Easy to clean.
Miele: High cleaning effort (detergent powder and liquids might congeal in tanks due to commercial cleaning conditions) and cause the pipes to be blocked.

Click here to sign up for our FREE daily newsletter
Follow Current.com.au on Twitter

When asked if Miele contested any of these claims, a spokesperson for the company provided “a summary of key Miele features” as a response, some of which addressed Siemens’ claims:

-AutoDos can be installed on, above, or next to the washing machine allowing the dryer to be stacked.
-AutoDos allows automatic dispensing of liquid and powder detergents, while additional products such as prewash detergents, specialist detergents as well as fabric softener, can be dispensed manually using the self-cleaning dispenser
-Miele AutoDos achieves 30 per cent detergent savings through precise dispensing as confirmed by Freiburg-based Öko Insitut e. V.
-Consumers select the degree of soiling while the machine microprocessor detects the load size to precisely adapt detergent dosing resulting in reduced water usage.
-For user convenience, the large AutoDos canisters contain at least  4 months supply of detergent, therefore requiring refiling only very infrequently during the year, and reducing user’s contact with chemicals.
-Miele AutoDos containers are easily removed for cleaning. In addition, the AutoDos powder dispenser incorporates a stirring impeller to reduce clumping, while detergents are diluted with fresh water and flushed through every time the washing machine is used.

We invite readers to compare these comments and judge for themselves.




I would ask is this technology really required? It has been discussed for many years and has been available for a long time....Does it generate sales?
Posted by James Vogdanos. 03/08/2012 02:57:21 PM
James, Yes it does generate sales. We're fast becoming a convenience based society where we want quality alsongside with flexibility. Miele provide all that and more. They have looked at the current marketplace and have a range of washers to suit. In fact, I'm lucky to say that we have been successful in selling this particular model in our showroom. But it is a high end product and comes at a premium price. It's for those who have everything... Karen
Posted by anon. 03/08/2012 04:58:14 PM
Semiens seem to do a bit of spin doctoring with their information while Meile just talk about their product and features. This shows to me that the only competitin Meile have is themselves.
Posted by Mark Dillon. 13/09/2012 02:10:11 PM
Add your own comment




3,621
current latest news

New Laurastar LIFT - A New Way Of Ironing

Compact and light, LIFT is the first steam station with a handle that lets you take it everywhere from the ironing board to the hanger. It is as effective for a final touch on a hanging garment as for ironing a shirt on the board itself.

Wed 01/05/2013 01:16:14 / Read More »

Electrolux TURBOPRO stick mixer

The Electrolux TURBOPRO stick mixer combines excellent performance and powerful features. This intuitive stick mixer will take your cuisine to the next level, whether it's whisking an egg, grinding a curry paste or blending an icy cold cocktail.

Fri 26/04/2013 12:27:51 / Read More »

Electrolux Ultracaptic takes cleaning to a whole new hygienic level

The bagless vacuum cleaner that makes dirt and dust disposal a truly fuss-free affair! Coping with dust clouds, re-vacuuming spilled dirt and handling grubby tangles of hair with bare hands are now things of the past.

Fri 19/04/2013 10:53:16 / Read More »

TOPFIELD brings home entertainment to the fast lane - launches TF-12-3-A

The TOPFIELD-12-3-A: premium family pack for viewing on the go. Recognising a shift in consumer viewing trends, TOPFIELD has just launched its first in-car iPad accessory to ensure customers feel at home even when on the move.

Fri 15/03/2013 11:53:05 / Read More »
current join to free enews