By Patrick Avenell

The Winning Group is expanding its omnichannel retail proposition with the implementation of Hybris ecommerce software across its Winning Appliances, Winning Bathrooms, Appliances Online and BigBrownBox brands.

“Winning Group is experiencing strong demand and year-on-year growth, so it’s essential we invest in the right technology to help ensure we have a solid ecommerce platform for future growth," said CEO John Winning. "This is crucial for any business wanting to succeed in the current retail market. Hybris will provide the Winning Group with a reliable platform to respond quickly to opportunities that the businesses throws at us.
 
“Implementing Hybris technology will enable us to further focus on innovation and to develop new site functionality, leading to an increase in sales and cementing the Group’s position as Australia’s number one specialist appliance retailer. Exceptional customer service is the bedrock of the Winning Group. Hybris’ technologies will enable us to continue to deliver a seamless and more personalised online customer experience.”

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And here's Hybris Australia MD Graham Jackson:

"We are delighted to support the Winning Group by providing the best multichannel commerce platform available in the Australian market today," he said. 

"In a challenging retail environment, our platform will enable Appliances Online, Big Brown Box and Winning Appliances to roll out their new multichannel offerings fast, in order to gain a competitive edge and increase their market share.”