After the collapse of WOW Sight & Sound in February this year, it emerged that the brand name had been bought by two Bronze Presidential owners and was going to be relaunched as an pure-play-online store on 1 June 2012.

55 days later, and the WOW Sight & Sound website is still a holding page for the brand’s Online Entertainment SuperStore, which is “Launching Shortly – Stay Tuned...”

UnderCurrent has dutifully stayed tuned, checking the website almost daily to see the eagerly awaited SuperStore, to no avail.

Like a small child waiting to be picked up from soccer practice, UnderCurrent became impatient – so we did a little sleuthing to see what the new store would involve.

A quick look at the website’s source code revealed a long list of keywords that are written into the site to optimise it for Google searches. This is common practice – a way for websites to ensure they are high on a list of search results when internet users Google the phrases “new iPhone” or “kittens in bowls”.

So what are the keywords that WOW Sight & Sound wants to lure clicks with?

Here is a selection of our favourites (reproduced verbatim), which give some insight into what WOW may soon sell:

“cheap DVDs, cheap cds, bargains, TV, camera, blueray, home theatre, computers, Toys, Apple, Canon, Garmin, JVC, Kenwood, LG, Microsoft, Must have, Nikon, Nintendo, Nokia, Olympus, Panasonic, Philips, Pioneer, Samsung, Sega, Sony, Teac, Toshiba, Uniden”.

And perhaps our two all-caps favourites:

“EXTREME” and “FORCE”.

Stay tuned for an extreme website launch...any day now.