Big W redefines cheap with its new 'in-house' TV commercials

Published on Mon, 30/07/2012, 12:59:10

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By Patrick Avenell

As first posted by the excellent mUmbrella website, Big W stores have been creating their own TVCs and posting them online as part of a campaign to promote how cheap the stores are. Here is a selection of our favourites:

Current.com.au would be very interested to know what the trade thinks about this campaign. Please leave any comments you have below.




isnt cha-ching the noise your cash registers supposed to make. Could backfire!
Posted by Jon. 30/07/2012 04:05:00 PM
Possibly THE worst commercials I think I've seen. I would be very surprised if Woolworths put these out there, because they are unprofessional, clumsy, poorly acted and downright silly. If they think that will sing with the public, then its seriously time to look for a new marketing company.
Posted by Paul. 30/07/2012 07:32:22 PM
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